Martech

NOVEMBER 9, 2022

Second place went to industry-specific newspapers (39%), according to the study by Sapio Research, a market research firm. National newspapers (36%) and virtual industry events (35%) came next. Currently 38% of Americans over the age of 12 — 109 million people — listen to podcasts monthly, according to Edison Research.

Advertising Channels 132

Advertising Channels B2B Marketing Planning B2B 132

Top Rank Marketing

DECEMBER 22, 2023

Report] Within two years marketers will work with an average of 7.5 Thank you for taking the time to be with us for this week’s Elevate B2B Marketing News, and we hope that you’ll return once again next Friday for another array of the most up-to-date and relevant B2B and digital marketing industry news.

Marketing AI 79

Marketing AI Marketing Budget Budget Programs Marketing Budget Creation 79

Only B2B

FEBRUARY 11, 2024

Understanding the Buyer Journey: It’s All About “Intent” Imagine a customer embarking on a buying journey like a treasure hunt. Then, they research solutions (following clues). First-Party Intent Data: Did you know? Companies that prioritize first-party intent data are 2.3

Intent Data 62

Intent Data Intent Work Management Marketing Management 62

Aberdeen

FEBRUARY 12, 2019

The visualizations reminded me of my days in SEO when I tracked the performance of stories in Google Analytics, and the term “ attention economy ” also made me think about the data science and methodology of tracking buyer intent signals, content consumption , and active research being conducted on the web.

Activities 40

Activities Research Purchase Intent Intent Signal 40

Marketing Insider Group

NOVEMBER 7, 2022

I spoke to all my colleagues, I dove into our CRM, I poured over our reports. These campaigns typically came at the direction of the VP of Sales for those segments: let’s get a full page in an industry trade publication. We use trending data on what topics are important in your industry. Not one lead. We need a brochure.

Marketing Budget Creation 240

Marketing Budget Creation Marketing Budget Budget Programs Paid Content 240

Inbox Insight

OCTOBER 27, 2023

According to our first party research conducted within our IFP community, 99% of B2B marketers have witnessed significant sales and ROI increases by harnessing the power of intent data. In summary, intent data tells you when a lead is actively researching online before making a purchasing decision.

Buyer Intent 105

Buyer Intent Intent Data Intent Demand Generation 105

Tiecas

MARCH 21, 2024

B2B industrial marketing presents unique challenges compared to other forms of B2B marketing. My personal thoughts and experiences as an industrial marketer and consultant. I’ve witnessed countless industrial companies’ challenges and frustrations firsthand. Source ] So, what does this mean for B2B industrial marketers?

Tactics 75

Tactics B2B Marketing Webinar Metrics Marketing Strategy 75

Only B2B

FEBRUARY 6, 2024

The global B2B intent data market is expected to reach a value of USD 2.16 billion by 2027, growing at a CAGR of 22.7% – [ Forbes report ] At this point, where the marketing landscape is full of noise, the most successful B2B businesses are already reaping the benefits of intent data — to maximize revenue.

Intent Data 62

Intent Data Intent B2B Sales ROI 62

Porch Group Media

NOVEMBER 3, 2020

The automotive industry is certainly no exception. With the economic downturn, purchase intent is not what it used to be. In a September 2020 survey by McKinsey, purchase intent is 14 percent below pre-COVID-19 levels. In a September 2020 survey by McKinsey, purchase intent is 14 percent below pre-COVID-19 levels.

Purchase Intent 98

Purchase Intent Digital Transformation Customer Surveys Intent 98

PureB2B

MAY 30, 2022

[In this article we’re going to look at buyer intent data, what it is, how it’s collected and, how you can use intent data to supercharge your marketing and sales campaigns.]. 97% of consumers research products and services before making a purchasing decision. What are the benefits of using buyer intent data?

Buyer Intent 118

Buyer Intent Intent Data Intent Work Management 118

Marketing Insider Group

JANUARY 5, 2023

Research shows that as much as 71% of inquiries are are completely wasted and 36% of leads are never contacted at all. Just because you got a list of attendees from an industry conference and they fit your target demographic profile does not make them a lead. This continues to be one of the biggest mistakes marketing makes.

Lead Ranking 275

Lead Ranking Sales Qualified Leads Lead Scoring Marketing Qualified Leads 275

SocialPilot

JANUARY 15, 2024

For marketers who have second thoughts about investing in video marketing, we have covered the latest trends reported by several studies in this article. WordStream reports that adding a video on the website’s landing page can increase conversion by 18%. In 2020, digital video ad spending was reported to be $9.95 Here we go!

Statistics 84

Statistics Video Marketing Work Management Paid Search Agency 84

DealSignal

APRIL 10, 2024

B2B buyer behavior has shifted dramatically to independent, online research. Due to the volume of content and online resources in nearly every industry, most people on your buying committees can perform their own research on their own time and are likely to make a decision before ever talking to your sales team.

Intent Data 52

Intent Data Ideal Customer Profiles Intent Marketing Automation Services 52

ClearVoice

MARCH 29, 2023

It may be optimized for keywords that resonate with users who don’t have a purchase intent. Suppose your goal is to increase downloads of your industry report. Get 20,000 industry report downloads in three months). Low-quality content.

Cost Per Click 52

Cost Per Click Content Purchase Intent Keywords 52

Madison Logic

JANUARY 17, 2024

According to IBM Security’s X-Force Threat Intelligence Index 2023 , manufacturing was the top-attacked industry for the second year in a row. The report found that extortion was the common type of cyberattack reported by manufacturers, due in large part to their integral role in the global supply chain and the complexity of their operations.

Advertising Mediums 52

Advertising Mediums Budget Programs Verticals Software 52

Zoominfo

JUNE 27, 2018

This strategy relies on the power of industry influencers and thought leaders to achieve critical business goals. 40% of people say they have purchased an item online after seeing it used by an influencer ( source ). 74% of people trust social networks to guide them to purchase decisions ( source ). 32% of U.S.

Statistics 202

Statistics Planning Allocation Peer-to-peer 202

NetLine

APRIL 14, 2022

Since 2016, we’ve published our annual content consumption report with a few core pieces of information with the goal of improving upon the prior year’s efforts. Introducing the 2022 State of B2B Content Consumption and Demand Report for Marketers. Introducing the 2022 State of B2B Content Consumption and Demand Report for Marketers.

Intent 97

Intent Webinar Metrics Peer-to-peer Intent Data 97

Porch Group Media

DECEMBER 4, 2019

Over recent years, there has been a lot of research about the value of a strong customer experience personalized messaging, and how consumers are willing to share their information in exchange for a more personalized brand interaction. All three industries surveyed report similar usage of email activity and website behavioral data.

Personalization 59

Personalization Purchase Intent Intent Data Mobile Advertising 59

Madison Logic

OCTOBER 26, 2023

Perhaps there’s no industry more severely impacted by the pandemic’s travel restrictions and quarantine measures than the global hospitality sector. Ripe for a comeback, the hospitality industry is now adopting more tech-forward solutions—especially digital financial services—to help it return to its pre-pandemic state.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Paid Search Agency 52

Binary Demand

JUNE 29, 2023

There are five prominent use cases for sales and marketing teams using intent data in 2023: Detecting initial buyer interest becomes possible through purchase intent signals, which aid in identifying companies actively researching your solution. Creating focused account lists is made more accessible.

Intent Data 52

Intent Data Intent ROI B2B 52

Binary Demand

JUNE 29, 2023

There are five prominent use cases for sales and marketing teams using intent data in 2023: Detecting initial buyer interest becomes possible through purchase intent signals, which aid in identifying companies actively researching your solution. Creating focused account lists is made more accessible.

Intent Data 52

Intent Data Intent ROI B2B 52

Content Standard

MAY 12, 2021

Any discussion of marketing or demand generation within the CPG industry today requires taking a step back to understand how COVID-19 reshaped CPG brands. Using consumer surveys, we examined buying intent, interest, and other factors around emerging products. .'” To quantify this, look at some quick industry data.

Demand 130

Demand Marketing & Strategy Marketing Strategy Paid Search Agency 130

Porch Group Media

APRIL 28, 2021

Assessing information on who is actively in market for your products and services is becoming the new gold standard in marketing across industries. While intent data has been discussed for some time in B2B marketing, B2C marketers should also be focused on using intent data in their outreach.

Intent Data 52

Intent Data Planning Intent Marketing Strategy 52

NetLine

APRIL 11, 2023

Hot off the heels of our 2022 State of B2B Content Consumption and Demand Report for Marketers being named the Finny Award winner in the Best Research-Based Content category , we’re ecstatic to announce the 7th edition has been released. NetLine’s research unearthed dozens of incredible insights into the behaviors of B2B buyers.

Demand 52

Demand B2B Webinar Metrics Intent 52

ClickZ

JANUARY 15, 2021

Jivox Kairos Purchase Prediction Engine drives sales by matching the right products with consumers that have the highest purchase intent. Research from eMarketer predicts consumers will spend $709 billion on ecommerce sales in 2020 for a total increase of 19%, the highest spike since 2008. Omnichannel personalization.

eCommerce 114

eCommerce Personalization Paid Search Agency Purchase Intent 114

Valasys

JANUARY 29, 2024

Traditional ABM: A House Built on Sand Relying on manual research was akin to navigating a minefield with a blindfold. Market intelligence reports, while valuable, often painted a static picture, neglecting the dynamic shifts within companies. It injects a surgical level of precision into the ABM process, delivering: 1.

Account Based Marketing 40

Account Based Marketing ABM Sales Qualified Leads B2B 40

6sense

JULY 22, 2020

Native Retargeting also leverages 6sense’s account-based ad reporting to help marketers understand the reach and impact of campaigns on overall account engagement. 6sense provides a clearly defined line from the success of our marketing efforts to those of our sales team,” said Tahlor DiCicco, VP of Global Marketing at CoreView.

Ideal Customer Profiles 62

Ideal Customer Profiles Advertising Agencies Account Based Marketing ABM 62

Porch Group Media

MAY 11, 2022

Nearly one-third (32%) of executives who do not use mover marketing say that the top reason for not implementing mover programs is because it is not a widespread practice in their industry. Most, if not all industries can benefit from mover marketing. Mover marketing serves brands in various industries.

First-Mover Advantage 52

First-Mover Advantage Work Management Marketing Management Advertising Agencies 52

TrustRadius Marketing

OCTOBER 3, 2022

But as B2B marketers face a seemingly endless supply of vendors and solutions, many struggle to understand the intent data trend or its importance. It’s not just industry tactics and technologies that are changing. Even before the pandemic, 68% of B2B buyers preferred to research online independently , according to Forrester.

Intent Data 52

Intent Data Top of Funnel Intent Work Management 52

Aberdeen

JANUARY 23, 2019

Read on for the latest industry research reports, tips for using intent data, and expert projections of what 2019 might bring to the intent data space. Fit, Intent, Opportunity. This article explores targeting prospects with the right fit and the right purchase intent. Industry News.

Buyer Intent 40

Buyer Intent Intent Data Intent Account Based Marketing 40

Aberdeen

MARCH 1, 2019

This week’s intent data headline installment rounds up stories that discuss industry announcements audience targeting, and retail applications of intent data. Industry News. The intent behind the new features is to bolster advertiser results and experiences and to bring some needed innovation to their ads options.

Intent Data 40

Intent Data Intent Account Based Marketing ABM 40

PureB2B

MAY 30, 2022

[In this article we’re going to look at buyer intent data, what it is, how it’s collected and, how you can use intent data to supercharge your marketing and sales campaigns.]. ? 97% of consumers research products and services before making a purchasing decision. What are the benefits of using buyer intent data?

Buyer Intent 62

Buyer Intent Intent Data Intent Work Management 62

Liveintent

JANUARY 28, 2022

The term, coined by Forrester Research in 2020, encompasses all data that comes “straight from the source.” Since consumers willingly share it, self-reported data is more likely to be accurate than some other forms of customer information. Personalized content.

eCommerce 71

eCommerce Ad Building Purchase Intent Forrester 71

NetLine

AUGUST 9, 2022

Our annual Content Consumption Report is truly one of the best reports available to B2B marketers. Long-form Content Registrations Indicate Greater Purchase Intent. If you’re interested in our annual report but don’t have an hour to dive into all of its nuances, this article is perfect for you and your colleagues.

Stats 52

Stats Paper Purchase Intent B2B Marketing 52

Ledger Bennett

FEBRUARY 14, 2019

Link to Research Connector. Demystifying B2B Purchase Intent Data Report Purchase intent – laymen’s terms: the probability that your customer will buy a product or service. But how do you acquire and evaluate related data to understand historical engagement and purchase trends? Link to Research.

Marketing AI 49

Marketing AI B2B Purchase Intent Marketing Management 49

Aberdeen

NOVEMBER 14, 2019

What happened in the intent data industry, ABM, and data-driven marketing for the month of October? Our latest roundup includes new surveys and market research reports to enhance your B2B marketing strategy. Buyer Intent Data Tools Market Insights. Data Offers Better Marketing Return on Investment (ROI).

Intent Data 67

Intent Data Buyer Intent Account Based Marketing Intent 67

Aberdeen

JANUARY 24, 2019

Today, even seasoned analytics-industry experts are embracing the emerging concept of “ citizen data scientists ” and surmising that the only analytics companies on track to succeed are the ones putting “data ninja powers” into the hands of said citizen data scientists. Predict Success by Measuring Buyer Intent.

Intent Signal 40

Intent Signal Buyer Intent Intent Purchase Intent 40