Hubspot

DECEMBER 12, 2019

In 2019, Google began rolling out what is arguably one of the most significant changes to its search engine since the introduction of dedicated video carousels in June 2018, or the introduction of featured snippets in October 2017: Google has begun to ad podcasts to search results. Optimizing HubSpot's Podcast for SEO.

Hubspot 101

Hubspot SEO Design SERP 101

Hubspot

FEBRUARY 5, 2018

Most recently, Danny Sullivan, Google's public liaison for search, published a comprehensive blog post on the search engine's featured snippets: the concise responses to search queries that appear above general results. What Is Google's Featured Snippet? A featured snippet is a concise response to a Google search query.

Features 77

Features Google Work Management SERP 77

SmartBug Media

FEBRUARY 27, 2023

HubSpot SEO and CMS are two of the most popular tools used by businesses today. SEO stands for search engine optimization , which is the process of optimizing webpages, content, and links to help businesses rank higher in search engine results pages (SERPs). HubSpot’s CMS is first and foremost marketing-focused.

CMS Development 96

CMS Development SEO Enterprise Management Hubspot 96

Hubspot

DECEMBER 21, 2017

The HubSpot Marketing Blog has been around since 2006. The Marketing Blog has been a key part of HubSpot’s inbound business. As it turns out, Google is likely eating your blog traffic -- specifically, its featured snippets. What Is Google's Featured Snippet? With a featured snippet, position #1 is, well, a losing result.

Traffic 78

Traffic Features Google SERP 78

Top Rank Marketing

MARCH 27, 2024

billion searches per day and HubSpot reports that, “While close to one in three consumers use social search to find answers, traditional search engines are still dominant, used by 88% of people.” As of last year, Google was still processing 8.5 The last few core algorithm updates have been all about promoting better content.

Marketing AI 116

Marketing AI Google Lead Scoring Lead Ranking 116

Hubspot

JULY 7, 2020

And, according to HubSpot SEO experts, this is no different when it comes to building an SEO strategy for your international or multi-language website. The way SERPs look varies across the globe. Some countries have more specific search features present than others. But how do you create a winning international SEO strategy?

Hubspot 101

Hubspot SEO Domain Content 101

KoMarketing Associates

JANUARY 19, 2022

Qualified lives directly on your site with their chatbot feature to help boost pipeline, while directly syncing with Salesforce for easy organization. SEMRush is the workhorse of my SEO toolbox — I use it on a daily basis for position tracking, monitoring changes in SERPs and competitive research. How can that be accomplished?

Work Management 248

Work Management Marketing Management Marketing Automation Services B2B Marketing 248

Sprout Social

AUGUST 28, 2023

The latest Suggestions by AI Assist features helps you create high-quality captions in seconds, enabling you to break through writer’s block, inspire new ideas and enhance your post copy. What’s best—this feature is available on all Sprout Social plans. Seventh Sense also seamlessly integrates with HubSpot and Marketo.

Marketing AI 87

Marketing AI Marketing Automation Services Enterprise Management Planning 87

Tomorrow People

OCTOBER 27, 2020

SERP Position Zero. As of this writing, inbound marketing champion Hubspot tracks total monthly volume traffic as having increased more than 30% compared to pre-COVID benchmarks. On-SERP SEO is still very important. " Maintain any efforts to secure SERP Position Zero for terms important to your brand. Revenue Growth.

Lead Ranking 156

Lead Ranking Cost per Lead Marketing Qualified Leads Lead Scoring 156

SmartBug Media

SEPTEMBER 29, 2021

Structured data can define everything from videos to local SEO , and it can help you appear on the search engine results page (SERP). Furthermore, in June 2021, Google announced that each domain can only own a maximum of two SERP-featured FAQs per search instead of the previous amount of four. The Recent Evolution of Schemas.

FAQ 98

FAQ Ad Building SERP Inbound Marketing 98

Hubspot

NOVEMBER 9, 2017

It's that last context that we're here to discuss today -- specifically, the featured snippet, and what people think of. What Is a Featured Snippet? A featured snippet is a summarized response to a search engine query that appears on top of results. Do People Trust the Featured Snippet? What is it, and can it be trusted?

Features 76

Features Google SERP Lead Scoring 76

Outbrain

JUNE 18, 2018

To help users find the right results in just a few seconds, Google is now placing a heavier emphasis on featured snippets, which are the new hottest piece of digital real estate—and you need to know how to get your brand to appear in them. What Is a Featured Snippet? Why Should You Optimize for Featured Snippets?

CTR 50

CTR Features Organization SERP 50

SmartBug Media

FEBRUARY 4, 2020

This Moz report shows the overlap of ranking keywords from HubSpot, Marketo , and Pardot: SEMrush's keyword gap tool tells a similar story: Social Media and Promotion : Promotion Channel: What types of content are resonating best across your competition? You can pull this analysis from SEMRush, Moz, or HubSpot.

SEO 96

SEO SERP Domain Analysis 96

Hubspot

DECEMBER 22, 2020

For example, if you Google "sales funnel" the search engine results page (SERP) indicates you're looking for the definition of a sales funnel. Let's also examine " sms marketing examples" where Mobile Monkey nails the search intent with this page , and gets rewarded with the organic featured snippet. What's the bottom line?

PPC 101

PPC Work Management SEO Top of Funnel 101

Top Rank Marketing

MARCH 27, 2024

billion searches per day and HubSpot reports that, “While close to one in three consumers use social search to find answers, traditional search engines are still dominant, used by 88% of people.” As of last year, Google was still processing 8.5 The last few core algorithm updates have been all about promoting better content.

Marketing AI 52

Marketing AI Google Lead Scoring Lead Ranking 52

Hubspot

JULY 25, 2019

When I joined HubSpot, I partnered with our SEO team to design online experiences that could grow organic traffic to our website at scale. Ultimately, designing pages to provide a thoughtful and valuable experience for visitors affects whether our content appears in a SERP (Search Engine Results Page) or not.

Design 73

Design Hubspot SEO Lead Scoring 73

Contently

FEBRUARY 16, 2023

Identifying the common keywords audiences use in their search queries allows content teams to prioritize certain content and then ideate, create, and optimize it, so it ranks high on SERP and attracts new readers. Google continuously updates its algorithms to rank blog posts and web pages.

Lead Ranking 201

Lead Ranking Marketing AI Process SEO 201

Hubspot

APRIL 25, 2019

Specific features (such as size, color, material, quantity, etc.). For most products, these are one and the same, but some sellers opt to add a few additional keywords to increase their chances of popping up on Amazon SERPs. HubSpot Tip : Test your product images to see which one converts more shoppers (like an A/B test ).

Amazon 100

Amazon Paid Content Marketing & Strategy Marketing Strategy 100

Hubspot

MARCH 26, 2020

Your company isn't some multinational balloon animal conglomerate — it's just a collective that features three of the top ten most celebrated balloon animal artists in the greater Omaha area. HubSpot Marketing Hub. The HubSpot Marketing Hub's suite of features can assist with your audience targeting efforts.

Paid Content 98

Paid Content Lead Generation Budget Programs Lead Scoring 98

Hubspot

NOVEMBER 11, 2019

While click-through rate (CTR) has everything to do with searcher behavior, there are things you can do to improve your clickability on the SERPs. The more your result stands out on the SERP, the more likely you’ll get the click. Win SERP features. Optimize for Featured Snippets. FAQs (“People Also Ask” boxes).

SEO 65

SEO SERP CTR Click Rate 65

Valasys

FEBRUARY 19, 2024

From email marketing campaigns and lead nurturing to analytics and social media management, automation platforms offer excellent features – enabling marketers to streamline workflow, segment the audience, and drive engagement across multiple channels. CMS platforms help in creating mobile-friendly, user-friendly websites.

CMS Development 40

CMS Development Paid Search Agency Enterprise Management Marketing Automation Services 40

Hubspot

DECEMBER 17, 2019

More searchers are finding the information they need from featured snippets, which have increased in prevalence tremendously in recent years. SERP features — including rich snippets, paid ads, and Knowledge Graph data — have overtaken the results pages, making at-a-glance answers the norm.

SERP 98

SERP Ideal Customer Profiles SEO Click Rate 98

Hubspot

APRIL 10, 2019

Moreover, what are those restaurants doing do get featured so dominantly on Google’s search engine results pages (SERPs)? markup”) throughout the HTML of a webpage tell Google and other search engines what information to display in the SERPs and what this information represents. type" : "Organization", "name" : "HubSpot".

Organization 78

Organization Marketing Websites Optimization SERP 78

SmartBug Media

FEBRUARY 5, 2020

Optimize Content to Obtain Google Featured Snippets. Pro Tip: Use SERP Features to Satisfy Searcher Intent Better Than Your Competition. You can clue into what these gaps could be by looking at the “People also ask” and “Related searches” sections of the search engine results page (SERP). Use the Right Keywords.

SEO 87

SEO Tips SERP Content 87

Hubspot

JUNE 16, 2020

At HubSpot, keyword research informs the topics we write about each quarter. On-Page SEO raises the chance of search engines choosing your articles to populate search engine results pages (SERPs). For example, HubSpot's socials do both. This is done by referencing the search queries your customers type in on Google.

Enterprise Management 95

Enterprise Management CMS Development Marketing Automation Services Marketing Management 95

Vidyard

OCTOBER 27, 2019

These aren’t just the components that make it perfect for your audience who crave short, engaging pieces, but they’re also the features that make video every marketer’s dream format. Plus, 97% of marketers say that video has helped increase user understanding of their product or service, according to HubSpot. Rank Higher in Search.

Video Marketing 84

Video Marketing Dwell Work Management Marketing Management 84

Moz

SEPTEMBER 27, 2020

It may be the case that your content is good and relevant to your users, but does not match the intent that Google is showcasing in the SERP for the keywords of focus. Whose intent we are targeting and what is represented in the SERP will define the strategy we use to get there. Intent and SERP analysis.

SERP 74

SERP Optimization Content Keywords 74

Hubspot

FEBRUARY 9, 2016

In particular, Google has been increasing the number of Featured Snippets that it displays for queries. What's a Featured Snippet? What is a Featured Snippet? A Featured Snippet is shown in some search engine results pages (SERPs), usually when a question-based query is being searched for.

Features 28

Features Google CTR SERP 28

Moz

MAY 10, 2020

Posted by Caroline-Forsey When I first joined HubSpot's blogging team in January 2018, I loved our writing process. As Editor of HubSpot's Marketing Blog, this left me with a bit of a void. To solve for this issue, I reached out to a few IT specialists at HubSpot and ended up speaking to two developer support specialists.

Creativity 70

Creativity SEO Marketing & Strategy SERP 70

Hubspot

FEBRUARY 7, 2018

It all started when my colleague, HubSpot's Director of Acquisition Matt Barby, pointed out that a Google search for Justin Timberlake would display the following within the search engine results page (SERP): Naturally, I had questions. Consumers potentially have something to gain from this kind of feature. The answer: Data.

Google 74

Google SERP Eye-Tracking Hubspot 74

Navigate the Channel

DECEMBER 7, 2022

According to HubSpot, site structure is “integral to the success of your eCommerce business.” According to HubSpot, 45% of websites on the internet use WordPress, so it’s not a big jump from website to eCommerce site. market shares, respectively,” according to HubSpot, sourcing from web technology surveys W3Techs.

eCommerce 65

eCommerce Domain POS Fulfillment 65

SmartBug Media

APRIL 21, 2022

In the deep ocean that is Google’s search engine results page (SERP), you have only a split second to grab someone’s attention with an eye-catching headline or enticing call to action (CTA). There is limited space on the Google SERP, and the ads with the highest ad rank and priority tend to be allocated the most real estate.

Paid Search Agency 97

Paid Search Agency Ads Google CPC 97

Vidyard

OCTOBER 27, 2019

These aren’t just the components that make it perfect for your audience who crave short, engaging pieces, but they’re also the features that make video every marketer’s dream format. Plus, 97% of marketers say that video has helped increase user understanding of their product or service, according to HubSpot. Get the Guide 4.

Video Marketing 65

Video Marketing Dwell Work Management Lead Scoring 65

Hubspot

JUNE 9, 2020

Your articles will have a higher chance of showing up on the first page of SERPs, and you can guide readers to offers that relate to the topic of your work. Backlinko found that websites with a high "time on site" are more likely to rank highly on search engine results pages (SERPs). Sounds pretty great, right?

Lead Scoring 101

Lead Scoring Lead Ranking Content Classified Ads 101

nDash

MAY 10, 2021

Since 2008, Google searchers have had access to the search engine’s Google Suggest feature. You and your team have probably tested keyword research tools and conducted link and SERP analysis. That’s Google Suggest, otherwise referred to as its autocomplete feature. What is Google Suggest? What does that mean?

Long Tail Marketing 52

Long Tail Marketing Google Tools Generation 52

Navigate the Channel

JUNE 19, 2023

If your content is not in the first few search engine results pages (SERPs) people will go to other sources for the same or similar information. In Google, SERPs include organic search results, paid Google Ads results, Featured Snippets, Knowledge Graphs and video results.

Traffic 65

Traffic Marketing & Strategy Marketing Strategy Paid Search Agency 65

The Lead Agency

JUNE 23, 2019

Considering nearly 80% of users ignore paid ads in search results , ranking in the top positions of the search engine results pages (SERPs) is the ideal way to boost traffic to your B2B site. Master these tactics and your website will dominate the SERPs and generate leads and revenue for your business.

SEO 48

SEO Paid Search Agency Trends SERP 48