Hubspot

MARCH 3, 2022

Sales and marketing automation tools obviously suit sales and marketing teams, respectively — but that doesn't mean that the utility of those kinds of resources is siloed by department. The value of sales and marketing automation rests on your resources' ability to provide mutually beneficial intel between departments.

Marketing Automation Services 67

Marketing Automation Services Top of Funnel Marketing Automation Automation 67

Martech

NOVEMBER 17, 2022

The ability to customize lifecycle stages and goals for business-specific success metrics was also introduced last month, along with improvements for importing complete sales activity to HubSpot, tracking campaign spend and exporting campaign data. Allow you to answer questions not included in legacy funnel reporting.

Enterprise Management 111

Enterprise Management Marketing Automation Services Work Management Lock-In 111

Lake One

NOVEMBER 24, 2020

One area of business we were especially interested in gaining some outside perspective on was sales. So, to help jumpstart your 2021 digital sales strategy, we invited some of the best and brightest in B2B sales strategies and technology for a discussion on breaking through to buyers when business environments are turned upside down.

B2B Sales 72

B2B Sales Top of Funnel Tools Marketing & Strategy 72

Hubspot

NOVEMBER 9, 2021

There's always something you could be doing better — some hitch or hiccup in your sales or marketing efforts that could use some smoothing over. Here, we'll take a closer look at revenue performance, explore the process of revenue performance management, explore its key components, and see how to measure revenue performance.

Work Management 72

Work Management Marketing Management Lead Ranking Peer-to-peer 72

Hubspot

JUNE 23, 2020

And, although some brands might be temporarily shifting their event tactics, this new adjustment has allowed companies to identify some of the great perks to online events. To answer those questions, I spoke with a handful of HubSpot marketers who have experience in these tactics. Is this event tactical or more high-level?"

Promotion 101

Promotion Hubspot Co-Registration Planning 101

Hubspot

AUGUST 21, 2023

Price negotiation is central to virtually every sales process, and understanding how to properly prepare for one can be a big help in reducing stress and improving results — especially if you're new to the process. So do your homework, and have a solid pulse on whether a deal is immediately viable before you lock in on price.

Pricing 57

Pricing Price Hubspot Work Management 57

ANNUITAS

OCTOBER 27, 2023

What is now ‘generally available’ in the platform amounts mainly to productivity improvements for go-to-market professionals, with embedded AI prompts that can automate or remove common steps in common GTM workflows — a tactical improvement to the platform. To move beyond core productivity gains (i.e.,

Marketing AI 130

Marketing AI Marketing Analytics Tools Enterprise Management Marketing Automation Services 130

Hubspot

SEPTEMBER 30, 2019

Given the different responsibilities, industries, and team structures salespeople encounter, it’s hard to recommend a one-size-fits-all approach to sales training. Your reps need to learn and retain all of the company-specific skills and knowledge in order to succeed in their jobs. Use a sales training template.

Training 100

Training Activities Template Class 100

Zoominfo

OCTOBER 18, 2022

The first believes that demand-generation is superior, and that marketers should avoid gating content assets that can create friction in the marketing funnel. Giving everything away for free may build brand equity, lead-gen advocates argue, but doing so deprives a sales team of qualified leads that can drive revenue.

Lead Gen 130

Lead Gen Startups Demand Allocation 130

Hubspot

MARCH 8, 2023

So you know you want to enter sales, you've chosen a field with a wide range of career avenues and niches. But locking in on a role you can secure and grow in can be tough. The demand for certain sales roles rises and falls as time passes. Most Hireable Sales Jobs Right Now 1.

Lock-In 71

Lock-In Trade Show Education Statistics 71

Hubspot

FEBRUARY 22, 2019

Over the past three years, HubSpot has spent millions of dollars and ran over 1,200 controlled experiments on acquiring free CRM users through Google advertisements. We’ve gleaned a ton of new insights and processes along the way, so we want to share them with our fellow marketers to help everyone save their time, budget, and frustrations.

Hubspot 76

Hubspot Cost Google Process 76

Hubspot

APRIL 1, 2020

It's true across the board, and sales is no exception. That's why sales efficiency is one of the most important metrics for businesses to understand, track, and ultimately improve. Sales efficiency is, in large part, a measure of the speed of your sales operations. Why Sales Efficiency Matters.

Efficiency 67

Efficiency Cross-Selling Buyer's Journey Sales Qualified Leads 67

Martech

APRIL 10, 2023

” Rob Tarkoff, Oracle EVP and general manager of CX, knew he was mixing his metaphors. ” Doesn’t it also mean that it forces an Oracle customer to become, in effect, an “Oracle shop,” locking them into the Oracle suite rather than allowing “composability”? The message was nonetheless clear.

Marketing Attribution 97

Marketing Attribution Enterprise Management Work Management Marketing AI 97

Directive Agency

OCTOBER 25, 2019

It only takes three conversion rate optimization tips to advance your team’s sales. If you want to see these comprehensive articles, I’ve created them for various digital outlets here: Moz: How to Optimize Your Conversion Funnel, from ToFu to BoFu. However, today, I’ll simplify three tactics further. What’s In It For Me?”

Conversion Rate 79

Conversion Rate Top of Funnel Conversion Optimization 79

Hubspot

AUGUST 14, 2023

Welcome to "The Pipeline" — a new weekly column from HubSpot, featuring actionable advice and insight from real sales leaders. In worst-case scenarios, you can lose the sale completely if the buyer’s concerns reach a level that you can’t overcome. In turn, those unfortunate experiences have the rep rattled.

Work Management 87

Work Management Pricing Price Cross-Selling 87

Directive Agency

JUNE 12, 2020

You must build a lead nurturing process to generate more revenue for those without purchase intent. Integrate sales and marketing to activate your leads and generate sales. Lead activation is the process of engaging with potential customers before they are at the point of purchase intent. But where do you start?

Activities 72

Activities Search Marketing Work Management Planning 72

Hubspot

SEPTEMBER 21, 2020

I like to think of marketing and sales as the leads in a buddy cop movie. Sales is the grizzled veteran on the force who keeps reiterating that they're "too old for this" whenever some zany misadventure gets started. Here we'll cover the key signs of marketing and sales misalignment and see some of the best ways to help remedy it.

Marketing Qualified Leads 78

Marketing Qualified Leads Lead Ranking Planning MQL 78

Heinz Marketing

OCTOBER 25, 2022

By Tom Swanson , Engagement Manager at Heinz Marketing. With less energy in the system (whether via lower sales or less investment), the drive for growth at all cost falters. Readers of my posts will recognize the common thread here: bureaucracy and scale must move in lock-step. How quickly priorities change.

Efficiency 117

Efficiency Elasticity Ad Building Planning 117

DealSignal

JANUARY 30, 2024

Lead generation is an essential step in any B2B sales process. Lead enrichment is the process of gathering and analyzing data on companies and individuals, and enriching them with key information that discerns the needs of the target market. This is where lead enrichment tools come in. What is a Lead Enrichment Tool?

Lead Ranking 52

Lead Ranking Marketing Automation Services Budget Programs Marketing Budget 52

Optinmonster

SEPTEMBER 18, 2020

We’ll share gated content best practices and examples, so you can use the content gating strategy effectively to improve inbound marketing conversions, and boost lead generation and sales. Gated content is also referred to as locked content. Plus, locking your content doesn’t impact SEO. Let’s get started!

Lock-In 95

Lock-In Top of Funnel Conversion Marketing Automation Services 95

chiefmartech

JANUARY 25, 2022

Today, HubSpot announced a milestone of more than 1,000 integrated apps featured in the app marketplace for its CRM platform. As you may know, I joined HubSpot a little over four years ago to help grow its platform ecosystem. I’ve seen this play out many times in the HubSpot app ecosystem. The good news: this is doable.

Work Management 119

Work Management Long Tail Marketing Marketing Management API 119

Hubspot

JUNE 9, 2017

As any inbound certified member of our community knows, setting SMART goals (that's S pecific, M easurable, A chievable, M easureable, T ime-bound) is the keystone managing (and measuring) highly productive sales and marketing teams. Aligning these goals is what keeps marketing and sales teams in lock-step.

Class 75

Class Top of Funnel Work Management Marketing Management 75

Lake One

APRIL 18, 2023

Two years later, we started to reopen and began measuring what happened to us all when we locked down for two years. HubSpot CEO Yamini Rangan introduced the Crisis of Disconnection at the first in-person Inbound conference post-global lockdown. Change Management Plan : Make sure to get all stakeholders on board.

Marketing & Strategy 82

Marketing & Strategy Paid Search Agency Work Management Hubspot 82

Content Standard

NOVEMBER 30, 2021

Hubspot’s purchase of The Hustle or Robinhood’s purchase of MarketSnacks). .” Hubspot’s purchase of The Hustle or Robinhood’s purchase of MarketSnacks). Case in point: I heard from a marketing executive who was panicked that her brand’s digital experience was not ready for prime-time.

Top of Funnel 130

Top of Funnel Enterprise Management Paid Search Agency Digital Marketing Funnels 130

Metadata

SEPTEMBER 28, 2023

Those numbers can eat into your budget quickly, but accepting that you’re locked into that CPL or CPO forever and writing off paid social as “too expensive” is a mistake. But Abdallah, my go-to lead gen tactics aren’t working My lead gen tactics aren’t working was a phrase deeply entrenched in my vocabulary at Armorblox.

Paid Content 52

Paid Content Paid Social Agency Cost per Lead Advertising Agencies 52

KoMarketing Associates

FEBRUARY 13, 2018

If the webcast is free to attend, be sure to mention this in the ad copy or the video itself as an additional incentive to sign up and lock in that lead. There are many ways B2B brands can creatively and professionally showcase their business using video ads to others in effort to drive leads and sales. Facebook’s current 2.07

Paid Search Agency 180

Paid Search Agency Webcast Facebook Video Marketing 180

DealSignal

JANUARY 27, 2023

Lead generation is an essential step in any B2B sales process. Lead enrichment is the process of gathering and analyzing data on companies and individuals, and enriching them with key information that discerns the needs of the target market. This is where a Lead Enrichment Software comes in. What is a Lead Enrichment Software?

Marketing Budget 52

Marketing Budget Marketing Automation Services Budget Programs Lead Ranking 52

Hubspot

FEBRUARY 20, 2019

Reps make countless calls each day, hoping and praying that one of their prospects will pick up the phone. Is this a sales call?" At an AA-ISP's Inside Sales Leadership Summit, Mike Scher, CEO of Frontline Selling, shared a three-step process proven to increase the chances of an appointment. I'm too busy for this.".

Lock-In 100

Lock-In Click Rate Lead Scoring Lead Ranking 100

Hubspot

OCTOBER 26, 2022

It's hard to overstate the importance of B2B prospecting in the context of most B2B sales processes. It's the jumping-off point for every closable deal — and doing it effectively can be the difference between maintaining a steady stream of productive opportunities and your sales process never getting off the ground.

Ideal Customer Profiles 66

Ideal Customer Profiles Cold Calling Work Management B2B 66

Engagio

FEBRUARY 21, 2020

You worked hard to build trust across your Sales team, and now comes a project that could ruin that hard-won trust if you don’t execute it perfectly. Marketing needs Sales, and Sales needs Marketing to accurately select target accounts. Don’t worry, Sales and Customer Success are here to help. Guess what?

Lead Ranking 62

Lead Ranking Lead Scoring Marketing Automation Services Work Management 62

SalesIntel

OCTOBER 8, 2022

However, once a customer gives you their money, they need to be assured that you will offer quick and satisfactory customer service and deliver on the commitments made during the sales process. HubSpot has outlined some of the eye-opening statistics on the impact of customer service on both vendors and clients. Schedule a Demo.

Service 40

Service Zoominfo Vendors Lock-In 40

Hubspot

JUNE 21, 2023

An objection is a legitimate concern that could threaten a deal, while a brush-off comes from a less genuine place — it's a knee-jerk reaction prospects raise when they want to quickly and abruptly end a sales call. So don’t be surprised when you hear a hasty “Now’s not a good time,” as soon as the buyer realizes this is a sales call.

Vendors 77

Vendors Cross-Selling Lock-In Fulfillment 77

Lake One

JUNE 6, 2023

Two years later, we started to reopen and began measuring what happened to us all when we locked down for two years. HubSpot CEO Yamini Rangan introduced the Crisis of Disconnection at the first in-person Inbound conference post-global lockdown. Change Management Plan : Make sure to get all stakeholders on board.

Marketing & Strategy 52

Marketing & Strategy Paid Search Agency Work Management Hubspot 52

Hubspot

SEPTEMBER 4, 2019

How do you coordinate marketing, sales, and service teams across your company to attract, engage, and delight your audience? It’s not enough to have the wondrous capabilities all these different apps offer, especially if each is locked in their own silo. Loyalty program management. Influencer management. SMS messaging.

Marketing Automation Services 75

Marketing Automation Services Work Management Marketing Management Advertising Agencies 75

Hubspot

MARCH 2, 2018

Common Sales Objections. I'm locked into a contract with a competitor.". "I Every prospect you speak to has sales objections, or reasons they’re hesitant to buy your product. Why are sales objections unavoidable? To be successful, reps must learn how to both discover and resolve these objections.

Work Management 101

Work Management Marketing Management Budget Programs Lock-In 101

chiefmartech

SEPTEMBER 13, 2018

One of their most interesting observations (slide 115) was how the pendulum of enterprise software sales has swung over the past 20 years: Before SaaS, in the 1990’s, old-school enterprise software sales was infamous for multi-year contracts and aggressive cross-sell, account penetration tactics.

Paid Search Agency 78

Paid Search Agency Companies Cross-Selling Lock-In 78

SmartBug Media

MAY 2, 2019

This tactic is often used when rolling out new expanded features of a product in order to gain demand, but then often transitions into paid features or a higher base cost. Example: HubSpot has done this with several features including their CMS. For example, the user will receive a trial of 30 days and then be required to pay.

Marketing Strategy 72

Marketing Strategy Marketing & Strategy CMS Development Planning 72