Salesforce Marketing Cloud

FEBRUARY 2, 2022

Three things in particular would help marketers rev up their innovation strategies: access to the right metrics easily connecting data sources together to accurately engage across channels unlocking data across their ecosystem, including silos between teams, amid changing industry privacy rules. Watch the demo to learn more.

Marketing AI 98

Marketing AI Work Management Features Marketing Management 98

Optinmonster

SEPTEMBER 28, 2020

Our team at OptinMonster has been hard at working making OptinMonster both the simplest and most powerful lead generation solution on the market. Improved Shareable MonsterLinks : You can add a customizable page title, meta description, and featured image to your shareable MonsterLinks. Test Your Display Rules on Specific Pages.

Rules 69

Rules Display Custom Publishing Template 69

Martech

FEBRUARY 27, 2024

Today, marketing automation platform Klaviyo launched Klaviyo AI, a new suite of AI-powered tools and features. The new tools aim to use AI-generated insights and messages, including product recommendations, for better deployment to the right customers at the right time. Why we care. AI capabilities.

SMS 101

SMS Marketing Automation Services Forecasting User-Generated Content 101

Marketing Insider Group

MAY 24, 2023

For the last 25 years, Google has ruled the digital space, guiding our searches and shaping our online experiences. Image Source: Giphy Now, Google is racing against the clock to develop their own AI-powered search engine and upgrade their existing platform with new AI features. Google Magi: What Is It?

Google 203

Google User-Generated Content Intent Search Marketing 203

ClearVoice

MARCH 1, 2021

What is a featured snippet? A featured snippet is the result in “position zero” in some of Google’s search results in a box at the very top of the page. You’re likely to see featured snippet results when you search for: Definitions (e.g., Are featured snippets good or bad for SEO?

Features 52

Features SEO User-Generated Content Google 52

Hubspot

MAY 8, 2020

Following the success and buzz around Instagram Stories, Facebook Stories, Snapchat, and now LinkedIn Stories , Twitter is experimenting with its own ephemeral content feature. In March, Twitter announced it had begun testing a new feature called "fleets," short for "fleeting tweets" in Brazil. are similar to that of Instagram Stories.

Twitter 101

Twitter Features Urgency Marketing Custom Publishing 101

Optinmonster

AUGUST 13, 2021

This list will give you features, pricing, and what you can expect when you switch over from ActiveCampaign. The downside to ActiveCampaign is that it doesn’t have the most user-friendly interface which can be tough to navigate, especially for beginners. Now where OptinMonster really stands out is its powerful targeting features.

Small Business Marketing 69

Small Business Marketing Pricing Price Features 69

Sprout Social

APRIL 17, 2024

The technology has come a long way from being simply rules-based to offering features like artificial intelligence (AI) enabled automation and personalized interaction. This article will dive into all the details about chatbot builders and explore their features. Table of contents: What is a chatbot builder?

Paid Search Agency 103

Paid Search Agency Marketing AI Work Management Marketing Management 103

Salesforce Marketing Cloud

DECEMBER 6, 2023

Generative AI and LLMs (large language models) have turned the world of conversation design upside down. Knowing what paths a user might take and considering possible content variations can help inform designs. Or, we might ask whether the content the LLM generates should be more professional or personable.

Conversion 126

Conversion Ad Building Guidelines User-Generated Content 126

Salesforce Marketing Cloud

APRIL 3, 2024

We brought users into the conversation instead of having the IT team dictate the requirements,” said Fordham University VP and CIO Anand Padmanabhan. “It Human-centered design is an approach to problem solving that begins with identifying user needs and then creating solutions that meet those needs.

Design 104

Design Work Management Marketing Management Paid Search Agency 104

Sprout Social

JUNE 24, 2019

Before you can start creating ads that convert better, it’s important to understand the basic rules of creating Instagram Stories ads first. You can choose from several objectives for Stories ads including reach, brand awareness, traffic, engagement, app installs, video views, lead generation and conversions. Decide on your objective.

Rules 105

Rules Impressions Practices Ads 105

Exo B2B

NOVEMBER 19, 2020

Search feature. Your web pages should be populated with specific keywords that relates to your product or service, but also must contain descriptive content that a user might potentially search for. An advantage to using a search feature like the one built into WordPress is that you keep your web visitors longer on your site.

User-Generated Content 52

User-Generated Content Tips Generation Leads 52

Martech

JANUARY 22, 2024

1 challenge for marketers who are new to generative AI is crafting great prompts. Create incredible graphics for blog posts, and featured images, or just have fun using your imagination. Create incredible graphics for blog posts, and featured images, or just have fun using your imagination. Keep reading for the full scoop.

Work Management 104

Work Management Generation Marketing Management CMO 104

Hubspot

MAY 24, 2017

But the rules surrounding content production as well as our understanding of it as marketers has changed. In this article, we'll focus on why brands should let their users help create value in content. How to Leverage User-Generated Content. These days, the phrase "content is king" still holds true (to an extent).

User-Generated Content 77

User-Generated Content Marketing & Strategy Marketing Strategy Marketing Budget 77

Salesforce Marketing Cloud

DECEMBER 6, 2023

The Salesforce Admins Skills Kit features 14 skills Salesforce Admins need to be successful in today’s world. You’ll also use these skills to effectively interact with your end users to demo new features, troubleshoot reported issues, and handle requests. Technical + soft skills = admin success! What’s good communication?

Paid Search Agency 110

Paid Search Agency Tips Companies Work Management 110

FMG Suite

APRIL 25, 2024

This article was first featured in Financial Advisor Magazine on Jul 15th, 2022. In fact, according to HubSpot, LinkedIn is 277% more effective at generating leads than Facebook and Twitter. LinkedIn uses a series of calculations and rules to determine how to distribute and display content, often referred to as the LinkedIn algorithm.

Linkedin 52

Linkedin Ideal Customer Profiles Rules Profiling 52

FMG Suite

APRIL 25, 2024

This article was first featured in Financial Advisor Magazine on Jul 15th, 2022. In fact, according to HubSpot, LinkedIn is 277% more effective at generating leads than Facebook and Twitter. LinkedIn uses a series of calculations and rules to determine how to distribute and display content, often referred to as the LinkedIn algorithm.

Linkedin 52

Linkedin Ideal Customer Profiles Rules Profiling 52

SocialPilot

JANUARY 9, 2024

The latest AI statistics proved that 31% of marketers use generative AI to make social media posts. Social media marketers have found themselves a perfect sidekick that aids them in generating social media content at breakneck speed. Facebook Post Generator Generate engaging, high-performing Facebook posts instantly.

Marketing AI 90

Marketing AI Social Media Media Ethics 90

Contently

FEBRUARY 22, 2023

Let’s explore three emerging video formats and how brands can integrate them into brand awareness and lead-generation campaigns. If executed well, video formats such as short-form, live streaming, and user-generated content can serve all stages of the marketing funnel. Ask users to keep it short and simple.

Top of Funnel 148

Top of Funnel Video Marketing Marketing Strategy Marketing & Strategy 148

Optinmonster

MARCH 21, 2024

Without it, you have to simply guess how to make users and shoppers happy. In this article, I’ll show you how to collect customer feedback to get the insights and metrics you need to create a flawless user experience. And our powerful lead-generation tools are just as effective at collecting feedback from your customers.

Marketing Websites 105

Marketing Websites Tips Customer Surveys Customer Satisfaction 105

Salesforce Marketing Cloud

FEBRUARY 23, 2024

Generative AI and LLMs (large language models) have turned the world of conversation design upside down. Going from rule-based, predictable chatbots to designing for generative, open-ended AI technology that handles natural language processing and understanding requires a new mindset.

Design 69

Design Conversion Guidelines User-Generated Content 69

Anyword

MAY 6, 2021

But keep in mind that Instagram displays only two rows of text “above the fold”, i.e., the user must click to see the rest of the text, which they tend not to do. Fortunately, Facebook has the Multiple Text Options feature that allows you to test the response to the copy variations that you create. Curious how it works?

Paid Content 98

Paid Content Ads Rules Work Management 98

SalesIntel

APRIL 24, 2024

This guide will help you understand the role of GTM tools in your sales, marketing, and revenue generation strategy and ten valuable tools to fuel your GTM strategy. These tools enable you to effectively engage with your audience, drive traffic, and generate leads.

Work Management 52

Work Management Marketing Management Marketing Analytics Tools Marketing Funnels 52

Sprout Social

APRIL 10, 2019

From Publishing to Reporting, Sprout Social continues to develop new features designed to enhance your workflow. With all of the features available on Sprout, you might be overlooking a few easy opportunities to save time and gain greater insight into your social performance. Click Schedule and the post will re-open in Compose.

Features 106

Features Tagging Custom Publishing Keywords 106

Sprout Social

OCTOBER 4, 2023

Sprout’s Tagging feature has changed the reporting game for many brands. How 3 standout brands use a Tagging strategy for marketing campaigns, and beyond To get you up to speed, Tags are a Sprout feature that act as labels you can attach to any piece of content you plan to publish. Using a specific Inbox Rule automates this process.

Tagging 122

Tagging Marketing Strategy Marketing & Strategy Planning 122

The Lead Agency

APRIL 2, 2024

Search engine optimisation (SEO) may still be paramount to business-to-business (B2B) blog writing, but my oh my, how the rules are constantly changing. It added another acronym to its content guidelines, cutting AI-generated content at the knees and once again redefining what “quality content” looks like online.

Lead Scoring 118

Lead Scoring Lead Ranking SEO B2B 118

NetLine

APRIL 19, 2022

The 95% figure is not meant to be a precise rule,” Dawes said. Twitter recently added a feature that asks users if they want to first read an article’s contents before instinctively sharing. While the study’s lead is the 95-5 rule, in practice it’s about the connection between advertising and brand building.

Intent Data 72

Intent Data Buyer Intent Rules Intent 72

Ontraport

MAY 19, 2021

What we built is a platform that has all the tools you need to generate and collect the information that you use to figure out who is interested in what so that you can segment your audience and then turn around and deliver relevant experiences to that audience — and do so quickly. That’s why we built Ontraport.

Rules 59

Rules Fulfillment Work Management Marketing Management 59

Ontraport

MAY 19, 2021

What we built is a platform that has all the tools you need to generate and collect the information that you use to figure out who is interested in what so that you can segment your audience and then turn around and deliver relevant experiences to that audience — and do so quickly. That’s why we built Ontraport.

Rules 59

Rules Fulfillment Work Management Marketing Management 59

SmartBug Media

APRIL 15, 2024

Google changing the rules seemingly every day. Generative engine optimization (GEO), drawing on the rapid ascent of artificial intelligence (AI). Users and search engines alike can make better sense of what’s available on that vast expanse we call the internet. Blog posts. The next frontier? But we’re never done, either.

Marketing AI 59

Marketing AI Optimization Lead Ranking Generation 59

SocialPilot

APRIL 26, 2024

Easy to Schedule for Different Social Channels Every social media channel has its own rules and guidelines, along with the audience type and their preference. With this feature, you can schedule posts for odd hours for a global audience. With personalized prompts, spark content ideas and generate copies and hashtags.

Social Media 92

Social Media Effectiveness Media Top of Funnel 92

FMG Suite

APRIL 25, 2024

This article was first featured in Financial Advisor Magazine on Nov 1st, 2021. Adjusting to the communication methods of the next generation of investors is essential. What to do: Interact with other users: Social media is a conversation—so be sure to engage with the content of other users.

Planning 52

Planning Marketing Management Marketing & Strategy Social Media 52

FMG Suite

APRIL 25, 2024

This article was first featured in Financial Advisor Magazine on Nov 1st, 2021. Adjusting to the communication methods of the next generation of investors is essential. What to do: Interact with other users: Social media is a conversation—so be sure to engage with the content of other users.

Planning 52

Planning Marketing Management Marketing & Strategy Social Media 52

Martech

DECEMBER 18, 2023

Leading customer relationship management (CRM) and other marketing platforms are integrating sophisticated AI capabilities that promise to assist with key functions like gauging customer sentiment, training employees, making product recommendations, enriching data and even auto-generating targeted campaigns.

Marketing AI 117

Marketing AI Work Management Marketing Management Automation 117

Salesforce Marketing Cloud

JANUARY 29, 2024

When your marketing platform features real-time personalization, it’s basically a personal assistant. You can create personalized email campaigns with dynamic content adapted according to set criteria such as user preferences, access times, or user locations. The first mistake is not understanding the market and its rules.

Ad Building 124

Ad Building Opt-out Opt-in Click Rate 124

Martech

OCTOBER 3, 2023

In addition, Adobe made user interface updates and refreshed the Resource Library of program templates. Marketo’s offering of library and template resources, along with easy-to-implement new Dynamic Chat features, add up to quick wins. They introduce users to solid program architecture and powerful features such as tokenization.

Marketo 110

Marketo Enterprise Management Template Sales Qualified Leads 110

ClickZ

FEBRUARY 26, 2024

This is the next generation of LinkedIn’s Sales Navigator, a tool already renowned for its ability to deliver timely and actionable insights. This is done in observance of all the privacy rules that LinkedIn members expect from the platform, ensuring that the process is not only effective but also respectful of user privacy.

Buyer Intent 98

Buyer Intent Privacy Intent B2B Sales 98