PureB2B

JULY 6, 2022

The personalized campaigns you run can fit into the overall lead gen planning. Marketing automation is primed for landing page distribution, focused content syndication, retargeting follow up, as well as plenty of other channels of lead capture. That’s why marketing automation is such a useful tool to add to your tech stack.

Marketing Automation Services 114

Marketing Automation Services Marketing Automation Sales Management Automation 114

Hubspot

MAY 25, 2014

This week at HubSpot, we dedicated a lot of our content to improving conversions -- a critical part of every stage of the inbound marketing methodology. This blog post offers a few strategies to help you get started with lead generation for your website. Dear HubSpot: My Blog Isn''t Generating Leads. Please Help?

Lead Gen 28

Lead Gen Hubspot Top of Funnel Sales Qualified Leads 28

Lake One

JULY 1, 2020

Hand-in-hand with sponsored content is lead generation. Once you have that contact info, you can nurture those leads. Luckily, LinkedIn integrates with HubSpot’s CRM. Any contacts generated through sponsored content will automatically be imported as contacts into HubSpot. Read more about that here.

Account Based Marketing 67

Account Based Marketing Linkedin Marketing & Strategy Marketing Strategy 67

markempa

DECEMBER 30, 2013

In this blog post, Ellie Mirman, Head of SMB Marketing, HubSpot and Shreesha Ramdas, General Manager, Leadformix, discussed five tactics for generating leads using LinkedIn. Honorable Mention : Lead Nurturing: How a social business strategy can help you move from selling to helping your prospects.

Lead Ranking 120

Lead Ranking B2B Marketing Lead Scoring Lead Gen 120

Hubspot

MARCH 21, 2012

A blog bundle -- a compilation of your best blog posts around a given topic -- is a great way to resurface your best blog content and simultaneously create a new lead-gen offer. Select a theme around which to structure the blog bundle, preferably around a topic that aligns with leads that convert at a high rate.

Lead Gen 28

Lead Gen Sales Qualified Leads Bundling Lead Scoring 28

Smashmouth Marketing

SEPTEMBER 23, 2009

Tags: hubspot lead nurturing b2b events socialmedia facebook b2b marketing outbound marketing twitter b2b siriusdecisions demand gen b2b sales lead gen marketingsherpa inbound marketing.

Lead Scoring 100

Lead Scoring Lead Ranking Webcast Lead Gen 100

markempa

MARCH 16, 2015

Check out the B2B Lead Gen Roundtable Group on LinkedIn. I founded this group, and it’s all about sharing ideas that focus on the many aspects of B2B lead generation such as lead nurturing, lead management, teleprospecting and more. Small Business Trends: 13 Creative Ways to Use LinkedIn for Lead Generation.

Linkedin 120

Linkedin Sales Qualified Leads Lead Scoring Lead Ranking 120

Lake One

AUGUST 4, 2020

Video is a great and often overlooked tool when it comes to lead generation and prospecting. Lead Nurturing. Since the goal of lead nurturing is to move someone through the buyer’s journey from the awareness stage to the decision stage , video is a great way to help achieve that.

Video Marketing 52

Video Marketing B2B Marketing Marketing Management Planning 52

Unbound B2B

JANUARY 10, 2023

Reading reviews and case studies is the best way to find the best outsourcing lead generation partner for your company. Lead generation is one of the most critical aspects of a marketing strategy. Around 19% of the HubSpot survey respondents stated that lead and traffic generation is the biggest hurdle in 2023.

Cost per Lead 52

Cost per Lead Lead Generation Sales Qualified Leads Lead Ranking 52

SmarkLabs

NOVEMBER 18, 2019

According to the SaaS platform, Integrate , demand generation “supports the entire marketing and sales cycle, from initial prospect interest and lead generation to lead nurturing and sales enablement to first sale and cross-sell.”. Isn’t that just lead generation? Lead gen is more like the “how” part of the equation.

Demand Generation Agencies 55

Demand Generation Agencies Demand Generation Demand Generation 55

Lake One

JANUARY 30, 2020

HubSpot defines sales automation as the mechanization of manual, time-consuming sales tasks using software, artificial intelligence (AI), and other digital tools. Did we mention you can use marketing automation to outsource lead gen? What is Sales Automation? Sales & Marketing Automation Tips for B2B.

Marketing Automation Services 52

Marketing Automation Services Marketing Automation B2B Sales Marketing AI 52

Outbrain

MAY 4, 2022

This is a persuasive lead-gen tactic that may persuade you to purchase if you were previously unsure. According to HubSpot, businesses with over 40 landing pages generate five times more leads than those with only 1 to 5 landing pages. This is an important part of an effective lead generation strategy.

Sales Qualified Leads 37

Sales Qualified Leads High Quality Lead Optimization Marketing Websites 37

Optinmonster

DECEMBER 14, 2021

HubSpot is one of the world’s top CRMs available. While they offer a wide variety of tools, one of the top uses of HubSpot is its email marketing services. With HubSpot, you can create stunning conversion-ready emails while also learning from valuable insights and reports into how your emails perform with your customers.

Marketing Automation Services 127

Marketing Automation Services Budget Programs Enterprise Management Work Management 127

Rev

OCTOBER 13, 2018

Scott , the VP of Platform Ecosystems at Hubspot and the editor of chiefmartec.com, has been categorizing marketing technology since 2011. In the book, David covered five areas of demand generation and lead management: Buyer personas. Lead scoring. Lead nurturing. There were two big changes to lead nurturing.

Lead Ranking 114

Lead Ranking Account Based Marketing Lead Scoring Top of Funnel 114

Smashmouth Marketing

AUGUST 19, 2009

I've been to lead nurturing companies, marketing automation companies, SEO companies, SaaS companies offering solutions for inbound marketing, etc. What I'm advocating is for Demand Gen Alignment. inside sales sales demand gen. Tags: hubspot demand marketing appointments b2b sales2.0

Inbound Marketing 100

Inbound Marketing Marketing Automation Services Lead Scoring Lead Ranking 100

Contently

JUNE 29, 2017

I know blog articles are often used as lead nurturing similar to the way we do with B2C—like an e-newsletter. You can also distribute content via paid search (expensive, but worth it in some cases) and other partnership programs, like when we partner with Hubspot to create and co-promote a joint webinar. Sensing a theme?).

Top of Funnel 134

Top of Funnel Lead Ranking Lead Scoring Multi-Touch Attribution 134

Hubspot

APRIL 2, 2012

This is a guest post written by Mike Lieberman, president of Square 2 Marketing , a gold-level HubSpot agency partner. Let’s face it: while most businesses have a website, more often than not, that site isn’t optimized to generate leads. Connect with HubSpot : 7) Make Your Homepage Social-Sharing Friendly.

Lead Gen 28

Lead Gen Lead Ranking Marketing Qualified Leads Leads 28

Smashmouth Marketing

AUGUST 18, 2009

I've been to lead nurturing companies, marketing automation companies, SEO companies, SaaS companies offering solutions for inbound marketing, etc. What I'm advocating is for Demand Gen Alignment. Maximize the investment in both inbound and outbound.

Inbound Marketing 100

Inbound Marketing Marketing Automation Services Lead Scoring Lead Ranking 100

Bluetext

FEBRUARY 8, 2021

List buying typically leads to unqualified leads which can end up hurting domain reputation which ultimately hurts your deliverability score. One of the biggest benefits of leveraging email marketing for a GTM campaign is lead generation and lead nurture. Lead Gen Tactics. Gated content .

Paid Content 20

Paid Content Marketing Analytics Tools Paid Search Agency Email Marketing 20

Hubspot

MAY 25, 2015

Now that we've gone over the basics of lead generation, we can get down to the dirty details. Here are five simple ways to optimize your site for lead generation. 1) Figure out your current state of lead gen. 2) Optimize each step of the lead gen process. Use contrasting colors from your site.

Lead Generation 28

Lead Generation Optimization Landing Pages Marketing Websites 28

Hubspot

JUNE 22, 2011

Once you've got a backlog of content, schedule your blog posts (which should be optimized with calls-to-action for lead gen) to publish at the times you'd normally publish content if you weren't taking a vacay. Schedule Tweets and Facebook Posts: Social media can be a powerful lead gen tool. Connect with HubSpot :

Lead Gen 28

Lead Gen Generation Marketing Qualified Leads Leads 28

Hubspot

APRIL 29, 2015

One company is achieving consistent lead nurture email open rates of around 75%. How CTAs can bring your lead gen to the next level. One company increased its lead flow by 196% in 6 months by testing different CTAs. Click to Tweet: "The Little Book of Inbound for Finance Marketers: [link] via @HubSpot ".

Inbound Marketing 28

Inbound Marketing Paid Search Agency Bandwidth Case Studies 28

Hubspot

OCTOBER 11, 2012

According to an internal study of HubSpot customers, businesses that blog more than once per week add new blog subscribers at twice the rate of businesses that blog just once per month. In fact, 13% of monthly traffic to the HubSpot Blog comes from email. You wouldn’t exactly be making the strongest case for subscription, would you?

RSS 28

RSS Ad Frequency Landing Pages Lead Gen 28

Directive Agency

JULY 7, 2017

In the B2B space, search marketers are often dealing with elongated sales cycles that call for long lead nurturing campaigns. So, you need to keep after your leads after that initial marketing interaction. Because of these elongated lead nurturing campaigns, B2B lead gen campaigns are often spread out over multiple channels.

Blast Campaigns 40

Blast Campaigns Email Marketing B2B Marketing Examples 40

Hubspot

MAY 14, 2012

HubSpot helps marketers get an end-to-end view of their marketing activities to determine which channels provide the most ROI. 2) Create lead gen offers that make people's lives easier. Create lead gen content that will help your readers be more successful -- at work, at home, whatever it is your customers need.

Marketing Prospects 28

Marketing Prospects Long Tail Marketing Planning Lead Gen 28

Hubspot

SEPTEMBER 12, 2018

For example, a HubSpot content creator can write an article that teaches realtors how to use the inbound methodology to attract homebuyers, but she shouldn't try to write about the real estate industry itself. Realtors know far more about their customers and how the industry operates than HubSpot content creators do. Confirmation Bias.

Lead Ranking 70

Lead Ranking Marketing Qualified Leads Open Rate Buyer Personas 70

Hubspot

JANUARY 27, 2014

In this post, I''ll walk you through how I''ve set this up for HubSpot and how we generate 500-600 new leads per month just by adding a simple button to a few of our marketing assets. How to Encourage Leads to Share Your Content. Here''s what we use at HubSpot -- feel free to save and use these images.

Email Marketing 28

Email Marketing Marketing Qualified Leads Leads Lead 28

Single Grain

SEPTEMBER 22, 2022

Features to Look for in a Lead-Generation Tool. 10 Best Lead-Generation Tools: Unbounce. HubSpot Sales. Choosing the Right Lead-Generation Software for Your Business. What Is a Lead-Generation Tool? Some lead gen software tools: Find emails from your target audience. 2) Qualified Leads.

High Quality Lead 81

High Quality Lead Marketing Automation Services Lead Generation Lead Ranking 81

Hubspot

DECEMBER 16, 2011

This means that your leads are definitely in need of a little TLC, and that's why lead nurturing is such a valuable asset in your inbound marketing toolbox. Effective lead nurturing is personalized, targeted, timely, and appropriate. Convinced that you might benefit from implementing lead nurturing?

Lead Nurturing 28

Lead Nurturing CTR Enterprise Management Sales Qualified Leads 28

Hubspot

AUGUST 31, 2011

Use HubSpot's Promo Code 159-ST-1004 to receive $500 off your B2B Summit ticket. That’s the thing -- due to smaller budgets, trimmed manpower, and time contraints, many marketers have just looked for a quick fix to their lackluster lead gen performance. Connect with HubSpot : Image credit: Oliver Le Moal.

Top of Funnel 28

Top of Funnel Optimization B2B Thought Leadership B2B 28

FunnelEnvy

APRIL 1, 2024

Demand creation results from building awareness and interest in a category to generate leads, while lead gen converts that interest into specific action towards your business. Source: Hubspot Eventually, the sales teams will take over lead nurture, and both activities will fall under the marketing umbrella.

Marketing Budget 67

Marketing Budget Top of Funnel Marketing AI Webinar Metrics 67

Hubspot

MARCH 27, 2012

This is easy to do with automated social media publishing tools; if you're a HubSpot customer, you can make use of our social publishing tool that lets you schedule posts across all your social media accounts for pre-defined dates and times in the future. 3) Use Your Blog Posts as a Lead-Gen Offer. Connect with HubSpot :

Top of Funnel 28

Top of Funnel Bundling Best Practices Lead Nurturing 28

Hubspot

FEBRUARY 5, 2014

That question came up at a recent Massachusetts Technology Leadership Council event, which was hosted at HubSpot and featured David Skok of Matrix Partners as its main speaker. Full disclosure: Skok''s firm, Matrix Partners , is an investor in HubSpot, and Skok serves on HubSpot''s board of directors.). points," Santinelli says.

CMO 28

CMO Startups Digital Marketing Funnels Public Relations 28

Hubspot

DECEMBER 30, 2011

As a marketer, you're all too familiar with the infamous lead gen goal. It haunts your day-to-day work, and it keeps you up at night as visions of lead-capture forms dance in your head (it's still the holidays, right?). 10 Reasons You're Failing to Achieve Your Lead Gen Goals. Connect with HubSpot :

Sales Qualified Leads 28

Sales Qualified Leads Paid Search Agency Lead Scoring Lead Ranking 28

Hubspot

MAY 12, 2014

While it may be a bit frightening to include CTAs other than a big, bold redemption button, CTA variety is actually critical for improving your email engagement, which can result in a wider funnel through email marketing and higher net new lead gen. A lot of people get confused about using email to generate leads.

Email Marketing 28

Email Marketing Top of Funnel Landing Pages Click Rate 28

Single Grain

APRIL 1, 2020

There are multiple factors that could be affecting your efforts, including: Your lead source. Quality of incoming traffic converting into leads. Lack of an effective lead nurturing strategy. And when your lead-generation efficiency slows down, your sales take a hit. Design Lead Funnels for Each Lead-Gen Campaign.

Lead Generation 126

Lead Generation Lead Ranking Sales Management Sales Qualified Leads 126

Hubspot

JANUARY 3, 2012

Check out HubSpot's webinar page and ebook page as examples. In Lead Nurturing Campaigns: Companies leveraging marketing automation tools to efficiently deploy lead nurturing campaigns are known to generate awesome results. Where else can you promote your marketing offers to maximize lead generation ?

Lead Generation 28

Lead Generation Top of Funnel Generation Lead Scoring 28