KoMarketing Associates

SEPTEMBER 22, 2021

Whether you’re using content marketing to build up SEO , increase engagement on social media, or garner brand awareness, these 15 statistics will help guide you in the right direction. Content Marketing Budgeting Statistics. What’s Working in Content Marketing 2021. 2021 B2B Marketing Mix Report.

Budget Programs 206

Budget Programs Marketing Budget Creation Statistics Allocation 206

Webbiquity

JULY 27, 2021

It’s also been well and repeatedly documented that “advertisers that maintained or grew their ad spending increased sales and market share during the recession and afterwards.” As budgets begin to expand again, investments will increase in branding, live events, content marketing, and online commerce.

CMO 208

CMO Gartner Budget Programs Spending 208

Only B2B

FEBRUARY 11, 2024

30% of B2B marketing leaders report experiencing data quality issues with third-party intent data providers (Source: Gartner CMO Spend Survey 2023-2024 ). Must Read: Win B2B Event Marketing with Intent Data Choosing Your Data Weapon: What Fits Your Quest? As a B2B marketer, you are likely to wear multiple hats.

Intent Data 62

Intent Data Intent Work Management Marketing Management 62

ClickZ

MAY 2, 2020

Gartner reveals CMOs’ immediate budget actions. The COVID-19 related disruption has made 65% of CMOs and marketing leaders prepare for moderate to significant budget cuts. . Event marketing (28%) . People are increasingly spending time watching TV, set top boxes, gaming consoles from 10 pm to 6 am. .

Segmentation 115

Segmentation Mobile Advertising Open Rate Marketing & Strategy 115

Martech

MAY 9, 2022

In fact, Gartner said that by 2025 almost 80% of B2B interactions between suppliers and buyers would happen through digital channels — and that was before the 2020 pandemic accelerated digital even further. . “But the way in which we engage has changed, and our ability to learn about people is changing as well.”

Top of Funnel 99

Top of Funnel Optimization Digital Marketing Funnels Advertising Funnels 99

SpotMe Blog

SEPTEMBER 23, 2021

Gartner Marketing Symposium. The Gartner Marketing Symposium in 2021 will be hosted virtually. Their sponsor and exhibitor pages include in-depth statistics about their company, mentions past successful events, and lists the benefits that sponsors will experience.

Work Management 96

Work Management Marketing Management Marketing Proposals Gartner 96

Conversica

JULY 31, 2019

New Partnership Promotes AI-driven Lead Engagement for Event Marketers and Sales Teams. The new partnership will help marketing and sales teams maximize the ROI on their event marketing spend. It frees event marketers to focus on delivering an outstanding end-to-end experience.

Marketing AI 40

Marketing AI Advertising Agencies Marketing Management ROI 40

Adobe Experience Cloud Blog

JANUARY 16, 2014

ADMA (Association for Data-Driven Marketing & Advertising) Data Day (April 7-10) – Melbourne & Sydney, Australia. Gartner Customer Strategies & Technologies Summit (April 28-29) – London, UK. CIM (Chartered Institute of Marketing) Annual Conference – London, UK – Dates and details coming soon! Event Marketing'

B2B Thought Leadership 48

B2B Thought Leadership Marketo Emarketing Mobile Advertising 48

Valasys

APRIL 15, 2020

Execution of effective nurturing strategies has innumerable benefits as is evident from the data collected by several marketing research agencies. According to Forrester, companies that excel at effective lead nurturing strategies, generate 50% more sales leads.

Lead Nurturing 59

Lead Nurturing Lead Scoring Lead Ranking Sales Qualified Leads 59

Marketing Insider Group

FEBRUARY 12, 2020

Gartner CIO Leadership Forum. This event focuses on leadership skills for CIOs with three different tracks to follow. The world-changing women’s summit brings together hundreds of female business leaders to connect, learn, and inspire. February 23-25, Phoenix, AZ.

Conference 55

Conference Thought Leadership Enterprise Management Work Management 55

Directive Agency

MARCH 25, 2020

The Cloud Application Services (SaaS) industry is forecasted to grow almost 17% in 2020 (according to Gartner ). These giants continue to dominate the market share of revenue generated by the overall software industry. This model can be run across SEO, paid search, LinkedIn, email marketing, event marketing, media relations, and more.

Demand Generation Agencies 40

Demand Generation Agencies Demand Generation Paid Content Paid Search Agency 40

Zoominfo

JUNE 3, 2021

According to the research company Gartner, 90 percent of all IT leaders will stop buying on-premises communications this year as remote work still remains the norm for sales organizations. But social distancing restrictions have led to the cancellation of countless conferences, trade shows, conventions, corporate events and launches.

Zoominfo 147

Zoominfo Cold Calling Lead Ranking Work Management 147

DiscoverOrg

SEPTEMBER 14, 2018

If Gartner said the sky is yellow and the sun is blue, we would believe them. At this session, Gartner is saying that they found NO correlation between customer satisfaction and business growth , when they studied the growth drivers of their own existing customers.

Account Based Marketing 207

Account Based Marketing Top of Funnel First-Mover Advantage ABM 207

Zoominfo

JUNE 3, 2021

According to the research company Gartner, 90 percent of all IT leaders will stop buying on-premises communications this year as remote work still remains the norm for sales organizations. But social distancing restrictions have led to the cancellation of countless conferences, trade shows , conventions, corporate events and launches.

Zoominfo 130

Zoominfo Cold Calling Work Management Trade Show 130

Zoominfo

JULY 14, 2023

Events During the pandemic, virtual events took off as the core event marketing channel for many B2B businesses. The global virtual events market size was valued at $114 billion in 2021 and is anticipated to expand more than 21% year over year until 2030.

Paid Content 130

Paid Content Planning Marketing Report Marketing Budget 130

DiscoverOrg

SEPTEMBER 17, 2018

If Gartner said the sky is yellow and the sun is blue, we would believe them. At this session, Gartner is saying that they found NO correlation between customer satisfaction and business growth , when they studied the growth drivers of their own existing customers.

Account Based Marketing 120

Account Based Marketing Top of Funnel First-Mover Advantage ABM 120

Heinz Marketing

OCTOBER 22, 2018

She’s joining us from, I believe, Tracy, you’re joining us from the Gartner Sales & Marketing Conference today. I’ve been wanting to get you on for a while to talk about a number of things, including your book, Aligned to Achieve, How to Unite Your Sales and Marketing Teams in a Single Force for Growth.

Sales Management 63

Sales Management Top of Funnel Marketing Automation Services InsideView 63

Webbiquity

NOVEMBER 5, 2019

The expanded range of marketing platforms and pace of change require B2B companies to continually re-examine their strategies. Here are 10 B2B digital marketing strategies to help maintain a competitive edge. B2B buyers are often more pressed for time than the average consumer, making page speed even more essential for B2B marketing.

Paid Content 240

Paid Content Sales Management Work Management Marketing Automation Services 240

Single Grain

SEPTEMBER 22, 2022

In fact, according to Gartner, only 44% of marketing leads pass through sales as a potential good fit. Dive Deeper: How to Use Event Marketing to Generate Leads & Close Sales. More leads = more revenue. Real-time performance monitoring. Rich message composer. Extensive app integrations. Pricing: 14-day free trial.

High Quality Lead 81

High Quality Lead Marketing Automation Services Lead Generation Lead Ranking 81

Sage Marketing

NOVEMBER 24, 2019

Personalization for event marketing or trade show marketing – At an event, you can make the experience as personal as possible with name-tags, business cards, a guestbook, and more. Every detail could connect you to the customer in a personal way. But in Japan, Facebook is huge.

B2B Marketing 52

B2B Marketing Enterprise Management Personalization Tips 52

KoMarketing Associates

APRIL 11, 2019

As MarTech grows in importance, event marketers, in particular, are finding a new use for these assets out in the field, according to new research. EXHIBITOR recently published an infographic based on a survey determining how event marketers are budgeting according to their needs. Marketers’ Growing Investment in MarTech.

Event Marketing 150

Event Marketing Customer Surveys Microsite Gartner 150

Valasys

AUGUST 28, 2019

The importance of Event marketing is reflected in the following quotation by Walt Disney: “Whatever you do, do it well. Event marketing is the pragmatic marketing of a brand, service, or product through promotional events that involve direct interaction with a brand’s representatives.

Marketing AI 40

Marketing AI CMO Planning Paid Search Agency 40

Kapost

OCTOBER 21, 2016

Increasingly, marketing experts acknowledge content as the core activity across the marketing function: SiriusDecisions calls content “the lifeblood of Marketing” and “the backbone of Marketing”. Altimeter calls content “the atomic particle of Marketing”. Video / Video Marketing Management.

Resource Management 48

Resource Management Work Management Paid Search Agency Marketing Management 48

KoMarketing Associates

APRIL 15, 2020

Research from Gartner has revealed that not only does most of the buyers’ journey happen before the company is ever contacted; only 17% of the cumulative time a buyer puts into making a purchase will be spent meeting with potential suppliers. But it’s such a seismic change that it still bears repeating. In 2019, only 34% could be.

Buyer's Journey 157

Buyer's Journey Peer-to-peer Enterprise Management Work Management 157

B2B Marketing Savvy

SEPTEMBER 17, 2009

EE Times –Blogs: 10 Blogs –Twitter: Hot news; LinkedIn: Company profile, event marketing. Gartner –Twitter: 70+ analysts plus corporate-level –Blogs: 75 Analyst Blogs –LinkedIn: Company page, recruiting, event marketing –YouTube: 80+ videos posted –Facebook: Fan page. Technology Industry Analyst Firms.

Social Media 40

Social Media Advertising Agencies Paid Search Agency Ideal Customer Profiles 40

Zoominfo

AUGUST 7, 2018

Marketers can leverage CRM tools for a number of tasks, including audience segmentation, project management, campaign management, and more targeted marketing. Here are a few top choices: HubSpot : According to Gartner peer insights, customers voted for HubSpot as the best CRM lead management software of 2018. Event Marketing.

Marketing Automation Services 178

Marketing Automation Services Enterprise Management Work Management B2B Marketing 178

Marketing Insider Group

JULY 1, 2020

And, more confidence – and organizational support – to push boundaries and be a content marketing innovator in your industry. In 2015, Gartner predicted that companies heavily invested in personalization would outsell their competitors who lack personalization by 20 percent. Infographics, videos, event marketing?),

Marketing Budget 363

Marketing Budget Paid Content ROI Marketing & Strategy 363

Vidyard

JULY 9, 2020

Specific Marketing Tips for Startups 3. 7 Types of Digital Marketing for Startups 3.1 Content Marketing for Startups 3.1.1 Content Marketing Tips for Startups 3.1.2 Top Content Marketing Resources for Startups 3.1.3 Top Content Marketing Tools for Startups 3.2 Social Media Marketing for Startups 3.3.1

Startups 148

Startups Paid Content Advertising Agencies Paid Search Agency 148

Vidyard

JULY 10, 2020

Specific Marketing Tips for Startups 3. 7 Types of Digital Marketing for Startups 3.1 Content Marketing for Startups 3.1.1 Content Marketing Tips for Startups 3.1.2 Top Content Marketing Resources for Startups 3.1.3 Top Content Marketing Tools for Startups 3.2 Social Media Marketing for Startups 3.3.1

Startups 65

Startups Paid Content Advertising Agencies Paid Search Agency 65