Valasys

JUNE 26, 2019

Audience Explorer is the only real-time tool that facilitates researching about audience engagement in the B2B dominion. Features such as ‘Trending Topics & Buyer Research Stream’ provide information about the type of content being consumed by a specific persona in real-time.

Top of Funnel 61

Top of Funnel Enterprise Management Intent Signal Psychographics 61

Valasys

DECEMBER 4, 2019

After all, what can be wrong with a strategy where buyers are researched & approached with a strategic sales-pitch curated & personalized according to their areas of interest? According to a study by the Keller Research Center at Baylor University, only 1% of the cold calls ultimately generate appointments.

Cold Calling 64

Cold Calling Work Management Marketing Management Telemarketing 64

Valasys

JUNE 18, 2019

Furthermore, a study by Search Engine Land implies that geo-targeted mobile display advertising helps marketers achieve twice as many Click-Through Rates (CTR) as the standard industry benchmark. Moreover, the audiences & prospects can also be refined using their cookie-data, past researching methodologies & their buying history.

Webinar Metrics 45

Webinar Metrics Top of Funnel ROMI Psychographics 45

Valasys

JULY 26, 2019

The Kickfire’s API has expanded to include Trade Name & expands to include the descriptions from Standard Industrial Classification (SIC) & the North American Industry Classification System (NAICS). This will allow the B2B marketers to streamline the criteria for market segmentation, based on diverse industries.

API 40

API SIC Paid Search Agency Optimization 40

DemandBase

OCTOBER 10, 2018

Vincent Matano says: From researching companies’ tech stacks, I have noticed that many B2B Marketers leverage a variety of “best in class” vendors, each of them serving different functions, maybe even utilized by different departments within the marketing organization, and of course each has their own price tag. But there’s more to the story.

Account Based Marketing 69

Account Based Marketing ABM Demand Generation Allocation 69

Valasys

JUNE 25, 2019

This is done by competitively analyzing social media content & ad strategies & finding out the vital KPIs that help boost the Return on Marketing Investment (ROMI) from social media endeavors. . Industrial benchmarks may be used to set standards in the industry at a specific point in time.

Advertising Benchmark 58

Advertising Benchmark Social Media Peer-to-peer Media 58

Valasys

AUGUST 23, 2019

LinkedIn, as a company, is excited to unveil the LinkedIn Insights & Research Page, which is a new feature within the Success Hub for Marketers functionality by LinkedIn. The new tool will use data from the behaviors of the prospects on LinkedIn, to figure-out the industry specific insights.

Linkedin 40

Linkedin ROMI Verticals Marketing Prospects 40

Valasys

MARCH 12, 2020

Sales are the lifeblood of B2B marketing & hence, marketers must never assume that their customers have researched all they have to offer. Optimized in-store applications contribute to the optimized omnichannel experiences of the customers & lead to the optimized sales revenue & the Return on Marketing Investment (ROMI).

Analysis 59

Analysis B2B Marketing Marketing Management B2B 59

Valasys

JUNE 25, 2019

The entire process of reaching out to the right set of decision-makers including the influencers in the B2B marketplace by fixing appointments to bolster the Return on Marketing Investment (ROMI), as well as the Return on Investment (ROI), falls under the realm of B2B Sales Appointment Services.

Enterprise Management 61

Enterprise Management B2B Sales Top of Funnel Marketing Management 61

Televerde

NOVEMBER 3, 2020

Fred Isbell, Research Director at Dresner Advisory Services, High Technology Veteran, and former Senior Director at SAP Global Marketing. We have caught up several times since at industry and marketing events, and it was my great pleasure to be a recent guest on the Televerde Morning Marketing Mug webinar series she hosts.

Planning 59

Planning Analytics Enterprise Management Work Management 59

Online Marketing Institute

NOVEMBER 8, 2010

And we’ve also all heard about a calculation called Return on Investment, or perhaps more accurately for us marketers, Return On Marketing Investment, or ROMI, which can and does answer the question. 3 factors are driving organizations large and small to focus on ROMI today: 1. Cymbic’s ROMI Calculator. Why is this so?

ROMI 40

ROMI Budget Programs Cost Per Click Marketing Budget 40

Valasys

JUNE 24, 2019

Research On Customer Search Behavior: Researching customer search behavior allows B2B companies to create hyper-targeted pieces of content. Tracing the researching habits of the prospects, their preferred devices for various researches viz. 5 Methods To Get The Best Results When Incorporating A SoLoMo Content Strategy: .

Mobile Marketing 65

Mobile Marketing Social Marketing Marketing & Strategy B2B Marketing 65

Online Marketing Institute

NOVEMBER 8, 2010

You had to develop a “brand”, build “awareness” in your industry, and engage in activities like PR and advertising – all activities that didn’t result in a measurable return on investment. Today, more and more marketers are embracing the importance of demonstrating tangible Return-on-Marketing-Investment (aka ROMI). Especially now.

ROMI 40

ROMI ROI Planning Advertising Agencies 40

Valasys

MARCH 9, 2020

Marketers use personalization to streamline the B2B sales cycle & to scale up the Return on their Marketing Investment (ROMI). Social listening is amongst the most crucial components of audience research. According to a report by Loyalty360.org Read more on The Philosophy of Social Listening.

Sales Cycle 64

Sales Cycle Paid Content Marketing AI B2B Sales 64

Valasys

AUGUST 12, 2019

Several insights from the industry indicate that ABM allows marketers to increase their marketing performances. A research conducted by ITSMA & the ABM Leadership Alliance inferred that 77% of the respondents were achieving a 10% or higher return on investment from ABM compared to several other forms of marketing.

Account Based Marketing 40

Account Based Marketing Sales Qualified Leads Top of Funnel Marketing AI 40

Valasys

AUGUST 1, 2019

LinkedIn provides a wide array of advertising opportunities for B2B marketers to capitalize upon, which range from the in-built research library by LinkedIn, to core social networking & benefits of retargeted campaigns, to platform functionality for content marketing & advertising endeavors.

Paid Content 45

Paid Content Advertising Agencies Linkedin Advertisements 45

Hinge Marketing

FEBRUARY 9, 2017

Return on marketing investment — or ROMI — is a measure of a firm’s marketing efficiency. In fact, there are many different ways to calculate ROMI — and just as many opinions on the best way to do it. Download and read the How Buyers Buy Professional Services research report. What is Return on Marketing Investment, Anyway?

Work Management 48

Work Management Marketing Management Service ROMI 48

Valasys

AUGUST 30, 2019

Millions empowered the major economies globally & by the large have been deciding their preferences which have influenced the ways industries have been conventionally operating. Business Insider reported that millennials have disrupted countless industries from napkins to Applebees.

Paid Content 49

Paid Content Lead Ranking Lead Scoring B2B Marketing 49

Valasys

SEPTEMBER 26, 2019

Aligning the average watch time per video with that of the competitors or with industry-specific benchmarks can give insights about improving the content in the video, to best suit the interests of the buyer persona & to drive conversions on the website.

Social Media 49

Social Media Media Youtube Multi-Channel 49

Valasys

AUGUST 22, 2019

Local SEO is very similar to organic SEO in the ways the keywords are researched, the pieces of content are created & links are built. Keyword Research for Local SEO: If the marketers belong to a service industry they must ensure that they try out the specific keyword variations that include questions.

Optimization 40

Optimization SEO B2B Marketing Lead Ranking 40

Valasys

SEPTEMBER 10, 2019

Knowing the Product, Brand & Industry: Marketers need to understand their products. Prospects & customers both trust the point of view of industry-experts (influencers) & are easily enticed to put their money on the products being advocated by the influencers.

Word of Mouth 40

Word of Mouth WOMM B2B Marketing Marketing AI 40

Valasys

SEPTEMBER 16, 2019

Likewise, based on demographics, firmographics, technographics, psychography, “fit-data” as well as the past browsing histories & the research methodologies employed by the prospects, the buyer-persona is also divided & subdivided into several clusters. Optimizing the total Number of Followers on LinkedIn.

Paid Content 40

Paid Content Linkedin Optimization Marketing & Strategy 40

Valasys

AUGUST 19, 2019

Furthermore, the personas are also segmented based on their demographics, technographics, firmographic, psychographic, ‘fit-data’ as well as the methodologies opted by them for researching about their buying preferences and based on their past buying habits. Tools such as Google Keyword Planner, KeywordTool.io. &

Lead Generation 40

Lead Generation Top of Funnel Lead Ranking Sales Qualified Leads 40

ClearVoice

JULY 27, 2023

Sometimes slogans and taglines take months of research, ideation, and testing to decide. Applied to life.” — 3M We know that Romy and Michelle from the movie didn’t invent Post-Its… But who did? Sometimes they’re sparked by a moment of inspiration. This slogan puts the most positive face on gaming, as it should.

Paid Search Agency 52

Paid Search Agency Companies Work Management Marketing Management 52

Valasys

AUGUST 27, 2019

com , emails remain the third most influential source of information for B2B customers, only behind colleague recommendation & reviews from the industry experts. According to imaginepub. Additionally, content.myemma.com concludes that 59% of the B2B marketers consider emails to be the most effective channels for lead generation.

Marketing AI 40

Marketing AI Marketing Automation Services Opt-out Opt-in 40

ClearVoice

APRIL 17, 2019

Sometimes slogans and taglines take months of research, ideation and testing to decide. That got mixed reviews: some marketing industry folks felt it was the copy equivalent of a shrug. We know that Romy and Michelle from the movie didn’t invent Post-Its… But who did? Sometimes they’re sparked in a moment of inspiration.

Paid Search Agency 86

Paid Search Agency Companies Work Management Mobile Advertising 86

Valasys

SEPTEMBER 4, 2019

54% of social browsers use social media to research products (Source: GlobalWebIndex, 2018) & 74% of the customers who have had a positive experience with a brand on social media are likely to recommend the brand to their friends & families (Source: Forbes, 2018). Defining a standard CTR is tough as it varies for several industries.

Paid Content 40

Paid Content Cost Per Thousand CTR CPM 40

Marketing Insider Group

JANUARY 26, 2021

Return on marketing investment (ROMI) can be tough to navigate, but with persistent research, you can optimize the channels that are working in your favor and pull back marketing spend on the tactics that aren’t. Traditional marketing methods have been a staple in the industry for decades and most are still in use.

Marketing Budget Creation 333

Marketing Budget Creation Marketing Budget Planning Budget Programs 333

Convince & Convert

SEPTEMBER 21, 2010

Research: How do people talk about your industry and who are the influencers? What’s the client/competitor/industry name(s)? I looked at Meltwater Buzz a couple of months back and thought it offered a better platform than Radian6 (which is a good option in itself and often used as the industry example).

Social Media 157

Social Media Media Paid Content Work Management 157

Valasys

SEPTEMBER 13, 2019

A research by Forrester depicts that buying platforms, data providers & publishers are now increasingly responding to the demand of data-driven targeting (particularly when it comes to the core marketing technologies such as account-based marketing) for the B2B companies. Bringing It All Together.

Marketing AI 40

Marketing AI Advertising Agencies Paid Search Agency B2B Marketing 40

Valasys

AUGUST 6, 2019

According to Gerri Detweiler, Head of Market Education for Nav, the importance of marketers keeping themselves abreast with the latest industrial practices is quoted as follows: “Running a business is often about setting goals and putting in the long hours and hard work to achieve them.

Marketing AI 45

Marketing AI Top of Funnel B2B Sales Marketing Budget 45

Oktopost

NOVEMBER 12, 2020

Data analysis tools are collections of maps, diagrams, and charts intended to gather, interpret, extrapolate, and visualize data for use across a wide variety of industries and applications. . With the rise of data analytics in B2B marketing, it is worthwhile to highlight how it can boost Return on Marketing Investment (ROMI) for you. .

Analysis 136

Analysis Enterprise Management B2B Marketing Lead Ranking 136

Valasys

NOVEMBER 18, 2019

So, we have compiled the ultimate list of B2B marketing software for ambitious brands, intending to help you optimize your marketing endeavors for a better Return on Marketing Investment (ROMI). Marketers need to type in competitor’s URL to discover unique insights such as influencers, backlinks & top-performing content.

Work Management 51

Work Management Marketing Management Software B2B Marketing 51

Valasys

AUGUST 26, 2019

When it comes to B2B content marketing & crafting of a holistic strategy for creation & distribution of content across multichannel, to help the marketers optimize their return on marketing investments (ROMI), the marketers need to be well informed of the changing dynamics of market place around them.

Paid Content 40

Paid Content Top of Funnel B2B Marketing Marketing AI 40

Valasys

AUGUST 20, 2019

According to research by Statista in 2019, the total number of global email users was 3.7 With approximately half of the total population of the world using Email marketing , it certainly is a tool that B2B companies have always relied on for a consolidated return on their marketing investments (ROMIs). billion users by the year 2022.

Marketing AI 58

Marketing AI Email Marketing Campaigns Personalization 58

Valasys

NOVEMBER 22, 2019

Well, the answer varies as per the different schools of thought and as per your operative niche, company size, industry & sales & marketing strategies. How many blog posts should a B2B company publish per week? Also, the frequency of B2B weekly blogs is impacted by the purpose of blogging.

Paid Search Agency 90

Paid Search Agency Companies B2B Lead Ranking 90

Valasys

AUGUST 9, 2019

The best practices in Search Engine Optimization have evolved over the years to coalesce the ever-evolving research methodologies of the B2B prospects. SEO in its present state is being dominated by the Internet of Things (IoT) and as the researching methodologies of prospects have evolved, so have the SEO practices.

Paid Content 40

Paid Content Marketing Budget Lead Ranking Top of Funnel 40