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Tips for international B2B market research

Savanta

For example, some cultures have a strong preference for providing feedback one-to-one which means that focus groups aren’t a viable option. This means that focus should be on the relative position within each country and direct comparisons between countries need to be made with care. Ensure clarity. Happy travels!

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6 Ways to Stay Ahead of What the World Thinks

Convince & Convert

You read the newspaper or a magazine. Don’t forget “traditional” media as well – Television (broadcast), Print (newspaper, magazines), blogs (scary that blogs are now traditional media, right?). Don’t get me wrong, I still believe there is a place for focus groups. Then came the web.

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The Definition of Market Research in 100 Words or Less

Hubspot

Focus Groups. Focus groups are similar to interviews, but in this case, you're assembling a large group of people for one shared interview. A focus group consists of people who have at least one element of your buyer persona in common -- age or job title, for instance. Qualitative information.

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How to Sell Digital Products [+ 10 Best Digital Products to Sell]

Hubspot

For example, let’s say you have a print magazine. You can also launch a newsletter subscription for your magazine so readers can stay up to date. You can gather information through surveys, focus groups, and interviews. If you want to launch a new product, the process is far easier and the possibilities are endless.

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How To Build Product Messaging and Positioning That Stand Out

Salesforce Marketing Cloud

This can be on your website, in email marketing, TV commercials, magazine ads – you name it. You can do this in the form of focus groups, surveys, and message testing. Positioning is the internal framework your team uses to pinpoint what makes your product special. . Positioning is the internal framework your team uses.

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3 Ways Brands Can Make Native Advertising More Effective in 2017

Contently

Through focus groups and a survey of 1,212 consumers, we pinpointed some big problems with native content, but also discovered how it can deliver big benefits to advertisers. The reason why became clear in our focus groups. “I In our focus groups, respondents welcomed native ads that were tailored to their interests.

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How Social Media Helps Marketing, PR, And Sales Become Better Friends

Marketing Insider Group

The alignment problem is what drove me into here… BtoB Magazine recently reported on a Forrester survey that proves the point that this is huge challenge: only 8% of B2B companies say they have tight alignment between sales and marketing. This article originally appeared on the Social Media Marketing Magazine.

PR 100