Hubspot

APRIL 9, 2020

In the most recent HubSpot Research survey, 64% of marketers actively invest in SEO. According to HubSpot Research, page speed and mobile optimization are the most utilized tactics for SEO. Having a crisp HTML footprint is the easiest way to qualify for rich features in SERPs.". Drill into their intent. Here’s how we did it.

Hubspot 89

Hubspot SEO Acquisitions Trends 89

SmartBug Media

FEBRUARY 27, 2023

HubSpot SEO and CMS are two of the most popular tools used by businesses today. SEO stands for search engine optimization , which is the process of optimizing webpages, content, and links to help businesses rank higher in search engine results pages (SERPs). HubSpot’s CMS is first and foremost marketing-focused.

CMS Development 96

CMS Development SEO Enterprise Management Hubspot 96

Oktopost

DECEMBER 5, 2022

Backlinks are the backbone of SEO, but Google does not consider backlinks from social media websites as strong as other links. The search engine recognizes that it’s easy for website owners to place these links, thus downgrading their value. And besides that, most sites only offer no-follow links. Quick Jump Links.

Social Media 115

Social Media SEO Lead Scoring Lead Ranking 115

seo.co

JUNE 4, 2021

If you’ve been working on SEO for any length of time, you’ve probably heard about link wheels. Link wheels can be visualized like a wheel with your main web page in the middle connected to “spokes” that represent backlinks from other websites. In addition to each “spoke” linking to your main site, the “spokes” link to each other.

Work Management 75

Work Management SEO Lead Scoring Lead Ranking 75

Marketing Insider Group

JULY 6, 2021

Companies need strong content marketing strategies to ensure their content is showing up on SERPs and driving traffic to their websites. According to Hubspot, 90% of the leads they generate each month come from content published months or even years ago. Image Source. How Your Content and Your Social Media Work Together.

Social Media 362

Social Media Media Business Custom Publishing 362

Hubspot

FEBRUARY 22, 2019

billion search queries on Google everyday , paid Google search -- where you pay Google to advertise your content on SERPs for relevant keywords -- is one of the most popular and effective types of online advertising. The 8-Step Process HubSpot Uses to Optimize Google Advertising Costs. HubSpot CRM"). With over 3.5

Hubspot 74

Hubspot Cost Google Process 74

Parse.ly

FEBRUARY 11, 2022

According to HubSpot, 47% of buyers view three to five pieces of content before making an inquiry with a sales rep. Your content lacks strong CTAs and internal links. Your content lacks strong CTAs and internal links. Calls-to-action (CTAs) and internal links are integral to motivating your audience to engage with your content.

Top of Funnel 98

Top of Funnel Lead Scoring Lead Ranking SERP 98

SmartBug Media

SEPTEMBER 29, 2021

Structured data can define everything from videos to local SEO , and it can help you appear on the search engine results page (SERP). Furthermore, in June 2021, Google announced that each domain can only own a maximum of two SERP-featured FAQs per search instead of the previous amount of four. The Recent Evolution of Schemas.

FAQ 98

FAQ Ad Building SERP Inbound Marketing 98

SmartBug Media

FEBRUARY 4, 2020

This type of exercise helps website owners better understand competitive pressures in search engines as well as identify link building, content creation, and social media opportunities. Are they using a pillar content structure with thoughtfully organized internal linking? You can pull this analysis from SEMRush, Moz, or HubSpot.

SEO 96

SEO SERP Domain Analysis 96

Hubspot

JULY 25, 2019

When I joined HubSpot, I partnered with our SEO team to design online experiences that could grow organic traffic to our website at scale. Ultimately, designing pages to provide a thoughtful and valuable experience for visitors affects whether our content appears in a SERP (Search Engine Results Page) or not.

Design 69

Design Hubspot SEO Lead Scoring 69

Hubspot

NOVEMBER 2, 2018

Google generally prefers your website’s link profile, which is a list of all your site's backlinks, to consist of links from a high variety of sites and high-authority sites -- they consider this a marker of an authoritative and trustworthy website. How to Disavow Links. Read on to find out how.

Google 67

Google Tools SEO Domain 67

DAGMAR Marketing

APRIL 15, 2022

It is predicted that Google processes approximately 63,000 search queries every second ( HubSpot ) 70 percent of marketing experts believe that SEO yields better results than PPC ( SERPWATCH ) 49 percent of respondents say that organic search has the highest return on investment (ROI) of any marketing channel ( Search Engine Journal ).

Statistics 94

Statistics SEO POS Lead Scoring 94

Hubspot

DECEMBER 22, 2020

For example, if you Google "sales funnel" the search engine results page (SERP) indicates you're looking for the definition of a sales funnel. Work together to achieve SERP domination. Check out their ad + organic listing, flying high together for the SERP targeting "excel courses.". What's the bottom line? Knowledge cards.

PPC 101

PPC Work Management SEO Top of Funnel 101

SmartBug Media

DECEMBER 19, 2022

Anchor text is the hyperlinked text that allows you to internally link to content within a website. For example, “Read our blog post about the 10 best dog breeds” clearly tells the reader where the link will take them. These paths could result in a couple different URLs: [link]. Link Building and Authority. Link Building.

Lead Scoring 98

Lead Scoring Lead Ranking SEO Domain 98

Contently

APRIL 4, 2023

There’s nothing worse than going to a website and realizing the link you clicked on is four years old, and all the information within the article is terribly outdated. A thoughtful and intuitive internal linking strategy to facilitate the customer journey. The good news is you can level up your team’s knowledge for free.

Top of Funnel 155

Top of Funnel Budget Programs Content Marketing Marketing Management 155

B2B Marketing Insights - WE

MARCH 16, 2022

So, focus on both the technical and content aspects of SEO to improve your ranking in the SERPs. Unfortunately, there are no magic bullets that will get you on top of the SERP. It sometimes requires multiple pages with proper internal linking to cover an entire topic. How Internal Links Affect Rankings in Search Engines.

SEO 98

SEO Practices Best Practices Lead Scoring 98

Hubspot

MARCH 3, 2020

From on-page optimization to inbound link building to social media involvement, here is the ultimate guide for how to optimize your website for local search so you can dominate the search engine results pages (SERPs). Source: HubSpot via Google ). Get links online. What is local search marketing? Source: Kelsey Group ).

Long Tail Marketing 68

Long Tail Marketing SERP Keywords Mobile Marketing 68

Hubspot

JULY 18, 2019

In other words, by building up the content on your site, optimizing for keywords on which to rank, publishing your NAP (name, address, and phone number), and more, Google is more likely to think your site is relevant and push your link higher up on a keyword's search results page. What is PPC? they spend on AdWords. Organic SEO is about 5.66

Paid Content 77

Paid Content PPC Paid Search Agency Traffic 77

Hubspot

MARCH 26, 2020

As per HubSpot's own definition , "Lead generation is the process of attracting and converting a strangers and prospects into people who have indicated an interest in your company's product or service. HubSpot Marketing Hub. The HubSpot Marketing Hub's suite of features can assist with your audience targeting efforts.

Paid Content 95

Paid Content Lead Generation Budget Programs Lead Scoring 95

SmartBug Media

FEBRUARY 5, 2020

Prioritize High-Quality Inbound and Outbound Links. The four most important ranking factors are content, links, site structure, and HTML tags. Links, Site Structure, and HTML Tags. Pro Tip: Use SERP Features to Satisfy Searcher Intent Better Than Your Competition. Identify and Capture Search Intent. Update Old Content.

SEO 87

SEO Tips SERP Content 87

SmartBug Media

APRIL 21, 2022

In the deep ocean that is Google’s search engine results page (SERP), you have only a split second to grab someone’s attention with an eye-catching headline or enticing call to action (CTA). There is limited space on the Google SERP, and the ads with the highest ad rank and priority tend to be allocated the most real estate.

Paid Search Agency 97

Paid Search Agency Ads Google CPC 97

SmartBug Media

AUGUST 13, 2021

One way to boost your search engine result page (SERP) ranking is to utilize a consistent customer review strategy. You can’t forget the likes of Google My Business or Facebook , so that you show up on the SERP when prospects are searching for senior care in your area. Here's a link that will take you right there: [insert link].

Acquisitions 97

Acquisitions Effectiveness Ad Building Marketing & Strategy 97

Valasys

AUGUST 10, 2023

Updating old content or republishing it with new information means it has a higher chance of showing up on SERPs. Add Internal Links To Your Old Content A proper linking strategy will help boost your website’s traffic. It passes authority to your updated content making it easier to rank on SERPs.

Traffic 52

Traffic Lead Scoring Lead Ranking Content 52

Moz

SEPTEMBER 27, 2020

It may be the case that your content is good and relevant to your users, but does not match the intent that Google is showcasing in the SERP for the keywords of focus. Whose intent we are targeting and what is represented in the SERP will define the strategy we use to get there. Are internal links visible to Google?

SERP 74

SERP Optimization Content Keywords 74

Vidyard

OCTOBER 27, 2019

Plus, 97% of marketers say that video has helped increase user understanding of their product or service, according to HubSpot. From brands, people prefer video content over emails, newsletters, social images, social videos, blog posts, and downloadable content (like PDFs), according to data from HubSpot. Rank Higher in Search.

Video Marketing 84

Video Marketing Dwell Work Management Marketing Management 84

Hubspot

APRIL 10, 2019

Moreover, what are those restaurants doing do get featured so dominantly on Google’s search engine results pages (SERPs)? markup”) throughout the HTML of a webpage tell Google and other search engines what information to display in the SERPs and what this information represents. context" : "[link]. url" : "[link].

Organization 78

Organization Marketing Websites Optimization SERP 78

Moz

MAY 10, 2020

Posted by Caroline-Forsey When I first joined HubSpot's blogging team in January 2018, I loved our writing process. As Editor of HubSpot's Marketing Blog, this left me with a bit of a void. To solve for this issue, I reached out to a few IT specialists at HubSpot and ended up speaking to two developer support specialists.

Creativity 70

Creativity SEO Marketing & Strategy SERP 70

Hubspot

APRIL 25, 2019

Bookmark this post for later, and use the chapter links below to jump ahead to sections of interest. For most products, these are one and the same, but some sellers opt to add a few additional keywords to increase their chances of popping up on Amazon SERPs. Optimizing Your Amazon Product Pages. 12 million-plus products.

Amazon 96

Amazon Paid Content Marketing & Strategy Marketing Strategy 96

Marketing Insider Group

APRIL 6, 2021

Source: HubSpot. You can link to guides, instructions, or webinars that explain next steps. High-quality content will catch people’s attention and help you rank higher on the SERPs (search engine results pages). Another way to look at the customer journey is as a flywheel instead of a funnel. Funnels can lose momentum.

Top of Funnel 336

Top of Funnel Work Management Marketing Management Content Marketing 336

Vidyard

OCTOBER 27, 2019

Plus, 97% of marketers say that video has helped increase user understanding of their product or service, according to HubSpot. Give the People What They Want From brands, people prefer video content over emails, newsletters, social images, social videos, blog posts, and downloadable content (like PDFs), according to data from HubSpot.

Video Marketing 65

Video Marketing Dwell Work Management Lead Scoring 65

seo.co

NOVEMBER 15, 2021

Image alt text won’t make your website rank better – it makes your images rank in the SERPs. According to HubSpot , 38% of Google’s SERPs display images, and that number is constantly growing. Use link title attributes sparingly. If you’re going to use link title attributes, be sure to use them sparingly.

CMS Development 111

CMS Development Marketing Websites Lead Scoring Lead Ranking 111

Hubspot

DECEMBER 17, 2019

SERP features — including rich snippets, paid ads, and Knowledge Graph data — have overtaken the results pages, making at-a-glance answers the norm. Let's dive into three big ways fewer clicks from the SERP to your site can actually be a good thing. How to Optimize for Higher On-SERP Conversions.

SERP 94

SERP Ideal Customer Profiles SEO Click Rate 94

seo.co

OCTOBER 27, 2020

The Google Sandbox effect is a hypothetical effect that applies to new websites, preventing them from ranking in the top search results of queries related to their content, even if they have ample high-quality content and links to support high rankings. Source: Hubspot. A lack of content and/or links. Is the Sandbox effect real?

Google 116

Google Effectiveness Domain CAN-SPAM 116

Navigate the Channel

JUNE 19, 2023

They scan the text and look for highlighted words, links, and numerals. If your content is not in the first few search engine results pages (SERPs) people will go to other sources for the same or similar information. (Part of why your English teacher insisted you outline your papers numerically.) There is science behind this.

Traffic 65

Traffic Marketing & Strategy Marketing Strategy Paid Search Agency 65

Scoop.it

MAY 4, 2023

Once people search for something on Google, they will see the ratings and reviews on the SERPs. Include links to pages your brand promotes, allowing for a more direct form of drawing website traffic. Ensure to give them a personal link to share with their followers for an event discount. Source: LawRank 3.

User-Generated Content 93

User-Generated Content Traffic Generation Content 93

Hubspot

NOVEMBER 11, 2019

Internal and External Linking. Links help search bots understand where a page fits in the grand scheme of a query and gives context for how to rank that page. Links guide search bots (and users) to related content and transfer page importance. Overall, linking improves crawling, indexing, and your ability to rank.

SEO 60

SEO SERP Outreach High Quality Lead 60

nDash

MAY 10, 2021

You and your team have probably tested keyword research tools and conducted link and SERP analysis. Define linking opportunities (internal and external). Beneath that snippet, there’s a link to the website where searchers can receive a more in-depth answer to their question. What is Google Suggest?

Long Tail Marketing 52

Long Tail Marketing Google Tools Generation 52