Contently

APRIL 20, 2023

When you find the right metrics to prove the value of your content, you can showcase how important your work is to the organization. With the right tool, you can track metrics like organic traffic, reader engagement, and content conversions to understand how your assets are performing. So, why is organic traffic so important?

Lead Ranking 125

Lead Ranking Lead Scoring Traffic Organization 125

Launch Marketing

NOVEMBER 17, 2021

When looking at your long-term marketing strategies and long-term marketing goals for the year ahead, there are probably many questions your organization will be looking to answer. Building a marketing plan helps your organization meet both marketing and business objectives. Make It Work For You.

Organization 133

Organization B2B Marketing Planning Marketing Budget 133

Optinmonster

DECEMBER 26, 2022

You need some organic lead generation strategies! Organic lead generation can boost both your website traffic and business revenue, all without costing you anything. In this article, we’ll go over some tried and true organic lead generation techniques that you can start using today. What Is Organic Lead Generation?

Organic Leads 86

Organic Leads Traffic Organization Sales Qualified Leads 86

MKT1

FEBRUARY 8, 2023

So this newsletter has been years in the making, and I hope it provides some clarity on the ideal way to organize a growth marketing team. Demand gen teams are responsible for outbound efforts and events in service of driving leads to sales—their efforts are mostly top of funnel. Data and tooling have evolved.

Growth Marketing 69

Growth Marketing Organization Marketing Analytics Tools B2B Marketing 69

Content Standard

MAY 28, 2021

Colleen Brooks, Director of Digital Marketing at Verizon Business Group, spoke with Skyword’s Senior Vice President of Strategy, Dan Baptiste, about how the Verizon team has built an organization-wide content strategy and implemented a research-driven top-of-funnel approach that keeps their audience engaged early and often in the sales funnel.

Top of Funnel 132

Top of Funnel Organization Marketing & Strategy Digital Marketing Funnels 132

ANNUITAS

JANUARY 19, 2022

Read on to learn how to balance changing buyer preferences with a hybrid sales model that works for your organization. Readiness indicators may be highly specific to your organization but, in general, there is a greater level of self-sufficiency in the earlier stages of the buying process. How is a sales-ready lead defined?

Sales Management 130

Sales Management Lead Ranking Work Management Marketing Management 130

Vidyard

MARCH 13, 2019

The use of video is a now a major component of the buyer’s journey and one of the most important marketing tools in an organizations arsenal; 52% of marketing professionals worldwide name it as the medium with the best return on investment (ROI).

Top of Funnel 138

Top of Funnel Organization Video Marketing Webinar Metrics 138

Sprout Social

SEPTEMBER 30, 2020

Building a strong organic LinkedIn strategy is still an essential foundation for success on the platform. However, the key to getting the most from LinkedIn is marrying your organic and paid strategies. LinkedIn outlines an integrated paid-organic strategy in three simple steps: Build a compelling organic presence.

Paid Content 104

Paid Content Linkedin Social Media Top of Funnel 104

Strategic-IC

MAY 18, 2021

The impact of Account-based Marketing is being felt throughout organizations. So let’s take a look at some of Amber’s top tips: 8 steps to building an account-centric organization. ABM will look different to every organization - especially at the pilot stage. After all, what works for one company doesn’t always work for another.

Account Based Marketing 62

Account Based Marketing ABM Organization Top of Funnel 62

Webbiquity

MAY 30, 2023

B2B marketers now need to carry more of the sales lift, as well as producing mid-funnel and bottom-of-the-funnel content to assist their sales teams. As the report notes: While these conversion-focused metrics of course matter, top-of-funnel metrics are important to long-term growth. 4) The top marketing KPIs are (too?)

Marketing Budget 278

Marketing Budget Marketing Budget Creation Top of Funnel Marketing Strategy 278

Act-On

APRIL 10, 2024

Lead scoring helps organizations move prospects along their buying journey in a structured, strategic way — which is especially helpful considering how complex buying journeys have become. In this guide, we’ll dive into how lead scoring works, how to build a framework, and the marketing and sales superpowers it can unlock.

Lead Ranking 164

Lead Ranking Lead Scoring Marketing Qualified Leads Sales Qualified Leads 164

Seismic

JANUARY 21, 2021

Today’s remote work environment was born out of necessity, however, the adoption and success of virtual selling strategies will continue to shape the way businesses engage customers. As organizations prepare to navigate 2021 and beyond, the ability to deliver exceptional digital customer experiences will be critical for success.

Top of Funnel 89

Top of Funnel Marketing AI Analytics Organization 89

Scoop.it

JULY 7, 2020

In this guide, you’ll learn how well-organized curated content benefits your business, the structure that works best, and some ways you can achieve it with Scoop.it. Why organizing your curated content is essential. What is the right way to set up and organize your curated content so you can always find what you need quickly?

Curation 89

Curation Top of Funnel Organization Marketing Analytics Tools 89

ANNUITAS

OCTOBER 31, 2023

They repeat practices that show diminishing returns, lack the framework of a larger GTM strategy, and fail to move any closer towards building a true Perpetual Growth Engine for the organization. Content personalization works closely with ongoing qualification. “The Biggest Thing Missing from AI?

Marketing Analytics Tools 130

Marketing Analytics Tools Ideal Customer Profiles Marketing AI Sales Management 130

Only B2B

APRIL 24, 2024

Benefits of Demand Generation: Increased Qualified Leads: By creating widespread awareness and interest, demand generation activities attract a larger pool of potential customers, ultimately leading to more qualified leads entering your sales funnel. In fact, they work best when integrated into your marketing strategy.

Demand Generation Agencies 71

Demand Generation Agencies Demand Generation Inbound Marketing Top of Funnel 71

Zoominfo

MARCH 9, 2021

Marketing teams work in a cross-functional capacity to develop ongoing, omni-channel strategies that utilize a portfolio of tactics to connect value propositions to the right audience. While the two terms are somewhat synonymous, demand generation strategies span the entire funnel. Who works on creating demand generation campaigns?

Demand Generation Agencies 225

Demand Generation Agencies Demand Generation Top of Funnel Demand 225

Martech

FEBRUARY 8, 2024

Too often, companies focus SEO efforts on driving traffic with top-of-the-funnel content and keywords. In B2B, the opportunity is in optimizing for bottom-of-the-funnel queries and conversions. Higher conversion rates The bottom-of-the-funnel (BOFU) content is all about conversions. So, why start from the bottom in B2B?

Top of Funnel 121

Top of Funnel SEO B2B Paid Search Agency 121

Top Rank Marketing

MARCH 25, 2024

TopRank Marketing has worked with clients in both the B2B and B2C realms over the last two decades. 5 critical cornerstones of a B2B SEO content strategy Organic search traffic is immensely valuable to B2B companies, especially when their SEO strategy is designed to attract visitors based on search intent.

Top of Funnel 106

Top of Funnel SEO Long Tail Marketing B2B 106

distribion

JANUARY 7, 2021

Email marketing works because you are reaching out to people who already know your brand and who are familiar with what you are about. They are also at least a step or two down the lead conversion funnel from the outset. Instead, you need to go about building your email list organically. The question is, where do you start?

Email Marketing 40

Email Marketing Organization Ad Building Word of Mouth 40

Contently

JANUARY 26, 2023

Any organization can deliver thought leadership content if it has a system for generating ideas and a process for turning them into engaging assets. We’ll walk through examples from organizations like Google, FedEx, Cigna, and more and break down the steps you can take to develop a thought leadership program of your own.

Thought Leadership 194

Thought Leadership Top of Funnel Peer-to-peer Digital Marketing Funnels 194

Convince & Convert

APRIL 12, 2024

Whenever you mention that you work in social media, from the outside looking in, people think that you take a photo and/or video and just hit “post” to make the magic happen. Nevertheless, we know it takes much more work to manage a brand on social media. What are the rules and process of working with the social team?

Social Media 138

Social Media ROI Media Cross-Selling 138

Oktopost

OCTOBER 30, 2023

In fact, Gartner research indicates that businesses employing intent data are twice as likely to achieve a 10% conversion rate at the top of the marketing funnel, compared to the standard 6% conversion rate without utilizing intent data. Social Signals in Action How does Social Signals work in practice?

Intent Data 124

Intent Data Top of Funnel Intent Urgency Marketing 124

Directive Agency

FEBRUARY 28, 2022

So without out any ado whatsoever, let’s get into how to organize a go-to-market plan for your SaaS brand. From there, you can run an analysis in an SEO tool of your choice to see what keywords these directories are ranking for organically. Do you have examples of your work? Organic Marketing. Upload your TAM.

Paid Content 52

Paid Content Planning Ideal Customer Profiles Marketing Plans 52

Martech

OCTOBER 6, 2023

New martech tools focus on measuring marketing impact, tracking customer journeys and analyzing sales funnels. Organizations are also adopting data warehouses and CDP structures for data aggregation and analysis using tools like Tableau and Power BI. To bridge this gap, there must be better alignment within the organization.

Lead Ranking 135

Lead Ranking Analytics Multi-Touch Attribution Lead Scoring 135

chiefmartech

JANUARY 2, 2020

Jon also classified each product by where he thought they fit in the 6 C’s martech orbits , the 4 forces of marketing technology and operations , and the stages of the classic demand funnel. I interviewed Jon to learn more about how he approached this project and glean insights into the way he organized the table.

Organization 77

Organization Enterprise Management Marketing Automation Services Work Management 77

Martech

MARCH 11, 2024

However, much of this martech stack is designed to convert prospects into leads and track them through the marketing funnel. While this approach works well for roughly 5% of actively in-market buyers, it creates a poor experience for the remaining 95% of future customers who aren’t yet ready to buy. Good riddance.

Efficiency 93

Efficiency Marketing Automation Services Lead Ranking Brand Identity 93

Sprout Social

JULY 25, 2023

Yet, 69% of business leaders believe social media data and insights are currently underutilized at their organization. How do you ensure your social media reporting is contextual to your organization’s overall objectives? And 56% claimed they soon planned to invest more resources in social media data analysis.

Marketing Analytics Tools 140

Marketing Analytics Tools Social Media Top of Funnel Analytics 140

Martech

JANUARY 29, 2024

Understanding lead generation ZoomInfo refers to lead generation as: “[T]he process of attracting prospects and getting them into the sales funnel, with the goal of converting them into customers. This ensures both sales and marketing teams work in unison toward a cohesive communication strategy. In your inbox.

Lead Ranking 125

Lead Ranking Lead Gen Ideal Customer Profiles Lead Scoring 125

Scoop.it

APRIL 11, 2024

For example, localized keywords like “ buy domain hk ” work excellently for web hosting service providers in Hong Kong. The webinar itself can also work as great content for a YouTube post. Most brands opt for traditional content approaches involving sales funnels for generating and nurturing leads.

Webinar Metrics 85

Webinar Metrics Top of Funnel Marketing & Strategy Marketing Strategy 85

MKT1

DECEMBER 18, 2023

Over the past couple years writing newsletters and working with hundreds of founders and marketers, we’ve developed a fairly-comprehensive approach to building B2B marketing. The messaging that works for them won’t work for you. The messaging that works for them won’t work for you.

Startups 98

Startups Marketing Analytics Tools Course B2B Marketing 98

The Marketing Blender

MARCH 22, 2024

It’s often ideal if you can focus your organic and paid keyword strategy on commercial or “bottom of the funnel” keywords that indicate your target audience is about to make a purchase decision. Bear in mind that organic SEO is usually a long-term strategy that helps fill top of funnel (awareness and nurture).

Paid Content 97

Paid Content Sales Management B2B Marketing Marketing Strategy 97

Martech

MAY 5, 2023

Marketers know this as “the sales funnel”. The concept has different names and maybe an additional element or two, but it works pretty much the same way since the concept was first described—in the late 19 th century. The advent of AI and the avalanche of data has distorted the shape of the funnel.

Top of Funnel 114

Top of Funnel Marketing AI Digital Marketing Funnels Buyer Intent 114

Contently

FEBRUARY 3, 2022

Why lead generation works. Owners of these companies generally dislike and distrust pay-per-click and they rely almost exclusively on organic search results to generate the leads they sell to clients. Create top- and middle-funnel content with the purpose of providing internal linking to the main lead generation pages.

Lead Generation 205

Lead Generation Lead Ranking Lead Scoring Sales Qualified Leads 205

Oktopost

MARCH 4, 2024

In this highly competitive and saturated market, SaaS companies must continuously meet their KPIs, drive customers down the B2B funnel, and ensure they stand out from their competition. The goal is to implement a range of top, middle, and bottom-of-the-funnel marketing activities covering every funnel stage.

Ideal Customer Profiles 62

Ideal Customer Profiles Top of Funnel B2B Marketing Marketing & Strategy 62

Content Standard

OCTOBER 22, 2018

This article is Part One of a series on the needs of a content-centric marketing organization. The unit by which most marketers understand and organize our marketing is the campaign: a specific message delivered during a set period of time whose goal is to drive the target audience to take a specific action.

Top of Funnel 74

Top of Funnel Organization Planning Enterprise Management 74

The ABM Agency

APRIL 10, 2023

As a director of marketing or CMO at a large or enterprise B2B SaaS organization, understanding and implementing ABM is essential for staying ahead in today’s competitive landscape. This personalized touch helps build trust and fosters long-term business partnerships that drive revenue growth over time.

Account Based Marketing 97

Account Based Marketing Top of Funnel Enterprise Management Work Management 97

Only B2B

NOVEMBER 23, 2021

Over a long time, the sales and marketing operations in B2B organizations were thought to be discrete. According to estimates, imbalance between these two roles costs organizations more than a trillion dollars each year. The Sales Funnel. Sales Funnel. However, this is rapidly adapting.

Marketing Qualified Leads 118

Marketing Qualified Leads Lead Ranking Top of Funnel Sales Qualified Leads 118