Hubspot

NOVEMBER 9, 2016

Outside of keyword ranking problems, the search engines have also been dictating how content should be structured, most notably with the increased appearance of featured snippets. Publishers now have to restructure their content to try and appear within these featured snippets, of which Wikipedia reigns supreme -- owning an estimated 17.2%

Keywords 78

Keywords Lead Ranking Top of Funnel Effectiveness 78

Hubspot

DECEMBER 22, 2016

If you want to climb to the top of search engine results pages (SERPs), well-written, engaging content alone won’t cut it. Searchers tend to use very specific “long-tail” keywords, keyword phrases and questions when they’re looking for something. Never force feed links to your top webpages, featured products or discounted items.

Lead Scoring 36

Lead Scoring Lead Ranking Long Tail Marketing SEO 36

Hubspot

NOVEMBER 24, 2017

Are the posts that have surpassed it in the SERPs higher-quality, i.e. more comprehensive, more examples, better graphics/visuals? If their guides feature a subject-matter expert, feature two subject-matter experts. See if the keyword now has a search feature. Search features include: Featured snippet (FS).

Lead Scoring 78

Lead Scoring Lead Ranking CTR SEO 78

Hubspot

JANUARY 15, 2013

For anyone who stays up to date on social media and search engine news, this might sound remarkably similar to what Google tried to do with the invention of Google+, and its eventual incorporation of Google+ updates into the SERPs. And as we learn more about Graph Search, we'll be sure to update you on any new features or use cases.

Facebook 28

Facebook Features Long Tail Marketing Network Marketing 28

Hubspot

JANUARY 26, 2017

There are many new elements on Google search engine results pages (SERPs) that make it harder to generate clicks. Use keyword research tools such as Google AdWords and HubSpot's Keywords App to determine the long-tail, conversational keywords your audience is searching for. 2) Evolve your keyword targeting strategy.

Google 28

Google Contingency Planning Clickthrough SERP 28

Hubspot

JANUARY 20, 2020

I sat down with Senior SEO Strategist Braden Becker to discuss his keyword research strategy, how you can use featured snippets to your benefit, and what he's most excited to explore in the world of SEO in 2020 and beyond. Becker admits, "Featured snippets are kind of like the lottery. Keyword Research is All About Telling a Story.

Keywords 88

Keywords Hubspot SEO Research 88

Valasys

AUGUST 19, 2019

Furthermore, two independent studies by HubSpot unveil following statistics: 65% of the businesses acceded that driving traffic on their websites & generating quality leads were amongst their biggest marketing challenges. Relevancy is an important factor when it comes to ranking high on Search Engine Result Pages (SERPs).

Lead Generation 40

Lead Generation Top of Funnel Lead Ranking Sales Qualified Leads 40

Hubspot

FEBRUARY 13, 2020

Let's get right down to it: The key to successful SEO is concentrating on long-tail keywords. The good news is that choosing the right long-tail keywords for your website pages is actually a fairly simple process -- one that's made all the more simple and quick when you use the right tools to perform your keyword research.

Keywords 101

Keywords Cost Per Click Budget Programs Long Tail Marketing 101

Single Grain

MARCH 29, 2023

Similarly, an effective SEO foundation builds a reliable source of traffic, leads and revenue in the long run. In this quick guide, I’ll cover the essential enterprise SaaS SEO elements to succeed in the SERPs. HubSpot, Zapier and Monday are examples of enterprise SaaS brands, and attract millions of users via SEO.

Enterprise Management 52

Enterprise Management SEO Top of Funnel Long Tail Marketing 52

Single Grain

JUNE 26, 2020

The better Google is at answering queries within the SERPs, or directing users to ads instead of organic listings, the more money it makes. The SERPs are changing (and for most of us, not for the better). These are the 16 main features that come up in Google's SERPs: How are they changing? By: Disguising ads. Optimizely.

Traffic 145

Traffic Paid Content SEO Organization 145

Marketing Insider Group

SEPTEMBER 21, 2020

With a well-executed strategy, it’s possible to get your blog at the top of the search engine results pages (SERPs) and compete with high-authority sites. The wireframe design should include a featured image and invite readers to take the next logical step when they read your blog. Image source: HubSpot.

Top of Funnel 299

Top of Funnel Paid Search Agency Companies Marketing Automation Services 299

Hubspot

JUNE 12, 2018

When I joined the HubSpot Blog team in 2016, our editorial strategy looked drastically different than it does now. Traffic to the HubSpot Blog 2014 - 2017. But in 2018, those long-tail search queries are more likely to result in entirely different SERPs with entirely different top results.

Traffic 76

Traffic Hubspot Lead Ranking SERP 76

Single Grain

MAY 26, 2023

HubSpot State of Marketing Report 2023 ) 88% of online marketers who already invest in SEO plan to increase or maintain their investment through 2023. HubSpot State of Marketing Report 2023 ) Key Takeaway for Your B2B Business: These statistics should quickly silence anyone who tells you that SEO is dead or no longer effective.

Statistics 52

Statistics SEO B2B Marketing Long Tail Marketing 52

Directive Agency

JULY 26, 2017

Search engine result pages (SERPs) looked largely the same, no matter what you searched for. The SERP layout changes again, surfacing new information that’s specific to Pizza Hut. The SERPs pull in bits of data from all over the internet to provide the best answer possible. How B2B Search Engine Result Pages are Evolving.

SERP 45

SERP Paid Content B2B Marketing Top of Funnel 45

Single Grain

OCTOBER 6, 2020

HubSpot released statistics stating that updating old blog posts increased traffic to old posts by 106%. Why You Should Use Long-Tail Keywords in Your SEO Campaign. * Does Adding a Section Help a Post Rank for Long-Tail Keywords? SERP Analysis Still Matters. Here at Single Grain, we also update our content.

Case Studies 111

Case Studies Case Study Traffic Long Tail Marketing 111

accelerate agency

FEBRUARY 12, 2023

SEO is a catch-all for everything you do to improve your brand’s performance on search engine results pages (SERPs). Does every article on your blog feature author bylines? SERPs only display what searchers want – and need – to see. Someone who searches for long-tail SaaS keywords like ‘Is VoIP cost effective for startups?’

Top of Funnel 87

Top of Funnel Marketing Budget SEO Enterprise Management 87

Conductor

JULY 6, 2022

With robust enterprise SEO strategies, you can run awareness-building campaigns and highly-targeted regional or product-specific campaigns to increase your brand’s visibility on SERPs (search engine results pages). Go after featured snippets and people also ask search results. See the example below. People also ask.

Enterprise Management 59

Enterprise Management SEO Lead Scoring Lead Ranking 59

Hubspot

DECEMBER 17, 2013

Because examining important topics from multiple angles allows you to naturally target a variety long tail search terms. Believe it or not, search engine algorithms can actually detect if a blog provides a good user experience -- and they factor it into their decision to surface content in the SERPs. and keywords.

Organization 28

Organization Long Tail Marketing Clickthrough SEO 28

Scoop.it

JULY 28, 2022

It has great features, including popular search engine monitoring, local rank tracking, daily rank tracking, and data comparison, among others. You can also measure your marketing success from tools like Google Analytics, Google Search Console, and HubSpot Marketing. To use this feature, simply type in a question into Google.

SEO 108

SEO Lead Scoring Lead Ranking Content 108

Hubspot

OCTOBER 15, 2018

Outside of keyword ranking problems, the search engines have also been dictating how content should be structured, most notably with the increased appearance of featured snippets. Google has been rolling out more and more featured snippets within the search results — one study found that of 1.4 of all featured snippets.

Lead Ranking 78

Lead Ranking Marketing & Strategy Content Long Tail Marketing 78

Convert

MAY 12, 2022

Use keyword research to optimize your pages Try a content optimization tool Start a blog to target long-tail keywords Prioritize internal links. Start a Blog to Target Long-Tail Keywords. Blog posts educate your consumers and help you rank for long-tail phrases that your customers are searching for.

Paid Search Agency 69

Paid Search Agency Optimization Advertising Agencies Ad Agencies 69

Hubspot

OCTOBER 27, 2020

HubSpot's first season of Skill Up is all about SEO. In this series, HubSpot Director of Acquisition (and co-founder of Traffic Think Tank ) Matthew Howells-Barby and Academy professor Jorie Munroe dive into everything a search-oriented marketer or SEO needs to know this year. SparkToro Trending. SEO Courses. SEO Training.

Resources 101

Resources SEO Lead Ranking Marketing Analytics Tools 101

SmartBug Media

MARCH 18, 2020

Keywords: There is only so much information we can put into ads, but in the keywords section, we can add multiple single keywords, phrases, and even long tail keywords. Google Ads Secret Features that You Don’t Know About But Should. They are add-ons to your search ads on Google SERPs (Search Engine Results Pages).

Paid Content 73

Paid Content Cost Per Click Google Ads 73

accelerate agency

JANUARY 10, 2021

A Hubspot survey found that 69% of marketers have invested in SEO this year, up 5% from last year, with investment in content marketing higher than ever before. SEO is a catch-all for everything you do to improve your brand’s performance on search engine results pages (SERPs). Does every article on your blog feature author bylines?

Top of Funnel 69

Top of Funnel SEO Lead Ranking Digital Marketing Funnels 69

accelerate agency

AUGUST 10, 2021

A Hubspot survey found that 69% of marketers have invested in SEO this year, up 5% from last year, with investment in content marketing higher than ever before. SEO is a catch-all for everything you do to improve your brand’s performance on search engine results pages (SERPs). Does every article on your blog feature author bylines?

Top of Funnel 52

Top of Funnel SEO Lead Ranking Digital Marketing Funnels 52

SnapApp

OCTOBER 14, 2016

There are more opportunities for backlinks, increasing the odds it’ll perform high in SERPs (search engine results pages). Supported by a long-tail content strategy. Long-tail content” is content catering to specific niches versus broader audiences. Content mapping template from HubSpot.

Enterprise Management 48

Enterprise Management Planning Long Tail Marketing Buyer Personas 48

Directive Agency

NOVEMBER 11, 2016

In their recent marketing statistics post, Hubspot mentioned how 49% of B2B researchers who use their mobile device for research do so while at work. Having multiple branches of your campaigns that trace back to your primary keywords will also help you target the long tail modifications of those keywords. Optimizing for Social.

Mobile Marketing 40

Mobile Marketing Paid Content Search Marketing B2B Marketing 40

seo.co

OCTOBER 29, 2021

Therefore, you’re probably better off with long-tail keywords , which are usually more specific and less common than other keywords. Image Source: Hubspot ). Keyword stuffing may cause you to be hit with a Google penalty that could remove you from the SERPs all together. Outline & Begin Your Draft.

Copywriting 105

Copywriting SEO Top of Funnel Keywords 105

Hubspot

FEBRUARY 20, 2020

Unfortunately, that leads to a new problem: the SERPs are getting a little overcrowded. Of course, in 2020, most companies get the importance of blogging. Nowadays, 55% of marketers say blog content creation is their top inbound marketing priority. Keyword difficulty is rising.

Organic Leads 99

Organic Leads Lead Ranking Lead Scoring SEO 99

Hubspot

JUNE 18, 2012

If your company specializes in only commercial solar powered tractors, you may want to use long-tail keywords that are specific to that need to tailor yourself more to your target market. Or if you're a HubSpot customer, you can utilize our Keyword tool that exists within the software. Think about it. Ad Extensions.

Adwords 28

Adwords Cost Per Click Lead Scoring Lead Ranking 28

Directive Agency

MAY 26, 2017

If the screenshot below ( courtesy of Hubspot) proves anything, it’s that social media is a must for B2B demand generation. But, by looking at the search intents around that keyword, we identified SERPs that we could target with long-tail content. But when it comes to B2B, there’s nothing tangential about it.

Demand Generation Agencies 61

Demand Generation Agencies Demand Lead Ranking Practices 61

Hubspot

SEPTEMBER 6, 2017

Search engine algorithms change at such a rapid tick, it's hard to keep up with the best strategies to optimize your blog to rank on the first page of SERPs. Optimizing blog content to rank for long-tail keywords is no longer the best way to rank in search engine results -- and your blog architecture has something to do with that.

SEO 78

SEO Long Tail Marketing Blogger Marketing & Strategy 78

Hubspot

JULY 19, 2016

This post will walk you through why you might want to remove certain webpages from the SERPS (search engine results pages), and exactly how to go about doing it. That's a pretty compelling reason why you'd want to remove some of your web pages from SERPs. Stay with us, folks. the page's header. Don't worry -- it's pretty simple.

De-duplication 28

De-duplication Google Lead Scoring Lead Ranking 28

seo.co

JANUARY 3, 2021

Take HubSpot, for example. Items with high visual prominence are large, located at the top of the page, feature strong and contrasting colors, have movement/video, and are surrounded by whitespace. In doing so, you increase your chances of being featured prominently in search engine results pages, also known as SERPs.

Paid Content 75

Paid Content Advertising Agencies Planning Top of Funnel 75

Single Grain

JANUARY 16, 2023

Just 0.78% of people click on page 2 of Google’s SERPs. ( Long-tail keywords are more specific and are known to provide better conversions. Why You Should Use Long-Tail Keywords in Your SEO Campaign. * SEO Industry Stats. SEO Content Stats. General SEO Stats. of total website traffic comes from organic search. (

Lead Scoring 59

Lead Scoring Lead Ranking Statistics SEO 59

Hubspot

DECEMBER 6, 2012

If you're interested in learning more about these concepts, join the author for a webinar with HubSpot, How to Improve Lead Generation Using the Social Media Advancements from 2012 , December 10th at 2PM EST. 6 Ways to Create Content That Markets Itself. no additional marketing effort required. 1) Don't try something new. And you know what?

Tips 28

Tips Content SERP Viral Marketing 28

Single Grain

JANUARY 29, 2020

Think about it: when discussing CRMs with your colleagues or managers, how many times did the name Salesforce or HubSpot come up? Let's take HubSpot for instance. has more than 350,000 subscribers to their blog (which features marketing, sales, agency and customer success content). has acquired around 26,150,750 backlinks.

Paid Content 140

Paid Content Marketing Budget SEO Lead Ranking 140