Exo B2B

OCTOBER 16, 2020

This time around we decided to change our formula and are presenting our Top 20 of 2020 in marketing expertise early this fall. The context is no longer the same for marketing expertise. Who in the field of marketing and B2B has been able to get out of the social magma while being confined? Influencer or expert?

Marketing AI 98

Marketing AI Advertising Agencies Lead Scoring Lead Ranking 98

Exo B2B

APRIL 11, 2019

We’re returning to a familiar theme just as Spring arrives: our top 30 marketing influencers for 2019. With great enthusiasm, we’ve scouted blogs on B2C and B2B marketing sites. One of them, Lee Odden , the undisputed marketing expert, did a great job of talking about the subject with a post that must absolutely be read.

Marketing AI 112

Marketing AI Advertising Agencies CMO Paid Search Agency 112

seo.co

JANUARY 10, 2022

The same old digital marketing methods won’t work any longer. Drawing up a well-rounded campaign now requires marketers to be more agile and customer-centric when promoting their brand’s offerings. According to Forrester , in 2021, the customer service interactions via digital avenues are projected to increase by 40%.

Marketing AI 98

Marketing AI Trends Work Management Marketing Management 98

ViewPoint

MARCH 6, 2014

Social media marketing is now precariously ensconced as a more-or-less mainstream marketing channel. And even with concerns over social metrics, the rise of content marketing has rushed in to boost social’s street cred. LinkedIn was rated eighth out of 13 channels and YouTube was 10th, followed by Google+, and Twitter.

Paid Content 120

Paid Content Social Media Customer Surveys Paid Search Agency 120

Content4Demand

FEBRUARY 15, 2023

The lucky marketers registered for the 2023 B2B Marketing Exchange have some pretty fantastic sessions in store for them. You’ll meet plenty of your fellow B2B marketers at receptions and networking events—even in the marketplace, where of course you’ll find members of the Content4Demand team at Booth 309. to 11:15 a.m.

Marketing Analytics Tools 94

Marketing Analytics Tools B2B Marketing Ad Exchange B2B 94

Exo B2B

MARCH 8, 2018

We start March with our Top 30 marketing influencers of 2018. So, with much enthusiasm, we skimmed through blogs, B2C and B2B marketing sites. One of them, Lee Odden : marketing star, did a great job covering the topic with a blog that is an absolute must-read. These influencers are all over the place.

Advertising Agencies 105

Advertising Agencies B2B Thought Leadership Blogger Marketing & Strategy 105

Brandwatch Marketing

JULY 4, 2022

Instagram has been expanding its marketing options for some time, and accordingly the number of brands marketing on Instagram has grown from 11.5% Quintly also covers Facebook, Twitter, Google+, LinkedIn, and YouTube. There is a free tool for Facebook analytics and a 14-day free trial for Instagram and others.

Analytics 90

Analytics Tools Best Practices Tagging 90

B2B Marketing Exchange

MARCH 2, 2023

That’s a wrap on another B2B Marketing Exchange event! We get it, 80 sessions is a lot , and if you’re a savvy, ambitious marketer, we bet you’re feeling some FOMO from the sessions you missed. Session: “Are We Ready To Trust The Machines? The result?

Demand Generation Agencies 52

Demand Generation Agencies SMB Advertising Agencies Account Based Marketing 52

Crimson Marketing

JANUARY 16, 2014

The future of content marketing lies in the video. “ Various studies show more than half of companies are already making use of the medium – a figure that’s predicted to [continue to] rise…Nielsen claims 64% of marketers expect video to dominate their strategies in the near future.” Share your thoughts below! (

Video Marketing 100

Video Marketing Planning Content Marketing Content 100

Brandpoint

JUNE 18, 2020

As the business world continues to work its way through the effects of the coronavirus, savvy financial services providers are switching up their marketing strategies to reflect new priorities. leaders in banking and capital markets pointed to “decrease in customer confidence” as one of their top three business concerns following COVID.

Work Management 118

Work Management Marketing Management Service Planning 118

Metadata

SEPTEMBER 21, 2018

It’s not necessary to make a viral video to make video marketing effective. Before you think people at work are just wasting their time by watching videos, Forrester reports that 59 percent of Executives would rather watch a video than read text. 73 percent of B2B companies report a positive ROI on video marketing.

B2B Marketing 65

B2B Marketing Video Marketing B2B Viral Marketing 65

seo.co

FEBRUARY 16, 2021

As a result, marketers no longer had the luxury to build expansive campaigns. A quick look at last year’s laundry list of ‘unprecedented’ developments tells us that technology marketing moves very fast. The only way marketers can survive 2021 is to be flexible and transparent in the face of adversity.

Marketing AI 116

Marketing AI Trends Work Management Marketing Management 116

Magisto

SEPTEMBER 7, 2018

So let’s clarify with some video marketing tips below. And a recent study done by Forrester revealed that 1 minute of video is actually worth 1.8 Gating simply means that a user has to enter some kind of information in order to gain access to what they are viewing, in this case – your content marketing video.

Top of Funnel 68

Top of Funnel Video Marketing Lead Scoring Lead Ranking 68

Magisto

SEPTEMBER 7, 2018

So let’s clarify with some video marketing tips below. And a recent study done by Forrester revealed that 1 minute of video is actually worth 1.8 Gating simply means that a user has to enter some kind of information in order to gain access to what they are viewing, in this case – your content marketing video.

Top of Funnel 67

Top of Funnel Video Marketing Lead Scoring Lead Ranking 67

Martech

OCTOBER 19, 2022

Ad network vs. ad exchange Types of programmatic advertising How big is the programmatic advertising market? Private marketplaces are invitation-only markets where a set number of publishers invite specific advertisers to bid on their ad inventory. How big is the programmatic advertising market? How much does it cost?

Advertising Agencies 117

Advertising Agencies Paid Content Cost Per Thousand Advertisements 117

Kapost

JUNE 24, 2016

If long-form articles are the elder statesmen of content marketing, consider videos to be the up-and-coming whiz kids. The cost of entry for video marketing is well within the reach of any business; it doesn’t matter if you’re a small startup selling B2C tech products or a large B2B corporation. Its YouTube page has more than 5.1

Video Marketing 87

Video Marketing Marketing & Strategy Marketing Strategy Content Marketing 87

Paul Gillin

AUGUST 4, 2011

In my work with B2B organizations, the question of how to use Facebook is invariably front and center. This Is despite the fact that numerous surveys have shown that Facebook is one of the least effective social networks for B2B marketing. Storage maker EMC makes particularly good use of Facebook’s “Welcome&# page.

Facebook 50

Facebook B2B Marketing Rules Salesforce.com 50

Metadata

SEPTEMBER 21, 2018

It’s not necessary to make a viral video to make video marketing effective. Before you think people at work are just wasting their time by watching videos, Forrester reports that 59 percent of Executives would rather watch a video than read text. 73 percent of B2B companies report a positive ROI on video marketing.

Video Marketing 40

Video Marketing B2B Marketing B2B Viral Marketing 40

Exo B2B

FEBRUARY 26, 2019

Content marketing and artificial intelligence should be the main B2B marketing trends in 2019. We covered these topics in November and December 2018 (screenshot below), and most marketing gurus are saying the same thing. Content marketing dominates. And this is no surprise. By using paid content distribution ?

Marketing AI 49

Marketing AI Trends Enterprise Management Forrester 49

Digital B2B Marketing

OCTOBER 15, 2013

Forrester recently released a report pointing out the failure of most content marketers to plan for adequate content distribution. Marketers are slaving over content today, but almost no one sees that content. For most B2B marketers, it isn’t nearly enough. Facebook Ads. And they’re right.

Paid Content 100

Paid Content Distribution Advertising Agencies B2B Marketing 100

Brandwatch Marketing

FEBRUARY 15, 2019

Instagram has been expanding its marketing options for some time, and accordingly the number of brands marketing on Instagram has grown from 11.5% Quintly also covers Facebook, Twitter, Google+, LinkedIn, and YouTube. There is a free tool for Facebook analytics and a 14-day free trial for Instagram and others.

Analytics 81

Analytics Tools Best Practices Tagging 81

Biznology

JUNE 17, 2013

By the percentages: 200% to 300% increase in click-through rate when marketers include video in an e-mail ( Forrester ). 75% of an automated email marketing providers reduced the number of subscriber opt-outs by 75% when e-mails incorporated video. million business-oriented search queries in YouTube every week (SEO Hacker).

Video Marketing 80

Video Marketing Content Youtube Forrester 80

Biznology

NOVEMBER 8, 2010

I am a member of the Marketing Executives Networking Group (MENG) and I usually do a free speech there once a year--my way of giving back some of the value that organization has to me. I offered a free copy of the Forrester Wave report on social media listening to attendees--please contact me if you'd like one, too.

Social Media 80

Social Media Media Wikipedia Forrester 80

Digital Marketing World Forum

AUGUST 20, 2019

has been the talk of the town in the marketing world in recent years. Tailor your content to each marketing channel. For instance, Gen Zers use YouTube for shopping recommendations and how-to videos, and Snapchat for keeping up with their friends. Each social network also has a different user base. About AspireIQ.

Work Management 54

Work Management Marketing Management Lead Ranking Content 54

Magisto

SEPTEMBER 7, 2018

So let’s clarify with some video marketing tips below. And a recent study done by Forrester revealed that 1 minute of video is actually worth 1.8 Gating simply means that a user has to enter some kind of information in order to gain access to what they are viewing, in this case – your content marketing video.

Top of Funnel 40

Top of Funnel Video Marketing Lead Scoring Lead Ranking 40

Convince & Convert

JANUARY 18, 2011

Let’s compare email marketing and social media. Market Size. According to Forrester Research, U.S. The only people that see your tweets, status updates, foursquare check-ins, and notifications of your new YouTube musings purposefully signed up for the privilege. These are the ways social media is different.

Social Media 119

Social Media Media Digg Opt-in 119

Marketing Insider Group

FEBRUARY 5, 2024

Navigating the digital marketing world is like surfing – you need to catch the right wave to successfully ride the trends. As we look ahead, the future of marketing is shaping up to be an exhilarating swell, filled with evolving challenges and opportunities. DemandSage) 49% of marketers believe organic search yields the best ROI.

Paid Content 204

Paid Content Stats Marketing Budget Webinar Metrics 204

Convince & Convert

OCTOBER 28, 2010

Tweet B2B social media is one of the most nettlesome of all social media marketing topics. Further, last year’s Forrester study of B2B technology buyers found that they use social media nearly twice as much as U.S. “Having a Facebook Page is a Sufficient Social Media Strategy&#. adults overall. Need more proof?

Social Media 155

Social Media Media B2B Paid Search Agency 155

Buzz Marketing for Technology

OCTOBER 25, 2013

As more and more marketers are discovering, it’s impossible to think about any digital or e-commerce strategy without acknowledging the critical importance of the overall Hispanic population on today’s electronic marketplace. To be sure, Hispanics are not a monolithic and homogenous market. According to the U.S.

Mobile Advertising 100

Mobile Advertising Advertising Agencies Mobile Marketing CMO 100

Hubspot

MARCH 18, 2011

A little while ago I wrote a post about 20 great Facebook Fan Pages. Like the general idea of Inbound Marketing can be applied to both B2C and B2B companies, so too can the Facebook marketing techniques portrayed in the previous examples. Engage Your Audience. SalesForce.

Facebook 28

Facebook B2B Forrester Youtube 28

The Effective Marketer

MAY 9, 2011

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking The Rise of the Content Marketer Content Needs a King I know I don’t have to argue the value of content to readers of this blog. What used to be clear roles (i.e.

Planning 100

Planning Marketing Budget Creation Work Management Marketing Management 100

Content Standard

NOVEMBER 11, 2014

In the marketing world, video is proving more valuable than words, but many brands’ videos don’t hit buyers at the right moment. To bridge this gap, B2B marketers need a video marketing strategy that recognizes that different buyer stages require different videos. million words. Boosting Success.

Buy 40

Buy Video Marketing Marketing & Strategy Marketing Strategy 40

Martech Advisor

DECEMBER 11, 2019

Learn how to market to them during the holidays, using our five recommendations as well as smart insights from customer behavior gathered by artificial intelligence (AI). These values-based customers should be at the heart of your holiday marketing strategy. 4 Ideas for Marketing to Values-Driven Customers in 2019.

Marketing AI 58

Marketing AI Ethics Phishing Cross-Selling 58

Buzz Marketing for Technology

FEBRUARY 18, 2010

Share this on Facebook. A typical day starts at 6am with answering the new email that came in over night and then some morning reading in my RSS reader (see photo of this mornings Google Reader). My advice would be don’t let Google Reader (or any social activity) over run your life – remember you are in control! Tweet This!

Social Media 100

Social Media Digg Media RSS 100

Valasys

MARCH 30, 2020

According to a study by CMO , 71% of the companies that invested in account-based marketing reported their Return on Investment (ROI) is somewhat or significantly higher than traditional marketing methods. What does ABM stand for in B2B Sales and Marketing? ABM stands for Account-Based Marketing. How does ABM work?

Account Based Marketing 59

Account Based Marketing ABM B2B Sales B2B 59

Hubspot

MARCH 9, 2018

Rather was joined by SXSW Director Hugh Forrest, WP Engine's Heather Brunner, and Edelman Digital's Jess Clifton to discuss the results of the poll in a panel moderated by Edelman CEO Richard Edelman. Here are the findings that stood out. It could come down to the idea many don't see the practical relevance or applicability of VR.

Trust Marketing 75

Trust Marketing Custom Publishing Broadcasting Forrester 75

Valasys

APRIL 15, 2020

Read more on How to Build Customer Loyalty with Content Marketing. Hence, effective lead nurturing strategies are crucial to bringing your marketing and lead generation efforts to full fruition. According to Forrester, companies that excel at effective lead nurturing strategies, generate 50% more sales leads.

Lead Nurturing 59

Lead Nurturing Lead Scoring Lead Ranking Sales Qualified Leads 59