Biznology

FEBRUARY 23, 2018

You’ve been developing a fresh idea for B2B marketers that you call “the funnel beyond the. For years, B2B marketers have focused on demand generation, or top-of-the-funnel activities. Focusing on the funnel beyond the funnel translates to lower customer acquisition costs, lower churn rates, higher lifetime value, and a powerful brand.

Top of Funnel 205

Top of Funnel Work Management Marketing Management Churn Rate 205

Martech

OCTOBER 6, 2023

Success metrics have evolved beyond impressions, opens, and click rates, with privacy changes like Apple iOS 15’s open-blocking feature pushing marketers to rethink impact measurement. New martech tools focus on measuring marketing impact, tracking customer journeys and analyzing sales funnels. In your inbox.

Lead Ranking 135

Lead Ranking Analytics Multi-Touch Attribution Lead Scoring 135

Sprout Social

JULY 25, 2023

Yet, 69% of business leaders believe social media data and insights are currently underutilized at their organization. How do you ensure your social media reporting is contextual to your organization’s overall objectives? Why use Google Analytics for social media measurement?

Marketing Analytics Tools 140

Marketing Analytics Tools Social Media Top of Funnel Analytics 140

Zoominfo

MARCH 1, 2021

Key performance indicators (KPIs) serve as metrics that measure team-wide performance — and are great for digital marketing teams. In fact, 65% of B2B marketers use KPIs to measure their content performance. In the earlier stages of the funnel , advertising, branding, and content are key, so choose KPIs that measure their reach.

Lead Ranking 207

Lead Ranking Paid Content Marketing Qualified Leads Cost per Acquisition 207

Oktopost

JANUARY 25, 2024

Social media is not just about creating a buzz; it can be a powerful tool for strategically influencing your customers at every stage of the sales funnel. Create clear social media goals The key to a successful social media strategy lies in clearly defined goals and measurable KPIs that align with broader business objectives.

Social Media 69

Social Media Top of Funnel Webinar Metrics B2B Thought Leadership 69

Oktopost

FEBRUARY 29, 2024

Social selling has emerged as a powerful strategy for B2B organizations to engage with prospects, build relationships, and drive sales. However, measuring the ROI and maximizing the effectiveness of social selling efforts remains a challenge for many businesses. This is where your average social media management platform falls short.

ROI 62

ROI Organization Top of Funnel B2B 62

Top Rank Marketing

NOVEMBER 9, 2023

If you can’t measure it, you can’t make sense of it. But don’t mistake that to mean it doesn’t make a real, concrete, and measurable revenue impact. Here, we’ll shine a spotlight on value-based measurement methods that can help demonstrate the bottom-line impact of a high-performing SEO strategy.

Lead Ranking 129

Lead Ranking Lead Scoring SEO Multi-Touch Attribution 129

Choozle

NOVEMBER 21, 2023

According to Salesforce’s State of Marketing report, 78% of marketing organizations have shifted their metrics due to the impact of the COVID-19 pandemic. But measuring omnichannel marketing performance effectively is no small feat. The link between upper-funnel campaigns and bottom-line results remains a puzzle for many.

Relevance 85

Relevance Digital Marketing Funnels Funnel Advertising Customer Satisfaction 85

Contently

JANUARY 26, 2023

Any organization can deliver thought leadership content if it has a system for generating ideas and a process for turning them into engaging assets. We’ll walk through examples from organizations like Google, FedEx, Cigna, and more and break down the steps you can take to develop a thought leadership program of your own.

Thought Leadership 194

Thought Leadership Top of Funnel Peer-to-peer Digital Marketing Funnels 194

The Marketing Blender

MARCH 22, 2024

2 Setting Measurable Goals What do you aim to achieve with your B2B digital marketing strategies? Whether it’s boosting brand awareness, generating leads, or improving conversion rates, setting clear and measurable goals is crucial. This allows you to aim your marketing budget and resources and solve the right problem.

Paid Content 97

Paid Content Sales Management B2B Marketing Marketing & Strategy 97

Oktopost

MARCH 4, 2024

In this highly competitive and saturated market, SaaS companies must continuously meet their KPIs, drive customers down the B2B funnel, and ensure they stand out from their competition. The goal is to implement a range of top, middle, and bottom-of-the-funnel marketing activities covering every funnel stage.

Ideal Customer Profiles 62

Ideal Customer Profiles Top of Funnel B2B Marketing Marketing & Strategy 62

Contently

DECEMBER 26, 2022

Organizations are taking a more proactive approach to content these days as it relates to audience engagement, lead funnel growth, prospect nurturing, customer loyalty, and strong brand affinity. Measure Engagement to Assess Thought Leadership & Buyer Intent. We all know that engagement is good. Are you meeting their needs?

Lead Ranking 129

Lead Ranking Marketing Qualified Leads Top of Funnel Sales Qualified Leads 129

Martech

MARCH 2, 2023

or “How will a 10% change to upper-funnel media impact bookings?” The goal of MMM is to measure the impact of advertising and promotions across channels while controlling for external factors outside of a brand’s control, such as inflation or consumer sentiment. Marketing mix modeling (MMM) can help answer them.

Marketing Mix 113

Marketing Mix Marketing Attribution Lead Ranking Planning 113

Martech

OCTOBER 19, 2023

In this article, I’ll cover five vital metrics to bridge the departments and measure the effectiveness of this alignment: Conversion rate (CR) across the funnel. Customer acquisition cost If you want to understand the efficiency of your activities, you should regularly measure the cost of acquiring a new customer. New revenue.

Top of Funnel 132

Top of Funnel Planning Product Ad Frequency 132

Top Rank Marketing

NOVEMBER 13, 2023

1 — Content draws people organically to your brand Consistent content creation supports your broader search engine optimization (SEO) efforts, making your brand more discoverable and authoritative in organic search results. Research has shown that organic search accounts for more than half of all website traffic.

B2B Marketing 114

B2B Marketing Top of Funnel Content Marketing Brand Identity 114

Oktopost

MARCH 10, 2022

Yet, organic social media is one channel that still delivers consistent results. Many marketers shy away from social media because they don’t understand how to measure social media return on investment (ROI). Measuring the ROI on social media is easy once you know what you’re looking for. Why Measure Social ROI.

Social Media 174

Social Media ROI Media Branding 174

The ABM Agency

APRIL 10, 2023

As a director of marketing or CMO at a large or enterprise B2B SaaS organization, understanding and implementing ABM is essential for staying ahead in today’s competitive landscape.

Account Based Marketing 97

Account Based Marketing Top of Funnel Enterprise Management Work Management 97

Contently

APRIL 20, 2023

When you find the right metrics to prove the value of your content, you can showcase how important your work is to the organization. But to truly maximize content value, you need to have a way to measure your content’s impact. So, why is organic traffic so important?

Lead Ranking 125

Lead Ranking Lead Scoring Traffic Organization 125

Tiecas

APRIL 5, 2024

( Source ) Unfortunately, only 32% of manufacturing marketers have a documented content marketing strategy, even though one in four manufacturing marketers reported that their organization spends 25% to 49% of their total marketing budget on industrial content marketing. Source ) Why is that? Why Document Your Industrial Marketing Strategy?

Marketing Budget 92

Marketing Budget Advertising Agencies Marketing & Strategy Marketing Strategy 92

Stevens & Tate

OCTOBER 4, 2023

The strategies should be realistic, measurable, and time-bound to ensure effective execution. By setting specific, measurable, attainable, relevant, and time-bound (SMART) goals, you can effectively chart your path to growth and expansion. This includes activities such as lead qualification , nurturing, and closing.

Planning 97

Planning Allocation Business SWOT 97

ClearVoice

APRIL 17, 2024

Additionally, as a bonus, we’ll offer an insider look at how we manage our collaborative content at ClearVoice, setting you up to effectively measure the high-quality collaborative content you’re producing (or planning to). They’re at the top or middle of the funnel in their buyer’s journey and want to learn more.

Top of Funnel 52

Top of Funnel Lead Ranking Marketing Qualified Leads Sales Qualified Leads 52

Oktopost

FEBRUARY 26, 2024

Are you measuring the right B2B social media metrics? Many B2B organizations find themselves using social media management platforms originally crafted for B2C brands. Source This means your typical social media management platform may measure metrics such as: 1.

Social Media 62

Social Media Top of Funnel Media Allocation 62

Full Circle Insights

JANUARY 16, 2024

When both your sales and marketing teams measure their efforts in Salesforce, your CEO is equipped with one source of truth for all revenue development channels. Revenue Sourced by Department measures the impact different teams, such as marketing, customer success, and sales, have on sales. 2: Funnel Velocity What is it?

Full Circle Insights 52

Full Circle Insights Top of Funnel Marketing Attribution Work Management 52

Oktopost

JANUARY 10, 2022

Can you actually measure the ROI of social media? With more than 10 years of experience in SaaS that includes MarTech and conversational commerce, Jennifer has an impressive reputation of leading meaningful transformations across B2B organizations to be forward-thinking when it comes to using technology. The more followers, the better?

Social Media 158

Social Media Media Transparency Webinar Metrics 158

Top Rank Marketing

OCTOBER 18, 2023

Jenn VandeZande, Editor in Chief, Head of Digital Engagement, I + CX at SAP The Magic of B2B Authenticity: The authenticity of the content on “The Future of Commerce” has attracted significant organic traction. Jenn shared that 70% of the traffic is organic, with 30% being return visitors.

Top of Funnel 105

Top of Funnel B2B Marketing Content Marketing B2B 105

Oktopost

APRIL 9, 2024

Faster buyer journeys- Getting your messaging through to leads before they’ve even made a move toward a purchase means you won’t need to spend as much time nurturing them and convincing them to progress further down your sales funnel. At the same time, these campaigns also benefit significantly from planning and organization.

Demand Generation Agencies 62

Demand Generation Agencies Demand Generation Demand B2B Marketing 62

SalesIntel

NOVEMBER 17, 2022

Breakdown of marketing spending between organic and paid channels was most commonly 75% organic – 25% paid, followed by 50% organic – 50% paid. The top 3 most effective marketing channels as reported by respondents were social media, organic search and content marketing. Venture capitalists (VCs) invested $20.8

Top of Funnel 98

Top of Funnel Marketing Budget Paid Content Paid Search Agency 98

Heinz Marketing

MAY 26, 2022

How do you measure the success of your video campaigns? To simplifying things, we are going to break up our metrics to measure videos by their purpose along the sales funnel (top, middle, bottom). Then we will break it down further by looking at metrics for organic videos and metrics for paid videos.

Cost Per Thousand 99

Cost Per Thousand Cost per Lead Top of Funnel Video Marketing 99

ClickZ

JUNE 21, 2023

For a long time, marketing budgets have been focused on short-term tactics that deliver immediate but measurable results, often neglecting the long-term impact on the brand. This common mistake leads to underinvestment in brand building, which is harder to measure and understand.

Advertising Agencies 130

Advertising Agencies Creativity Top of Funnel Advertisements 130

Tiecas

FEBRUARY 5, 2024

Industrial marketing for manufacturers is complicated, with many moving parts that must mesh together to produce measurable and sustainable results, i.e., generate better quality leads that turn into sales opportunities. Measuring ROI : Like any business investment, we need to measure our marketing efforts’ return on investment (ROI).

Top of Funnel 104

Top of Funnel Lead Generation Advertising Agencies Lead Ranking 104

The ABM Agency

FEBRUARY 27, 2024

The COE empowers organizations to adopt a more strategic approach to ABM, moving beyond tactical execution to foster innovation, experimentation, and continuous learning. These early efforts are crucial for gathering insights and preparing the organization for a more structured ABM approach.

Account Based Marketing 52

Account Based Marketing ABM Demand Generation Agencies Top of Funnel 52

FunnelEnvy

OCTOBER 31, 2022

There’s a lot for marketers today to consider when it comes to tactics for bringing in new business, but your sales pipeline is what ultimately defines the success of all your funnels, marketing campaigns, and other efforts to add new clients and revenue consistently. Close Rate.

Sales Management 114

Sales Management B2B Sales Top of Funnel B2B Thought Leadership 114

Full Circle Insights

JANUARY 11, 2022

11, 2022 /PRNewswire/ — Full Circle Insights®, maker of comprehensive sales and marketing performance measurement solutions, today announced Journey Explorer, an extension of the company’s award-winning Digital Source Tracker, has been named a winner in the 2022 BIG Innovation Awards presented by the Business Intelligence Group. .

Full Circle Insights 98

Full Circle Insights Multi-Touch Attribution Marketing Automation Services Lead Ranking 98

Top Rank Marketing

APRIL 18, 2024

A podcast refers to a series of recordings that are organized in an RSS feed, listed in public directories, and available for listeners on demand. But they all share two attributes: There are multiple recordings for each title, and They’re organized in an RSS feed you can subscribe to on podcast platforms Why podcasts?

B2B 91

B2B Demand Generation Agencies RSS B2B Thought Leadership 91

NetLine

DECEMBER 18, 2023

How to leverage intent data in 8 steps Gone are the days when banner ads on a popular review website could funnel hundreds of leads to your business. Collect data As you can see, intent data is gathered from numerous sources, some of which an organization may own and others of which an organization can pay to access.

Intent Data 64

Intent Data Intent Top of Funnel Ideal Customer Profiles 64

SmartBug Media

JULY 4, 2023

Public Relations Messaging Effective public relations messaging helps shape public perception, manage reputation, and influence opinions about an organization or individual. It aims to control the narrative and ensure that the key messages align with the organization's overall objectives and brand positioning.

PR 98

PR Planning Marketing Management Public Relations 98

Sprout Social

OCTOBER 12, 2020

It’s how leadership measures results, even as marketers we know that conversion is just the desired end result and not the whole journey. We need a complete content funnel optimized at each stage for conversion. We need a complete content funnel optimized at each stage for conversion. It all starts with awareness.

Top of Funnel 143

Top of Funnel Acquisitions Advertising Funnels Digital Marketing Funnels 143