Heinz Marketing

FEBRUARY 1, 2024

By Carly Bauer , Marketing Consultant at Heinz Marketing The beginning of the year is a time many of us ponder and plan how we can grow, personally as a professional and as a business in the coming year ahead. This self-awareness is crucial for personal development and career growth.

Peer-to-peer 109

Peer-to-peer Business Thought Leadership Planning 109

Webbiquity

JUNE 20, 2023

Potential customers naturally want to hear about other people’s experiences before they invest in anything; seeing and hearing their peers attest to the effectiveness of your offerings builds trust in your brand. Video marketing has become a vital and productive tool for businesses in almost every sector.

Webinar Metrics 306

Webinar Metrics Demand Work Management Video Marketing 306

Sprout Social

NOVEMBER 27, 2023

Having hosted over 30 exclusive events, featuring keynote speakers from leading brands and numerous peer discussions, the community provides tangible value to members across 69 countries. Build authentic connections Arboretum members find a safe space where they interact and build genuine connections with peers and industry experts.

Communities 84

Communities Peer-to-peer Thought Leadership Webinar Metrics 84

Integrated B2B

NOVEMBER 25, 2019

There’s a seat for everyone at the Thought Leadership table, says Morten Floee Knudsen, Thought Leadership Content Manager at global engineering company FLSmidth. In a highly competitive market with discerning buyers, thought leadership is an important tool in the B2B marcomms toolset. Be curious.

Thought Leadership 52

Thought Leadership B2B Thought Leadership Peer-to-peer Top of Funnel 52

Drew Neisser

FEBRUARY 9, 2024

At the heart of transformative leadership lies a powerful concept: Radical Candor. It’s the art of caring personally and challenging directly, a philosophy Kim Scott crafted to help others achieve results collaboratively that you could never achieve alone. For B2B CMOs, adopting Radical Candor can be a game-changer.

Peer-to-peer 52

Peer-to-peer B2B Thought Leadership CMO Thought Leadership 52

Marketing Insider Group

SEPTEMBER 9, 2020

Personalize your connection with your leads through phone calls or face-to-face meetings. Leaders are looking beyond engagement numbers and qualified leads. They are now looking for quantifiable answers to these questions: What, or when, is the return of investment (ROI)? How much is marketing contributing to revenue? Qualified Lead Rate.

Cost per Lead 259

Cost per Lead ROMI CPL Churn Rate 259

KoMarketing Associates

JULY 3, 2018

Personalization is a content marketing tactic that can help reel in customers and prospects, but how many marketers are actually utilizing this method? According to the “2018 Connectivity Report” from Widen, 28 percent of marketers claim that personalizing the customer experience is what their organization is most focused on this year.

Marketing AI 147

Marketing AI Personalization Peer-to-peer Advertising Agencies 147

Contently

OCTOBER 11, 2022

It’s an omnichannel experience, and content marketers must rise to the challenge of communicating with their target audience in a personalized, meaningful way to engage and delight them. CMOs are falling behind their peers when it comes to tech adoption and data-driven strategy. The reward? What CMOs and CCOs currently lack.

Peer-to-peer 163

Peer-to-peer Budget Programs Content Class 163

Thinkers360

APRIL 7, 2024

Thought Leader and Influencer Interview Thinkers360 thought leader interviews profile prominent members of the Thinkers360 community who embody the power of ideas in their work. With a passion for nurturing leadership talent, I serve as a beacon of inspiration and guidance for aspiring leaders.

B2B Thought Leadership 52

B2B Thought Leadership Thought Leadership Work Management Advertising Agencies 52

Webbiquity

DECEMBER 6, 2022

How your social media marketing budget stacks up to your peers and competitors? You can probably guess the top two social networks for B2B marketing pretty easily, but do you know which platform is #3? What the biggest missed opportunity is for B2B marketers? Affiliate sales support independent publishing.

Social Media 236

Social Media Allocation Social Marketing B2B Marketing 236

Onalytica B2B

NOVEMBER 15, 2018

Knowing how to help your employees become more influential is a win-win scenario where your employees can build their personal brand, all while increasing advocacy and coverage for your brand. The concept of your employees being influencers may sound odd to some. Employees don’t quite fit this definition. Read on to learn how.

Peer-to-peer 279

Peer-to-peer Thought Leadership Social Media Work Management 279

Hinge Marketing

MAY 14, 2020

In this post, I’ll share key insights from Hinge’s 2020 High Growth Study: Architecture, Engineering, & Construction Edition , which describes, among other things, what the industry’s fastest growing firms do differently from their average peers. Video allows you to create a more personal connection with your audience.

Peer-to-peer 150

Peer-to-peer Webinar Metrics Thought Leadership Eye-Tracking 150

Seismic

JANUARY 18, 2024

We look forward to sharing best practices and thought leadership that will help you develop your plans now, for 2024 and beyond. Enterprise solutions like Seismic impact every team in the org and require thoughtful planning to create new processes that drive innovation, efficiency, and competitive advantage.

Enterprise Management 111

Enterprise Management Work Management Marketing Management Practices 111

Marketing Insider Group

MARCH 18, 2020

When employees use their personal social networks to promote and publicize their company on social media they help to drive brand awareness, improve the brand image, build a loyal audience, and drive traffic back to their company’s website. Start with Your Employee Activation Goals.

Effectiveness 232

Effectiveness Peer-to-peer Guidelines Thought Leadership 232

Biznology

OCTOBER 14, 2020

It’s because people are more personable and authentic than a brand or ad could ever be. You’ll put more stock behind someone’s recommendation because they’re a person. It doesn’t even matter if the person tells you directly that they liked the movie. People trust other people more than they trust brands.

Peer-to-peer 195

Peer-to-peer Advertising Agencies Social Media Thought Leadership 195

EveryoneSocial

DECEMBER 8, 2020

So they would be wise to invest in their employees’ personal brands if they really want to see amplified results. Employee personal brands are becoming an essential part of a company’s reputation, and companies that invest in them reap huge benefits. Advantages of Employee Personal Branding. Personalized customer relationships.

Personalization 98

Personalization Brand Identity Branding Paid Search Agency 98

Oktopost

FEBRUARY 24, 2022

In fact, according to LinkedIn , 78% of social sellers regularly outsell their peers who don’t use social media in their sales processes. Apparently, relationship building is my personal forté. Users are also ranked in their industry as well as their personal network, giving them a better idea of how they compare to their peers.

Peer-to-peer 171

Peer-to-peer B2B Thought Leadership Brand Identity Branding 171

Marketing Insider Group

NOVEMBER 16, 2021

I have said for years that it is important to periodically get out and see different perspectives, gain new experiences, and perhaps most importantly, network with your peers. While in-person events literally disappeared over night, virtual and online events have stepped up in a big way.

Account Based Marketing 227

Account Based Marketing B2B Thought Leadership Planning Thought Leadership 227

Heinz Marketing

OCTOBER 1, 2022

This year, the B2B Forum is back with Marketing Profs’ first in-person meeting since 2019! This is the perfect place to meet a variety of decision-makers, champions, and influencers under one roof, whether you’re looking for new partners or customers, or you simply want to benchmark and share ideas with your peers.

B2B Marketing 112

B2B Marketing B2B Thought Leadership Planning Peer-to-peer 112

B2B Marketing Exchange

JANUARY 12, 2024

Establishing relationships with peers, mentors, and industry influencers not only enhances your knowledge but also opens doors to new opportunities and collaborations. Showcase Your Thought Leadership Position yourself as a thought leader in the B2B marketing sphere.

B2B Marketing 52

B2B Marketing B2B Thought Leadership Peer-to-peer B2B 52

Oktopost

OCTOBER 26, 2023

By enabling employees to communicate the institution’s value proposition through their personal networks, financial institutions can expand their reach and tap into previously inaccessible markets. You may be wondering why financial institutions need to participate in employee advocacy to begin with.

Marketing Management 125

Marketing Management Service B2B Thought Leadership Thought Leadership 125

KoMarketing Associates

SEPTEMBER 8, 2016

Content personalization continues to be a challenge for marketers, as revealed in the “2016 Trends in Personalization” study from Evergage. Although 85 percent of marketers said they were using personalization tactics, 55 percent gave themselves a grade of “C” or lower.

Personalization 120

Personalization Work Management Marketing Management Budget Programs 120

Televerde

APRIL 24, 2024

On Thursday, May 23, The Boy Scouts of America Silicon Valley Monterey Bay Council is hosting their annual Community Leadership Breakfast. With my sons in Scouting and as a lifelong Scout myself, the Leadership Breakfast is always a top event for me. Corporate leadership often faces criticism for poor communication and transparency.

Peer-to-peer 98

Peer-to-peer Business Ethics Communities 98

Litmus

JULY 28, 2022

This October 25th-26th, you’ll get inspired by email thought leaders through live and on-demand sessions. Outside of work, Kason love spending time with his daughters #girldad, traveling, stargazing, cooking, video games, anime, pop-culture and tinkering with new ideas around career development, personal improvement and whole life design.

Peer-to-peer 79

Peer-to-peer Thought Leadership Co-Registration Creativity 79

KoMarketing Associates

JULY 27, 2017

This was only surpassed by one-to-one peer recommendations (80 percent). This was only surpassed by one-to-one peer recommendations (80 percent). Product reviews (58 percent), in-person events (55 percent) and product demos (55 percent) were also influential among buyers. CXOs and Marketing Content Preferences.

Peer-to-peer 158

Peer-to-peer Thought Leadership Content Paper 158

Oktopost

FEBRUARY 21, 2022

Statistics on Social Selling and Thought Leadership. Employee advocacy goes further than simply resharing corporate posts—it’s when your employees take ownership of the brand for themselves, setting their social accounts apart as thought leaders in their industry. Jump to a section: Top Employee Advocacy Statistics. LinkedIn ).

Statistics 75

Statistics Paid Content B2B Thought Leadership Peer-to-peer 75

Trade Press Services

JANUARY 2, 2024

As we close the book on 2023, it’s an ideal time to reflect on what we learned, experienced and observed last year. 2023 was a year that experienced significant changes (hello, introduction of ChatGPT!) as businesses around the globe navigated the complex world of marketing. Generative artificial intelligence (AI) is here to stay but has its limits.

Marketing AI 52

Marketing AI B2B Thought Leadership Enterprise Management Thought Leadership 52

BenchmarkONE

NOVEMBER 17, 2020

There’s a lot of value in building your brand’s thought leadership by thinking beyond your customer. Turning your blog from just a piece within your content strategy to a full-fledged go-to industry resource can be extremely beneficial, particularly as it pertains to increasing your brand’s authority among your peers.

Resources 94

Resources Peer-to-peer Paid Search Agency Marketing Budget Creation 94

Hubspot

NOVEMBER 30, 2020

A professional background is a summary of your professional experiences —coupled with any relevant personal information, including interests or passions — that you'll use throughout your career as you network with industry peers, apply for new roles, or seek out thought leadership opportunities. Let's dive in.

Peer-to-peer 101

Peer-to-peer Template Impressions Thought Leadership 101

Marketing Insider Group

FEBRUARY 22, 2023

Almost 35% of respondents said it lacks personalization to their stage. Understanding the needs of your customers is a vital element in the definition of content marketing. Those insights lead to one of the biggest trends in Content Marketing: we need to develop content for the every stage of the buyer journey.

Top of Funnel 263

Top of Funnel Buyer's Journey Lead Scoring Lead Ranking 263

Rev

SEPTEMBER 20, 2023

Trust is shifting from brands to peers. There’s a loss of trust in companies and marketing in general,” Manuel says, “and buyers are much more shifting to trusting their peers.” The undeniable reality of demand marketing is that buying behaviors have changed, and the old tried-and-true playbook hasn’t aged gracefully.

Demand 60

Demand Peer-to-peer Work Management Marketing Management 60

Marketing Insider Group

MAY 26, 2020

Along with the 5-day summit, registrants will also get post-event networking opportunities, peer groups, strategy sessions and a roadmap to help them execute on the ideas they liked from the summit. Below is a sneak preview of some of our marketing experts’ thoughts. Could this be why I’m hearing about 50-80%+ sales and revenue drops?

Webinar Metrics 239

Webinar Metrics Peer-to-peer Co-Registration Paid Search Agency 239

Sprout Social

MAY 18, 2022

According to LinkedIn , 78% of social sellers outsell their peers who don’t use social media. If you build up your professional brand with thought leadership in mind, you’ll find that people will actively seek to have a connection with you. But, you can’t establish thought leadership without a network.

B2B Thought Leadership 136

B2B Thought Leadership CTR Peer-to-peer Thought Leadership 136

Pam Didner

JANUARY 5, 2020

One of the primary reasons people attend conferences is to meet like-minded people and industry peers. Therefore, attending marketing conferences can put you directly in front of established marketing thought leaders, cutting edge data, tools and techniques. Feb 24-26, 2020 | Scottsdale, AZ | Website. Engage Marketing Conference.

Conference 105

Conference Marketing AI Peer-to-peer B2B Marketing 105

Sword and the Script | B2B

AUGUST 15, 2023

B2B buyers say they want quality content that demonstrates you understand their industry, and their company and helps them to build a business case to buy your tech product One of the reasons content marketing is so important to B2B companies is the fact that the last person a buyer speaks to is a salesperson.

Marketing Management 76

Marketing Management Vendors Studies Top of Funnel 76

Adobe Experience Cloud Blog

JUNE 11, 2021

Recognizing an individual who shares his or her expertise to help peers or colleagues succeed in digital transformation and customer experience management initiatives. Each year we shine a light on the amazing ways our customers use Adobe Experience Cloud solutions to better serve their customers, partners, and communities. Center Parcs.

Peer-to-peer 146

Peer-to-peer B2B Thought Leadership Digital Transformation Advertising Agencies 146

Martech

JANUARY 10, 2024

Drawing on 30 years of marketing leadership experience, Milton Hwang writes for MarTech about AI, MOps, automation and other topics. He’s also spoken at The MarTech Conference. Q: How is being a contributor to MarTech different from other kinds of writing you’ve done in the past? And part of that is the fear the podcaster spoke to.

Marketing AI 104

Marketing AI eCommerce Peer-to-peer CMO 104