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Performance Marketing: Tools, Techniques and Best Practices

Marketing Insider Group

In today’s world, with tools like omnichannel marketing, businesses aren’t just reaching consumers. In this post, we’re exploring the essential tools, techniques, and best practices you need to elevate your performance marketing game to its peak potential. Remember when shopping and advertising were simple?

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9 Tools & Tactics for Effective Paid Content Distribution

Marketing Insider Group

From the targeted precision of LinkedIn Sponsored Updates to the expansive reach of the Google Display Network, each tool and tactic we’re about to dive into is a piece of the puzzle in crafting your content’s journey from creation to conversion. This is where the magic of paid content distribution comes into play. Why Zemanta?

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Make A Great First Impression With These 5 Welcome Email Examples

Unbounce

And as a business or marketer, it’s all about making good first impressions—or else it’ll be “Goodbye!” As your brand’s first impression, welcome emails should be informative, engaging, and friendly to start the relationship out strong. Ahrefs includes a welcome note and steps to get started with their tools.

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The Comprehensive Guide to Impression Shares

Hubspot

But, when you're launching digital campaigns, you want to be sure you're maximizing your efforts — and your profits — by boosting your ad's impression share. Your impression share tells you how well your ad is performing compared to its total potential audience, and boosting it can help increase engagement as well as profit.

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From tech tools to personalized presents: Holiday gifts marketers actually want

Martech

Channeling the spirit of Oprah’s “Favorite Things,” I’ve put together a selection of innovative gift ideas designed to impress. Imagine the convenience of extending your desktop workspace while on a coffee run or turning a tablet into an interactive presentation tool during client meetings. Happy gifting!

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The Best Twitter Analytics Tools

Brandwatch Marketing

With so many Twitter analytics tools out there, it’s hard to know which ones to trust with your Twitter account. But if you’re looking for a free Twitter analytics tool that can do more, this list will come in handy. That being said, let’s take a look at some of the best free Twitter analytics tools currently available.

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Top 10 customer service software tools

Sprout Social

These tools can break bottlenecks, boost productivity and delight customers at crucial moments. Below we dig into why customer service software matters and tips for choosing a tool. Customer service software refers to tools that streamline and automate tasks for support teams. What is customer service software?