A guide to getting started on using hashtags on LinkedIn

Biznology

LinkedIn wants you to start using hashtags and I think it’s about time. For platforms, like Twitter and Instagram , hashtags are an essential ingredient to the social posting recipe. Hashtags are an easy way to do just that. What exactly are hashtags?

Seven Key Categories of Social Media Marketing Tools

Webbiquity

But that first impression may instead come from the company’s social media presence (and if not the first, very often the second). That fact alone shows the importance of building a solid social media as well as website presence. Social Media Monitoring Tools.

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Social media strategy leaders: Sarah Nilson

Biznology

Welcome to the next post in a series celebrating leaders in social media strategy. With a background in communications and public relations, Sarah has been at QuintilesIMS for almost three years now in several roles touching social media.

What’s the Right Social Media Scheduling Tool for Your Business?

Webbiquity

With so many different social media scheduling tools to choose from, there’s something for everyone. Every business has its own set of goals when it comes to social media marketing, so it makes sense that they’d use different tools based on those objectives.

The 29 Best Social Media Monitoring Tools

Webbiquity

Social media monitoring is vital for virtually every B2B or B2C brand. 58% of consumers follow brands on social media. Standard web analytics tools provide only a very narrow view of social media activity: clicks through to your brand website. Buffer Social.

Social media marketing is Homo sapiens sapiens social

Biznology

I have been doing social media strategy and planning in one form or another for clients since 2003. But in the context of social media and social media marketing, here’s how I break it down. Social Media Monitoring. Social Media Strategy.

Make your life easier with social media marketing tools and apps

Biznology

If you are a marketer, that is exactly what will happen if you take advantage of some of these social media marketing apps that are designed to help you work efficiently and make things much easier for you. Take a look at our list of 10 innovative social media marketing apps and tools that will be great for organizing your business goals in the new year. For most marketers who specialize in social media, design isn’t at the top of the skills list.

Free Tools for Startups to Boost Social Media Presence

Webbiquity

While it’s almost unheard of for businesses to completely ignore social media these days, startups have to be especially mindful of its advantages and uses. Here are some unique tools to help boost the social media presence of your startup. Guest post by Nick Rojas.

Perception vs. Reality: The Life of a Social Media Editor

Contently

Social media jobs get a bizarre rep. Thanks to branded accounts like Wendy’s and MoonPie redefining the level of sass that a brand is allowed to bring to the internet, social media managers are often viewed as comical. Trending social media editor social media jobs

How to Calculate the ROI of Social Media Marketing [Infographic]

Webbiquity

Quick: Can you list the goals of each and every one of your social media efforts? So much of social media is on the fly—a response rather than a plan—that it can become a slippery planning slope for companies, especially those that are understaffed.

Using Hashtags as Strategic Objects

Buzz Marketing for Technology

Posted in Hashtags Twitter. Hashtags have been around for a while. With this evolution, brands are now leveraging the once lowly hashtag as a strategic tool to unify campaigns and connect with customers. Too many hashtags make it difficult to track and are confusing to consumers.

Tips and Tricks for Using Hashtags on Social Media Sites

Marketing Action

Hashtags have become an integral part of social media. They’re used on every major social media site except LinkedIn, and they’re also used on many smaller social sites, like Vine. Search by hashtag? Click on hashtags? No Hashtags for LinkedIn.

22 Expert Guides and Reviews of 200+ Social Media Tools

Webbiquity

Image credit: Buddy Media. In the posts highlighted below, 20 (or so) social media marketing pros review more than 200 tools, ranging from popular, widely used tools like Buffer, Hootsuite and Feedly to intriguing but lesser-known apps. 15 Best Social Media Tools by CodeGeekz.

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The 11 Best Social Media Campaign Builders and Ad Monitoring Tools

Webbiquity

Social media has become a core element of marketing across businesses of all types and sizes: maintaining active, optimized profiles; sharing industry-related updates; amplifying their own content; and engaging with prospects, influencers, advocates, and customers.

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23 Outstanding Social Media Marketing Guides

Webbiquity

Though the use of social media and social networks for marketing is now nearly ubiquitous, and 78% of companies have dedicated social media teams, many marketers sill struggle with certain aspects of social marketing, such as formalizing strategies and measuring results.

Why Plan a Social Media Takeover?

Act-On

Brands spend many years strategically building, nurturing, and growing their social media presence — and for good reason. Social media is the younger and more powerful sibling of “word of mouth,” with 77 percent of customers more likely to purchase a new product when they learn about it from friends or family. After carefully cultivating these channels, however, many brands willingly hand over the keys to a complete stranger for a social media takeover.

Social Media for Accountants: Likes, tweets and hashtags…Oh my!

Hinge Marketing

To many, the mysteries of building a social media network can be scary. So much so they avoid social media or discount it as frivolous and unnecessary. It is time to discuss social media for accountants and other financial services providers.

4 Ways to really engage your customers on social media

Biznology

It isn’t too tough to get your fans to like and share your posts on social platforms, but it is trickier to get them to leave comments. Many businesses really want to interact with their fans and ignite more engagement on social media to build relationships and loyalty.

Why Twitter #Hashtags Are Worthless [Infographic]

Cody Ward

Because of that, media organizations are constantly citing posts on Twitter as an almost immediate news source. Now let’s talk about how #hashtags fit into this story. Hashtags are a great tool to group tweets together among a large number of users. Social Media

B2B Social Media: How to Use Social to Improve Your PR Strategy

B2B PR Sense

B2B social media has been essential to the development of modern public relations. Learn how social media for B2B has taken off, and how to use it effectively in your PR strategy. Social media has become so valuable to PR that the two are now inextricably linked.

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Why Social Media Is Vital To Corporate Social Responsibility

Modern Marketing

And the key to making all this happen is social media. Social media is vital to corporate social responsibility for several key reasons. Now, they are maintaining an open, thriving conversation on social platforms like Facebook and Twitter. Social Marketing

The Basics of B2B Social Media Marketing Strategy

Webbiquity

Although more than three-quarters of B2B technology marketers use social media to market their products, less than half say they can tie social channels to revenue generation for their businesses. But it may also be a problem with basic B2B social media marketing strategy.

How to Know Which Hashtags to Use in Your Social Media Posts

Marketing Action

And now… the hashtags. But which hashtags? How many hashtags? Do you really even have to use hashtags? Let’s take a look at the basics of hashtags and discuss best practices for using them wisely. Why picking the right hashtag is so important. Use hashtags!

30 B2B Social Media Tips for 2016

KoMarketing Associates

As social media has grown, so has the opportunity for businesses to reach customers and potential customers. In fact, according to the Salesforce 2015 State of Marketing Report , 66% of businesses now have a dedicated social media team. Optimize Your Social Profiles.

Interesting Infographics: What the #### are those social media hashtags all about?

LEADership

Engagement is the name of the game on social media. That’s the story behind hashtags, those little # signs you see all over Twitter, Instagram, and more recently Facebook. When used well, a hashtag allows people to amplify their voice by finding one another and speaking together.

31 Sensational Social Media Marketing and PR Stats and Facts

Webbiquity

Business and consumer marketers are nearly unanimous in their belief in the importance of social media to marketing activities. Still, marketers sometimes struggle with strategy, tactics, and measurement in social media marketing. Get social PR right.

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3 Tips To Reach More Millennials With Your Social Media Marketing

Modern Marketing

The social media usage habits of millennials continue to change – and so your social media marketing needs to change also. ” Here are 3 tips to reach more millennials with your social media marketing.

Make the most of your social media fans

Biznology

Most brands and companies today have some sort of social media presence. The San Antonio based data company Stirista now can turn your social media followers—a portion of them, at least—into an instant marketing database, ready for communications through any channel you like.

Why Engagement On Your Social Platforms Is Important For Your Next Trade Show

Webbiquity

However, digital technology, and social networking sites in particular, have fundamentally altered the way events are experienced. Through social media platforms , attendees and businesses can share content and experiences from the event. Guest post by Reno Macri.

Can B2B Social Media Marketers Keep Up With Kim Kardashian?

KoMarketing Associates

After coming to this realization, I began to question, can social media marketers learn a thing or two from Kim Kardashian’s social media marketing strategy? Finding a balance between personal and promotional updates is crucial to fostering engagement on social media.

6 Tools for Automating B2B Social Media Marketing

KoMarketing Associates

Social media can be overwhelming, especially if you’re a B2B marketer, because it can be a struggle to find things to share. Buffer has become the gold standard for many social media scheduling apps. What automation tools do you use for B2B social media marketing?

How to Optimize Events with Social Media [Infographic]

Webbiquity

Nothing promotes event marketing as well as social media. Many marketers use social media regularly, whether for networking or business purposes. As a result, social platforms are a great way to publicize events in real time. Guest post by Dave Landry.

How Retail Can Embrace Social Media For The Holiday Season

Modern Marketing

Another reason is because of the increasing preference to shop online via retail sites or on social media rather than in stores. Social Media Holiday Classics. Promote holiday gift guides across social media. Post holiday giveaway contests on social channels.

Back to Basics: 6 Quick Social Media Marketing Tips

Modern Marketing

by Lauren Harper | Tweet this Social media is still a new frontier for many marketers. With the emergence of what seems like an inordinate amount of social sites and tools, figuring out how to get started and ramp up your efforts with social media marketing can be confusing.

B2B Social Media Strategies and Best Practices

The Lead Agency

Social media can be a powerful B2B marketing tool. So, after doing our research, we’ve decided to share with you our top six B2B social media strategies to benefit your business. This one of our top B2B business social media strategies.

How to Use Social Media for Event Marketing [Infographic]

Webbiquity

Using social media to maximize the impact of live events (like trade shows, forums and conferences) is where shiny new tools meet old school marketing. Growth in searches for “social media marketing” per Google Trends.

Are you a social media forager?

Biznology

When you put lots of energy, time, and passion — but no plan — into your social media marketing and PR campaigns, you’re a forager. Foragers rarely hijack hashtags or trend-surf — those things are just not done.

8 Common Social Media Marketing Mistakes

Brandpoint

Social media is a blessing and a curse. Social media also makes it easier than ever for brands to get widespread attention for a seemingly small mistake. To implement a good social media strategy, you need a content strategy. Content Strategy Social Media

How 3 Serious Brands Engage Humanly on Social Media

Content Marketing Institute

Leaf through a portfolio of social media award winners, and you’re likely to see entrants from the tourism, cooking, and fashion industries. HANDPICKED RELATED CONTENT: 5 Gospels to Follow on Social Media That Are Strategic, Systematic, and Smart.

A Social Media Strategy for B2B Marketers

B2B Marketing Traction

Some business to business (B2B) marketers are still hesitant about investing in social media. They may view social media as a business to consumer (B2C) activity or they think that their target audience isn’t on social media.