Marketing Insider Group

DECEMBER 20, 2021

It helps you assess your existing content, make changes to optimize its performance, and use it to uncover insights that drive your future strategy in the right direction. How can I optimize it even more? Content audits optimize the performance of existing content and enable data-informed strategies for new content.

Lead Scoring 342

Lead Scoring Lead Ranking Marketing Analytics Tools Content 342

Hubspot

SEPTEMBER 17, 2020

This post is a part of Made @ HubSpot, an internal thought leadership series through which we extract lessons from experiments conducted by our very own HubSpotters. This means it’s both a high traffic and high intent keyword. The Surround Sound Strategy for Search Engine Optimization. Mailchimp competitors”. Ahrefs vs SEMRush”.

Hubspot 101

Hubspot Marketing & Strategy Marketing Strategy SERP 101

Marketing Insider Group

SEPTEMBER 28, 2021

If your brand is earning tons of web traffic but seems lean on conversions, you might need more action words in your content marketing. If you’re publishing content, you probably already are, but maybe not optimally. Believe it or not, organic web traffic is not the end goal of content marketing — customer conversions are.

Content Marketing 343

Content Marketing Lead Scoring Lead Ranking Content 343

Hubspot

JULY 7, 2020

And, one major way they've driven traffic from different regions to their site is through international SEO. And, according to HubSpot SEO experts, this is no different when it comes to building an SEO strategy for your international or multi-language website. As a marketer, your biggest goal should be to know your audience.

Hubspot 101

Hubspot SEO Domain Content 101

Oktopost

DECEMBER 5, 2022

Social media in traffic. Gain more backlinks and attract traffic. SEO involves a lot of technically challenging work, like website speed optimization. That’s why you can optimize not only your website for search engines, but social media pages as well. Social media traffic. Quick Jump Links. Social media in search.

Social Media 115

Social Media SEO Lead Scoring Lead Ranking 115

Hubspot

DECEMBER 21, 2017

The HubSpot Marketing Blog has been around since 2006. The Marketing Blog has been a key part of HubSpot’s inbound business. But then, earlier this year, we noticed that our traffic was falling flat. As it turns out, Google is likely eating your blog traffic -- specifically, its featured snippets. Then, it declined.

Traffic 76

Traffic Features Google SERP 76

SmartBug Media

FEBRUARY 27, 2023

HubSpot SEO and CMS are two of the most popular tools used by businesses today. SEO stands for search engine optimization , which is the process of optimizing webpages, content, and links to help businesses rank higher in search engine results pages (SERPs). HubSpot’s CMS is first and foremost marketing-focused.

CMS Development 96

CMS Development SEO Enterprise Management Hubspot 96

SmartBug Media

NOVEMBER 6, 2018

If the answer is yes, continue reading to learn how to utilize this tactic to boost organic traffic. If the answer is no, keep reading to learn how blogging can help drive traffic to your website. It’s also a way to drive more traffic to your website organically. The History of Blogging. Next, it’s time to do some research.

Business Blogging 73

Business Blogging Traffic Organization Buyer Personas 73

Moz

SEPTEMBER 27, 2020

Compared to when I started working in SEO (2014), today, content is consistently one of the most popular topics covered at digital marketing conferences, there are way more tools that focus on content analysis and optimization, and overall it seems to dominate most of SEO news. Over 90% of content gets no traffic from Google.

SERP 74

SERP Optimization Content Keywords 74

SmartBug Media

SEPTEMBER 23, 2020

Today’s recap sessions revolve around a topic that a lot of our clients struggle with all the time, Search Engine Optimization (SEO). The reason why SEO is particularly “daunting” is because Search Engine Optimization is always changing. Marketers are often forced to choose between growing organic traffic or growing leads.

SEO 105

SEO Lead Scoring Lead Ranking Hubspot 105

Contently

APRIL 4, 2023

Most content marketers can pinpoint their highest-traffic pieces — but high-level metrics only tell part of the story. For example, just because a page or a video collects a lot of views doesn’t mean the traffic will convert. Ditto for Semrush Academy for your team’s ability to master search engine optimization (SEO).

Top of Funnel 155

Top of Funnel Budget Programs Content Marketing Marketing Management 155

Contently

FEBRUARY 16, 2023

This means you need to be intentional and attract the right traffic to your website, and you want to do that with quality content that fulfills the SEO requirements allowing it to rank with search engines. To do that, it helps to know a bit about how Google decides that a content piece will truly bring value to readers.

Lead Ranking 154

Lead Ranking Marketing AI Process SEO 154

Hubspot

DECEMBER 22, 2020

If your SEO (search engine optimization) and PPC (pay per click) teams exist in complete silos, it's time to change that. For example, if you Google "sales funnel" the search engine results page (SERP) indicates you're looking for the definition of a sales funnel. Optimize your landing pages to reap both SEO and PPC benefits.

PPC 101

PPC Work Management SEO Top of Funnel 101

DAGMAR Marketing

APRIL 15, 2022

Search engine optimization, also known as SEO, refers to a series of techniques that aim to improve the visibility of your website in search engines. SEO gives businesses the power to improve their online presence by using a series of website optimization techniques. percent of traffic comes from search engines like Bing.

Statistics 94

Statistics SEO POS Lead Scoring 94

Parse.ly

FEBRUARY 11, 2022

According to HubSpot, 47% of buyers view three to five pieces of content before making an inquiry with a sales rep. Your content is not optimized for search. According to HubSpot, knowing your audience’s needs and preferences is vital to creating content they will connect with, as is choosing the right kind of medium to create it in.

Top of Funnel 98

Top of Funnel Lead Scoring Lead Ranking SERP 98

SmartBug Media

JULY 2, 2021

Chances are that you know the benefits of blogging and the impact it can have on your organization’s website traffic growth over time. But what if the benefits stop there, and website traffic is all your site is gaining from your diligent writing efforts? Step 1: Reassess Your Keyword Strategy. Step 3: Add CTAs to All Blog Posts.

Conversion Rate 98

Conversion Rate Conversion Work Management Marketing Management 98

Hubspot

JULY 25, 2019

When I joined HubSpot, I partnered with our SEO team to design online experiences that could grow organic traffic to our website at scale. Knowing the reputation that SEO has amongst designers, I was skeptical about being able to produce engaging designs while delivering the traffic and lead counts for which I was accountable.

Design 69

Design Hubspot SEO Lead Scoring 69

B2B Marketing Insights - WE

MARCH 16, 2022

What is SEO (Search Engine Optimization) and why do you need it. SEO, or “search engine optimization,” is the process of improving the visibility and ranking of a website in Google search results. You also need to make sure that your website is optimized for those keyword phrases.

SEO 98

SEO Practices Best Practices Lead Scoring 98

Valasys

FEBRUARY 19, 2024

Marketing automation platforms allow organizations to nurture leads by tracking customer interactions, and sales funnel, and measuring campaign performance to optimize marketing process and drive conversions. CRM Systems Customer Relationship Management known as CRM system is globally used software for optimizing customer relationships.

CMS Development 40

CMS Development Paid Search Agency Enterprise Management Marketing Automation Services 40

SmartBug Media

DECEMBER 19, 2022

Are you seeking to drive more, less relevant traffic to your site? On-Site Optimization. Technical Optimization. In Moz’s words , “Domain Authority (DA) is a search engine ranking score developed by Moz that predicts how likely a website is to rank in search engine result pages (SERPs). Keyword Difficulty. Link Building.

Lead Scoring 98

Lead Scoring Lead Ranking SEO Domain 98

Hubspot

APRIL 25, 2019

Optimizing Your Amazon Product Pages. You can do this by optimizing your pages to attract buyers. Any traffic that hits your Amazon product pages is already primed to buy, even if they’re merely checking prices or researching new products. 12 million-plus products. That’s a dense jungle.

Amazon 96

Amazon Paid Content Marketing & Strategy Marketing Strategy 96

SmartBug Media

AUGUST 27, 2021

Use HubSpot Ads Software to make reporting easy. With HubSpot Ads Software there’s no reason to not create an inbound-informed paid media strategy. Inbound content tends to be evergreen, though it can at times benefit from a refresh, and paid media can bring new, highly targeted traffic to existing campaigns.

Paid Content 105

Paid Content Top of Funnel Inbound Marketing Lead Ranking 105

SmartBug Media

FEBRUARY 5, 2020

Search engine optimization has come a long way over the past 25 years. But before we get into it, I have a PSA for all the digital marketers and content writers out there: When devising a strategy to drive organic traffic to your website, remember that content writing and SEO go hand in hand. Understand Search Engine Ranking Factors.

SEO 87

SEO Tips SERP Content 87

Hubspot

MARCH 26, 2020

As per HubSpot's own definition , "Lead generation is the process of attracting and converting a strangers and prospects into people who have indicated an interest in your company's product or service. There are several strides you can take to ensure that your local SEO strategy is optimal and effective. HubSpot Marketing Hub.

Paid Content 95

Paid Content Lead Generation Budget Programs Lead Scoring 95

Hubspot

DECEMBER 17, 2019

While Google is still the number one traffic source for most sites on the web, over half of all searches these days result in no click at all. SERP features — including rich snippets, paid ads, and Knowledge Graph data — have overtaken the results pages, making at-a-glance answers the norm. What's a marketer to do?

SERP 94

SERP Ideal Customer Profiles SEO Click Rate 94

SmartBug Media

MARCH 19, 2021

As early pioneers of the inbound marketing movement, it should come as no surprise that the HubSpot blog is one of the most comprehensive resources for inbound marketers out there. In addition to blog articles and content, HubSpot also offers an amazing inbound marketing training curriculum —and it’s free! What Is Clubhouse?

Paid Content 105

Paid Content Inbound Marketing Resources B2B Marketing 105

Hubspot

FEBRUARY 5, 2018

Featured snippets drive traffic -- but not always. And as Sullivan acknowledged in his blog post, many were concerned that traffic would drop -- as a result, for example, of users finding the information they needed right away from the featured snippets, therefore not clicking to visit any sites.

Features 76

Features Google Work Management SERP 76

Valasys

AUGUST 22, 2019

How to Employ Local SEO to Optimize B2B Marketing. Local SEO is one of the basic pillars of optimizing B2B marketing endeavors. Marketers, therefore, need to optimize their endeavors for local SEO. According to HubSpot, 80% of potential customers use search engines to find local information.

Optimization 40

Optimization SEO B2B Marketing Lead Scoring 40

SmartBug Media

APRIL 21, 2022

In the deep ocean that is Google’s search engine results page (SERP), you have only a split second to grab someone’s attention with an eye-catching headline or enticing call to action (CTA). Here are our top five reasons why you should include ad extensions as part of your paid search optimization strategy: 1. Increase ad rank.

Paid Search Agency 97

Paid Search Agency Ads Google CPC 97

Hubspot

NOVEMBER 11, 2019

While click-through rate (CTR) has everything to do with searcher behavior, there are things you can do to improve your clickability on the SERPs. The more your result stands out on the SERP, the more likely you’ll get the click. Win SERP features. SERP features , otherwise known as rich results, are a double-edged sword.

SEO 61

SEO SERP CTR Click Rate 61

Navigate the Channel

DECEMBER 7, 2022

According to HubSpot, site structure is “integral to the success of your eCommerce business.” The perpetrators behind these attacks flood a site with errant traffic, resulting in poor website functionality or knocking it offline altogether,” according to the Microsoft Security webpage on DDoS. No, thank you.

eCommerce 65

eCommerce Domain POS Fulfillment 65

Hubspot

MARCH 13, 2020

As marketers, we know that search engine optimization (SEO) is necessary. It helps webpages rank highly on search engine results pages (SERPs). So for traffic, SEO is a must. Only using SEO for traffic purposes is closing the door to different ways you can use the skills you already have to inform decisions in other areas.

SEO 98

SEO SERP Buyer's Journey Lead Scoring 98

Hubspot

MARCH 20, 2018

If your website is focused on a global audience, you've probably spent some time thinking about the best ways to organize and optimize your site for different countries. This gives Google another layer of data when crawling republished content for search engine results pages (SERPs) you'd see in other countries.

SEO 97

SEO Marketing Websites Optimization Domain 97

SmartBug Media

OCTOBER 12, 2020

What that means is that we work for our clients to drive new web traffic (we call this “reach”) to our clients’ websites, and then convert this web traffic into marketing qualified leads (and then encourage them further down the customer lifecycle ). This boils down to a thorough search engine optimization (SEO) strategy and execution.

Paid Search Agency 80

Paid Search Agency Paid Social Agency Service Lead Ranking 80

Hubspot

JUNE 16, 2020

Properly optimized posts lead to an increase in brand awareness and conversions. Optimizing your blog for SEO shouldn't be the extent of how you're using SEO for your blog. At HubSpot, keyword research informs the topics we write about each quarter. Optimize your page with On-Page SEO. Conduct keyword research.

Enterprise Management 91

Enterprise Management CMS Development Marketing Automation Services Marketing Management 91

Hubspot

APRIL 23, 2020

Many organizations opt to redesign their website to welcome more traffic as their business grows and scales; others invest in a website redesign as part of a larger rebranding initiative. Ask yourself, "Is this site converting a reasonable amount of traffic? Top-performing keywords in terms of rank, traffic, and lead generation.

CMS Development 100

CMS Development Marketing Websites Work Management Ad Building 100

seo.co

OCTOBER 27, 2020

But it also happens to be one of the most contested, debated, and questioned concepts in the world of search engine optimization (SEO). Source: Hubspot. Experienced SEOs would build new sites, establish some links, write great content, and optimize for low-competition keywords—yet they wouldn’t be able to rank the way they should.

Google 116

Google Effectiveness Domain CAN-SPAM 116