Zoominfo

JANUARY 29, 2018

For today’s blog post, we put together a comprehensive list of the best articles about corporate events and event marketing. We tried to tackle every aspect of event marketing. From event planning to trade show design, there’s a little something for everyone. Social Media Marketing Tips for Event Planners.

Event Marketing 113

Event Marketing Enterprise Management Work Management Marketing & Strategy 113

Marketing Insider Group

MAY 23, 2021

You might even provide a “dress code” and offer food & beverage presentation tips or etiquette guidelines to formalize the occasion. If you are hosting an association or networking-focused event, create virtual breakout rooms where people with similar interests can have focused or topical conversations over dinner.

Tips 315

Tips FAQ Work Management Paid Search Agency 315

Martech

FEBRUARY 1, 2024

Here’s a simple rule for marketers to improve their presentations: Don’t tell jokes. Read on and I’ll explain why and give some other tips for better presentations. Dig deeper: 3 tips to improve your conference presentations Presence is how you get and keep the audience’s attention. I have a lot of experience with bombing.

Tips 111

Tips Conference Act-On Rules 111

Adobe Experience Cloud Blog

APRIL 19, 2019

Video ads are one of the most potent tools in a marketing arsenal. So why do so many event marketers ignore it? According to a 2018 Animoto report on social video trends, 93% of business score new customers from video marketing on social media. Use these marketing tips to take the mystery out of video—and drive sales.

Event Marketing 134

Event Marketing Video Marketing Allocation Planning 134

Valasys

MAY 28, 2020

Event marketing has always been an impeccable way to fuel your branding endeavors. According to a study published on MarketingCharts.com , 68% of the respondents affirmed that with the help of event marketing they can generate top-of-the-funnel leads. Events work, whether taken offline or virtually.

Lead Generation 72

Lead Generation Event Marketing Generation Work Management 72

Marketing Insider Group

OCTOBER 27, 2020

The post Post-Event Follow-Up: Tips for Nurturing Virtual Event Leads appeared first on Marketing Insider Group. Frustrated with the conferences he attended there, he left Microsoft in 2007 with the goal of delivering more value and better networking opportunities through a next-generation conference app.

Lead Scoring 314

Lead Scoring Lead Ranking Tips Leads 314

Onalytica B2B

NOVEMBER 22, 2018

Of course, nothing beats being in the room in and amongst the atmosphere, but Onalytica are all about educating and helping the industry to not just do influencer marketing, but to do it well. “Businesses are trying to join up influencer marketing across the influencer spectrum, from celebrity to ‘nano’ influencers.

Planning 266

Planning Tips Top of Funnel Work Management 266

Onalytica B2B

NOVEMBER 24, 2016

but what use would these tips be if I were to share them on Christmas eve? B2B brands typically do not leverage opportunities throughout the festive season in their marketing activities, simply because they’re not too sure what to do and whether it is really worth it. EVENTS MARKETING. It’s not even December yet!”-

B2B Marketing 222

B2B Marketing Tips B2B Budget Programs 222

Webbiquity

APRIL 18, 2019

Organizers need to pay attention to an incredible number and range of details encompassing everything from pre-event promotion and the registration process to the venue, welcoming guests, the weather forecast, WiFi, the menu, logistics, sponsors and partners, sound and light systems , session content and speakers, data collection, and security.

Advertising Agencies 170

Advertising Agencies Tips Paid Search Agency Enterprise Management 170

Valasys

MARCH 25, 2020

As B2B marketers you need to be the flag bearers of innovation to sustain in a tech-savvy and ever-evolving realm. The idea of virtual event marketing was popularized by corporate giants such as IBM and Microsoft to help the idea of real-time customization. Behaviorally Analyze Your Prospects. Streamline the Sales Cycle.

Event Marketing 45

Event Marketing B2B Marketing Marketing Management B2B 45

Vision6

JANUARY 7, 2021

With over 1000+ registrants and more than 50% attendance rate, EMSA 2020 has earned the title as the most successful in our event history. By using the Vision6 survey forms we are able to gather all the intel we needed to officially rate the event a success; recording an NPS score well-above industry average.

Event Marketing 52

Event Marketing Planning Paid Search Agency SMS 52

Influitive

JANUARY 11, 2019

In the B2B world, where events can sometimes be standardized affairs, savvy marketers know that standout experiences are the best way to cut through the noise and inspire word-of-mouth promotion. The post Delighting Customers With Experiential Marketing At Events (With Examples & Tips!)

Word of Mouth 200

Word of Mouth Examples Tips Promotion 200

Scoop.it

SEPTEMBER 2, 2021

Today, with the advent of digital marketing, the ways of doing marketing have modernized. Now, face-to-face interaction has been reduced to occasional marketing conferences or networking events. Marketers are no longer required to knock on the doors to make people aware of their products.

Tips 96

Tips Paid Search Agency Marketing Management High Quality Lead 96

Marketing Insider Group

MAY 21, 2014

In order to gather some more specific and useful tips, I reached out to some of the people behind some of my favorite events. In a twist of irony, and in full disclosure, I am speaking at all three of these, so this article itself serves as an example that this strategy can provide additional avenues for promoting the event.

Event Marketing 100

Event Marketing Planning Multi-Channel Conference 100

Navigate the Channel

OCTOBER 19, 2023

The post 5 Tips to Maximize Your Trade Show ROI appeared first on ER Marketing. What should I do with my email subscribers before a trade show? Send an email blast to subscribers, offering a sneak peek of what to expect at the trade show, and blog about your preparations and experiences.

Trade Show 65

Trade Show ROI Tips Press 65

markempa

JULY 8, 2013

Related Resources: Trade Show Marketing: Tips for increasing prospect engagement. Trade Show Follow-Up: 5 tips to optimize response. Event Marketing branding event marketing sponsorships trade show' We really stood out and made a memorable impression.”.

Trade Show 120

Trade Show Event Marketing Advertising Agencies Work Management 120

The Point

MARCH 22, 2024

Here a few simple tips for helping your Webinar email stand out in the inbox: 1. Instead, tell recipients what they’ll learn or gain from attending the event. And it’s producing a sea of sameness. Don’t tell people what they already know. Don’t list topics or key themes, or worse yet, the agenda. Be as specific as possible.

Webinar Metrics 182

Webinar Metrics Marketing AI Creativity Planning 182

Webbiquity

DECEMBER 31, 2020

The key is to market across many channels and be consistent with your messaging. Event Marketing. With both digital and in-person events, you still need to rely on social media, SEO tips , and your website to promote the event. While at events, it’s important to get your brand noticed.

Promotion 254

Promotion POS Business Paid Search Agency 254

Brandpoint

AUGUST 21, 2023

This can include co-branded campaigns, joint events or webinars, cross-promotions or sponsored industry reports. General Electric (GE) actively engages in event marketing and collaborates with influencers to amplify its brand presence. One noteworthy event organized by GE was called #GEInstaWalk.

Social Media 62

Social Media Allocation Advertising Agencies Social Marketing 62

Hubspot

FEBRUARY 1, 2021

Ticket sales tip #1: Get John Legend to speak at your event. We really did invite John Legend to speak at one of our INBOUND events , but the truth is, you don’t need an A-lister to get people to attend. Here’s the way our INBOUND marketers do it: 11. Virtual Event Marketing Tips. Just kidding.

Inbound Marketing 98

Inbound Marketing Tips Planning Paid Search Agency 98

Attendify

JANUARY 22, 2020

In their quest to engage attendees within an increasingly noisy marketplace, event marketers have a lot to gain from studying Disney’s award-winning methods. The takeaway for event marketers? What can event marketers learn from Disney’s example? Is the event app interface user friendly?

Event Marketing 59

Event Marketing Planning Class Training 59

SpotMe Blog

JULY 6, 2021

But with change comes growth, and if the last year (and a half) has taught us anything, it’s that events are more transitional than ever. Keep reading to find out how today’s event specialists are making events work for them from planning and organizing, to design and production. You just might learn something.

Planning 71

Planning Peer-to-peer Tips Webinar Metrics 71

Lead Liaison

OCTOBER 5, 2020

3 Tips for Success at the Virtual Trade Show You’re Attending. For those of us in the event marketing space, virtual trade shows rank fairly high on that list of challenging experiences. The post 3 Tips for Success at the Virtual Trade Show You’re Attending appeared first on Lead Liaison.

Trade Show 62

Trade Show Lead Liaison Tips Sales Qualified Leads 62

Webbiquity

JULY 27, 2018

Here are some tips and tricks on how to make your booth stand out and make a fantastic first impression. Consult a Full Service Exhibit Marketing Agency. There are a number of benefits to consulting a marketing agency for trade show booth design. And they are expensive.

Trade Show 113

Trade Show Tips Ad Building Work Management 113

Navigate the Channel

AUGUST 10, 2017

As an added bonus, it offers a convenient platform for repurposing your content and leveraging your trade show investment long after the event wraps up. During set-up and while the event is taking place, engage employees and booth visitors with photos and video—and then use your hashtags to get your content where you want it via live tweets.

Trade Show 90

Trade Show Social Media Social Marketing Event Marketing 90

Marketing Insider Group

FEBRUARY 18, 2020

Content can be effective for event marketing, but to get the best results, choose topics that will drive engagement and attract social media shares. Content marketing should be an important part of any event marketing strategy. Give Tips for Attendees to Get the Most Out of Your Event.

Best Practices 273

Best Practices Content Social Media Planning 273

The Point

AUGUST 23, 2016

And so whereas some of the same techniques that contribute to a successful Webinar invitation , for example, can also apply to an in-person event, seminars and roadshows typically require a much more convincing sell. With that in mind, here are 5 tips to keep in mind when driving attendance to field events: 1. Be specific.

Peer-to-peer 60

Peer-to-peer Tips Webinar Metrics Account Based Marketing 60

Marketing Insider Group

NOVEMBER 17, 2021

In this short guide, we’ll explore some of the most effective marketing techniques to boost digital event attendance, encourage member involvement, and raise virtual engagement : Use Segmentation and Personas. Diversify Event Programming. Personalize Communications. Use Segmentation and Personas. Digital badges and rankings.

Work Management 48

Work Management Marketing Management Marketing Automation Services Tips 48

Brandwatch Marketing

DECEMBER 20, 2023

Running an event? Having a Twitter hashtag as part of your event marketing can be a great way to drum up interest before, during and after the occasion. Here are some tips for choosing and utilising an event hashtag that will be a success: 1. Do you have any tips or experience to add? Let us know below!

Twitter 80

Twitter Promotion Tips Relevance 80

markempa

NOVEMBER 16, 2006

I interviewed Ruth Stevens , author of Trade Show and Event Marketing , to get her views on what marketing and sales can do to increase the effectiveness of their event marketing and she gave some helpful insights. Show Agenda Why did you write Tradeshow and Event Marketing and what were you hoping to address?

Lead Generation 120

Lead Generation Event Marketing Trade Show B2B Marketing 120

Smashmouth Marketing

DECEMBER 1, 2010

Tips for earning respect as a vendor: Consider using industry experts and/or customers to present your message. Just remember -- when someone is done listening to your 45 minutes of fame, do they walk away thinking, " I got some great nuggets from this appointment setting tips session. he uses Green Leads, I might check them out " ?

Vendors 100

Vendors Lead Scoring Lead Ranking Event Marketing 100

GreenRope

APRIL 29, 2021

Post-Event Follow Up: Tips for Nurturing Your Virtual Event Leads. With the rise of virtual events, it’s even more important to set up an effective post-event lead nurturing strategy to make the most of your attendance. Why post-event nurturing is important. Why Event Nurturing Is Important.

Marketing Automation Services 52

Marketing Automation Services Lead Scoring Lead Ranking Work Management 52

Brandwatch Marketing

DECEMBER 20, 2023

Running an event? Having a Twitter hashtag as part of your event marketing can be a great way to drum up interest before, during and after the occasion. Here are some tips for choosing and utilising an event hashtag that will be a success: 1. Do you have any tips or experience to add? Let us know below!

Twitter 67

Twitter Promotion Tips Relevance 67

Heinz Marketing

DECEMBER 5, 2020

Thanks for the tips, Erica Schultz. Three Event-Marketing Trends to Drive Business and Keep Attendees Safe in a COVID Era. A look at some trends from the COVID era that may influence our post-COVID marketing events in the future. Preparing for Virtual Customer Advisory Board Meetings: Five Must-Do Tips.

Planning 103

Planning B2B B2B Sales Work Management 103

markempa

JANUARY 27, 2010

Tradeshows and events are still being used consistently by B2B marketers for lead generation. With that in mind, Roger Lewis has some useful tips on how to improve your lead management strategy with from tradeshows. Related posts: Clear and Universal Lead Definition Podcast on Tradeshow and Event Marketing with Ruth Stevens.

Lead Generation 120

Lead Generation Sales Qualified Leads Conference Generation 120

SocialPilot

JANUARY 26, 2024

” AI Prompts for Event Marketing Event marketing is a good way to reach the masses and create hype around your product/service only if done correctly. You can use AI to ensure your event campaign is properly planned and the assets required are created keeping your brand guidelines in mind.

Examples 78

Examples ROI Planning Work Management 78

Brandpoint

NOVEMBER 15, 2021

In 2022, events will be hybrid – meaning there will be options for those who wish to go in person and those who would feel more comfortable at home. Providing these two choices will make it easier for event marketers in the long run and will present your company as one that wants to provide accessible and inclusive access to your events.

Trends 157

Trends Planning Work Management Contingency Planning 157