Martech

NOVEMBER 15, 2023

Yes, it’s a buzzword that took a beating several years ago with many self-proclaimed thought leaders, but it has never been a more important part of your marketing strategy. Thought leadership is a strategic approach to content marketing that positions you or your brand as an authority in a specific field.

Thought Leadership 132

Thought Leadership Work Management Marketing Management Opinions 132

Navigate the Channel

JANUARY 25, 2024

In the zip-paced world of marketing, one of the most transformative advancements of late has been the integration of artificial intelligence (AI) to enhance personalization strategies. At its core, AI-powered personalization aims to create a one-to-one marketing experience, making customers feel understood and valued.

Marketing AI 65

Marketing AI Personalization Ethics Privacy 65

Hubspot

DECEMBER 6, 2019

What do you picture when you think about influencer marketing? However influencer marketing looks to you, it has taken the marketing industry by storm. Why is influencer marketing effective? Regardless of how influencer marketing works, it doesn’t always look like what you scroll past on Instagram or YouTube.

Hubspot 83

Hubspot Ad Building Work Management Paid Search Agency 83

Convince & Convert

DECEMBER 6, 2023

76% of Marketers Say Their Brands Provide Social Media Customer Service According to a 2023 Hubspot report, 76% of social media marketers revealed their companies offer social media customer support. Image via Hubspot Mostly, customers ask these questions through the DMs.

Work Management 143

Work Management Marketing Management Social Media Stats 143

Marketing Insider Group

NOVEMBER 8, 2022

Careless content marketing mistakes are costing businesses more than their monthly budget. Blindly navigating your marketing strategy can cause your content to capsize. Turn your mistakes into mastery and learn how to build an effective content marketing strategy that guarantees smooth sailing. Top 7 Content Marketing Mistakes.

Marketing Budget Creation 303

Marketing Budget Creation Content Marketing Lead Ranking Lead Scoring 303

Hubspot

MARCH 4, 2024

Welcome to “The Pipeline” — a weekly column from HubSpot, featuring actionable advice and insight from real sales leaders. This week‘s post comes from five winners of HubSpot’s Modern Sales Leader 25 award. The question then becomes, what does it take for people to trust in someone's leadership enough to follow them?

B2B Thought Leadership 72

B2B Thought Leadership Thought Leadership Work Management Lead Ranking 72

Marketing Insider Group

MAY 18, 2021

Employee content marketing just might be the missing link to meet all these demands – and many more. Take this stat on video marketing, for example. That’s why employee content marketing is so important. Quick takeaways: Employee content marketing can involve user-generated content, interviews, quotes, podcasts, and more.

Content Marketing 276

Content Marketing Planning Webinar Metrics Content 276

Navigate the Channel

JANUARY 8, 2024

The last time you took an objective look at your company’s business marketing strategy, what was your takeaway? If using micro-moments, storytelling and video aren’t part of your plan, let’s re-visit these digital marketing trends and their importance in every business strategy now. What’s working?

Trends 123

Trends Marketing & Strategy Marketing Strategy Paid Search Agency 123

Webbiquity

JANUARY 18, 2024

Moreover, they can complement your other marketing strategies in substantial ways. Instead, you can gather opinions related to your products/services through surveys, and then utilize them to adjust the overall marketing campaign accordingly. Remember, though, that you don’t have to pitch to them.

Email Marketing 165

Email Marketing Work Management B2B Marketing Marketing Management 165

SmartBug Media

JUNE 1, 2022

Both as a customer and as a marketer, putting your customers first sounds like a no-brainer, particularly when considering that customer-centric companies are 60 percent more profitable than companies that aren't. If you’re looking for inspiration, here are a few examples of brands that are leading the pack in customer centricity: HubSpot.

Lead Ranking 98

Lead Ranking Lead Scoring Peer-to-peer Advertising Agencies 98

SmartBug Media

JANUARY 31, 2024

One element of effective design is transparent pricing modules that provide website visitors with clear and concise information. In an era when consumers value honesty and clarity, the importance of transparent pricing cannot be overstated. By presenting costs openly, a business can build trust with its audience.

Lead Generation 69

Lead Generation Marketing Websites Generation Lead Scoring 69

Hubspot

SEPTEMBER 1, 2023

Conscientious sales pros worry about AI bias , transparency, brand reputation, customer experience, and human relations. Use trusted software. When choosing your AI, opt for AI that you can trust. For example, ChatSpot integrates with HubSpot and is available for free accounts and up. Get started with ChatSpot.

Ethics 66

Ethics Marketing AI Training Work Management 66

FunnelEnvy

OCTOBER 2, 2023

The internet triggered a revolution in most fields, and marketing is no exception. The ability to track people’s online behavior gave marketers critical new data and insights into consumer behavior. The challenge for marketers is that forms are still essential to lead generation and sales. Be strategic about testimonials.

Opt-in 67

Opt-in Conversion Opt-out Privacy Policies 67

Webbiquity

FEBRUARY 16, 2021

In the last few years, as Instagram has reached 1 billion monthly active users , the platform has become a goldmine for marketers. Today, over 25 million businesses invest time and effort into creating Instagram marketing strategies for their companies to raise brand awareness, increase brand loyalty, and find potential customers.

Paid Search Agency 297

Paid Search Agency B2B Marketing Examples Enterprise Management 297

Martech

JULY 11, 2022

HubSpot wants you! Its content management system (CMS) and hosting are now “free-forever” to anyone with any HubSpot account. Hubspot introduced an enhanced email open report that excludes “machine opens”, compensating for inflated open rates introduced by Apple’s iOS 15 Mail Privacy Protection feature. Also: no plugins!

CMS Development 100

CMS Development Privacy Protection Open Rate Microsite 100

Martech

APRIL 26, 2023

Well, you better be because Hubspot reports that a whopping 64% of modern enterprises are investing in SEO to stay ahead of the competition. However, over 41% of digital marketers think link building is like rocket science. The key to this is trust-based reliable relationships with the right link-building service provider.

Link Building 108

Link Building Advertising Agencies Ad Building Tips 108

Martech

AUGUST 16, 2023

With today’s powerful marketing and sales platforms at our fingertips, there’s no excuse for falling short. It’s about building trust and turning customers into lifelong fans. Understanding modern customer experience expectations How we can use marketing technology not just to meet but exceed these sky-high expectations?

Ideal Customer Profiles 97

Ideal Customer Profiles Work Management Marketing Management B2B 97

Hubspot

MAY 6, 2020

This leaves many marketers again asking: Should I go live? But for many marketers, streaming a Facebook Live is at the top of their to-do list. Plus, live videos present a unique opportunity to build trust with interactive, two-way conversations. And there are nuances that dissuade many marketers from taking the plunge.

Facebook 100

Facebook Social Media Creativity Hubspot 100

Hubspot

JANUARY 23, 2024

It's not enough to jump right into the upselling pitch without building a foundation of trust first. In fact, 29% of salespeople who upsell say establishing trust and rapport is the most effective upselling strategy — outranking any other strategy. But how can you build trust effectively? Provide a transparent pricing breakdown.

Marketing & Strategy 59

Marketing & Strategy Marketing Proposals Marketing Management Transparency 59

SmartBug Media

DECEMBER 27, 2021

Has your inbound marketing agency embraced the idea of Intelligent Inbound® marketing being about a “culture of experimentation”? Are you transparent, and do you surround yourself with other transparent people you trust? Switching gears from sales to marketing was not effortless from Christine’s perspective.

Demand Generation Agencies 98

Demand Generation Agencies API Inbound Marketing Transparency 98

sagefrog

APRIL 2, 2024

While marketing has always been a dynamic and evolving practice, the role of technology in B2B marketing strategies has become paramount in the perpetually developing and digitally driven industries of 2024. 7 Proven MarTech Tools Every B2B Marketer Needs 1. SparkToro 3. Screaming Frog 4.

Marketing Automation Services 62

Marketing Automation Services Budget Programs Leadlander Paid Content 62

DealSignal

DECEMBER 29, 2023

Whether you’re a small business owner, a marketing leader, or simply exploring data solutions, this article is tailored for you. Its seamless integration with platforms like HubSpot streamlines campaign management, making it a favorite among marketers. In a Nutshell Looking for a Clearbit alternative?

Enterprise Management 52

Enterprise Management Work Management Marketing Management Ideal Customer Profiles 52

Hubspot

FEBRUARY 23, 2021

I reached out to marketers with backgrounds in product marketing, SEO, YouTube, podcasting, and more and asked them, " Are Blogs dead? However, marketers still consider blogging a top marketing channel. Lisa Toner , director of content at HubSpot, says it's not enough to just have a blog nowadays. In the U.S.

Paid Content 101

Paid Content Planning Work Management Paid Search Agency 101

Scoop.it

MARCH 2, 2023

Marketers swear by its effectiveness in generating leads and sales, building brand awareness, and even boosting customer loyalty. What Is Content Marketing? Content marketing is a time-tested strategy for creating and publishing relevant, valuable, and informative content to a clearly defined audience to drive business goals.

Content Marketing 91

Content Marketing Lead Scoring Lead Ranking Brand Identity 91

Hubspot

JANUARY 4, 2024

In this article, experts from HubSpot, Belkins Agency, and more share powerful tactics they resort to stay upbeat. A bad sales month can be attributed to a variety of factors, ranging from internal processes to external market conditions. What was also important was to instill a sense of support and trust in my team.

Top of Funnel 73

Top of Funnel Work Management Marketing Management Paid Search Agency 73

Tomorrow People

OCTOBER 27, 2020

A closer look at what marketing tactics seem to be working – and what to watch out for. Earlier this year, before the world experienced mass disruption, we were putting the finishing touches on a series of eBooks looking at some of the most interesting trends we saw in content, marketing, and business strategy. Work to Earn More Trust.

Lead Ranking 156

Lead Ranking Cost per Lead Marketing Qualified Leads Lead Scoring 156

Valasys

SEPTEMBER 22, 2023

In the ever-evolving landscape of B2B marketing , staying ahead of the curve is crucial to achieving success. One strategy that has gained significant traction in recent years is B2B influencer marketing. Success in B2B influencer marketing hinges on effectively managing these dynamic elements for impactful campaigns.

B2B Marketing 52

B2B Marketing Webinar Metrics Marketing & Strategy Marketing Strategy 52

Martech

OCTOBER 13, 2023

Marketing technology is progressing at such an accelerated pace that it’s hard to keep up and easy to let the tech do the driving. We now have machine learning and AI driving much of our marketing platforms. In this case, honesty means being human, genuine and transparent. We can now automate most of our marketing efforts.

Marketing AI 135

Marketing AI Paid Content Paid Search Agency Automation 135

ClearVoice

MARCH 14, 2024

You can’t overlook the value of email marketing when it comes to content distribution. After all, content marketing is highly regarded for its exceptional capability of generating an ROI of over 3,600 percent. Marketers often report an impressive average of 14.1 If you’re considering doing the same, this guide is for you.

Distribution 98

Distribution Marketing AI Email Marketing Marketing Strategy 98

Martech

OCTOBER 8, 2021

If marketers don’t take control of how customers perceive their brands, customers will. Perception is a major factor in marketing success. Building an always-on marketing machine. Making the case for marketing technology within your organization. Snapshot: Marketing automation. Coordination. Confidence.

Marketing Automation Services 139

Marketing Automation Services Ad Building Brand Identity Branding 139

SmartBug Media

JULY 21, 2021

It is no secret that sales and marketing teams have been working through their siloed efforts for years. Whether you have a revenue operations team or team members appointed to revenue operations, HubSpot Operations Hub is a great option to accomplish these goals. Contact Data Hacks for Advanced HubSpot Users.

CRM 98

CRM Enterprise Management Work Management Marketing Management 98

FunnelEnvy

FEBRUARY 19, 2024

They are part of strategic SaaS marketing campaigns that understand the different stages of the sales funnel. For inspiration, HubSpot offers many examples of best practices for landing pages. A common desired conversion is to capture email addresses for email marketing. Social Proof Builds Trust. Live Chat Support.

Landing Pages 62

Landing Pages Top of Funnel Practices Demand 62

Heinz Marketing

JUNE 27, 2022

By Lisa Heay , Director of Business Operations at Heinz Marketing. It’s been changing and evolving for several years now across the globe, and if you’re not paying attention as a marketer, you’re going to find yourself left behind with a hard road to catch up. Transparency isn’t a bad thing, and with the knowledge, some are opting in.

Privacy 80

Privacy Privacy Protection Opt-out Opt-in 80

TrustRadius Marketing

APRIL 21, 2022

Salesforce 2020) The help desk software market share is projected to reach $11 billion by 2023. Transparency Market Research, 2021) The help desk software market share is projected to reach a revised size of $21.8 Hubspot 2022) Over the course of the pandemic, channel preferences have also fluctuated.

Statistics 52

Statistics Trends Customer Satisfaction Stats 52

Zoominfo

NOVEMBER 3, 2020

Driving revenue by retaining existing customers is the name of the customer success game,” according to HubSpot. Done right, they are stealthy value-providers that buyers gravitate toward through pre-established brand trust. Strategies like cross-selling and upselling are central components of ZoomInfo’s go-to-market (GTM) framework.

Cross-Selling 162

Cross-Selling Marketing Analytics Tools Zoominfo Loyalty 162

Hubspot

JUNE 28, 2022

Additionally, marketing metrics are becoming increasingly vital for any sales organization to monitor. McClure says, "Whether it's inbound marketing, conversions, or account-based marketing impacts, marketing metrics are becoming much more critical for any sales team.". Remain transparent.

Marketing & Strategy 74

Marketing & Strategy Peer-to-peer Transparency Lead Ranking 74

Hubspot

APRIL 14, 2020

It isn't unusual that communication and collaboration happens in channels, but also through our integrations with Hubspot, Zoom, and the more than 2000+ apps in the Slack app directory.". Continue to emphasize transparency and alignment across teams when working fully remotely.

Transparency 101

Transparency Wiki Work Management Distribution 101