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Diversifying Your Engagement Channel Mix to Keep Up with Changing Customer Expectations

ANNUITAS

But while customers have had massive changes in their engagement channel preferences, traditional marketing hasn’t kept up. Then, apply the findings not just to your engagement channel strategy, but to your entire marketing strategy. Read more: The Anatomy of a Strategy Demand Marketing Plan: The Insights Phase.

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How to Get Litmus Certified (And Why You Should)

Litmus

Email designers, developers, and marketers: Want to elevate your skill set (and add “Litmus Certified” to your credentials)? Litmus Certified provides in-depth and interactive walkthroughs of the Litmus solution for email designers, developers, and marketers looking to grow their skillsets. Now’s your chance! Why get Litmus Certified?

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Service at Dreamforce: Your 5-Minute Guide to What’s in Store

Salesforce Marketing Cloud

Join us (in San Francisco or on Salesforce+ ) for three jam-packed days of learning, networking with peers, and fun. At Dreamforce 2023 , we’ll help you take your field and customer service strategy to the next level — with AI, customer data, and a unified customer relationship management (CRM) platform. With a little help from AI.

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Trade Shows: What’s The Real ROI?

Navigate the Channel

They offer a unique opportunity for companies to showcase their products or services, connect with potential clients, and network with industry peers. But amidst the hustle and bustle of these events, one question often lingers in the minds of business owners and marketers: What’s the real Return on Investment (ROI) of trade shows?

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Content marketing en MaaS: 8 reasons why your content marketing agency is your new competitive advantage

Tomorrow People

How to build meaningful competitive advantage with your content marketing agency to differentiate your offering and stand out from the crowd. In the world of content marketing , as in current affairs, big changes were afoot. In the world of content marketing , as in current affairs, big changes were afoot. Remember 2010?

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Top Customer Experience Practices to Grow Sales

PureB2B

When it comes CX, however, the B2B market is falling behind while their B2C peers continue to consistently deliver outstanding experiences. In recent years, there’s been an increasing shift in focus towards customer experience (CX) as companies have begun to realize the value of customer-centric approaches. Customer Knowledge.

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4 Tips for Onboarding New Employees in a Virtual World

Hinge Marketing

See also – The First 100 Days: What Every New Marketing Leader Needs to Know. You’ve just deemed this person worthy of joining your team and company. Now it’s your job to ensure they feel welcome, know what they’re doing and settle in nicely. . Give them the tools they need. Plan the first week. Ask for feedback. Office buddies.