This Strategy Helped the HubSpot Blog Break a Year-Long Traffic Plateau

Hubspot

When I joined the HubSpot Blog team in 2016, our editorial strategy looked drastically different than it does now. Rediscovering our momentum meant completely changing the way we plan, write, and optimize content. The Blog Traffic Plateau of 2017. Talk to us @HubSpot.

How HubSpot Uses Blogging to Rank #1 on Google

Hubspot

A lot of marketers want to know: how does HubSpot optimize for search? Check out the tactics below, and start maximizing organic traffic to your own blog. And if you’re not using your blog to optimize for featured snippets, start now.

Web Presence Optimization Software Review: gShift Labs

Webbiquity

gShift Labs is the first (at least that I’m aware of ) integrated software package for managing web presence optimization (WPO). HubSpot ), gShift isn’t a point solution, but a single integrated tool to manage all aspects of WPO.

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Are Google's Featured Snippets Eating Your Blog Traffic?

Hubspot

The HubSpot Marketing Blog has been around since 2006. The Marketing Blog has been a key part of HubSpot’s inbound business. But then, earlier this year, we noticed that our traffic was falling flat. Here's how much the raw traffic on those posts decreased.

How HubSpot Grew Online Customer Reviews By 157%

Hubspot

At HubSpot, we know reviews are important for driving leads to our product in the first place. Email is a staple at HubSpot, and we often communicate with our customers via email. At HubSpot, we asked people to review us on occasion after they closed a deal in HubSpot CRM.

The Ultimate Guide to Marketing Interview Questions From HubSpot's CMO

Hubspot

What to Look For: Everyone on the marketing team needs to be able to understand how to think about and optimize the funnel. Alright, everyone: I'm about to let you in on a few of my best-kept interviewing secrets.

The 15 Best Special-Purpose SEO Tools

Webbiquity

Given the importance of search engine optimization—organic search remains the top source of traffic for most B2B websites—t’s vital to use the right tools to help with various aspects of optimization, for any size website. 14) On-Page Optimization Tool. HubSpot.

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How To Create Lovable B2B Marketing with HubSpot 3

The Forward Observer

In a HubSpot eBook, the steps to developing lovable marketing are outlined: Develop a Stellar Marketing Offer - It should be educational and helpful, focus on the right stage of the sales funnel, and be in the right formats. Further explanation on HubSpot 3 in this 7:20 video.

How To Increase Referral Traffic And Get More Leads

Hubspot

Most marketers have one goal in common: increasing the amount of traffic to their website. There are various tactics for accomplishing this goal including search engine optimization (SEO), pay per click advertising (PPC), blogging, social media marketing, etc. What Is Referral Traffic?

LoopFuse Captures More Web Traffic Data

Customer Experience Matrix

Summary: LoopFuse has extended its system to capture more Web traffic data, which lays the foundation for future analytics. In fact, as the subhead to their press release states, what they’ve really done is somewhat more modest: add “real-time Web traffic intelligence” by providing features to capture search terms, referring sites and page views, and link these to individual visitors.

Don't Kiss 5% of Your Organic Traffic Goodbye: New Data on Why You Should Optimize Your Website for Mobile

Hubspot

This past spring, the web was abuzz as Google released the much-feared algorithm update that severely punished websites that were not optimized for mobile. Starting on April 21, we saw a marked decline in organic traffic over a three-week period.

The Complete Guide to Marketing Automation Integrations (Marketo, Eloqua, HubSpot, Act-On, Pardot, and Infusionsoft)

Leadfeeder

To create this guide, we analyzed documentation from Marketo, Oracle Eloqua, HubSpot, Act-On, Salesforce Pardot, and Infusionsoft. HubSpot Integrations. Part Two: Integrations for Marketo, Eloqua, HubSpot, Act-On, Pardot, and Infusionsoft In what follows, we list the various integrations available from all six of the major marketing automation platforms we analyzed in our research. HubSpot Integrations. Optimizely. Optimizely. Shopify for HubSpot.

Blog SEO: How to Search Engine Optimize Your Blog Content

Hubspot

Search engine optimization is incredibly important for marketers. When you optimize your web pages -- including your blog posts -- you're making your website more visible to people who are entering keywords associated with your product or service via search engines like Google.

Need to Convert Traffic Into More Leads? Experts Bust Common CRO Myths [Live Hangout]

Hubspot

Many marketers have to find out the hard way that more website traffic doesn't always translate to more leads. Unless your site is optimized to drive visitors to take action and engage, you can attract thousands of visitors and never see one of them convert into a lead.

You Paid for More Traffic to Your Website – Now What?

B2B Marketing Traction

Then you paid for search engine optimization (SEO) and perhaps Pay-Per-Click Advertising (PPC). You got traffic, but did you get results? If you’re a business owner, chances are you’ve spent a lot on online marketing. You invested in a great corporate website.

Hubspot Offers Small Business Marketers a Big Bundle of Features

Customer Experience Matrix

Summary: Hubspot offers a bundle of Web traffic generation and lead management features in one low-cost package. Hubspot has accepted this challenge. Although Hubspot positions itself as an “inbound marketing system,” it actually does more than the search engine optimization, blogging, social media interactions and related analytics needed to generate Web traffic. But Hubspot also applies automation to improve results without making the user work harder.

HubSpot's Strategy for Winning the Marketing Automation Horserace

Customer Experience Matrix

Back on September 20, I posted various tips from the Inbound Marketing Summit and HubSpot User Group. Naturally, the conference also included public and private discussions of HubSpot itself, but I thought those were best shared in a separate post. The conference yielded a clear picture of HubSpot’s business strategy for the coming year. HubSpot originally focused on “top of funnel” or “inbound” marketing, which boils down to helping marketers to attract Web traffic.

International SEO: How to Optimize Your Website for Other Countries

Hubspot

If your website is focused on a global audience, you've probably spent some time thinking about the best ways to organize and optimize your site for different countries. Although, regaining that organic power can happen fairly quickly if you optimize your content well in other ways.

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How We're Using Influencers to Drive Engagement on Social Media: A HubSpot Experiment

Hubspot

Check it out in action: The Results: Our pod has started to generate 10-20 additional comments per Instagram post from relevant influencers within HubSpot's vertical. Check our the HubSpot Summer Startup contest here: 3) Rethinking How Social Media and PR Work Together.

HubSpot Expands Its Services But Stays Focused on Small Business

Customer Experience Matrix

Summary: HubSpot has continued to grow its customer base and expand its product. HubSpot has always aimed to provide small businesses with one easy-to-use system for all their marketing needs. The company began with search engine optimization to attract traffic, and added landing pages, blogging, Web hosting, lead scoring, and Salesforce.com integration. In general, though, HubSpot’s growth strategy seems to rely more on expanding services than features.

The Beginner's Guide to Conversion Rate Optimization (CRO)

Hubspot

Today, most marketing teams are structured to drive traffic towards websites, which then converts into leads for the sales team to close. Once this process starts to deliver results, marketers then seek to generate even more traffic, and hopefully even more success.

Want More Blog Traffic? Focus on Growing Subscribers

Hubspot

"How do I grow traffic to my blog?". It's one of the most common questions I get from people launching a new blog, and I always tell them the same thing: The key to growing blog traffic is actually to focus on growing subscribers. Why Do More Subscribers Lead to More Traffic?

What To Do If Your Website Traffic Is Down

Hubspot

You’ve noticed a dip in website traffic. It’s good to keep an eye on your website visits and performance to notice change over time, but if you’re getting less traffic and fewer phone calls, it’s time to investigate further.

Where Is Your Traffic Coming From? An Analysis of 15K Websites [Infographic]

Hubspot

We all know that sources of website traffic can vary greatly from business to business. Where is their traffic coming from? via the HubSpot Research website at research.hubspot.com. Have any website traffic insights you'd like to share?

HubSpot Research Offers Insights on Blog Performance

B2B Marketing Directions

The TrackMaven research contained data regarding the best day of the week for publishing blog posts, the best time of day to publish, and the optimal length of blog post titles. After my earlier post was published, I discovered a blog post by HubSpot that provides several insights on these perennially important issues. This post describes a test that HubSpot ran on its own Marketing Blog to determine what its optimal editorial strategy should be.

7 Ways to Optimize Your SlideShare Presentations for More Traffic & Leads

Hubspot

And whether those presentations are meant for industry speaking gigs or educational webinars, all those slides can have some great traffic and lead gen potential beyond their originally intended use. Creating slide decks is a regular practice for many marketers.

10 Tips for Getting Long-Term Traffic to Your Content

Hubspot

We spend tons of time writing posts and optimizing them for search and social media. We'll excitedly watch as we see a burst of new traffic to our site. You can start by analyzing topics that you have published in the past to see how well they have continued to attract traffic.

12 Awesome HubSpot Resources That Won't Cost You a Dime

Hubspot

Over the years, HubSpot has developed a number of free tools and programs that we love to share with others. 1) HubSpot CRM. HubSpot's new site, freestockphotos.org, catalogs photos that you can use for blog posts, social media, or wherever else you need high quality photos.

Hello Europe! HubSpot's Heading to Dublin, Ireland

Hubspot

HubSpot's Coming to Europe, And We're Hiring. This new HubSpot office, which will be opening in January 2013, is on pace to provide 150 new jobs within 3 years. HubSpot has been transforming the way companies do marketing for six years from our office in Cambridge, Massachusetts.

How to Convert Website Visitors into Leads (8 Conversion Optimization Strategies)

Leadfeeder

How can you optimize existing conversion tactics to maximize lead volume and quality? If you’re a Hubspot CRM user, you can use Hubspot’s Leadin. Optimize for Your Highest Converting Acquisition Channels It’s important to understand who is visiting your site and how to optimize content to make them convert. After all, if this is driving new site visitors, then it makes sense to optimize for top-of-the-funnel traffic.

8 Clever Ways to Triple Your Content Output (and Traffic)

Hubspot

They’re also a great way to attract links and traffic: according to AnsonAlex , businesses that publish infographics grow their traffic an average of 12% more than those that don’t. They also rank well, and can drive long-term organic traffic to your site.

5 Goals for Your Blog & Website… and One Big Challenge

Writing on the Web

Generate new business from current clients: There are effective ways to use your blog or website to engage your clients, generate more traffic and encourage referrals and repeat business. According to Scott Yates, in yesterday’s Hubspot post , “You Can’t Fool the Penguin:”.

How One Company’s Investment in Blogging & SEO Increased Traffic By Over 2,500% in One Year

Hubspot

Setting aside time to brainstorm blog topics, structure posts around relevant keywords, optimize calls-to-action and social sharing buttons, and strategically place relevant internal links can sound daunting to many marketers. They started by creating the blog, which they did using HubSpot.

How to Increase Your SEO Traffic in 30 Days [Free Daily Planner]

Hubspot

However, as search engines continue to evolve, it’s becoming more and more important for marketers to keep their content fresh and properly optimized. To help you out, HubSpot & OnPage.org teamed up to bring you these best practices in the form of a handy 30-day planner.

Four Expert Local SEO Guides

Webbiquity

What are the most important ranking factors in local search optimization? Which local directories are best at driving referral traffic (and helping with SEO)? The Ultimate List: 50 Local Business Directories by HubSpot.

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Five Steps to Implement a Championship Link Building Strategy

Webbiquity

Unfortunately, the search engine optimization field doesn’t have a shiny silver trophy to display for the top performing SEO specialists. They were also confident that they could drastically increase their website traffic with solid referral visits. Guest post by Jason Parks.

Conversion-Friendly Design, Lead Gen Help & More in HubSpot Content This Week

Hubspot

This week at HubSpot, we dedicated a lot of our content to improving conversions -- a critical part of every stage of the inbound marketing methodology. Dear HubSpot: My Blog Isn''t Generating Leads. 7 Ways to Optimize Your Conversion Forms to Get Better Leads.

How We Increased Organic Traffic by Over 50% Using Technical SEO Updates

Hubspot

More importantly, we'll show you what we did to fix them and how these solutions resulted in us growing our organic traffic by more than 50% in just one month. Click here to learn more about her historical optimization project.). This was published by HubSpot.

How the HubSpot Marketing Blog Actually Generates Leads (Hint: It's Not How You Think)

Hubspot

After all, any conversion rate optimization expert worth their salt knows to take industry "best practices" with, well, a grain of salt. Over the years, I've spent a lot of time analyzing HubSpot’s Marketing Blog.

Dear HubSpot: My Blog Isn't Generating Leads. Please Help?

Hubspot

Dear HubSpot, I''ve been reading about inbound for years now, and with a change in management at my company came a chance to start implementing a lot more inbound tactics (finally!). It''s time to focus on making smart optimizations to your marketing.