Salesforce Marketing Cloud

FEBRUARY 20, 2024

Life sciences leaders are taking note, recognizing the need to incorporate health consumers’ perspectives when it comes to product and therapy development. There has been a shift in the industry with more organizations working directly with people who have personal experience with the conditions.

Paid Search Agency 137

Paid Search Agency Companies Marketing & Strategy Work Management 137

Sprout Social

MARCH 12, 2024

With skepticism around performative activism on the rise, audiences value brands that prioritize providing excellent service over lackluster public statements. For example, Gen Z voters are particularly interested in mental health , while Gen X is more concerned about employment opportunities.

Social Media 114

Social Media Social Marketing Media Planning 114

Marketing Insider Group

MARCH 6, 2020

With the current public health concerns over coronavirus, many companies are backing out of marketing conferences and suspending travel for employees. The Event Industry Is Seeing a Massive Impact Due to the Disease Outbreak. The Event Industry Is Seeing a Massive Impact Due to the Disease Outbreak. All’s not lost!

Planning 292

Planning Conference Transparency Paid Search Agency 292

SpotMe Blog

MAY 11, 2023

Planning and running successful events in the pharma industry involves managing multiple vendors, overseeing details, and executing a plan that’s cost-efficient and produces tangible results. We’ve worked with 50+ MedComms agencies in the 20+ years we’ve been in the event tech industry.

Paid Search Agency 98

Paid Search Agency Enterprise Management Work Management Marketing Management 98

Vision Edge Marketing

FEBRUARY 27, 2024

They rely on research to understand economic and industry trends. Rigorous peer review and collaboration can act as antidotes, providing diverse perspectives that challenge biased interpretations. Human intervention can provide context, ethical considerations, and a nuanced understanding that AI may lack.

Marketing AI 227

Marketing AI Practices Lead Ranking Tips 227

Sprout Social

DECEMBER 6, 2023

Please note: The information provided in this article does not, and is not intended to, constitute formal legal advice. The HIPAA Privacy Rule expressly protects patient health information as it relates to how the data is shared, including in marketing and advertising efforts. Department of Health and Human Services (HHS) website.

Social Media 105

Social Media Enterprise Management Work Management Marketing Management 105

Thinkers360

APRIL 14, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 global thought leaders and influencers on Health & Safety for 2024. Congratulations to all our Health & Safety influencers who participated! Join Enterprise Lite to work with all of these Health & Safety influencers! Leber UCONN Health Contact Dr. Dennis E.

B2B Thought Leadership 77

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 77

Marketing Insider Group

APRIL 28, 2020

This is not the time for self-serving content: Always aim to provide as much value as possible. Nobody likes being sold to, particularly not during a global health crisis and economic crash. The type of content that will help you to do this will depend on who they are and what industry your business is in.

Work Management 347

Work Management Marketing Management Paid Search Agency Content 347

Biznology

JANUARY 26, 2022

We’ve seen this already with multiple clients who have hired us to conduct our Workplace 360° assessment and provide them with a customized Inclusive Culture Roadmap to uplevel their programs, policies, and practices for the new world of work. Companies will (and must) focus on their workforce’s mental health.

Trends 190

Trends Work Management Burn Rate Thought Leadership 190

Digilant

NOVEMBER 30, 2023

However, taking a step back to assess the bigger picture, like how your brand stacks up in its category and industry, can reveal valuable insights that help keep marketing and advertising initiatives on track and drive results. Improve your brand health today Interested in learning more about Brand Health Tracking?

Brand Identity 59

Brand Identity Branding Domain Advertisements 59

SmartBug Media

JUNE 20, 2023

The health and wellness industry is booming as consumers become increasingly health-conscious and prioritize self-care. However, despite this growth, many businesses in the health and wellness industry lack robust tech solutions to provide personalized marketing to their customers. trillion in 2018.

Churn Rate 98

Churn Rate SMS Marketing Automation Services Class 98

Spiralytics

APRIL 25, 2024

The process involves several key steps: Segmentation: CRM data can segment customers for more targeted communication strategies based on various criteria like Industry company size product usage patterns engagement history, etc. You can provide them with tips, best practices, or case studies related to that feature. #2.

CRM 62

CRM Cross-Selling Paid Search Agency B2B Marketing 62

Sprout Social

AUGUST 31, 2023

Though the idea might seem infeasible for many social marketers, the L.L.Bean team went “off the grid” for the second year in a row this May in honor of Mental Health Awareness Month. Bean, for more details about the month-long hiatus, and how she believes other social marketing teams can prioritize their own mental health.

Social Media 119

Social Media Work Management Paid Search Agency Marketing Proposals 119

Salesforce Marketing Cloud

JULY 12, 2023

Some companies are AI-ifying their products without doing the hard work of removing bias, providing transparency, and ensuring customer data is 100% protected. These risks are of particular concern in highly regulated industries like financial services and health. Why is this important?

Marketing AI 98

Marketing AI Ethics Privacy Enterprise Management 98

Sprout Social

MARCH 19, 2024

In this article, we’ll explore what AI insights are exactly, how they work and how they’re applied practically to progress different industries. Predicting future trends AI insights provide the power to predict future trends and customer behaviors through pattern recognition in data. What are AI insights?

Marketing AI 112

Marketing AI Work Management Marketing Management Customer Satisfaction 112

Martech

MAY 18, 2023

The health of your business is highly dependent on your marketing strategy. Realize that good content marketing is like diet and exercising Staying healthy as a business is similar to taking care of physical health. Compelling content that provides real value through actionable information builds trust and loyalty.

Sales Management 128

Sales Management Top of Funnel Content Marketing Paid Search Agency 128

Content Standard

DECEMBER 6, 2023

But for all the disruption that’s shaped our industry’s current condition, the concerns and needs of healthcare leaders aren’t a mystery. Talk with any healthcare CEO or sit down on a webinar with health system executives and you’ll get a clear list of the topics and themes that perk their ears.

Enterprise Management 69

Enterprise Management Work Management Marketing Management Tactics 69

Thinkers360

APRIL 20, 2024

To see the full list (including industry-leading in-depth profiles, portfolios and media kits) or to participate in any of our leaderboards (by sharing your own thought leadership content), SIGN-UP for Thinkers360 today!

B2B Thought Leadership 119

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 119

illumin

MARCH 14, 2024

In a world of rapidly fragmenting media and audience attention , tools like this can help increase the speed of execution and creative exploration to penetrate critical cultural moments that influence behaviors impacting individual health. ”, Panayiotou further adds. The pharma giant has collaborated with Publicis Groupe for this initiative.

Advertising Agencies 97

Advertising Agencies Generation Paid Search Agency Ethics 97

Sprout Social

OCTOBER 18, 2023

Learn how people feel about your brand, products and content To understand brand health, you must demystify how your audience feels about you and your products. Sprout’s Listening solution provided a way for them to sort and track stories and mentions across locations and fundraising groups.

Social Media 123

Social Media Examples Work Management Media 123

Navigate the Channel

JANUARY 31, 2024

Why Free Isn’t Always Better Shallow Analysis : Free audits often provide only a surface-level analysis of your website. They might highlight a few obvious issues, but they don’t delve deep into your site’s SEO health. They understand the nuances of your industry and audience.

Lead Scoring 65

Lead Scoring Lead Ranking SEO Analysis 65

SmartBug Media

MARCH 25, 2024

These metrics equip leaders with valuable insights into financial health and are key in data-driven decision-making. Furthermore, these numbers can provide insights into where the company needs to optimize or reduce costs to increase the bottom line. This number provides insights into resourcing and pricing.

Work Management 59

Work Management Marketing Management Customer Satisfaction Lead Ranking 59

Digilant

JANUARY 30, 2024

While brand health and market value are differing concepts, their connection is undeniable. Studies show that businesses with robust brand health are likely to outperform their competitors in revenue growth by 60%. So, how do you gauge the health of your brand?

Brand Identity 52

Brand Identity Branding SWOT Eye-Tracking 52

Hinge Marketing

MAY 4, 2022

The Navigating The Mid-Career Talent Crisis research surveyed more than 284 professionals currently working in the professional services industry. Another fast way to improve company culture is to provide a mental health day. About The New Research Study. Mid-Career employees accounted for 91 of those survey responses.

Lead Scoring 158

Lead Scoring Lead Ranking Thought Leadership Work Management 158

Contently

JULY 16, 2020

.” To gauge the immediate impact on content creation, we pulled the stories created by Contently clients across all industries and then tagged any that mentioned relevant terms like “pandemic,” “Covid,” and “quarantine.” The rate held steady through April until dipping slightly in May.

Brand Identity 185

Brand Identity Branding Case Studies Domain 185

Martech

JULY 13, 2021

Now, nearly a decade later, pharma brands allocated nearly 70% of their marketing budgets to digital ads, with both healthcare provider (HCP) and consumer budgets increasing in 2020. Ritesh Patel, the Chief Digital Officer at Ogilvy Health, understands the inherent challenges of marketing to healthcare professionals.

Paid Search Agency 132

Paid Search Agency Allocation Advertising Agencies Ad Exchange 132

Thinkers360

MARCH 8, 2024

To see the full list (including industry-leading in-depth profiles, portfolios and media kits) or to participate in any of our leaderboards (by sharing your own thought leadership content), SIGN-UP for Thinkers360 today!

B2B Thought Leadership 126

B2B Thought Leadership Work Management Thought Leadership Enterprise Management 126

Heinz Marketing

APRIL 21, 2022

CMO Interim: nThrive + Linus Health; CMO Executive Advisor nThrive + Precisely. Can they demonstrate industry expertise (e.g., in medical device, digital health or Health IT) along with success? Such alignment and action provide meaningful economic benefits in terms of scale and efficiency.

CMO 105

CMO PR Domain Network Marketing 105

Martech

MAY 24, 2022

It has found applications in healthcare, entertainment, automobiles, education, and many other industries (we’ll get into specific cases later). This section will highlight some of their use cases across industries. This 3D image can then be inspected in detail to provide customers with a better insight into the product.

Planning 135

Planning Marketing Management Marketing AI Paid Search Agency 135

Sprout Social

AUGUST 5, 2020

This update provides a comparative insights view that makes it much easier to compare and contrast your social performance with competitors across key metrics, including SOV, engagement and sentiment. Once you compile this benchmarking data, you will have much more meaningful context for your brand health and content performance.

Analysis 141

Analysis Marketing & Strategy Advertising Benchmark Comparison 141

sagefrog

JANUARY 31, 2024

Medical device companies, payers and health plans, healthcare software developers, and other members of the bustling B2B healthcare market are eager to experiment with artificial intelligence in 2024 to revolutionize everything from enhancing diagnostics to streamlining operations.

Marketing AI 57

Marketing AI Work Management Marketing Management Trends 57

Sprout Social

OCTOBER 4, 2021

Social data has become a critical source of strategic insights for businesses of every size and industry. Whether you’re measuring brand health, benchmarking against competitors, or assessing market opportunities, social data provides real-time consumer insights that no other data source can provide.

Advertising Agencies 124

Advertising Agencies Business Ideal Customer Profiles Advertising Benchmark 124

Conductor

SEPTEMBER 9, 2021

Add in artificial intelligence (AI), the Internet of Medical Things (IoMT), augmented reality (AR), virtual reality (VR) and staffing solutions, and healthcare transformation is clearly front-and-center on the minds of providers and patients. The tie-in: many providers are looking at blockchain as a way to make EHR and EMR data more secure.

Trends 98

Trends Marketing AI Marketing Management Digital Transformation 98

Lead Forensics

MARCH 21, 2024

By regularly assessing the health of your sales pipeline during meetings, you can proactively address challenges, reallocate resources, and ensure that no opportunity slips through the cracks. Bring in an Expert: Gain valuable insights from industry experts to inspire and educate the team.

Urgency Marketing 52

Urgency Marketing Creativity Trust Marketing Sales Cycle 52

Sprout Social

AUGUST 22, 2023

In doing so, they have leveled the playing field for brands of all sizes and industries. This provides crucial insight into your brand health, market trends and competitor performance, enabling you to grow your business strategically with data-driven insights. For example, Simpli.fi

Analytics 85

Analytics Marketing AI Conversion Brand Identity 85

Sprout Social

AUGUST 16, 2023

Soon, subsequent Tweets questioning the health of SVB went viral. But refraining from social media altogether only creates more room for crises to snowball and brand health to plummet. Ryan Phillips, a Sprout Solutions Engineer with experience managing social in the finance industry, echoes the benefits of listening.

Work Management 75

Work Management Marketing Management Social Media Service 75

Sprout Social

NOVEMBER 17, 2022

Here are 20 broken down by industry to help you get inspired and improve your video strategy. Alexis Gaines is an Atlanta-based hairstylist who uses this technique often to show the different services she provides. The brand also used this fact-sharing technique to honor World Mental Health Day. View this post on Instagram.

Brand Identity 118

Brand Identity Branding Advertising Agencies B2B Thought Leadership 118