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15 Key Statistics Designed to Guide Successful B2B Content Marketing Programs

KoMarketing Associates

Whether you’re using content marketing to build up SEO , increase engagement on social media, or garner brand awareness, these 15 statistics will help guide you in the right direction. Content Marketing Budgeting Statistics. What’s Working in Content Marketing 2021. 2021 B2B Marketing Mix Report.

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Seven Ways to Promote Your Local Business Outdoors

Webbiquity

Event Marketing. With both digital and in-person events, you still need to rely on social media, SEO tips , and your website to promote the event. While at events, it’s important to get your brand noticed. Outdoor events such as these draw a lot of attention. Billboards. Storefront Advertising.

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Five Impacts of CMO Budget Cuts – Gartner 2021 CMO Spend Survey

Webbiquity

CMOs are reporting that marketing budgets are being slashed. Here’s what that means, and practical ideas that go beyond the bad news to how B2B marketers to adapt. in 2021, their lowest point in the history of Gartner’s CMO Spend Survey.” ” Here are five likely impacts of those budget cuts.

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Planning, Execution & Reporting: How to Master Your B2B Marketing Strategy

Zoominfo

Content creation: Every marketing strategy needs a core set of materials that speak to your products, explain your company mission, and showcase how you can support other businesses. Events During the pandemic, virtual events took off as the core event marketing channel for many B2B businesses.

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8 Reasons to Attend “CMO & Future of Marketing Middle East”: A Marketing Summit Sponsored by Valasys Media

Valasys

The importance of Event marketing is reflected in the following quotation by Walt Disney: “Whatever you do, do it well. Event marketing is the pragmatic marketing of a brand, service, or product through promotional events that involve direct interaction with a brand’s representatives.

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How to Adapt B2B Digital Marketing to the Buyer Journey in 2020

KoMarketing Associates

Understanding how a B2B buyer’s journey naturally progresses is key to designing a digital marketing program that works in any economic climate. When we do this with our clients, it allows us to see their marketing as a whole, rather than looking at isolated marketing tactics and getting overly focused on minor issues.

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The Ultimate Guide To A Content Marketing Strategy That Delivers ROI

Marketing Insider Group

It becomes easier to achieve your marketing goals with future content because you already have a foundation in place – a vast content library of written, visual, and experiential content, all designed to resonate with your target buyers. This is in contrast to traditional marketing. It’s not meaningless. Think about it.