Martech

AUGUST 12, 2022

A plateau in sales and numerous vendor acquisitions absorbed nearly all the independent JOE vendors. Vendors like Infor, SAS, and Pega acquired and merged much of this tech into larger suites and slowly adapted them to the digital age. At the same time, a handful of independent, born-digital JOE vendors emerged.

Vendors 135

Vendors Lead Ranking Advertising Agencies Touchpoints 135

Martech

APRIL 24, 2024

Rigid internal governance processes. maintains it, interfaces with the vendor, provides training options, helps set up, etc.)? The survey highlights four main obstacles to boosting marketing technology usage: The complexity of the current martech landscape. Insufficient customer groundwork to amplify technology’s business value.

Process 80

Process Top of Funnel Work Management Marketing Management 80

Customer Experience Matrix

APRIL 1, 2020

Customer Data Platform vendor Amperity reported a less rosy result in its COVID-19 Retail Monitor , which draws data from Amperity’s retail clients. respondents ranked support from the national government considerable lower than anyone else. government was by far less relied upon (25%) than anywhere else (31% to 63%).

Paid Search Agency 240

Paid Search Agency Companies Advertising Agencies Business 240

Martech

SEPTEMBER 13, 2023

SAS, like other major vendors, is emphasizing the importance of safety and responsibility to mitigate risks involved in generative AI use. He laid out a framework for governance: “Prioritising data privacy. Rapid content generation using a combination of LLMs and internal data sets. “Maintaining human oversight.

Marketing AI 135

Marketing AI Enterprise Management Marketing Management Generation 135

Martech

AUGUST 28, 2023

The reasons for this are skills, governance and stack sprawl and complexity, according to Gartner. Dig deeper: Data analytics: Your stack’s past and limitations Colosante said the skills shortage is because no one — neither the vendors nor the marketing organizations — is teaching people how to use the new technology.

Marketing Management 98

Marketing Management Paid Search Agency Marketing Automation Services Gartner 98

Walker Sands

OCTOBER 25, 2023

A few years ago, I interned with a publication called Homeland Security Today, where I covered government technology trends, different technology reports, and tools that government agencies were using. When it comes to case study stories, some reporters only want to talk to the customer while others are okay talking to the vendor.

PR 98

PR Media Case Studies Vendors 98

Litmus

JULY 7, 2022

It requires discipline, governance, and proactivity with teams (and vendors) across your organization. If you rely on a vendor to help with data, Williams advises designating an internal employee as the data owner who knows it inside, and out. Establish a governance model.

Data Hygiene 91

Data Hygiene Work Management Marketing Management Email Marketing 91

Marketing Insider Group

MARCH 29, 2021

If your company plans to do business with government entities or deals with sensitive legal matters or highly technical material, use a sworn translator to translate your existing content into your new markets’ languages. In a 2013 Google study , 50 percent of the companies surveyed indicated that they had emotional ties to their vendors.

Planning 363

Planning Paid Search Agency Advertising Agencies Content Marketing 363

Walker Sands

OCTOBER 23, 2023

At RSA, cybersecurity vendors marketed new AI products, while at Black Hat we saw AI in action as vendors demonstrated their generative AI products and solutions. DEF CON sessions, on the other hand, showed how scammers and hackers can use generative AI.

Conference 72

Conference Enterprise Management Work Management Marketing Management 72

Martech

DECEMBER 19, 2023

hit the marketplace neither consumers nor governments were as concerned about individual privacy rights. Like other advertising companies, some of those tools include third-party vendor products powered by data sets sourced from users by various social media and other applications then packaged and resold to data servicers.”

Paid Search Agency 117

Paid Search Agency Advertising Agencies Conversion Ads 117

Martech

NOVEMBER 14, 2023

The Boston-based company is purchasing the website accessibility and optimization platform Monsido from CivicPlus, a provider of government technology solutions. Acquia kicked off the annual Engage conference by announcing a major acquisition and expansion of the company’s digital experience platform (DXP) based on the purchase.

Digital Experience Platform 88

Digital Experience Platform Guidelines Privacy Acquisitions 88

Martech

JULY 16, 2021

Real Story on MarTech: Big vendor stability? . Real Story Group’s founder, Tony Byrne, tends to think the vast majority of the reported 8,000 martech vendors will survive, but fears will persist about individual vendors’ viability. Software vendors are no different, and who wants to get stuck with an unsupported product?

Marketing Automation Services 126

Marketing Automation Services Marketing Management Vendors Lead Ranking 126

Martech

JUNE 22, 2023

Many leading vendors, including Salesforce , have recently predicted that the generative AI “prompt” revolution will forever change the user interface. While I’m vendor-agnostic, I have been leveraging the tool and will excerpt examples because it’s available to test in their public alpha release.)

Marketing Automation Services 116

Marketing Automation Services Marketing AI Marketing Automation Work Management 116

Zoominfo

MAY 19, 2021

Data Governance. Data governance signifies how businesses intend to use data. Data privacy is different from data security , which refers to the technical measures businesses take to prevent unauthorized access to information.

Privacy 130

Privacy Opt-out Zoominfo Opt-in 130

Sprout Social

SEPTEMBER 26, 2023

To effectively manage these risks, a company’s AI use policy should center around three key elements: Vendor risks Before integrating any AI vendors into your workflow, it is important for your company’s IT and legal compliance teams to conduct a thorough vetting process. Here are some practical factors to consider.

Marketing AI 109

Marketing AI Enterprise Management Work Management Marketing Management 109

LeadsRX

JUNE 9, 2021

There are boatloads of vendors offering varying levels of ID solutions in an effort to thwart off the pending end of third-party cookies. Marketers want to reach consumers effectively, but also within the rules of increasingly more strict customer data privacy regulations, be they from operating systems, web browsers or governments.

Vendors 101

Vendors Multi-Touch Attribution Privacy Rules 101

Martech

DECEMBER 13, 2021

40% Planning – Governance, Data Models, Rights, Roles, Permissions. DAM file types and formats are the standard modus operandi for most vendors. Planning governance, compliance and rights with digital rights management plugging into a myriad of the marketing tech stacks, with embargoes, content sizing and expiration dates.

Digital Asset Management 120

Digital Asset Management Enterprise Management Marketing Management Curation 120

Salesforce Marketing Cloud

FEBRUARY 14, 2023

This is known as vendor sprawl. Vendor sprawl, also known as technology bloat, occurs when businesses have software application redundancies across different departments, creating many inefficiencies. Consolidate your spend with one or just a few vendors. Read their story What is vendor sprawl and why is it an issue?

Enterprise Management 98

Enterprise Management Work Management Marketing Management Vendors 98

Zoominfo

FEBRUARY 10, 2021

Too big to take advantage of government handouts and business breaks, and too small to have the influence and power of global giants … many [mid-sized businesses] receive little support in an increasingly competitive, regulated, and technology-focused world.”. It’s tough being mid-market ,” according to accounting services firm Praxity.

Paid Search Agency 246

Paid Search Agency Zoominfo Companies Advertising Mediums 246

Zoominfo

FEBRUARY 17, 2023

This report looks at our environmental, social and governance responsibilities over the past year, along with our short- and long-term goals. Many of our 2021 environmental, social, and governance goals were checked off. At ZoomInfo, we are dedicated to the sustainability of our business, people, and communities.

Enterprise Management 130

Enterprise Management Work Management Zoominfo Marketing Management 130

Webbiquity

MAY 3, 2022

84% of attendees and 67% of vendors want event organizers to help facilitate ecommerce transactions. In the pre-pandemic world, the top priority for planners was number of attendees; for B2B vendors, number of leads generated; and for attendees, the networking. Demand for podcasts has also increased. ” Just 25% of U.S.

Marketing Report 334

Marketing Report Event Marketing Research Trends 334

Martech

SEPTEMBER 29, 2023

The AI arms race in marketing technology Martech vendors across all platforms, including data analytics, customer relationship management (CRM) systems, email marketing platforms, social media advertising and more, are racing to incorporate AI features into their products. How can marketers balance innovation and privacy?

Marketing AI 127

Marketing AI Ethics Work Management Marketing Management 127

Zoominfo

OCTOBER 5, 2021

This includes the protection of sensitive data such as: Government ID (social security number, driver’s license number, etc.) When evaluating data vendors, ensure that they can quickly articulate and demonstrate they are compliant with CPRA , along with all other major privacy acts (such as the GDPR).

Advertising Agencies 100

Advertising Agencies Cross-Selling Opt-out Privacy 100

Martech

DECEMBER 22, 2022

We hear that phrase in countless vendor presentations, conferences and advertisements. Would that information be valuable to security application providers, security officers, the government or the private industry? Establish governance over the operation. “Data is an asset.” And for some companies, data is, indeed, an asset.

Lead Scoring 121

Lead Scoring Lead Ranking Tips Work Management 121

Salesforce Marketing Cloud

APRIL 24, 2024

Other vendors could be substituted without significantly changing the explanation. So how does zero copy integration work? The actual mechanism differs from platform to platform and is different whether you are accessing data from the CDP into the data warehouse or vice versa.

Enterprise Management 64

Enterprise Management Ideal Customer Profiles Work Management Marketing Management 64

Martech

DECEMBER 28, 2023

We see this in the rate at which martech vendors released beta features to users over the past year. In my previous three pieces for MarTech, I focused on the overall trends , data quality and content/campaign governance. In other words, AI is helping software vendors create more human-friendly interfaces.

Work Management 109

Work Management Marketing Automation Services Marketing Management Marketing AI 109

Martech

APRIL 5, 2023

Virtually all enterprise identity resolution platform vendors offer the following core features and capabilities: Data onboarding (including online/offline matching). Data onboarding Client data is typically onboarded via secure file transfer protocol (SFTP), although some vendors also provide direct API transfer or pixel syncs.

Mobile Advertising 110

Mobile Advertising Ideal Customer Profiles Privacy Paid Search Agency 110

Martech

NOVEMBER 17, 2022

In addition, several HubSpot Payment improvements were rolled out and data governance was improved for better security, compliance and trustworthy reporting. Getting everyone in your organization to speak the same language is difficult, especially when your business terminology doesn’t match that of your key software vendors.

Enterprise Management 116

Enterprise Management Marketing Automation Services Work Management Lock-In 116

Martech

JULY 25, 2022

One vendor to contact for assistance with the implementation and support should they be necessary. And terminology used by vendors may be different, creating a Tower of Babel within your marketing department. Integrated platforms have several advantages, including: Seamless sharing of data between modules. A consistent user interface.

Marketing Attribution 109

Marketing Attribution Enterprise Management Work Management Marketing Management 109

Martech

DECEMBER 19, 2023

Project management tools from several vendors can be used to track progress, assign work and send notifications. Vendors in the customer data platform (CDP) space also help marketers craft personalized messages. Everyone needs training when a new tool is deployed, so make sure the vendor supports it.

Work Management 81

Work Management Marketing Management Marketing Automation Services Budget Programs 81

Customer Experience Matrix

DECEMBER 1, 2017

In no particular order, things I didn’t quite expect this year include: - pushback against the walled garden vendors (Facebook, Google, Amazon, Apple, etc.) But the usual whining about their power from competitors and ad buyers has recently been joined by increasing concerns among the public, media, and government.

Marketing AI 149

Marketing AI Cable Paid Search Agency Amazon 149

Customer Experience Matrix

FEBRUARY 18, 2018

This has been a boon for Customer Data Platform vendors, who have been able to offer their systems as solutions to many GDPR requirements. Some CDP vendors have added GDPR-specific features such as consent gathering, usage tracking, and data review portals. Selling to IT departments isn’t a problem for CDP vendors.

Enterprise Management 189

Enterprise Management Work Management Marketing Management Paid Search Agency 189

Bluetext

FEBRUARY 14, 2024

Government efforts to engage PE and VC-backed startups puts federal marketing and messaging in the spotlight Venture Capital-backed companies accounted for less than 1% of the $411 billion DoD contracts awarded last year. Entrenched government contractors know the language of Washington and what messages will resonate with stakeholders.

Enterprise Management 36

Enterprise Management Work Management Marketing Management Startups 36

Martech

SEPTEMBER 28, 2021

And most enterprise identity resolution platform vendors offer the following core features and capabilities: Data onboarding (including online/offline matching). Client data is typically onboarded via secure file transfer (SFTP), although several vendors profiled in this report also provide direct API transfer or pixel syncs.

Marketing Automation Services 119

Marketing Automation Services Privacy Enterprise Management Work Management 119

Zoominfo

JUNE 27, 2022

often means the vendor with the most records wins and the one offering the highest quality data gets overlooked. Some vendors choose to cover a narrow range of data sets or attributes, capturing certain kinds of specialty or niche data. Other vendors attempt to provide a large number of records, but often at the cost of quality.

Purchase 130

Purchase Work Management Marketing Management Lead Ranking 130

Marketing Insider Group

MARCH 1, 2023

If the software vendor can’t confirm this, then assume the worst. You don’t necessarily have to govern how to use the tool, but rather its output. It’s not a deal-breaker, but you’ll have to be extra vigilant when editing the output.

Marketing AI 296

Marketing AI Generation Content Classified Ads 296

ClickZ

JUNE 30, 2020

If you are going to join the ‘Big Data’ era, you need robust data governance. Many have concerns over vendors, integration ability, cost, and privacy and regulatory issues. 2) Define data management and governance. As a result, the demand for proper data governance becomes essential. Source: McKinsey & Company.

Marketing AI 140

Marketing AI Enterprise Management Work Management Marketing Management 140