CMO, Event Marketing and Gartner

MarTech’s ABM experts to follow

Martech

AUGUST 9, 2023

Chris has been named a “Leader” of the ABM category by Forrester Research and Gartner Marketing and was DM News’ Technology Executive of the Year in 2018 and 2019. LinkedIn: CGolec (9K followers) Jon Miller Jon is currently the CMO of Demandbase. That’s plenty, but far from all. LinkedIn: Juliet Randall (14.6K

Account Based Marketing

Account Based Marketing ABM DemandBase Marketing Analytics Tools

Five Impacts of CMO Budget Cuts – Gartner 2021 CMO Spend Survey

Webbiquity

JULY 27, 2021

According to Gartner’s annual CMO Spend Survey, as reported by Laurie Sullivan in MediaPost , “Marketing budgets as a percentage of revenue fell to their lowest level in recent history…Marketing budgets as a proportion of company revenue fell from 11% in 2020 to 6.4%

CMO

CMO Gartner Budget Programs Spending

Is Brand Building Becoming Cool in Marketing Again?

Sword and the Script | B2B

MARCH 23, 2021

More than a proactive partner: an extension of your marketing and PR team. Gartner survey finds brand strategy the most vital capability. Brand strategy” was cited as more important than any other marketing capability according to the 2020 CMO Spend Survey by Gartner. Why is brand building cool in marketing again?

Ad Building

Ad Building Brand Identity Branding CMO

Webinars

How to Leverage Behavioral Science Insights for Direct Mail Success

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15 Key Statistics Designed to Guide Successful B2B Content Marketing Programs

KoMarketing Associates

SEPTEMBER 22, 2021

Whether you’re using content marketing to build up SEO , increase engagement on social media, or garner brand awareness, these 15 statistics will help guide you in the right direction. Content Marketing Budgeting Statistics. What’s Working in Content Marketing 2021. 2021 B2B Marketing Mix Report.

Budget Programs

Budget Programs Marketing Budget Creation Statistics Allocation

First-Party, Second-Party, Third-Party Intent Data: Diving into Notable Differences

Only B2B

FEBRUARY 11, 2024

30% of B2B marketing leaders report experiencing data quality issues with third-party intent data providers (Source: Gartner CMO Spend Survey 2023-2024 ). Must Read: Win B2B Event Marketing with Intent Data Choosing Your Data Weapon: What Fits Your Quest? As a B2B marketer, you are likely to wear multiple hats.

Intent Data

Intent Data Intent Work Management Marketing Management

8 Reasons to Attend “CMO & Future of Marketing Middle East”: A Marketing Summit Sponsored by Valasys Media

Valasys

AUGUST 28, 2019

The importance of Event marketing is reflected in the following quotation by Walt Disney: “Whatever you do, do it well. Event marketing is the pragmatic marketing of a brand, service, or product through promotional events that involve direct interaction with a brand’s representatives.

Marketing AI

Marketing AI CMO Planning Paid Search Agency

Planning, Execution & Reporting: How to Master Your B2B Marketing Strategy

Zoominfo

JULY 14, 2023

Events During the pandemic, virtual events took off as the core event marketing channel for many B2B businesses. The global virtual events market size was valued at $114 billion in 2021 and is anticipated to expand more than 21% year over year until 2030.

Paid Content

Paid Content Planning Marketing Report Marketing Budget

Sales Pipeline Radio, Episode 136: Q&A with Tracy Eiler @tracyleiler

Heinz Marketing

OCTOBER 22, 2018

We were thrilled this last time to talk with Tracy Eiler , CMO at InsideView Technologies in an episode called, “Managing Massive MarTech Migrations: Strategic & Tactical Best Practices with Tracy Eiler. She is the CMO of InsideView. She’s one of the best event marketers, event producers in the B2B industry.

Sales Management

Sales Management Top of Funnel Marketing Automation Services InsideView

B2B Personalized Marketing: 7 Tips And How to Execute Them Effectively

Sage Marketing

NOVEMBER 24, 2019

Personalization for event marketing or trade show marketing – At an event, you can make the experience as personal as possible with name-tags, business cards, a guestbook, and more. Every detail could connect you to the customer in a personal way. But in Japan, Facebook is huge. It’s a tool used for surveys. >>

B2B Marketing

B2B Marketing Enterprise Management Personalization Tips

Survey: Event Marketers Find that MarTech Helps Them Achieve Top Objectives

KoMarketing Associates

APRIL 11, 2019

As MarTech grows in importance, event marketers, in particular, are finding a new use for these assets out in the field, according to new research. EXHIBITOR recently published an infographic based on a survey determining how event marketers are budgeting according to their needs.

Event Marketing

Event Marketing Customer Surveys Microsite Gartner

How to Adapt B2B Digital Marketing to the Buyer Journey in 2020

KoMarketing Associates

APRIL 15, 2020

Research from Gartner has revealed that not only does most of the buyers’ journey happen before the company is ever contacted; only 17% of the cumulative time a buyer puts into making a purchase will be spent meeting with potential suppliers. The 2020 CMO Survey reported that 14.5% It’s also a trend that continues to accelerate.

Buyer's Journey

Buyer's Journey Peer-to-peer Enterprise Management Work Management

The Ultimate Guide To A Content Marketing Strategy That Delivers ROI

Marketing Insider Group

JULY 1, 2020

Under the leadership of CMO Karen Walker, Cisco brought on 200 content marketers back in 2015 and they haven’t looked back. In the B2C sector, content marketing is just as important. And, more confidence – and organizational support – to push boundaries and be a content marketing innovator in your industry.

Marketing Budget

Marketing Budget Paid Content ROI Marketing & Strategy

How to Master Startup Marketing: Experts Share Their Secrets

Vidyard

JULY 9, 2020

Specific Marketing Tips for Startups 3. 7 Types of Digital Marketing for Startups 3.1 Content Marketing for Startups 3.1.1 Content Marketing Tips for Startups 3.1.2 Top Content Marketing Resources for Startups 3.1.3 Top Content Marketing Tools for Startups 3.2 Social Media Marketing for Startups 3.3.1

Startups

Startups Paid Content Advertising Agencies Paid Search Agency

How to Master Startup Marketing: Experts Share Their Secrets

Vidyard

JULY 10, 2020

Specific Marketing Tips for Startups 3. 7 Types of Digital Marketing for Startups 3.1 Content Marketing for Startups 3.1.1 Content Marketing Tips for Startups 3.1.2 Top Content Marketing Resources for Startups 3.1.3 Top Content Marketing Tools for Startups 3.2 Social Media Marketing for Startups 3.3.1

Startups

Startups Paid Content Advertising Agencies Paid Search Agency

B2B Marketing Zone

MarTech’s ABM experts to follow

Five Impacts of CMO Budget Cuts – Gartner 2021 CMO Spend Survey

Webinars

Trending Sources

Is Brand Building Becoming Cool in Marketing Again?

Webinars

15 Key Statistics Designed to Guide Successful B2B Content Marketing Programs

First-Party, Second-Party, Third-Party Intent Data: Diving into Notable Differences

8 Reasons to Attend “CMO & Future of Marketing Middle East”: A Marketing Summit Sponsored by Valasys Media

Planning, Execution & Reporting: How to Master Your B2B Marketing Strategy

Sales Pipeline Radio, Episode 136: Q&A with Tracy Eiler @tracyleiler

B2B Personalized Marketing: 7 Tips And How to Execute Them Effectively

Survey: Event Marketers Find that MarTech Helps Them Achieve Top Objectives

How to Adapt B2B Digital Marketing to the Buyer Journey in 2020

The Ultimate Guide To A Content Marketing Strategy That Delivers ROI

How to Master Startup Marketing: Experts Share Their Secrets

How to Master Startup Marketing: Experts Share Their Secrets

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