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Marketing Trends for 2023: Three Big Ones to Know

Webbiquity

86% say that data privacy regulations have impacted their marketing strategy over the past year. Those are just a few of the takeaways from HubSpot’s recently released The State of Marketing: Marketing Trends in 2023 from AI to Z report. ” Only 29%?! It’s been “the year of video” every year since 2017.

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11 Indispensable B2B MarTech Solutions Cybersecurity Marketers Actually Use

KoMarketing Associates

I have been fortunate enough to utilize the tool at both SecurityScorecard and AlphaSense where I’ve seen very positive results. SEMRush is the workhorse of my SEO toolbox — I use it on a daily basis for position tracking, monitoring changes in SERPs and competitive research. LinkedIn, Twitter. LinkedIn , Twitter.

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Seven Ways to Increase Your Brand Influence

Webbiquity

Image credit: HubSpot. Moreover, such brands will be in a much better position to align their brand and business strategies so they can mutually reinforce and complement each other for a more coherent marketing campaign. Positive Reviews. Use a comparison tool on their phone to find the lowest price. Image credit: DevriX.

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How to Sell AI Products [Tips from HubSpot Sales Reps]

Hubspot

Many people see AI as a black box absorbing their data with a possibility to provide inaccurate results full of biases and lack of privacy and transparency,” she says. It’s a sales tactic that we’re all familiar with, and positioning AI is no different, especially when there are apprehensions about exactly what it can do.

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AI-powered martech releases and news: March 28

Martech

AI is turning out to be a huge help for startups, according to a new HubSpot report ( registration required). 74% say that AI has positively impacted their ability to upsell or cross-sell. Here are some top-line findings: 86% of founders said the use of AI has helped their company’s GTM strategy.

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Welcome, Gen A: The Age of Automation for Sales and Marketing is Here

Zoominfo

Figure 1 : These job requirements, culled from an open position at ZoomInfo, illustrate the trend toward aligning sales and marketing operations. At ZoomInfo, this type of thinking isn’t just for one position; rather, it’s a philosophy embedded throughout the company.

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Marketing Strategies Must Evolve With the Times in 2024

Litmus

They must adapt to leverage emerging technologies while operating under tighter budgets and an increased focus on accessibility and data privacy. According to a recent Hubspot report : 77% of marketers have seen email engagement increase over the past year. Marketing strategies face some headwinds in 2024.