This Strategy Helped the HubSpot Blog Break a Year-Long Traffic Plateau

Hubspot

When I joined the HubSpot Blog team in 2016, our editorial strategy looked drastically different than it does now. Rediscovering our momentum meant completely changing the way we plan, write, and optimize content. The Blog Traffic Plateau of 2017. Talk to us @HubSpot.

Web Presence Optimization Software Review: gShift Labs

Webbiquity

gShift Labs is the first (at least that I’m aware of ) integrated software package for managing web presence optimization (WPO). HubSpot ), gShift isn’t a point solution, but a single integrated tool to manage all aspects of WPO.

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How the Flywheel Killed HubSpot's Funnel

Hubspot

When Brian Halligan (HubSpot’s CEO) started talking about retiring the funnel and adopting the flywheel as the model to think about our business, I was not very happy. Our commitment is to ensure our customers see success with HubSpot. Employees of HubSpot, Inc. I’ll be honest.

Six Ways to Search-Optimize a Blog

Webbiquity

Many of the same principles apply to optimizing a blog for search as for optimizing a business website : use keywords in the body copy, post titles, subheadings, permalink URL, image alt tags and meta tags. But a blog also presents additional opportunities for search optimization beyond those that apply to standard websites (which is why Google loves blogs ). Fee-based platforms like Compendium and HubSpot are also search-friendly.

How B2B Marketing is Changing in 2018

Event marketing / conference sponsorships / executive events / corporate events 12 Speaking opportunities 5 Search Engine Optimization (SEO) Tactics (12 responses). the ability of marketing leaders to make optimal. support optimal decision making. 1How B2B Marketing.

Compounding Posts Generate 38% of Your Blog's Traffic: Here's What HubSpot's Look Like

Hubspot

Did you know that there is a certain type of blog post that makes up 10% of a blog's repertoire, but are responsible for generating 38% of total blog traffic? If you do the math, that means just one of these special posts brings in the same amount of traffic as six regular posts.

How To Create Lovable B2B Marketing with HubSpot 3

The Forward Observer

In a HubSpot eBook, the steps to developing lovable marketing are outlined: Develop a Stellar Marketing Offer - It should be educational and helpful, focus on the right stage of the sales funnel, and be in the right formats. Further explanation on HubSpot 3 in this 7:20 video.

Are Google's Featured Snippets Eating Your Blog Traffic?

Hubspot

The HubSpot Marketing Blog has been around since 2006. The Marketing Blog has been a key part of HubSpot’s inbound business. But then, earlier this year, we noticed that our traffic was falling flat. Here's how much the raw traffic on those posts decreased.

How HubSpot Grew Online Customer Reviews By 157%

Hubspot

At HubSpot, we know reviews are important for driving leads to our product in the first place. Email is a staple at HubSpot, and we often communicate with our customers via email. At HubSpot, we asked people to review us on occasion after they closed a deal in HubSpot CRM.

LoopFuse Captures More Web Traffic Data

Customer Experience Matrix

Summary: LoopFuse has extended its system to capture more Web traffic data, which lays the foundation for future analytics. In fact, as the subhead to their press release states, what they’ve really done is somewhat more modest: add “real-time Web traffic intelligence” by providing features to capture search terms, referring sites and page views, and link these to individual visitors.

How to Optimize Your Existing Blog Content for Traffic & Conversions [Live Google Hangout]

Hubspot

But not just any blog -- a blog that boasts relevant, consistent content that's optimized for both the target audience and search engines. So what if I told you that your blog could generate leads and traffic without you having to create new post every single time?

The 15 Best Special-Purpose SEO Tools

Webbiquity

Given the importance of search engine optimization—organic search remains the top source of traffic for most B2B websites—t’s vital to use the right tools to help with various aspects of optimization, for any size website. 14) On-Page Optimization Tool. HubSpot.

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Don't Kiss 5% of Your Organic Traffic Goodbye: New Data on Why You Should Optimize Your Website for Mobile

Hubspot

This past spring, the web was abuzz as Google released the much-feared algorithm update that severely punished websites that were not optimized for mobile. Starting on April 21, we saw a marked decline in organic traffic over a three-week period.

The Ultimate Guide to Marketing Interview Questions From HubSpot's CMO

Hubspot

What to Look For: Everyone on the marketing team needs to be able to understand how to think about and optimize the funnel. Alright, everyone: I'm about to let you in on a few of my best-kept interviewing secrets.

HubSpot's Strategy for Winning the Marketing Automation Horserace

Customer Experience Matrix

Back on September 20, I posted various tips from the Inbound Marketing Summit and HubSpot User Group. Naturally, the conference also included public and private discussions of HubSpot itself, but I thought those were best shared in a separate post. The conference yielded a clear picture of HubSpot’s business strategy for the coming year. HubSpot originally focused on “top of funnel” or “inbound” marketing, which boils down to helping marketers to attract Web traffic.

HubSpot Expands Its Services But Stays Focused on Small Business

Customer Experience Matrix

Summary: HubSpot has continued to grow its customer base and expand its product. HubSpot has always aimed to provide small businesses with one easy-to-use system for all their marketing needs. The company began with search engine optimization to attract traffic, and added landing pages, blogging, Web hosting, lead scoring, and Salesforce.com integration. In general, though, HubSpot’s growth strategy seems to rely more on expanding services than features.

How To Increase Referral Traffic And Get More Leads

Hubspot

Most marketers have one goal in common: increasing the amount of traffic to their website. There are various tactics for accomplishing this goal including search engine optimization (SEO), pay per click advertising (PPC), blogging, social media marketing, etc. What Is Referral Traffic?

Want More Blog Traffic? Focus on Growing Subscribers

Hubspot

"How do I grow traffic to my blog?". It's one of the most common questions I get from people launching a new blog, and I always tell them the same thing: The key to growing blog traffic is actually to focus on growing subscribers. Why Do More Subscribers Lead to More Traffic?

7 Ways to Optimize Your SlideShare Presentations for More Traffic & Leads

Hubspot

And whether those presentations are meant for industry speaking gigs or educational webinars, all those slides can have some great traffic and lead gen potential beyond their originally intended use. Creating slide decks is a regular practice for many marketers.

You Paid for More Traffic to Your Website – Now What?

B2B Marketing Traction

Then you paid for search engine optimization (SEO) and perhaps Pay-Per-Click Advertising (PPC). You got traffic, but did you get results? If you’re a business owner, chances are you’ve spent a lot on online marketing. You invested in a great corporate website.

10 Tips for Getting Long-Term Traffic to Your Content

Hubspot

We spend tons of time writing posts and optimizing them for search and social media. We'll excitedly watch as we see a burst of new traffic to our site. You can start by analyzing topics that you have published in the past to see how well they have continued to attract traffic.

Need to Convert Traffic Into More Leads? Experts Bust Common CRO Myths [Live Hangout]

Hubspot

Many marketers have to find out the hard way that more website traffic doesn't always translate to more leads. Unless your site is optimized to drive visitors to take action and engage, you can attract thousands of visitors and never see one of them convert into a lead.

Blog SEO: How to Search Engine Optimize Your Blog Content

Hubspot

Search engine optimization is incredibly important for marketers. When you optimize your web pages -- including your blog posts -- you're making your website more visible to people who are entering keywords associated with your product or service via search engines like Google.

Hubspot Offers Small Business Marketers a Big Bundle of Features

Customer Experience Matrix

Summary: Hubspot offers a bundle of Web traffic generation and lead management features in one low-cost package. Hubspot has accepted this challenge. Although Hubspot positions itself as an “inbound marketing system,” it actually does more than the search engine optimization, blogging, social media interactions and related analytics needed to generate Web traffic. But Hubspot also applies automation to improve results without making the user work harder.

The Complete Guide to Marketing Automation Integrations (Marketo, Eloqua, HubSpot, Act-On, Pardot, and Infusionsoft)

Leadfeeder

To create this guide, we analyzed documentation from Marketo, Oracle Eloqua, HubSpot, Act-On, Salesforce Pardot, and Infusionsoft. HubSpot Integrations. Part Two: Integrations for Marketo, Eloqua, HubSpot, Act-On, Pardot, and Infusionsoft In what follows, we list the various integrations available from all six of the major marketing automation platforms we analyzed in our research. HubSpot Integrations. Optimizely. Optimizely. Shopify for HubSpot.

First-Party Data: How You Can Optimize Your Ads Targeting By Relying On Yourself

Hubspot

When HubSpot first introduced our CRM back in 2014, we relied on third-party data and manual targeting to distribute our ads to people with the demographics and interests that reflected our ideal buyer persona. First, you can create ad audiences of your website traffic.

Hello Europe! HubSpot's Heading to Dublin, Ireland

Hubspot

HubSpot's Coming to Europe, And We're Hiring. This new HubSpot office, which will be opening in January 2013, is on pace to provide 150 new jobs within 3 years. HubSpot has been transforming the way companies do marketing for six years from our office in Cambridge, Massachusetts.

How We're Using Influencers to Drive Engagement on Social Media: A HubSpot Experiment

Hubspot

Check it out in action: The Results: Our pod has started to generate 10-20 additional comments per Instagram post from relevant influencers within HubSpot's vertical. Check our the HubSpot Summer Startup contest here: 3) Rethinking How Social Media and PR Work Together.

What To Do If Your Website Traffic Is Down

Hubspot

You’ve noticed a dip in website traffic. It’s good to keep an eye on your website visits and performance to notice change over time, but if you’re getting less traffic and fewer phone calls, it’s time to investigate further.

8 Clever Ways to Triple Your Content Output (and Traffic)

Hubspot

They’re also a great way to attract links and traffic: according to AnsonAlex , businesses that publish infographics grow their traffic an average of 12% more than those that don’t. They also rank well, and can drive long-term organic traffic to your site.

International SEO: How to Optimize Your Website for Other Countries

Hubspot

If your website is focused on a global audience, you've probably spent some time thinking about the best ways to organize and optimize your site for different countries. Although, regaining that organic power can happen fairly quickly if you optimize your content well in other ways.

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Four Expert Local SEO Guides

Webbiquity

What are the most important ranking factors in local search optimization? Which local directories are best at driving referral traffic (and helping with SEO)? The Ultimate List: 50 Local Business Directories by HubSpot.

SEO 216

Where Is Your Traffic Coming From? An Analysis of 15K Websites [Infographic]

Hubspot

We all know that sources of website traffic can vary greatly from business to business. Where is their traffic coming from? via the HubSpot Research website at research.hubspot.com. Have any website traffic insights you'd like to share?

The Beginner's Guide to Conversion Rate Optimization (CRO)

Hubspot

Today, most marketing teams are structured to drive traffic towards websites, which then converts into leads for the sales team to close. Once this process starts to deliver results, marketers then seek to generate even more traffic, and hopefully even more success.

HubSpot Research Offers Insights on Blog Performance

B2B Marketing Directions

The TrackMaven research contained data regarding the best day of the week for publishing blog posts, the best time of day to publish, and the optimal length of blog post titles. After my earlier post was published, I discovered a blog post by HubSpot that provides several insights on these perennially important issues. This post describes a test that HubSpot ran on its own Marketing Blog to determine what its optimal editorial strategy should be.

Conversion-Friendly Design, Lead Gen Help & More in HubSpot Content This Week

Hubspot

This week at HubSpot, we dedicated a lot of our content to improving conversions -- a critical part of every stage of the inbound marketing methodology. Dear HubSpot: My Blog Isn''t Generating Leads. 7 Ways to Optimize Your Conversion Forms to Get Better Leads.

5 Goals for Your Blog & Website… and One Big Challenge

Writing on the Web

Generate new business from current clients: There are effective ways to use your blog or website to engage your clients, generate more traffic and encourage referrals and repeat business. According to Scott Yates, in yesterday’s Hubspot post , “You Can’t Fool the Penguin:”.

Five Steps to Implement a Championship Link Building Strategy

Webbiquity

Unfortunately, the search engine optimization field doesn’t have a shiny silver trophy to display for the top performing SEO specialists. They were also confident that they could drastically increase their website traffic with solid referral visits. Guest post by Jason Parks.

12 Awesome HubSpot Resources That Won't Cost You a Dime

Hubspot

Over the years, HubSpot has developed a number of free tools and programs that we love to share with others. 1) HubSpot CRM. HubSpot's new site, freestockphotos.org, catalogs photos that you can use for blog posts, social media, or wherever else you need high quality photos.

Best Cool SEO Tools of 2011

Webbiquity

Need to analyze the optimization status of an existing website? Challenges in Automated Traffic Reporting by The Daily SEO Blog. SEO is a blend of art and science. The “art” side relies on knowledge, intuition and creativity.

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Dear HubSpot: My Blog Isn't Generating Leads. Please Help?

Hubspot

Dear HubSpot, I''ve been reading about inbound for years now, and with a change in management at my company came a chance to start implementing a lot more inbound tactics (finally!). It''s time to focus on making smart optimizations to your marketing.

Why is My Website Traffic Down?

Hubspot

If you were one of the many marketers preparing year-end reports in December or early January, you may have come into an uncomfortable situation: Did your traffic over the year decline? For each of your keywords where traffic has dropped off, think about why this happened.

The Shark Tank Effect: How to Prepare Your Website for a Traffic Influx

Hubspot

Can you imagine the traffic influx these businesses receive -- and the damage it could do to their websites if they aren't prepared? Many young businesses' websites aren't equipped to handle huge percentage increases in traffic. Research what kind of traffic influx to expect.