Martech

JULY 11, 2023

In this webinar, Bill Sears and Christian Monberg from Zeta Global and guest speaker Joe Stanhope from Forrester Research will reveal the role a comprehensive integration strategy plays in optimizing existing technology and connecting disparate data sets, improving customer experiences, and generating stronger business results.

Optimization 72

Optimization Forrester Webinar Metrics Business 72

Vidyard

JUNE 9, 2016

Even Forrester Research Analyst, Nick Barber, said so in his latest report, Online Video Platforms for Sales and Marketing : If you think “doing video” means having a YouTube channel, then you need to up your game. 70% of B2B buyers and researchers are watching videos throughout their entire path to purchase. Get the Report.

Forrester 50

Forrester Video Marketing Webinar Metrics Youtube 50

Golden Spiral

APRIL 18, 2019

Understanding those needs requires significant initial and ongoing research to get the most valuable insights for your business. Thankfully, there are many reputable research firms, associations, and other outlets doing the hard work for you. Below are resources we recommend for your health IT product research. Research Library.

Work Management 102

Work Management Marketing Management Research Organization 102

Outreach

NOVEMBER 8, 2021

Outreach’s global innovation evangelist Mary Shea discussed this very topic in a recent webinar with her former colleague and special guest Seth Marrs, principal analyst at Forrester Research. For all the insights from two industry experts who live at the forefront of the market, listen to our latest webinar.

Forrester 98

Forrester Webinar Metrics Research Marketing 98

Tony Zambito

MAY 26, 2021

In various webinars, online conferences, and Zoom events we have seen this phrase filtered in throughout presentations and interviews. Respected analyst firms such as Forrester and Gartner have used the phrase frequently. This root of buyer insights research is more important than ever.

Buy 196

Buy Buyer Personas B2B Sales Gartner 196

Televerde

APRIL 30, 2020

Sales and marketing powerhouses Joy King, vice president of Vertica Product Management, Marketing & Education for Micro Focus, and Alicia Rasta, vice president of Strategic Accounts for Televerde, will share the virtual stage at this year’s Forrester SiriusDecisions Virtual Summit. Press Contact: Jennifer Jewett. 1 617 913 2404.

Forrester 52

Forrester Co-Registration Webinar Metrics Lead Ranking 52

Biznology

FEBRUARY 23, 2018

So start pulling together all the tactics you do today — onboarding campaigns, customer webinars, NPS programs, user groups—into one umbrella strategy for post-acquisition customer marketing. Our recent research showed that everyone’s talking about this, but only 4% said they were planning to anything about it. marketing program?

Top of Funnel 205

Top of Funnel Work Management Marketing Management Churn Rate 205

6sense

JANUARY 26, 2016

To wrap up 2015, Forrester Research, Inc. According to Forrester, all of these developments add up to a lot of change: B2B marketers will have to accept a fundamentally different role in the modern enterprise, reimagine their relationship with sales and change their approach to demand generation.

Forrester 48

Forrester Lead Ranking Marketing Qualified Leads B2B 48

Only B2B

APRIL 3, 2024

This comprehensive data enables you to pinpoint prospects actively researching solutions akin to yours, indicating a heightened readiness to engage with your sales team. Let’s spotlight findings from the Forrester 2023 report on B2B Intent data : Over 85% of companies report tangible benefits from employing intent data.

Sales Qualified Leads 71

Sales Qualified Leads Intent Data Lead Ranking High Quality Lead 71

Only B2B

FEBRUARY 6, 2024

Imagine knowing exactly which companies are actively researching your solutions, comparing competitors, or preparing for purchase – that’s the power of intent data. Industry Events and Webinars: Participate in relevant events and webinars to connect with potential customers actively seeking solutions in your domain.

Intent Data 62

Intent Data Intent B2B Sales ROI 62

Madison Logic

JANUARY 5, 2023

Furthermore, according to the 2022 Forrester Marketing Survey, CMOs cited “addressing changing buyer behaviors” and “understanding buyer preferences” as their top areas of focus in 2023. . What are their motivations for researching a solution? . This is the cornerstone for enhancing the customer experience. .

Account Based Marketing 52

Account Based Marketing Top of Funnel Marketing Budget ABM 52

Martech

DECEMBER 2, 2021

Drew Neisser, the founder of B2B brand strategy boutique Renegade, discussed the findings from the company’s 2021 State of Account-Based Marketing (ABM) Report in a recent webinar on MarTech. One of the real shockers in this research is a newfound respect in departments,” Neisser said. Finding a scalable ABM strategy.

Account Based Marketing 139

Account Based Marketing ABM Webinar Metrics Marketing & Strategy 139

Madison Logic

OCTOBER 18, 2023

Forrester research finds that 67% of B2B marketers say buyers are taking longer to commit to purchases than last year. Additionally, a whopping 71% of VPs and functional leaders spend more than four hours per week researching specific products and solutions when involved in a purchase decision.

Paid Content 52

Paid Content Advertising Agencies Demand Advertisements 52

Nuvi

DECEMBER 16, 2019

Featuring guest speaker Faith Adams, senior analyst at Forrester, the webinar will cover how healthcare systems and caregivers can navigate today’s new customer experience (CX) reality in the Feedback Economy. WHAT: Webinar, “Re-imagining Customer Experience in the Feedback Economy”. WHO: Faith Adams, senior analyst, Forrester.

Webinar Metrics 40

Webinar Metrics Forrester Enterprise Management Brand Identity 40

Only B2B

MARCH 27, 2024

Here’s a breakdown of common challenges and solutions to keep your funnel flowing smoothly: Alignment Between Sales and Marketing: According to Forrester Research, 73% of B2B businesses report challenges aligning marketing and sales on lead qualification. Utilize targeted advertising platforms to reach the right audience.

Sales Qualified Leads 71

Sales Qualified Leads Lead Ranking Marketing Qualified Leads Ideal Customer Profiles 71

NetLine

APRIL 23, 2024

Here’s how it is done: Identify actively researching prospects: When prospects are actively researching a product or service, they leave a trail of digital footprints. Buyer-intent data captures these footprints (signals) and provides insight into the research buyers are doing and what their interests are.

Intent Data 59

Intent Data Top of Funnel Intent Outreach 59

Only B2B

MARCH 6, 2024

Gartner research from 2023 suggests that only 25% of leads are qualified , signifying the importance of effective lead qualification processes to maximize ROI. downloading white papers, visiting product pages, attending webinars). According to Forrester : Companies that implement lead scoring see a 73% increase in lead quality.

Lead Qualification 71

Lead Qualification Lead Ranking Lead Generation Lead Scoring 71

Buzz Marketing for Technology

APRIL 5, 2015

This week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of Social Customer Service is the New Heart of Marketing. You can also scan the highlights of this webinar on Twitter by reading the Storify below.

Marketing Management 100

Marketing Management Service Social Marketing Forrester 100

Oktopost

OCTOBER 8, 2023

Thoroughly research each segment to customize your communication, providing them with tailored cadences that resonate with their specific needs, attracting them to your product or service. Boost your sales with prospect nurturing According to Forrester Research, successful lead nurturing results in a 50% increase in sales-ready leads.

Top of Funnel 131

Top of Funnel Marketing Management Buyer's Journey Sales Cycle 131

Only B2B

APRIL 10, 2024

Usually, MQLs are the leads that have shown interest in various ways, like downloading content like ebooks, white paper, signing up for a company newsletter attending a webinar or online event. Marketing and Sales Disconnect: According to Forrester: A well aligned team drives the 15% more revenue.

Marketing Qualified Leads 71

Marketing Qualified Leads Lead Ranking Sales Qualified Leads High Quality Lead 71

KoMarketing Associates

DECEMBER 12, 2017

Forrester research shows that less than 1 percent of leads turn into customers. She uses her role as the “content DJ” to rotate between contributed blog posts, podcasts, webinars about all things account-based for the #FlipMyFunnel community. That number has significantly increased to 81 percent for 2017.

Account Based Marketing 177

Account Based Marketing Planning ABM Forrester 177

Madison Logic

FEBRUARY 7, 2024

Resolution #1: Leverage AI the Right Way Generative AI (genAI) has completely changed the game by offering B2B marketers opportunities to enhance their strategies and streamline time-intensive tasks such as campaign design, audience or competitor research, and content ideation.

Marketing AI 52

Marketing AI Work Management B2B Marketing Marketing Management 52

Tomorrow People

MAY 30, 2022

As Forrester aptly puts it: With the widespread adoption of recurring revenue models, marketing must maintain a focus on existing customers. Continue your market research (and make clear hypotheses). Most organisations rightfully conduct persona research and competitive analysis before bringing a product to market.

B2B Marketing 156

B2B Marketing Work Management Marketing Management Cross-Selling 156

6sense

NOVEMBER 22, 2021

Today, we’re providing some mind-blowing highlights from a recent webinar hosted by Kerry Cunningham, our Senior Principal of Product Marketing. The webinar unpacked what matters most for launching an effective ABM program and offers actionable tips for sales and marketing teams. It’s well worth a watch. How big are these teams?

Account Based Marketing 62

Account Based Marketing Tips ABM Intent Signal 62

Litmus

OCTOBER 1, 2018

In this webinar, Litmus Research Director Chad S. White and Community & Product Evangelist Jason Rodriguez share findings from our first-ever State of Email Service Providers report , along with insights from other research we’ve done. Have you done research into which brands are satisfied with their ESP? Blog Post].

Marketing Automation Services 40

Marketing Automation Services Webinar Metrics Marketing Budget RFP 40

Martech

MAY 4, 2022

.” Cerretani recommended that ABM marketers focus on creating top-of-funnel content that aligns with their persona and industry research. This content should be appropriate for that top-of-funnel spot — it’s often best ungated, served up in formats like sponsored content, content syndication and sponsored webinars.

Account Based Marketing 104

Account Based Marketing ABM Webinar Metrics Effectiveness 104

Adobe Experience Cloud Blog

OCTOBER 9, 2018

In a recent Marketo webinar , Lori Wizdo, VP and Principal Analyst at Forrester Research , recommended aligning the report with the business objective of the stakeholder who’s receiving it. Source: Lori Wizdo, Forrester Research. However, are our stock metrics the ones we should be communicating upward?

Sales Qualified Leads 132

Sales Qualified Leads Cost per Lead Touchpoints Forrester 132

Allocadia

AUGUST 29, 2019

Marketers are becoming increasingly accountable for demonstrating their impact – Forrester research reveals that 82% of CMOs have goals that align with revenue targets. Yet 61% of B2B marketers indicate that “lack of defined metrics to measure success” will be a major or moderate challenge over the next 12 months. That’s a problem.

Forrester 52

Forrester CMO Rules Webinar Metrics 52

Full Circle Insights

NOVEMBER 10, 2022

Study the Forrester B2B Revenue Waterfall: The Forrester B2B Revenue Waterfall is a great framework for implementing an ABM strategy; it’s helpful to develop a thorough understanding of how it works and which processes take place at the various stages. How to Measure Your B2B Revenue Waterfall Webinars. Download eBook.

Ideal Customer Profiles 52

Ideal Customer Profiles Account Based Marketing ABM Webinar Metrics 52

Martech

FEBRUARY 25, 2022

“What it means is looking at identifying and engaging those buying groups and key decision-makers inside your target accounts,” said Nirosha Methananda, VP of marketing at Influ2, in a recent webinar. “It’s Watch this webinar presentation at Digital Marketing Depot. Account-based marketing: A snapshot. What it is. Why we care.

Account Based Marketing 107

Account Based Marketing Top of Funnel ABM Buy 107

Convince & Convert

MARCH 6, 2017

” In fact, new research from eMarketer shows that less than 20% of B2B marketers know for sure that their social media is generating positive results, and I’d guess the B2C data is similar. They’ll be joining Talkwalker on Thursday, March 16th at 8am PT/11am ET for a webinar that you do not want to miss!

Social Media 117

Social Media Media Webinar Metrics Forrester 117

Martech

FEBRUARY 4, 2022

Auseh Britt, vp of growth marketing at account-based marketing platform Terminus, recently hosted a webinar that discussed her organization’s 2021 State of Modern Marketing Report. Watch this webinar presentation at Digital Marketing Depot. It was a global report,” she said. “It Account-based marketing: A snapshot. What it is.

Account Based Marketing 117

Account Based Marketing Webinar Metrics ABM Ideal Customer Profiles 117

Content4Demand

JULY 13, 2021

Marketers are quickly discovering the value of intent data to identify and engage the buyers actively researching their solutions. It’s popular because it identifies the companies actively researching your solution area—but maybe not directly through your website. If you’re not there yet, chances are you will be soon.

Intent Data 109

Intent Data Intent Intent Signal Bombora 109

PathFactory

APRIL 13, 2023

Is a webinar more your style? This blog’s companion webinar “Building a More Intelligent B2B MarTech Stack With Content AI, Automation and Analytics” featuring PathFactory’s SVP of Product Marketing and Research Christine Polewarczyk and Forrester Analyst Phyllis Davidson is available here.

Top of Funnel 52

Top of Funnel B2B Marketing Analytics Tools ABM 52

Heinz Marketing

MAY 17, 2023

In fact, according to recent studies by Forrester and Gartner, 74% of B2B marketers recognize that buyers expect a personalized experience, while 86% of B2B customers expect companies to be well-informed about their personal information during interactions.

Analytics 52

Analytics Automation Personalization Optimization 52

Heinz Marketing

MAY 17, 2023

In fact, according to recent studies by Forrester and Gartner, 74% of B2B marketers recognize that buyers expect a personalized experience, while 86% of B2B customers expect companies to be well-informed about their personal information during interactions.

Analytics 52

Analytics Personalization Automation Case Studies 52

ClickZ

SEPTEMBER 27, 2019

Enterprise content marketing platform Percolate, in collaboration with ClickZ, presented a webinar focused on explaining how B2B marketers can drive sales enablement by using content as the catalyst to streamline the relationship between sales and marketing teams. Source: Percolate. However, achieving this is a pain point for many companies.

Digital Asset Management 69

Digital Asset Management Top of Funnel Enterprise Management Work Management 69