Marketing Insider Group

AUGUST 15, 2023

A recent study shows that companies publishing at least 4 blog posts per week saw 3.5 Fresh content keeps your audience engaged by providing them with new information, insights, and resources. This could be recent industry developments, updated data, or new insights that weren’t available when the content was first published.

SEO 235

SEO Marketing Agencies 2 Lead Scoring Lead Ranking 235

Martech

FEBRUARY 8, 2024

HubSpot introduced a suite of features across all hubs and tiers, helping your team streamline workflows, enrich engagement and provide deeper insights into your operations. Expanded insights and data management capabilities with limit increases. More robust lead management with leads object updates. How has it been for you?

Enterprise Management 94

Enterprise Management Sales Qualified Leads API Hubspot 94

Salesforce Marketing Cloud

AUGUST 2, 2023

This technology can help you simplify your processes, organize data, provide more personalized service, and more. Advancements in computing infrastructure and AI continue to simplify how businesses integrate large language models into their AI landscape. These insights can help you act immediately on negative feedback.

Enterprise Management 98

Enterprise Management Work Management Marketing Automation Services Ethics 98

Martech

DECEMBER 4, 2023

Many media platforms provide brand lift studies. You can also conduct advanced analyses like halo studies or incrementality tests to better understand the lift. Slow load times are the most significant frustration factor, impacting 18% of B2B visitor sessions, a Contentsquare study reveals.

B2B Marketing 104

B2B Marketing Trends B2B Planning 104

FunnelEnvy

DECEMBER 26, 2023

Helping simplify the overwhelm is where Funnel Envy can help. The overall goal is to understand your audience, tailor your digital marketing experiences to their needs, and continually adjust your strategies based on data-driven insights. Even for relatively simple business models, this process has many variables. Where to start?

Lead Generation 123

Lead Generation Lead Ranking Generation Ideal Customer Profiles 123

Webbiquity

NOVEMBER 28, 2023

By having prospects participate in these, you can not only engage them but also gain insight into their needs, level of expertise, or where they are in the buying journey. Offer case studies that resonate or facilitate meetings with current satisfied clients. From a fresh lead to a loyal client, each phase is distinct.

B2B Sales 185

B2B Sales Webinar Metrics B2B Peer-to-peer 185

Zoominfo

JANUARY 5, 2021

Simplify contact research with ZoomInfo ReachOut Chrome extension. With these real-time data, insights, and CRM-tracking in one place, you can maximize and measure each touchpoint’s effectiveness. See the case study. That includes: Key firmographic data Annual revenues Employee count Org charts Company tech stack.

Zoominfo 173

Zoominfo Data Hygiene Paid Search Agency Lead Scoring 173

Only B2B

JUNE 12, 2023

In this blog, we will explore the importance of data hygiene and provide practical insights on CRM data cleaning techniques, best practices, and future trends. By embracing data cleansing, you empower your business with actionable insights and better customer interactions. So, buckle up and get ready to clean up your CRM data!

Data Hygiene 62

Data Hygiene CRM Optimization Marketing Management 62

Sana Commerce

OCTOBER 24, 2023

Simplified buying: E-commerce platforms streamline the purchasing process, making it easy for businesses to place orders. Efficient procurement : B2B portals simplify the procurement process by centralizing product information, allowing businesses to compare prices, features, and specifications effortlessly.

Marketing Management 52

Marketing Management B2B Customer Satisfaction Case Study 52

Martech

SEPTEMBER 19, 2023

A recent study found that such alignment brings 208% more value from marketing with 108% less effort. 95% of B2B buyers say it’s important that sales reps gather some insights about their company and know their industry specifics. Based on these insights, they can ensure that marketing campaigns are always on point.

Lead Ranking 119

Lead Ranking Top of Funnel Lead Scoring ROMI 119

Heinz Marketing

MAY 22, 2023

In this blog post, we will delve into the differences between the two, explore the unique benefits of utilizing videos in B2B marketing, and provide practical insights into integrating video marketing into a comprehensive content strategy. Strengthening Personal Connections : B2B relationships are built on trust and rapport.

B2B Marketing 106

B2B Marketing Video Marketing B2B Thought Leadership B2B 106

Only B2B

FEBRUARY 28, 2024

Intent data can be your beacon in the chaos, offering crucial insights to navigate uncertainty and achieve revenue goals. Let’s simplify complex intent data patterns: Economic slowdown jitters? First-party data from your website provides valuable insights but combining it with third-party data paints a much clearer picture.

Intent Data 71

Intent Data Intent Intent Signal Sales Qualified Leads 71

Martech

SEPTEMBER 14, 2023

It’s the same now as it was in 2016 when initial studies began. Nevertheless, according to a Adobe Marketo Engage study, deals are 67% more likely to close when sales and marketing are in alignment. The key themes to success were better training, simplified CX, and more hybrid centralized/decentralized decision intelligence.

Marketing Analytics Tools 118

Marketing Analytics Tools Marketing Budget Enterprise Management Work Management 118

Content Standard

NOVEMBER 4, 2021

it cites relevant information, data, and statistics that can be verified, whether by recent third-party research and studies or industry experts). Generate and publish original research Publishing newsworthy insights that distill the takeaways from an industry event or a change in the market is a great way to deliver value to your audience.

Ad Building 142

Ad Building Brand Identity Branding Content Marketing 142

Valasys

MARCH 19, 2024

It can generate new ideas, insights, and content that transforms human experiences. Fortunately, integrating generative AI services can simplify the decision-making process by helping to generate accurate strategic insights much faster than ever. For example, they simplify antidote formulation and drug discovery.

Marketing AI 40

Marketing AI Service Generation Curation 40

SalesIntel

APRIL 17, 2024

B2B email marketing automation involves leveraging software to simplifies sending emails to your clients and prospects. For example, you can send an email with tips on improving efficiency in project management, a guide to navigating regulatory changes, or a case study showcasing how a similar company overcame a common obstacle.

Marketing Automation Services 52

Marketing Automation Services Work Management Marketing Automation Marketing Management 52

Sprout Social

MAY 3, 2023

To do that, you will need to invest in social listening to really understand what’s happening in that market, and accumulate data that will help the launch with relevant positioning, competitive insights, the right message and pricing. They’re trying to create a perfect business case that doesn’t exist.

Allocation 93

Allocation Peer-to-peer Marketing Budget Work Management 93

Zoominfo

JANUARY 5, 2021

Simplify contact research with ZoomInfo ReachOut Chrome extension Your reps spend hours researching companies’ websites and tracking down contacts on LinkedIn. With these real-time data, insights, and CRM-tracking in one place, you can maximize and measure each touchpoint’s effectiveness. See the case study.

Zoominfo 130

Zoominfo Data Hygiene Paid Search Agency Lead Scoring 130

Only B2B

FEBRUARY 21, 2024

Streamlined Sales Process: Equip your sales team with valuable insights into prospects that allow them to tailor their outreach, shorten sales cycles, and close deals faster. But while traditional data provides valuable insights, it often misses the crucial piece of the puzzle: active buying intent. But wait, there’s more!

Intent Data 71

Intent Data Intent B2B Sales B2B Marketing 71

Oktopost

MARCH 4, 2024

This can be achieved through activities such as monthly newsletters, use case-specific tutorials, or exclusive content. For instance, Product leaders will look to simplify their roadmap and streamline tasks, whereas Finance leaders will be more concerned with keeping costs down.

Ideal Customer Profiles 62

Ideal Customer Profiles Top of Funnel B2B Marketing Marketing & Strategy 62

ATAK Interactive

JULY 21, 2020

In fact, 74% of buyers choose to move forward with the sales rep that was the first to share value and insight. Studies have shown that when sales and marketing are misaligned, companies lose 10% of revenue or more each year. Personal calendar integration to simplify meeting scheduling. What is Sales Enablement?

B2B Sales 148

B2B Sales Work Management B2B Thought Leadership Marketing Management 148

Zoominfo

JULY 2, 2020

These tools not only perform day-to-day marketing functions like email, social media, and website updates but they also provide valuable insights into the types of campaigns and content that resonate with their audience. This new email list will send out thank-you emails, and then encourage them to download a case study.

Marketing Automation Services 246

Marketing Automation Services Marketing Automation Automation Work Management 246

Zoominfo

NOVEMBER 4, 2018

B2B sales leaders are constantly looking for tools and technologies that offer insight into their team’s productivity—tools also known as Sales Force Automation (SFA). To support this approach, studies show 50% of “high-growth” organizations have developed sales technology stacks with 5 or more applications. Not so fast.

B2B Sales 147

B2B Sales Ad Building Zoominfo B2B 147

Tiecas

MARCH 21, 2024

How to Succeed: A Mindset Shift Here are three key focus areas for B2B industrial marketers that recognize this transformed buyer behavior: Become an Information Hub: Produce content that answers potential buyers’ question s, from technical specs to implementation case studies and post-sale support examples.

Tactics 75

Tactics B2B Marketing Webinar Metrics Marketing Strategy 75

Madison Logic

JANUARY 17, 2024

According to Accenture’s Cybercrime Study , 43% of cyberattacks are targeted at smaller businesses, yet only 14% are adequately prepared to defend themselves. As smaller organizations move their operations to the cloud and adopt more advanced technologies to stay competitive, they’ve also become more vulnerable to attacks.

Advertising Mediums 52

Advertising Mediums Budget Programs Verticals Software 52

Martech

DECEMBER 20, 2021

“People touch content, and content with metadata means you’ll be able to analyze it and get insights.”. The capability study is based on five dimensions: ad hoc, incipient, formative, operational, and optimal. The key to gaining insights from this gathering process is understanding your customer’s metadata.

Digital Asset Management 126

Digital Asset Management Work Management Marketing Management Brand Identity 126

Binary Demand

FEBRUARY 23, 2024

In addition, the latest demand generation in the B2B approach centers on leveraging data and technology to gain insights into potential customers, ascertain their needs and preferences, and establish meaningful engagement strategies. Below are the few insights gathered from diverse surveys and research on B2B buyer behavior: Gartner, Inc.

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Demand Account Based Marketing 52

Navigate the Channel

MAY 18, 2023

He builds the case that a well-defined, distinct message allows customers to understand what you—or your products and services—can do for them. how to simplify a brand message so people understand it. If you appreciate evidence-based insights, you’ll probably relate. It’s only then that they are willing to engage.

Brand Identity 123

Brand Identity Branding B2B B2B Thought Leadership 123

ATAK Interactive

JULY 21, 2020

In fact, 74% of buyers choose to move forward with the sales rep that was the first to share value and insight. Studies have shown that when sales and marketing are misaligned, companies lose 10% of revenue or more each year. Personal calendar integration to simplify meeting scheduling. What is Sales Enablement?

B2B Sales 128

B2B Sales Work Management B2B Thought Leadership Marketing Management 128

Salesforce Marketing Cloud

OCTOBER 25, 2021

Case studies in digital process automation and workflow orchestration. Let’s take a look at some of the top ways digital process automation can simplify and speed up transactions while eliminating app clutter through reusable, rules-based automation. Opening a bank account. Who doesn’t want to be understood? The result?

Enterprise Management 98

Enterprise Management Work Management Marketing Management Process 98

Pam Didner

JANUARY 12, 2022

Simplify the technical complexities for them. One approach from the article is to help prospects make sense of the information by explaining, simplifying, and deconflicting information through a carefully curated learning journey. Turn abstract concepts into concrete insights. Case Study: Dealertrack.

Work Management 82

Work Management Marketing Management Curation Best Practices 82

Navigate the Channel

JULY 20, 2023

Enabling Maintenance and Warranty Management Maintaining building products and managing warranties is simplified with QR codes. Data Analytics and Insights from QR Code Usage QR codes generate valuable data that can be analyzed to gain insights into user behavior and preferences.

Product 50

Product Ad Building Work Management Case Study 50

SalesIntel

APRIL 17, 2024

B2B email marketing automation involves leveraging software to simplifies sending emails to your clients and prospects. For example, you can send an email with tips on improving efficiency in project management, a guide to navigating regulatory changes, or a case study showcasing how a similar company overcame a common obstacle.

Marketing Automation Services 40

Marketing Automation Services Work Management Marketing Automation Marketing Management 40

Tiecas

AUGUST 1, 2023

By addressing this pain point in your content, you can provide valuable insights and solutions that will attract the attention of engineers and industrial buyers. Use real-world examples, case studies, and success stories to illustrate how your products or services have helped other companies overcome challenges and achieve success.

Marketing AI 52

Marketing AI Work Management Marketing Management Content 52

Oktopost

NOVEMBER 30, 2023

We also miss rich insights about audience preferences, desires, and sentiments that could inform sales conversations and help drive more leads through the funnel. Harnessing the power of UTMs opens up a realm of detailed insights into your traffic.

Marketing Analytics Tools 62

Marketing Analytics Tools Traffic Domain Top of Funnel 62

Navigate the Channel

JULY 28, 2023

Analytical tools like Google Analytics provide valuable insights into user behavior, helping businesses make data-driven decisions. Simplifying the checkout process, offering multiple payment options, and ensuring secure transactions can significantly improve conversion rates.

Conversion Rate 65

Conversion Rate Conversion Product Ad Building 65

Lead Forensics

APRIL 2, 2024

Use case studies to show how similar companies saved money by implementing your solution. Provide them with resources they can share with the decision-maker to build a strong case for your product. Offer support materials like case studies or white papers that address potential internal concerns.

Effectiveness 52

Effectiveness Work Management RFP Case Studies 52