Content Marketing Institute

JANUARY 28, 2021

People say they would like to see more videos from brands. Here are five ways to use the tactic to generate leads. Continue reading → The post 5 Underused Video Ideas to Generate Leads appeared first on Content Marketing Institute.

Video Marketing 145

Video Marketing Generation Leads Lead 145

KoMarketing Associates

MARCH 30, 2022

Although video continues to grow in use across organizations, new research indicates that not all marketers have hopped on the bandwagon just yet — but what are they leveraging to resonate with customers instead? UpCity recently published its “Video Marketing Study” for 2022, and statistics suggested that out of the U.S.

Email Marketing 281

Email Marketing Video Marketing Planning Marketing & Strategy 281

Marketing Insider Group

MARCH 6, 2023

Now is the time to become an expert on creating video content. Not only are 91% of businesses already using video as a marketing tool in 2023, but 96% of marketers are placing ad spend on video. If you haven’t already, this is your sign to hop on the video content bandwagon. But what exactly qualifies as video content?

Video Marketing 294

Video Marketing Content Marketing Content Paid Search Agency 294

Martech

APRIL 18, 2024

For a more in-depth approach to building an AI strategy, check out my article, “ Decoding generative AI: How to build a basic genAI strategy for your marketing organization.” This is a great example of how formerly text-based GPT’s are beginning to generate complex visuals. Learn more : OpenAI pricing 2. Learn more : Anthropic.

Marketing AI 125

Marketing AI Paid Search Agency Generation Enterprise Management 125

Blue Flame Thinking

FEBRUARY 29, 2024

CEOs, managers, and financial advisory services have long used video (live stream or prerecorded) to connect with employees, share important information, or relay updates. Now generative image AI tools can help us create an avatar, train software to mimic our voice, upload a script, and splice them all together for the final product.

Video Marketing 52

Video Marketing Marketing Management Generation Transparency 52

KoMarketing Associates

APRIL 12, 2022

With more marketers integrating video into their strategies, new research indicates that many are seeing positive results from utilizing this form of content. In terms of the benefits associated with utilizing video, 50% claim that it has helped them gain new customers, and 60% have seen video usage increase engagement.

Positioning 266

Positioning ROI Video Marketing Statistics 266

Marketing Insider Group

JUNE 14, 2021

As video marketing continues taking the world by storm, more businesses adopt it as a pivotal strategy to educate consumers, generate leads, and boost ROI. Video marketing can be a powerful way to reach new prospects and provide extra value to new and long-term customers alike. 93% say it’s an integral part of their strategy.

Video Marketing 363

Video Marketing Top of Funnel Content Marketing Planning 363

Contently

FEBRUARY 22, 2023

Video is now the main way people consume content online. Much of that video content is pure entertainment , but consumers are itching for branded videos. In fact, 91% of people say they’d like to see more videos from companies they support. In return, you’ll feature them on those channels.

Top of Funnel 148

Top of Funnel Video Marketing Marketing Strategy Marketing & Strategy 148

DivvyHQ

JUNE 7, 2022

As every subsequent generation spends more and more time consuming content online, it's important for marketers to understand how their target audiences engage with video content.

Video Marketing 93

Video Marketing Generation Planning Stats 93

Webbiquity

MARCH 30, 2021

To capitalize on these market shifts to increase both the quantity and quality of your leads in the post-pandemic B2B marketplace, here are six top lead generation trends to watch in 2021. Personalization is for the lead generation and nurturing process. Live chat software can boost your lead generation efforts significantly.

Lead Generation 259

Lead Generation Marketing Automation Services Trends Marketing AI 259

SmartBug Media

SEPTEMBER 8, 2021

Whether you’re just starting out with video marketing or you’re a seasoned video marketing pro, there are always ways you can improve your strategies for demand generation. A creative video strategy will keep your brand and products top of mind as video becomes a more popular platform. Remove gates from your video.

Demand Generation Agencies 111

Demand Generation Agencies Demand Generation Webinar Metrics Lead Ranking 111

Convince & Convert

DECEMBER 13, 2023

Luckily, that’s where videos come in handy as the perfect medium to propel your ideas into the world, making the intangible sound compelling. However, sometimes the view counter isn’t ticking up as expected, and that awesome video you made is ultimately unhelpful in bringing your brand closer to your audience.

Social Media 153

Social Media Video Marketing Media Eye-Tracking 153

Go Beyond SEO

APRIL 23, 2024

Welcome to our comprehensive guide on effective pest control lead generation strategies. As the industry continues to evolve, it’s crucial to stay ahead of the competition and implement innovative techniques to generate quality leads for your business. If you landed here seeking lead generation services – Contact us here !

Lead Generation 60

Lead Generation Lead Ranking Lead Scoring Generation 60

illumin

MARCH 19, 2024

Marketers relying on AI-generated content for their social media could find themselves in hot water in 2024. Meta’s top policy executive announced on February 5, 2024 , that it will require all users to label AI-generated audio and visual content on its platforms. This announcement came after a wave of generative AI scandals in 2023.

Generation 111

Generation Classified Ads User-Generated Content Content 111

Martech

JULY 20, 2021

“The problem we were facing was generating authentic content in order to humanize our brand and build trust/product reassurance. Said Collard, “We wanted to leverage user-generated content across our distribution channels and website.”. Weber generated over $1.5 Still from a user generated video – provided by Weber.

User-Generated Content 117

User-Generated Content Video Marketing Generation Marketing Management 117

SmartBrief - Marketing

FEBRUARY 27, 2024

While I generally think of this as evidence that the guy’s awesome – he also beat “The Hitchhiker’s Guide to the Galaxy” text adventure without a hint book – it’s also evidence of how far video game technology has come since the days when people would make a special trip to the arcade to play Asteroids, or even since the Console Wars of my youth. (16

Video Marketing 76

Video Marketing Paid Search Agency Bandwidth Advertising Mediums 76

Vidyard

NOVEMBER 6, 2018

Personalized videos to battle GDPR. The 2018 Video in Business Awards had it all, and we’re thrilled to share the stories of this year’s Video Marketing winners so we can all learn from their video awesomeness. Online video is changing the way that brands communicate with audiences. Beef Loving Texans.

Video Marketing 139

Video Marketing Generation B2B Thought Leadership Marketing Management 139

Contently

SEPTEMBER 12, 2019

” YouTube series, which shows that any brand, no matter how sexy the product, can use video to drive sales. The series, which debuted over a decade ago, was one of the first majorly successful examples of video content marketing. Media and marketing experts have been anointing video as the trend of the year for over a decade.

Top of Funnel 149

Top of Funnel Video Marketing Generation Leads 149

Inbox Insight

OCTOBER 19, 2023

In the realm of Account-Based Marketing (ABM), two terms frequently arise that B2B marketers often struggle to comprehend – demand generation and lead generation. This article delves into the world of demand generation vs lead generation, dissecting their meanings, roles, strategies, and the key differences between them.

Demand Generation 105

Demand Generation Demand Generation Agencies Lead Generation Demand 105

Oktopost

APRIL 9, 2024

B2B Demand generation is changing. 59% of marketers attribute revenue growth to marketing-generated leads , so demand-generation tactics remain a non-negotiable among marketing teams. Effective demand generation requires you to understand who your customers are and what pain points they’re dealing with.

Demand Generation Agencies 62

Demand Generation Agencies Demand Generation Demand B2B Marketing 62

Digital Marketing World Forum

SEPTEMBER 2, 2019

Employee generated video is a form of marketing content that incorporates video footage shot by real employees at a company. Employee generated video ends up being more candid and authentic than a standard, scripted, talking-head video. Company Culture Videos. Company Culture Videos.

Video Marketing 94

Video Marketing Generation Brand Identity Branding 94

Martech

MARCH 8, 2024

This is the 6th article in a series about how generative AI is impacting marketing. We are in a huge paradigm shift, as generative AI disrupts how we access, consume and create content. However, I feel those changes will be dwarfed by generative AI’s impact on our industry. 1 barrier to the adoption of AI for marketing.

Marketing AI 111

Marketing AI Training Generation Budget Programs 111

Sharpspring

NOVEMBER 17, 2021

Videos are becoming major marketing assets. This is why understanding video SEO is so helpful to modern marketers. Additionally, video carousels are an important part of organic search results giving publishers additional opportunities to quickly bring their products in front of their target customers. Which videos to create?

Video Marketing 127

Video Marketing SEO Optimization Youtube 127

Outgrow

NOVEMBER 30, 2022

How to Develop and Launch a Successful Video Marketing Strategy. Building a robust video marketing strategy is a powerful way for businesses to engage their audience through visual storytelling. But don’t take our word for it— 69% of businesses increased their video marketing budget. . What Is Video Marketing?

Marketing Budget 138

Marketing Budget Video Marketing Marketing Strategy Marketing & Strategy 138

Hinge Marketing

APRIL 22, 2020

In this video blog, Liz Harr is going to be talking to you about a practice that is widely utilized by high-growth professional services firms, and that is partnership marketing. The post 5 Ways to Generate Quality Leads through Partnership Marketing [Video] appeared first on Hinge Marketing. I hope to see you there.

Sales Qualified Leads 93

Sales Qualified Leads Video Marketing Generation Advertising Agencies 93

Martech

SEPTEMBER 11, 2023

”’ moments — some of them anxiety-producing — have been incited by the power of generative AI and its ability to mimic human interactions, create human likenesses, and quite frankly demonstrate the presence of a sort of collective humanity. Generative AI is a specific type of AI tool that creates or generates stuff.

Marketing AI 131

Marketing AI Generation Work Management Marketing Management 131

DealSignal

FEBRUARY 20, 2024

It’s likely to be another challenging year for Demand Generation professionals, so need to plan for the year and more importantly plan to pivot in the middle of the year. Read about Demand Generation trends for this year and be ready to act. Pipeline is still the primary metric used to evaluate the demand generation team.

Demand Generation 52

Demand Generation Demand Trends Account Based Marketing 52

Optinmonster

AUGUST 2, 2023

Video marketing has undeniably been a dominant force over the past decade. Every year since 2015, Wyzowl has revealed its annual video marketing report. Their latest findings indicate that video marketing is thriving and delivering better outcomes for marketers than ever before.

Statistics 88

Statistics Video Marketing Planning Allocation 88

SocialPilot

FEBRUARY 19, 2024

Nowadays, from email copies, product descriptions, and creating social media posts using AI to detailed blog posts, AI-generated content is everywhere. The questions that numerous users have asked include: Is the content generated by AI original? What’s AI-Generated Content? How Does AI-generated Content Work?

Generation 98

Generation Psychographics Content User-Generated Content 98

Sprout Social

NOVEMBER 12, 2020

When creating and sharing videos, you want to make sure your content can be consumed by as many people as possible. Whether they’re hard of hearing or simply in a setting where they can’t have their volume turned on, viewers should be able to enjoy your videos. Improve video accessibility.

Youtube 142

Youtube Video Marketing Budget Programs Keywords 142

Martech

SEPTEMBER 28, 2023

( This is the second in a series about how generative AI is impacting marketing. The first part is The rise of generative AI.) Without words to provide context, our images and videos wouldn’t have the meaning we all so desperately crave. Eventually, this will expand into entertainment, education, healthcare, retail and more.

Marketing AI 130

Marketing AI Work Management Generation Marketing Automation Services 130

Brandpoint

APRIL 13, 2023

It’s no secret that video content is the name of the game when it comes to generating social media impressions, engagement and traffic. These metrics eventually yield results with lead generation and sales. 80% of all videos created in 2021 were used-generated. So you’re convinced: Video is the future.

Social Media 118

Social Media Traffic Top of Funnel Media 118

Vidyard

MAY 19, 2022

KITCHENER, Ontario – May 19, 2022 – The easing of pandemic-related constraints on in-person meetings and events did not slow rapid growth in the use of video for sales, marketing and other business communications, according to the fifth annual Video in Business Benchmark Report from Vidyard.

Advertising Benchmark 103

Advertising Benchmark Video Marketing Business User-Generated Content 103

Contently

JANUARY 3, 2023

One of the most exciting and potentially game-changing applications is generative AI. Generative AI allows machines to create content, including graphics and videos. This brings several ethical questions to the forefront, including: Who owns the copyright to AI-generated content? Who monitors the output of generative AI?

Marketing AI 118

Marketing AI Guidelines Ethics Generation 118

FunnelEnvy

DECEMBER 26, 2023

It can feel overwhelming to keep track of everything, and even the most seasoned marketers fall prey to the top mistakes in B2B lead generation CRO. Audience, First and Always The success of any lead generation strategy hinges on a deep understanding of the audience. Helping simplify the overwhelm is where Funnel Envy can help.

Lead Generation 123

Lead Generation Lead Ranking Generation Ideal Customer Profiles 123

Martech

SEPTEMBER 22, 2023

There’s a lot of talk these days about how generative AI could put people out of work. Not as much thought is given to how people could put generative AI out of work. Everything I say here about written content applies equally to graphic, video and any other creative content. But they could — and quite possibly will.

Marketing AI 129

Marketing AI Generation Gartner Telemarketing 129