Metadata

AUGUST 23, 2022

When the Metadata Marketing Team read through the Forrester Wave : B2B Advertising Solutions report, we were…a little surprised. Here’s our hot take on where Forrester got it right and where they missed the mark with B2B advertising. What Forrester got right. What Forrester got wrong. Dear Forrester: what gives?

Forrester 52

Forrester Lead Ranking Account Based Marketing ABM 52

Vision Edge Marketing

OCTOBER 10, 2023

Processes form the backbone of every customer-centric organization. Forrester research found that business process management (BPM) typically delivers 30-50% productivity gains. said all their processes are modeled and documented, with most organizations admitting that less than 25% of their processes were modeled and documented.

Process 229

Process Optimization Work Management Marketing Management 229

Martech

SEPTEMBER 11, 2023

Organizations that want happier customers should look holistically at the entire customer journey. Here are three big payoffs for organizations that decide to embrace a journey-centric approach. Forrester research found that better customer journeys can improve customer advocacy 20% to 40% and reduce costs by 15% to 25%.

Lead Ranking 140

Lead Ranking Forrester Lead Scoring Cross-Selling 140

Conductor

SEPTEMBER 9, 2020

Organic search has always been a key pillar in every digital marketing strategy. A truly great SEO platform functions as a partner to brands to scale their Organic Marketing program— ensuring teams create valuable content, that this content can be found, and that they can measure the effectiveness of their efforts. Are you being found?

Forrester 59

Forrester SEO Best Practices Marketing Proposals 59

ANNUITAS

AUGUST 19, 2022

This new organizational model represents a complete rethink of traditional B2B sales, marketing and customer service roles, with blended teams, organized around stewardship of customer journey phases. My most recent blog posts have proposed a new approach for B2B go-to-market teams — a Converged Growth organizational model.

Lead Ranking 130

Lead Ranking Paid Search Agency SIC Research 130

6sense

AUGUST 4, 2020

6sense, the leading Account Engagement Platform, today announced the company has been named an Organization of the Year by the Business Intelligence Group. We’re looking forward to bringing more organizations into the next generation of account-based sales and marketing.”. No Cold Calls ,” and CMO at 6sense. “We

Organization 62

Organization Forrester Cold Calling Paid Search Agency 62

6sense

NOVEMBER 9, 2021

And when women lead sales teams, they deliver higher win and quota attainment rates than their male counterparts. Our study included quantitative and qualitative research methods, and I drew from my own experiences as a chief commercial officer overseeing multiple high-growth global sales organizations. Background.

Forrester 62

Forrester B2B Sales B2B Barriers 62

Zoominfo

APRIL 20, 2022

Marketers have spent years making sure they get credit for the leads generated by their hardworking teams. But as B2B sales gets more competitive and complex, simply knowing who sourced a lead may no longer be good enough. Data from Forrester Research shows how rapidly marketing metrics are changing.

Multi-Touch Attribution 130

Multi-Touch Attribution Zoominfo Account Based Marketing Lead Ranking 130

Terminus

JUNE 14, 2023

To succeed, organizations must build a customer-obsessed growth engine that consistently delivers value across the customer lifecycle. By centering their strategies and processes around the customer, businesses can gain a competitive edge, boost retention rates, and elevate their roles within their organizations. “So

Forrester 26

Forrester Marketing Analytics Tools Peer-to-peer Marketing & Strategy 26

Terminus

JUNE 14, 2023

To succeed, organizations must build a customer-obsessed growth engine that consistently delivers value across the customer lifecycle. By centering their strategies and processes around the customer, businesses can gain a competitive edge, boost retention rates, and elevate their roles within their organizations. “So

Forrester 26

Forrester Marketing Analytics Tools Peer-to-peer Marketing & Strategy 26

Valasys

MARCH 4, 2019

ProKarma’s strategy and design division, Lenati, was recently named the top B2B marketing agency by the B2B Marketing Agencies, North America, Q1 2019 report conducted by Forrester Research Inc. Founded in 2004, ProKarma is a global IT solutions company that helps organizations build the vision and the tools that are needed to run the future.

Advertising Agencies 49

Advertising Agencies Forrester Paid Search Agency Enterprise Management 49

Martech

APRIL 12, 2024

Fully 75% of global 100 organizations say CX is a top priority, according to Forrester Research. The software provides three architecture options, allowing IT teams to choose the best approach for their organizations. Twilio Segment Twilio Segment serves both B2B and B2C organizations.

Enterprise Management 101

Enterprise Management Work Management Marketing Management Marketing AI 101

Martech Advisor

SEPTEMBER 12, 2019

The following are the most common challenges contributing to today’s marketing data pollution crisis, according to new research from Forrester Consulting , commissioned by Infogroup. Quite simply, acquiring data has been prioritized over setting up organizations in a way that they can actually understand what data is telling them.

Organization 95

Organization Enterprise Management Data Hygiene Marketing Management 95

Conductor

SEPTEMBER 24, 2019

That’s why we commissioned leading market research firm Forrester to build the Conductor + Forrester ROI Calculator (live on September 24) through an independent study of Conductor customers. Read on for background on the Conductor + Forrester ROI Calculator and advice and best practices directly from Alex and Andrew.

Forrester 40

Forrester ROI SEO Paid Search Agency 40

Oktopost

JANUARY 25, 2024

In our recent webinar , Karen Tran , a Principal Analyst specializing in marketing executive strategies at Forrester, offers invaluable insights on how B2B organizations can harness the true power of social media to not only enhance their visibility but also drive substantial sales growth.

Social Media 69

Social Media Top of Funnel Webinar Metrics B2B Thought Leadership 69

The Point

JUNE 23, 2020

One fixture of B2B marketing for more than a decade is the lead funnel, brought to prominence by the analysts at SiriusDecisions (now part of Forrester.) Report: Why Demand Marketers Should Expand their Focus Beyond the Lead Click To Tweet. Even cynics like me will find the argument convincing.

Lead Ranking 264

Lead Ranking Enterprise Management Marketing Qualified Leads Account Based Marketing 264

Televerde

APRIL 30, 2020

In a world of physical distancing and growing economic insecurity, organizations must be quick to adapt while planning for recovery and a post-coronavirus world. Phoenix-based Televerde is the first and only fully integrated sales and marketing technology organization with a proven execution model for generating demand and accelerating sales.

Forrester 52

Forrester Co-Registration Webinar Metrics Lead Ranking 52

ANNUITAS

DECEMBER 11, 2023

Wordstream’s annual Google Ads benchmarks study for 2023 reported that average paid search conversion rates went down 10% and cost per lead increased 20%, year-over-year. 2 – This also speaks to the need to get more serious about offline engagement channels – perhaps leading to a unique ‘arbitrage moment’ for field marketing in 2024.

Marketing Analytics Tools 130

Marketing Analytics Tools Paid Search Agency Planning Budget Programs 130

Biznology

FEBRUARY 23, 2018

I’ve long observed that B2B marketers focus too much on lead generation, and not enough on current customer expansion and retention, which is, after all, where the bulk of profits lie. that are meant to drive net new leads and nurture them to close. Right now, many customer marketing organizations are adrift inside firms.

Top of Funnel 205

Top of Funnel Work Management Marketing Management Churn Rate 205

Golden Spiral

APRIL 18, 2019

If you’re a healthcare technology solution provider, you need to understand the top pain points for key stakeholders in provider and payer organizations. program recognizing healthcare organizations that use innovative and disruptive technologies to advance health and care. Health IT Resources. Virtual Lab. Healthcare CIO Boot Camp TM.

Work Management 102

Work Management Marketing Management Research Organization 102

Marketing Insider Group

OCTOBER 15, 2020

We were followed on the Webinar World agenda by both Forrester and SiriusDecisions analysts – organizations I had also worked with for many years. Cheri what is your perspective on this and where do you see these trends leading and what are key lessons learned? I think this goes hand-in-hand with being data-driven as well.

Digital Transformation 356

Digital Transformation Webinar Metrics Planning B2B Thought Leadership 356

Salesforce Marketing Cloud

APRIL 5, 2024

Remember to begin where it makes the most sense for your organization. Then take your findings and share them with someone at your organization who can fix accessibility barriers. For 25 years, WCAG has been the main international standards organization for the Internet. What is accessible design? Ensure yours is on the list.

Design 98

Design Guidelines Forrester Barriers 98

Vision Edge Marketing

JUNE 6, 2023

Organizations that strive to be customer-centric and create customer value recognize the importance of understanding customer needs, preferences, and expectations and focus relentlessly on delivering exceptional customer experiences (CX), at every touchpoint. The CGO has a more operational focus, whereas the CSO has a more strategic focus.

Touchpoints 182

Touchpoints CMO Work Management Cross-Selling 182

Vidyard

NOVEMBER 16, 2015

Many marketers are underestimating the importance of distribution and treating it as an afterthought, according to a recent Forrester report. Different people are on different platforms for different reasons and Forrester argues that your content must align with this. Most marketers will need to pay to get preliminary traffic.

Forrester 50

Forrester Distribution Video Marketing Advertising Agencies 50

Mereo

APRIL 21, 2022

The potential of a data-driven approach has not been lost on selling organizations. Yet selling organizations are still struggling to transform to actual data- and insights-driven cultures and processes. Selling insights are not some internal trick up your organization’s sleeve either. in 2017 to 32.4% in 2018 to 31% in 2019.

Organization 41

Organization Peer-to-peer Cross-Selling Ideal Customer Profiles 41

Zoominfo

OCTOBER 27, 2022

According to Forrester Consulting, sales teams with leading Diversity, Equity, and Inclusion (DEI) practices boast an average lead-to-opportunity conversion rate of 54% — twice the rate of teams lagging in DEI. This higher performance continues throughout the customer journey.

Ad Building 130

Ad Building Lead Ranking Forrester Customer Satisfaction 130

Marketing Insider Group

DECEMBER 8, 2020

eCommerce is fast becoming a necessity for B2B, as Forrester predicts it will hit $1.8 Your content also needs to rank well to get found in those searches, which requires an investment in organic SEO. Many B2B SMBs use digital marketing to generate traffic and leads. The pandemic delivered both disruption and opportunity.

Digital Transformation 277

Digital Transformation Marketing AI Work Management Marketing Management 277

Seismic

NOVEMBER 2, 2023

Questions surrounding how organizations will use these technological advancements — and whether AI will replace workers — are top of mind. How AI presents an opportunity for enablement leaders Forrester predicts that the global demand for AI software will reach $37 billion by 2025.

Marketing Analytics Tools 87

Marketing Analytics Tools Allocation Work Management Customer Satisfaction 87

Leadspace

DECEMBER 7, 2021

December 7, 2021 /PRNewswire/ — Leadspace, the industry-recognized AI-powered B2B Buyer Data Platform, has been named a Leader by Forrester Research in its recent report The Forrester New Wave : B2B Customer Data Platforms, Q4 2021 authored by analysts Steven Casey and Katie Linford. SAN FRANCISCO, Calif.,

Lead Scoring 118

Lead Scoring Lead Ranking Ideal Customer Profiles Forrester 118

Tony Zambito

MAY 26, 2021

Respected analyst firms such as Forrester and Gartner have used the phrase frequently. Sales development and training organizations use this phrase as well. Helping buyers to accomplish future goals can lead to more meaningful content and sales conversations. Sometimes it is used to describe the meaning of buyer enablement.

Buy 196

Buy Buyer Personas B2B Sales Gartner 196

ANNUITAS

FEBRUARY 7, 2023

For many organizations, the gut instinct amid uncertainty is to immediately cut spending on marketing, sales and customer success — especially on marketing. Organizations that invest during these periods significantly outperform their peers. This leads to what we refer to at ANNUITAS as a Converged Growth B2B Organization.

Lead Ranking 130

Lead Ranking Peer-to-peer Paid Search Agency Terms and Conditions 130

6sense

JANUARY 26, 2016

To wrap up 2015, Forrester Research, Inc. According to Forrester, all of these developments add up to a lot of change: B2B marketers will have to accept a fundamentally different role in the modern enterprise, reimagine their relationship with sales and change their approach to demand generation.

Forrester 48

Forrester Lead Ranking Marketing Qualified Leads B2B 48

Adobe Experience Cloud Blog

JULY 22, 2021

It’s built exclusively to help you measure and optimize marketing performance at every stage of your lead-based or account-based demand funnel. Finally, Bizible gives you the insight you need to know which ads, campaigns, and creative are generating not just leads, but leads that turn into pipeline and revenue.

Linkedin 154

Linkedin Paid Search Agency Sales Management ROI 154

Madison Logic

AUGUST 11, 2022

NEW YORK, NY – August 11, 2022 – Madison Logic , the leading global digital Account-Based Marketing (ABM) platform, today announced that it has been recognized as a Contender in the new report, The Forrester Wave™: B2B Advertising Solutions, Q3 2022. The Forrester Wave Methodology Overview. About Madison Logic.

Advertisements 52

Advertisements Advertising Multi-Channel Account Based Marketing 52

Martech

MARCH 29, 2022

Driven by this holistic approach, Forrester proclaims in its New Tech: Account-Based Marketing Q1, 2022 report that “the term Account-Based Marketing will disappear by 2025 as B2B organizations focus on the entire customer lifecycle.”. A lead isn’t something to be tossed over the wall at the MQL stage for sales to run with.

Top of Funnel 89

Top of Funnel Buy Lead Ranking Account Based Marketing 89

Leadspace

MARCH 1, 2022

In finding a CDP solution with a product vision in line with your organization, consider leading research and advisory companies like Forrester, who recently published The Forrester New Wave : B2B Standalone CDPs, Q4, 2021. We’re proud to say that Forrester differentiated Leadspace as a leader in Product Vision.

Ideal Customer Profiles 62

Ideal Customer Profiles Lead Ranking Forrester Lead Scoring 62