Martech

AUGUST 9, 2023

Account-based marketing (ABM) is a powerful strategy helping B2B marketers target and engage with high-value accounts, deliver personalized experiences and drive revenue growth. But how do you learn more about ABM and how to implement it successfully in your business? She has also been named a LinkedIn Top Voice.

Account Based Marketing 80

Account Based Marketing ABM DemandBase Marketing Analytics Tools 80

Martech

AUGUST 15, 2023

followers) Ben Bloom With almost six years under his belt at Gartner, Ben has recently focused on innovative approaches to customer data collection and management based on the firm’s so-called “Maverick” research. He has also been a frequent contributor on CDPs to the Gartner Blog Network. LinkedIn: Ben B l oom (2.5K

Enterprise Management 93

Enterprise Management Marketing Management B2B Thought Leadership Thought Leadership 93

Only B2B

FEBRUARY 1, 2024

Plus, intent data provides insight into customer behavior, to craft the tailored marketing campaign. Must Read: Win B2B Event Marketing With Intent Data 3. Gartner estimates that organizations struggle to capture up to 90% of their customer data due to silos and poor data management. CMI, 2022).

Intent Data 71

Intent Data Intent Marketing Strategy Marketing & Strategy 71

KoMarketing Associates

SEPTEMBER 22, 2021

What’s Working in Content Marketing 2021. From the DemandGen Report report: Organizations have moved away from relying on event marketing, with only 19% indicating increased budget prioritization. Why This Stat is Important: In the wake of COVID-19, many aspects of B2B marketing had to shift – this includes content.

Budget Programs 206

Budget Programs Marketing Budget Creation Statistics Allocation 206

Only B2B

FEBRUARY 11, 2024

30% of B2B marketing leaders report experiencing data quality issues with third-party intent data providers (Source: Gartner CMO Spend Survey 2023-2024 ). Must Read: Win B2B Event Marketing with Intent Data Choosing Your Data Weapon: What Fits Your Quest? As a B2B marketer, you are likely to wear multiple hats.

Intent Data 62

Intent Data Intent Work Management Marketing Management 62

ClickZ

MAY 2, 2020

Gartner reveals CMOs’ immediate budget actions. The COVID-19 related disruption has made 65% of CMOs and marketing leaders prepare for moderate to significant budget cuts. . Event marketing (28%) . People are increasingly spending time watching TV, set top boxes, gaming consoles from 10 pm to 6 am. .

Segmentation 115

Segmentation Mobile Advertising Open Rate Marketing & Strategy 115

DiscoverOrg

SEPTEMBER 14, 2018

“The ABCs of ABM (Account Based Marketing)” Thursday, 9/27 – 1:00 PM ( Marriott Marquis, Yerba Buena Salon 8). Our B2B customers expect personalization, and that means Account-Based Marketing (ABM). Have a relatively small target market. Is your product or service a good candidate for ABM ?

Account Based Marketing 207

Account Based Marketing Top of Funnel First-Mover Advantage ABM 207