The rise of Peer-to-peer ABM
Strategic-IC
FEBRUARY 18, 2022
It means that Sales (and I’ll come to peer-to-peer shortly) need to be there in the places where the Customer or Prospect ‘hang out’. AI, Cloud, Machine Learning, Customer Experience Analytics, etc. It built strong relationships between Sales and the customer. Today’s buyer is self-educated. Today’s buyer is informed.
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