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ZoomInfo’s 2022 Sustainability Report Recap

Zoominfo

This report looks at our environmental, social and governance responsibilities over the past year, along with our short- and long-term goals. In 2022, we invested more than 117,000 hours in employee training and development. Privacy Leadership “ZoomInfo is a privacy-first company,” Chief Compliance Officer Simon McDougall says.

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The ethics of AI-powered marketing technology

Martech

How can marketers balance innovation and privacy? The AI arms race in marketing technology Martech vendors across all platforms, including data analytics, customer relationship management (CRM) systems, email marketing platforms, social media advertising and more, are racing to incorporate AI features into their products.

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Data Privacy Day 2020: How to Safeguard Customer Data to Build Trust & Loyalty

Martech Advisor

January 28 is celebrated as Data Privacy Day to raise awareness about the importance of data privacy and security. “Consumer privacy is a key pillar in the digital advertising ecosystem and all consumers have a right to choose how their data is utilized. . Promote a Culture of Data Privacy.

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AI ethics: How marketers should embrace innovation responsibly

Sprout Social

Leading tech companies, government entities like the United Nations and research and data science communities have worked to shape and publish guidelines to address ethical issues. Our community discussed several risks including privacy infringement, manipulation of public opinion and autonomous weapons.

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How to craft an effective AI use policy for marketing

Sprout Social

To effectively manage these risks, a company’s AI use policy should center around three key elements: Vendor risks Before integrating any AI vendors into your workflow, it is important for your company’s IT and legal compliance teams to conduct a thorough vetting process. This is harder to detect than something wholly inaccurate.

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BadTech Is the Next New Thing

Customer Experience Matrix

telecom lobbyists have successfully blocked close to 70 privacy bills so far this year. Facebook reinstated social monitoring vendor Crimson Hexagon despite concerns that government agencies were using it to monitor public activities. California legislature passes strong data privacy law. Congress members with mugshots.

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The Responsible Approach to Generative AI

Content Standard

While 68% of the execs polled by Gartner believe the benefits of generative AI outweigh the risks, it’s forecasted that trust, security, privacy, and ethical challenges loom on the horizon for many organizations developing and deploying gen-AI solutions.