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Data Privacy Issues for SaaS Companies in the Age of GDPR

SmartBug Media

No longer can you simply send out a 14-page legal document with complicated terminology explaining your privacy policies and consider yourself covered. How GDPR’s Data Permissions Impact Inbound Marketing. Privacy by Design. Email Marketing Managers and GDPR.

Privacy 80
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The Ultimate Email Marketing Glossary for 2022

SmartBug Media

Content Marketing. Content marketing is a commonly used inbound marketing tactic that provides useful content to progress a contact through the buyer’s journey. The General Data Protection Regulation (GDPR) went into effect in 2018 and provides strict requirements for data privacy and security in the EU.

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Intro to GDPR and Why It Matters to Marketers

Envy

If you think Mark Zuckerberg is the only one facing privacy policy challenges lately, think again. GDPR is a set of data privacy and security laws aimed at protecting the personal data of EU citizens. Update your privacy policy. Take time to write a privacy policy that reflects your company’s transparency.

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What is customer-centric email marketing?

DotDigital

If you want to drive the marketing results you want, you need to be thinking about the experience you’re delivering. It’s important to remember that email is an inbound marketing channel. As well as adopting a customer-centric marketing approach, you need to remember your audience is human first and customers second.

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7 Killer Demand Generation Strategies

Excelsior Research

It is a process that requires a gradual, comprehensive, and holistic approach to engagement that comprises a series of different strategies like dedicated inbound marketing tactics, social interaction, E-book campaigns, and weekly newsletters. Key tactics include inbound marketing, social media engagement, optimization and more.

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7 effective strategies of demand generation

Excelsior Research

It is a process that requires a gradual, comprehensive, and holistic approach to engagement that comprises a series of different strategies like dedicated inbound marketing tactics, social interaction, E-book campaigns, and weekly newsletters. Key tactics include inbound marketing, social media engagement, optimization and more.

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12 Trust Signals to Boost Your Conversion Rate

SmartBug Media

Your company should create three to five of these if you’re just getting started with content or inbound marketing. Links to your privacy policy within your form also provide an additional level of trust. Testimonials can be constructed using snippets of your case studies, online reviews, or customer survey results.