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Beyond the Media Meltdown: Navigating a Brand-Driven Media Future

Content Standard

The good news is, there are tailwinds at work here: Why are brands uniquely positioned to win audience trust and attention? There’s a big opportunity at play here to focus on owning key search positions and win over eyeballs that are sourcing information from search over traditional media, owned, and even social media sources.

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A Corporate Guide to Pride — How Companies Get it Right (and Wrong)

Zoominfo

While they do release yearly rainbow themed merchandise, they also work with LGBTQ+ artists and designers, and donate year-round to organizations like The Trevor Project. Instead of treating Pride Month like a marketing campaign or a hiring push, put efforts toward an activity that will positively impact the LGBTQ+ community.

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What Is Revenue? A Quick Refresher

Hubspot

And does it guarantee positive cash flow? For example, a retail store generates its operating revenue through merchandise sales. Businesses should never equate high revenue to positive cash flow. Yet, despite revenue's importance, there's a lot of confusion around it. What does (and doesn't) count as revenue? Is Revenue Profit?

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Your 4-Minute Guide to Calculating Operating Income

Hubspot

While becoming profitable in your first year of business is challenging, if you are profitable, it's a positive indicator that your company is heading in the right direction. Beginning inventory is the merchandise that wasn't sold in the previous year. Approximately 20% of small businesses fail in their first year of business.

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The 5 Key Components of a Killer Customer Marketing Strategy

Hubspot

As per HubSpot's own definition , a buyer persona is " a semi-fictional representation of your ideal customers based on data and research. " It's essentially an official channel through which you can turn customers into evangelists — a program that incentivizes the projection of positive, customer-generated publicity.

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What Is Event Branding? + 5 Examples to Inspire You

Hubspot

That's no surprise, because 91% of people have positive feelings about a brand after joining events. So, if you do your job well, people will have a good experience — which generates positive emotions — and will become customers or advocates for your brand. 5 Event Branding Ideas.

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Social Entrepreneurship: What It Is and Why Everyone's Talking About it

Hubspot

They do this by using their power of purchasing to support positive change, keep their manufacturing footprint small and responsible, give back to local communities, and make delicious ice cream. They offer a marketplace for creatives to sell their goods with the aim of having a positive impact on people and the planet. Warby Parker.

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