SmartBug Media

DECEMBER 20, 2021

Part of every marketing position is a commitment to ongoing training to ensure you’re staying up to date with industry trends and growing your marketing knowledge. One of the best ways to do this is by earning certifications from HubSpot, a leader in inbound marketing and sales software. Marketing Coordinators.

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Hubspot Enterprise Management Work Management Marketing Management 98

SmartBug Media

APRIL 17, 2023

HubSpot has quickly become one of the most powerful software tools for businesses worldwide. And it’s no wonder why: HubSpot is packed with the capabilities and features businesses need to uplevel all aspects of marketing, sales, and customer service. What Is a HubSpot Partner? If this sounds like you, you’re not alone.

Advertising Agencies 98

Advertising Agencies Hubspot Paid Search Agency Ad Agencies 98

SmartBug Media

AUGUST 24, 2022

Inbound marketing campaigns. What components should you include in your inbound marketing campaign? Before we dive into the anatomy of an inbound marketing campaign, it’s important to understand the answers to two questions: “ What is inbound marketing? What Is Inbound Marketing?

Inbound Marketing 98

Inbound Marketing Campaigns Top of Funnel Planning 98

SmartBug Media

MARCH 23, 2023

As a leading provider of digital marketing solutions, SmartBug Media has done it again! We are thrilled to announce that we have earned HubSpot Platform Enablement accreditation —making us one of the few organizations around the globe to hold this recognition. But what does it mean to be an accredited HubSpot agency?

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Hubspot Enterprise Management Work Management Advertising Agencies 98

SmartBug Media

MAY 12, 2022

Inbound content combines creativity and expertise, and it’s driven by data that gives the information you need to develop a strategy to meet and exceed your goals. But with so many inbound marketing strategies out there, it can be hard to prioritize which ones are going to drive the most amount of value for your organization.

Inbound Marketing 105

Inbound Marketing Marketing & Strategy Marketing Strategy Paid Search Agency 105

Stevens & Tate

DECEMBER 9, 2022

Creating a successful long-term inbound marketing strategy requires that you tackle several different tactics on different fronts, such as optimizing your site for SEO , creating high-quality content for your website, producing email newsletters, and engaging with followers on social media. Schedule Out Your Work Ahead of Time.

Marketing Automation Services 95

Marketing Automation Services Hubspot Marketing Automation Automation 95

SmartBug Media

NOVEMBER 24, 2021

Luckily, inbound marketing offers some great ways for business owners to improve their launch strategy and get more exposure in the process. What Is Inbound Marketing? In order for inbound marketing to be effective, it is important to understand what exactly it entails and how it can be used in a business context.

Inbound Marketing 115

Inbound Marketing Paid Content Marketing Websites Planning 115

SmartBug Media

SEPTEMBER 15, 2023

Welcome to our blog series, where we highlight some of the latest updates from HubSpot! As an agency specializing in full-service digital marketing, we understand the importance of staying on top of the latest tools and features to help our clients reach their marketing and sales goals.

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Hubspot CMS Development Marketing AI Product 59

SmartBug Media

JANUARY 18, 2021

Businesses were forced to jump into remote work, and some of us were able to offer guidance on the ins and outs of working from your kitchen table with dogs barking at the Amazon truck in the background. Build an all-inclusive inbound marketing engine. It’s no secret we love HubSpot at SmartBug.

Inbound Marketing 116

Inbound Marketing Marketing & Strategy Marketing Strategy Webinar Metrics 116

Martech

SEPTEMBER 9, 2022

The last few years have left many of us feeling disconnected in our homes and work lives as well as increasingly intolerant of disconnected digital experiences, whether as consumers, as B2B buyers, or both. But the first in-person Inbound conference since 2019 seemed the right forum to articulate it. Bringing us back together.

Marketing Automation Services 114

Marketing Automation Services Communities Hubspot Enterprise Management 114

SmartBug Media

JULY 20, 2023

Welcome to our blog series, where we highlight some of the latest updates from HubSpot! As an agency specializing in full-service digital marketing, we understand the importance of staying on top of the latest tools and features to help our clients reach their marketing and sales goals.

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Hubspot Industry CMS Product Work Management 52

Golden Spiral

MARCH 28, 2019

You convinced leadership that inbound marketing was the way to go for your B2B company. You overcame your some of your lingering inbound marketing fears (and helped executives do the same). If you feel like inbound marketing isn’t working as you anticipated, it might not be your process as a whole.

Inbound Marketing 74

Inbound Marketing Paid Content Lead Ranking Work Management 74

SmartBug Media

FEBRUARY 7, 2022

With HubSpot, marketers have access to many tools that can make our lives easier. From its easy-to-use content management system (CMS) to a robust customer relationship management (CRM) platform, HubSpot provides many different ways for sales teams and marketers alike to drive results. Workflows to Trigger Sales Activity.

Marketing Automation Services 95

Marketing Automation Services Hubspot Marketing Automation Features 95

SmartBug Media

AUGUST 16, 2023

Welcome to our blog series, where we highlight some of the latest updates from HubSpot! As an agency specializing in full-service digital marketing, we understand the importance of staying on top of the latest tools and features to help our clients reach their marketing and sales goals.

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Hubspot Product Work Management Multi-Channel 52

SmartBug Media

FEBRUARY 1, 2022

We WON HubSpot Partner of the Year 2021 and we couldn’t be more excited or proud. This award is more important to us than any other award we go after because we live and breathe HubSpot and inbound. And the winner for HubSpot partner of the year North America is…. What is HubSpot Partner of the Year?

Advertising Agencies 52

Advertising Agencies Hubspot Paid Search Agency Inbound Marketing 52

SmartBug Media

JUNE 3, 2021

Luckily, HubSpot has several custom and templated reports you can build onto dashboards that allow you to see what’s working and what’s not with your content marketing. Monetary Content Marketing ROI Reports in HubSpot. List-Building Content Marketing ROI Reports in HubSpot. Campaign Revenue.

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Hubspot ROI Marketing Attribution Content 94

SmartBug Media

MARCH 19, 2021

If you’re an inbound marketer in the B2B space, you understand how much time and energy goes into planning and executing your marketing campaigns. of my favorite inbound marketing resources that any B2B marketer can benefit from subscribing to in 2021 and beyond. We Asked 10 Marketing Experts.

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Paid Content Inbound Marketing Resources B2B Marketing 105

SmartBug Media

SEPTEMBER 15, 2021

What does inbound marketing have to do with your company’s share of wallet? The proven strategies of inbound marketing align with the only thing that will actually increase your company’s wallet share: knowing your customer. Try some inbound orange marketing strategies. Understand the inbound cycle.

Inbound Marketing 98

Inbound Marketing Paid Search Agency Work Management Marketing Management 98

SmartBug Media

OCTOBER 13, 2020

As marketers, we’re constantly seeking out ways to improve the customer experience—and to understand their needs to tailor our efforts to their individual situation. This is what exactly makes contextual marketing in HubSpot such a powerful tool to utilize within your inbound marketing strategy.

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SmartBug Media

AUGUST 19, 2021

Are you looking to refresh your healthcare marketing plan with a focus on inbound marketing? Either way, when it comes to healthcare marketing, it’s crucial to have a well-detailed plan in order to get the results you want. If you want a solid inbound marketing plan, you need to assess your current content.

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Planning Inbound Marketing Marketing Plans Buyer Personas 97

SmartBug Media

JUNE 17, 2020

As a healthcare marketer, you may already know that a solid inbound marketing program is the key to sparking consistent, long-term growth. Unfortunately, if you’ve been in the B2B healthcare industry long, you’ve probably run into a handful of marketing challenges that are unique to the sector.

Inbound Marketing 94

Inbound Marketing B2B Marketing Planning Advertising Agencies 94

Martech

APRIL 10, 2024

He has a background in entrepreneurship and has been involved in various ventures, including serving as the first COO of DreaMed Diabetes and working on Value Creation at OurCrowd. LinkedIn: Eldad Postan-Koren (32K followers) Ali Schwanke Ali is a MarTech contributor and the founder of Simple Strat , a platinum HubSpot Solutions partner.

CRM 110

CRM Work Management Marketing Management Marketing Automation Services 110

Square 2 Marketing

SEPTEMBER 21, 2021

Inbound marketing was created in 2009 by the founders of HubSpot, Brian Halligan and Dharmesh Shah. It was a brilliant way to introduce their software and an entirely new approach to marketing. The two went hand in hand and propelled HubSpot to superstardom.

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Inbound Marketing Hubspot Marketing Prospects Software 66

Engagio

SEPTEMBER 8, 2021

These days, it is hard to imagine the marketing landscape without them, but as we look to the future and into the uncharted territory of a post-pandemic 2021, we have to ask ourselves what is next. The intersection of inbound marketing and ABM. This is your one-stop on-demand streaming hub for all the latest in B2B Go-To-Market.

Account Based Marketing 71

Account Based Marketing Inbound Marketing ABM DemandBase 71

SmartBug Media

SEPTEMBER 1, 2021

Here are a few benefits HubSpot’s drag-and-drop editor spells out for marketers. The drag-and-drop editor lets marketers build and arrange a web page or email without the help of a developer. That means you can see your inbound marketing vision through without interrupting your day or having to wait on a busy dev team.

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Hubspot CMS Development Mobile Marketing Webinar Metrics 98

ATAK Interactive

JANUARY 17, 2020

While we can outline the many reasons sales and marketing departments have been at odds over the years, it’s safe to say there’s never been a time when getting these two on the same page has been easier. For companies that use HubSpot, multiply that last sentence by 10x. That part of inbound has and always will be a myth.

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Hubspot Paid Search Agency Outreach Custom Publishing 88

Square 2 Marketing

SEPTEMBER 13, 2021

Marketing automation software has accelerated the development of more powerful, intelligent inbound marketing. Of the many platforms available, HubSpot offers exceptional visibility, scalability and customizability for businesses.

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Hubspot Marketing Automation Services Inbound Marketing Marketing Automation 80

SmartBug Media

APRIL 6, 2021

Let’s break down an effective HubSpot reporting and sales setup into two main categories: what are the questions that need to be answered before HubSpot implementation, and what are tips for success both during and after HubSpot implementation? Questions Before HubSpot Implementation. How does your sales process work?

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Hubspot Top of Funnel Work Management Marketing Report 69

SmartBug Media

JUNE 22, 2021

Fortunately, HubSpot makes it easy for you to format, optimize, and eventually publish your blog post. If you’re an advanced HubSpot user, you likely feel like you could publish a blog post in your sleep, and that’s what’s so awesome about how easy it is to use HubSpot blogging. HubSpot Blogging Hack #1: The Power of CTAs.

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Hubspot Click Rate Lead Scoring Lead Ranking 94

SmartBug Media

JUNE 28, 2021

When I first joined SmartBug®, I was welcomed onto a team of individuals that weren’t just proficient in HubSpot—they were experts. The mind-blowing knowledge they possessed allowed me to do just that—work better, smarter, and more efficiently in the platform in ways I’d never imagined. Here are a few common questions (and answers!)

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Hubspot Contacts Ideal Customer Profiles Account Based Marketing 98

Strategic-IC

MARCH 5, 2018

For Marketing Directors today, that means having the confidence to change strategy; earning visibility through helping buyers reach the solutions they need. 3 out of 4 marketers across the globe prioritise an Inbound approach to marketing - HubSpot State of Inbound 2015. HubSpot State of Inbound 2015.

Inbound Marketing 118

Inbound Marketing Planning Campaigns Buyer Personas 118

ATAK Interactive

JANUARY 17, 2020

While we can outline the many reasons sales and marketing departments have been at odds over the years, it’s safe to say there’s never been a time when getting these two on the same page has been easier. For companies that use HubSpot, multiply that last sentence by 10x. That part of inbound has and always will be a myth.

Hubspot 78

Hubspot Paid Search Agency Outreach Custom Publishing 78

Albacross

APRIL 23, 2019

Inbound marketing if done right can bring a lot of passive income to your business. Unlike traditional marketing methods, you do not need to spend a lot of money to reach out to the people that are not even in your target market. Image Source: HubSpot. HubSpot lets you enjoy their excellent set of tools for free.

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Inbound Marketing Traffic Search Marketing Tactics 94

SmartBug Media

SEPTEMBER 25, 2019

Rather than glorifying the brand through the right pitch, as many cable companies have done, Netflix built a brand that crafts its entire business model around the customer’s convenience, which brings customers directly to its door—just like companies who adopt inbound marketing.

Inbound Marketing 89

Inbound Marketing Budget Programs SEM Tools 89

SmartBug Media

MARCH 20, 2020

If you work within the healthcare industry, you are likely familiar with HIPAA , which stands for the Health Information Portability and Accountability Act of 1996. Many of our healthcare clients use a mixture of Nextech and HubSpot. You may also want to remove contacts that have become patients from your HubSpot database.

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Hubspot Marketing Automation Services Opt-in Acquisitions 90

Hubspot

JANUARY 7, 2024

You’ll gain even more authority if your prospect’s not sure and you’re able to work with them to identify blockers. For example, a HubSpot sales rep would ask prospects if they were familiar with inbound marketing or inbound sales. The phrase “inhibitor to growth” makes you sound like a college professor.

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Hubspot Work Management Marketing Prospects Marketing Management 79

Lake One

OCTOBER 29, 2020

I know it might sound cliche, but we genuinely are lifelong learners over here at Lake One, and one of the best training academies around is HubSpot. What does HubSpot training entail? HubSpot has two types of training – certifications and individual courses. Below you’ll find a list of our top HubSpot training recommendations.

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Hubspot CMS Development Training Work Management 53