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Drinking Our Own Champagne: How Marketo Uses its Event Marketing Software at Dreamforce

Adobe Experience Cloud Blog

One of Marketo’s most significant events to attend and sponsor is Dreamforce ; every year we make an effort to get the most from this critical industry-leading conference. In order to correctly target our database, we leverage our events functionality to segment based on various demographic and behavioral information.

Marketo 48
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Book Your Plane Ticket Now: Must-Attend International Marketing Events of 2014

Adobe Experience Cloud Blog

Content Marketing World Sydney (March 31-April 2) – Sydney, Australia. Lead Management Summit (April 3-4) – Munich, Germany. ADMA (Association for Data-Driven Marketing & Advertising) Data Day (April 7-10) – Melbourne & Sydney, Australia. NZ Marketing Summit (September 25) – Auckland, NZ.

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Topic of Interest Based Nurturing

Adobe Experience Cloud Blog

Author: Phillip Chen At Marketo, we are always testing to see how different lead nurture tracks work. Marketo’s nurturing tracks have content pieces that range from email marketing all the way to inbound marketing. But, we have found that lead interest differs per track.

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The Top 14 B2B Blogs You Should Be Following

TrustRadius Marketing

B2B Marketing is an organization dedicated to providing “ marketers at business brands with the tools, insight and inspiration they need to grow and succeed.” One of the ways this hub provides B2B marketers with helpful resources is through its blog. B2B Lead Blog. B2B Lead Blog is all about- you guessed it- leads.

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5 Lead Generation Techniques for Small Businesses in 2019

Adobe Experience Cloud Blog

Create In-Person Events. Event marketing is another initiative that can seem expensive. Have you found any surprising results from your marketing activities? The post 5 Lead Generation Techniques for Small Businesses in 2019 appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

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The Top 14 B2B Sites You Should Be Following

TrustRadius Marketing

B2B Marketing is an organization dedicated to providing “ marketers at business brands with the tools, insight and inspiration they need to grow and succeed.” One of the ways this hub provides B2B marketers with helpful resources is through its blog. B2B Lead Blog. B2B Lead Blog is all about- you guessed it- leads.

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Speed to Lead: 4 Ways to Get ROI from Your Event Data…Fast

Attendify

You can’t afford not to have a speed-to-lead event data strategy. In this piece, we’ll cover four actionable takeaways you can use to maximize the efficiency of your event’s lead-management program. Tip 1: Get smart about event lead scanning. But don’t sweat it.