Digilant

MAY 6, 2021

The best way to begin this is by using the best online marketing analytics tools. These tools help support the digital marketing strategy by measuring and managing performance. What do these online marketing analytics tools provide? These online marketing analytics tools get the job done: Moat Analytics.

Budget Programs 52

Budget Programs Enterprise Management Work Management Online Marketing 52

KoMarketing Associates

AUGUST 29, 2017

Getting started with Google Analytics is no small task. For those just starting out and viewing Google Analytics for the first time, it can be daunting. And, where do marketers find value in Google Analytics? And, where do marketers find value in Google Analytics? Where to Learn Google Analytics.

Marketing Analytics Tools 150

Marketing Analytics Tools Resources Google Analytics 150

KoMarketing Associates

AUGUST 31, 2022

Stressed out about the switch to Google Analytics 4? There are major differences between Google Analytics 4 and Universal Analytics, but once you get a hang of the new platform I think you’ll find GA4 provides even more detail about how users interact with your site—and when and why they convert. . According to Google: .

Marketing Analytics Tools 245

Marketing Analytics Tools Conversion B2B Marketing B2B 245

KoMarketing Associates

FEBRUARY 23, 2016

As marketing strategies continue to progress, it’s becoming more important that B2B marketers connect their offline and online marketing programs. This statistic caught my attention – nearly 98 percent of CMOs claim that offline and online efforts are merging ( Gartner ). Final Thoughts.

Paid Content 120

Paid Content Online Marketing B2B Marketing Advertising Agencies 120

KoMarketing Associates

DECEMBER 20, 2022

In 2022, our blog significantly focused on switching from Universal Analytics (UA) to Google Analytics 4 (GA4) and what it means for B2B marketing measurement. Google has put together a list of recommended events for GA4. Many marketers are wondering if running GA4 and UA at the same time can be helpful or harmful.

Marketing Analytics Tools 217

Marketing Analytics Tools B2B Marketing B2B Paid Search Agency 217

Marketing Insider Group

AUGUST 28, 2023

Digging Deeper into Search Engines’ Role A deep understanding of search engines, like Google and Bing, can make all the difference when it comes to boosting your site’s presence. Digital tools, like Google Search Console , can help spot these problems and perfect your SEO working strategy. of all website traffic.

SEO 205

SEO Lead Scoring Lead Ranking SERP 205

Marketing Insider Group

JULY 15, 2020

If potential customers weren’t already using Google to locate and learn more about local businesses, they definitely are now. Earlier this year, Google rolled out a feature allowing business listings to customize the types of service they’re offering. Invest in Online. At home and online. Where are most of us right now?

Paid Content 278

Paid Content Trends Planning Cost Per Click 278

Hubspot

MAY 14, 2019

Fortunately, there are plenty of impressive online marketing tools you can use to help create a more effective solution. If you work for a small business, it's particularly imperative you find tools to help you manage the wide scope of your marketing demands. Online Marketing Tools for Small Businesses.

Small Business Marketing 78

Small Business Marketing Marketing Automation Services Enterprise Management Budget Programs 78

KoMarketing Associates

JULY 22, 2016

The imperative is clear: Marketers need to regain control of their data by increasing confidence in the accuracy and including meaningful data sets that lead to decision-making conclusions. For most companies this will be Google Analytics; so, here’s a list of 7 do’s and don’ts for making sure Google Analytics data is accurate and insightful.

Marketing Analytics Tools 120

Marketing Analytics Tools Analytics Google Paid Search Agency 120

Launch Marketing

JUNE 28, 2023

Pay-per-click (PPC) marketing is an advertising model where advertisers pay a fee each time a user clicks one of their ads. Platforms include, but are not limited to Google, Bing, Facebook, Instagram, Twitter and LinkedIn and can be served on desktop, tablet or mobile devices. What is your monthly budget?

Paid Content 115

Paid Content PPC Optimization B2B Marketing 115

KoMarketing Associates

SEPTEMBER 20, 2016

“Google it.” While it’s sometimes used in jest, the reality is, we can now count on Google to help us answer all types of questions. Much of this thanks can be given to Google’s “Hummingbird” algorithm update , which focused on improving “conversational search” at its core.

Google 120

Google Ideal Customer Profiles Long Tail Marketing SEO 120

KoMarketing Associates

MARCH 23, 2016

According to BuiltWith’s Audience Measurement Technologies Usage Statistics , Google Analytics is used on 43% of the Top 10,000 websites and on 83% of all websites on the Internet. With so many sites leveraging Google Analytics it is important to know the nuances of how data is collected, processed, and reported back.

Marketing Analytics Tools 120

Marketing Analytics Tools Analytics Multi-Touch Attribution Google 120

KoMarketing Associates

JULY 10, 2014

Google+ recently celebrated its three year anniversary, and with it brought the appreciation of many marketers and social network users who thought Google+ would go the way of Google Buzz or Orkut, two of Google’s other former social offerings. The Integration of Google Maps/Places/+ Pages.

Google 120

Google B2B Marketing B2B Case Study 120

KoMarketing Associates

NOVEMBER 8, 2016

Most B2B marketers are familiar with web analytics tools, such as Google Analytics. A site will become very slow when there is Google Analytics code inserted on the page. The challenge is, if the code is removed, how can marketers gain the insight they need on site traffic? For much of the world, it’s a must-have (free!)

Analytics 203

Analytics Marketing Analytics Tools PPC Mobile Advertising 203

KoMarketing Associates

JANUARY 29, 2015

In this post, I will outline eight key questions leadership in B2B organizations needs to ask and have answered from their marketing team, when it pertains to PPC and their Google AdWords strategy. Google / Bing & MSN / Second Tier Engines? Do you include important tag lines, trademarked names or properties?

Adwords 120

Adwords Advertising Agencies Organization Work Management 120

Writing on the Web

DECEMBER 16, 2010

Get Found, Get Known, Get Clients" alt=" 3 Online Marketing Tasks: Get Found, Get Known, Get Clients" />. How do you check your online marketing to see where it’s working, where it needs improvement? Get Known: How memorable is your name, your brand or tag line? Add this to Google Bookmarks.

Online Marketing 100

Online Marketing Work Management Marketing Management Planning 100

KoMarketing Associates

MARCH 29, 2018

analyze html titles, meta descriptions and heading tags, find duplicate pages, generate sitemaps, review blocked URLs, and more. SEMrush is a key tool for competitive online marketing analysis and can be used across SEO, PPC, and social media efforts. Google Analytics. Google Search Console (+ New Features).

SEO 174

SEO Tools B2B Marketing Analytics Tools 174

KoMarketing Associates

JUNE 26, 2018

While most B2B marketers assume their organization appears prominently for branded keyword search results, they need to consider the rest of the results that appear on a Google search page, both organic and paid. Obviously ensure that Google can crawl main navigation menus and emphasize key pages and website sections as needed.

Paid Content 195

Paid Content Keywords Search Marketing Paid Search Agency 195

KoMarketing Associates

NOVEMBER 15, 2018

Many marketers still struggle to align these imperative areas of online marketing. As a search marketer, there is always some element of uncertainty due to changes that are completely out of our control. Google updates its search algorithm hundreds of times each year. How has Google changed over time?

SEO 121

SEO Ad Frequency Content Keywords 121

Huptech Web

SEPTEMBER 22, 2023

In this comprehensive guide, you’ll learn how to leverage UTM parameters to track your website traffic effectively and achieve a valuable understanding of your marketing campaigns. Running a marketing campaign, you want to know which ads or links bring you the most customers. Breaking Down the UTM Parameters!

Paid Content 52

Paid Content Conversion Marketing Automation Services Marketing Analytics Tools 52

KoMarketing Associates

FEBRUARY 9, 2015

Rather, an organization – particularly one based in a country outside the United States – will need to market their solutions to visitors using their native language and other languages in proximity of their country, as well as English potentially. Multilingual Web Page SEO Best Practices for Google.

SEO 120

SEO B2B Marketing & Strategy Guidelines 120

FunnelEnvy

FEBRUARY 5, 2024

The rise of AI set off a series of shockwaves in the SEO services industry while handing Google the first serious threat in years to its preeminence. Many companies are re-evaluating their marketing strategies, from social media marketing to SaaS SEO strategy. Mobile-friendly sites will show up higher in search results.

Paid Content 62

Paid Content PPC Traffic SEO 62

Go Beyond SEO

JANUARY 25, 2024

Delving into the diverse facets of SEO, from the granular details of keyword optimization to the expansive reach of digital presence management, each element plays a pivotal role in the success of an online marketing campaign. Each component is vital, whether enhancing meta tags or sculpting site architecture.

Consulting 60

Consulting SEO Lead Scoring Lead Ranking 60

Martech Advisor

OCTOBER 18, 2019

Google Images are now a blessing for those operating in the e-commerce Industry, as the search engine giant has partnered with Getty Images. It also includes online financial transactions for trading purpose, engaging in retail for the launch of a new product or service, and gathering demographic data through social media and web forms.

Google 52

Google Click Rate Ad Exchange Traffic 52

KoMarketing Associates

JANUARY 2, 2018

For example: a few months back we helped a client implement and configure a new Google Tag Manager initiative. The good news is that more martech vendors appear to be up to the challenge in providing resources for new users and more experienced marketers. Social Media: LinkedIn Marketing Solutions (shortcuts here ), Twitter.

Training 185

Training Work Management Marketing Management Paid Search Agency 185

KoMarketing Associates

MARCH 12, 2019

It lets you optimize your landing pages , optimize the title and meta description tags on your website’s pages, know which content to create, and more. Google’s Search Console helps with this. So does smart use of Google Analytics. But Google simply doesn’t give us as much keyword information as they used to.

PPC 205

PPC Sales Qualified Leads Lead Scoring Lead Ranking 205

KoMarketing Associates

SEPTEMBER 14, 2017

As one of the most important digital marketing practices, search engine optimization is essential to a B2B company’s success in China’s online marketplace. Although Baidu and Google share many similarities with SEO, there are some fundamental differences that need to be considered when you optimize your Chinese website.

Ideal Customer Profiles 149

Ideal Customer Profiles SEO B2B Marketing B2B 149

Valasys

JANUARY 23, 2024

Hence, it gives them the opportunity to promote their products and get more returns from the market. That is why you will see that all companies, whether MNCs or SMEs, look to enter the online market to sell their services and products. Google Business Profile Another free SEO tool that you can use is Google Business Profile.

Lead Scoring 40

Lead Scoring Lead Ranking SEO Tools 40

LeadSquared

APRIL 24, 2013

Google Adwords Remarketing, also known as Ad Retargeting, is a form of online advertising which runs ads across the Google Display Networks (GDN). So, utilizing Remarketing strategy can dramatically Increase your Return on Investment (ROI) on your Google Adwords Campaigns. How does Google Adwords Remarketing work?

Adwords 52

Adwords Google Ads Marketing Budget 52

Hubspot

DECEMBER 25, 2020

Often referred to as “link juice” by online marketing professionals because of their ability to “flow” through websites with the right linking structure, getting these points is a priority for any site owner. The problem? The introduction of nofollow links, meanwhile, offers more control for site admins. How to Make a Dofollow Link.

PageRank 101

PageRank Lead Scoring Lead Ranking CAN-SPAM 101

Valasys

SEPTEMBER 18, 2023

Search Engine Optimization (SEO) is a complex and ever-evolving aspect of online marketing. Understanding the Importance of SEO Before we dive into the complexities of SEO, it’s essential to understand why it’s crucial for your online presence. Despite your best efforts, you may find yourself asking, “ why is my SEO not working?

SEO 52

SEO Lead Scoring Lead Ranking High Quality Lead 52

KoMarketing Associates

FEBRUARY 24, 2015

The only recommendation no longer relevant was Google Base, because it is retired and no longer an option. That said, Google Shopping, which is what Google Base was ultimately merged into, is still alive and strong as an option for B2B e-commerce advertisers in particular. Google Product Listings.

Search Marketing 120

Search Marketing Work Management Marketing Management Tactics 120

KoMarketing Associates

MAY 14, 2019

It’s time to reevaluate your content marketing assets and look for opportunities to further optimize. Blog optimization includes everything from proper page tagging to keyword research and usage, heading updates, cross-linking and much more. Title tags might be the most important, individual factor on a web page or post.

Optimization 121

Optimization Tactics Lead Scoring Lead Ranking 121

Anyword

JULY 19, 2021

You’ll find SEO behind many essential parts of online marketing, from eCommerce product descriptions to landing page copy to the meta tags that Google looks up in response to a search. Plus, to make things more interesting, Google frequently changes the rules it uses to grade your content and the SEO behind it. .

Copywriting 52

Copywriting Marketing AI SEO Landing Pages 52

Go Beyond SEO

JANUARY 23, 2024

Unpacking SEO: The Basics of Search Engine Optimization When we talk about online marketing and digital strategy, it’s necessary to pay attention to the pivotal role of SEO. SEO isn’t a static setup but a dynamic process adapting to the ever-evolving search engine algorithms and online market trends.

Small Business Marketing 78

Small Business Marketing SEO Service Business 78

KoMarketing Associates

OCTOBER 8, 2019

One last suggestion here: If you do PPC advertising, you’ve no doubt heard about AMP landing pages for Google Ads. Use H1 and H2 tags and all the other basic HTML markups that search engine bots expect. This is SEO-101… and yet, it’s surprising how often we forget about these fundamental HTML tags. Pick your keywords wisely.

Landing Pages 138

Landing Pages Paid Content Optimization SEO 138

Webbiquity

APRIL 27, 2011

There’s no question that search has dramatically altered the marketing landscape; the traditional yellow pages are now viewed as a colossal waste of paper as 70% (and climbing) of consumers go online to find local businesses and more than 90% of B2B purchase cycles start on the web.

Paid Content 100

Paid Content Paid Search Agency Google Advertising Agencies 100