Convince & Convert

AUGUST 11, 2010

Everything else we own is somewhere behind us in a big truck. I realize people move all the time, but for us it’s a big, scary deal. Arizona has been very, very, very good to us. Too big of a budget gap. Too narrow of an economic base. Too divisive politically. The blog will remain the same.

Social Media 116

Social Media Media Webinar Metrics Marketing & Strategy 116

Convince & Convert

JUNE 22, 2010

New research from White Horse of 104 companies found that in 86% of companies, executives are not using social media. How can you instruct your team to implement and operate something that has so much potential to immediately win (or lose) customer hearts and minds, if you’ve never used it yourself? Social Media?

Social Media 132

Social Media Media Paid Search Agency Budget Programs 132

Convince & Convert

SEPTEMBER 21, 2010

But I get a lot of questions about why I like particular tools better than others and how I decide to use which, so here’s a summary of my thought process that I hope will help you make a similar decision for your client or your organization. Research: How do people talk about your industry and who are the influencers?

Social Media 157

Social Media Media Paid Content Work Management 157

Content Standard

JANUARY 3, 2017

Packs of cigarettes are thrown away en masse. Container stores are stripped clean by all of us looking to “get more organized.” So it’s not surprising that so many marketers fall into the same thinking. What options present the best marketing ROI , if you will, in terms of value gained for time put in?

Work Management 50

Work Management Paid Search Agency Cross-Selling Distribution 50

Hinge Marketing

APRIL 15, 2015

The professional services industry is a big, wide world and the marketing and branding firms that serve it run the gamut. And they seem to be a great cultural/values match too! Those nagging doubts: “How are we going to be able to tell if they have a good team and the right experience if we don’t meet them?”

Work Management 48

Work Management Advertising Agencies Marketing Management Service 48

Buzz Marketing for Technology

JULY 11, 2008

own blog ) for some advice how how wikis can be used to throw some rough notes up and invite people to collaborate and share knowledge and experience to develop them into more coherent documents. Much of this stuff is standard across any kind of online community, and I don’t claim to be very original in any of this.

Wiki 100

Wiki Effectiveness Wikipedia Work Management 100

Hubspot

FEBRUARY 6, 2013

You can text your mom, read an email (or delete 20), or give an epic high five. Marketers seem to think so. Since Twitter unleashed Vine unto the world last month, brands have been quick to use the 6-second video app as a free marketing platform. A lot can happen in six seconds. Excuse me for one second. Loving #vine ?

Creativity 28

Creativity Business Hubspot Paid Search Agency 28

Convince & Convert

AUGUST 4, 2010

But, one of greatest benefits of social media is that it puts the shortcomings of your operations department in marketing’s lap, and vice-versa. But meanwhile, you need to recognize that the ire you direct at the customer that DARED to slam you in a blog comment is wholly misplaced.

Social Media 132

Social Media Media Webinar Metrics Marketing & Strategy 132

Convince & Convert

SEPTEMBER 21, 2010

I do this only occasionally, however, as my friends/followers on each site don’t have much overlap. It doesn’t have the advanced functionality of Tweetdeck (such as cross-posting to Facebook), but it’s so easy-to-use that it’s my favorite Twitter app. It’s a good choice for agencies, too.

Social Media 167

Social Media Media Paid Content Webinar Metrics 167

Biznology

JUNE 14, 2016

Dan Krueger and I just launched a new influencer marketing campaign on behalf of the best pure, extra virgin, raw cold pressed, and alkaline coconut oil, Skinny Coconut Oil. And the haters can always engage 100% via email if they like. This is totally normal agency behavior: how much are you earning and how much are you wasting ?

Tools 80

Tools Godaddy Long Tail Marketing Marketing Analytics Tools 80

Convince & Convert

MARCH 9, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Are You Taking Social Media Shortcuts?

Social Media 135

Social Media Media Webinar Metrics Marketing & Strategy 135

Adobe Experience Cloud Blog

JANUARY 9, 2019

We could talk all day about marketing qualified leads (MQLs) or sales qualified leads (SQLs). This blog distinguishes between the two so you can focus on creating marketing campaigns that attract leads , and then convert them into prospects. . Leads and prospects are ubiquitous terms used in marketing.

Sales Qualified Leads 134

Sales Qualified Leads Sales Leads Lead Ranking Marketing Qualified Leads 134

Convince & Convert

SEPTEMBER 23, 2010

It came from a Canadian computer sciences student who uses his free time pretty damn wisely. I believe Kurrently has the potential to make Facebook a much larger player in the social CRM world, as companies can now instantly see just how much they are being mentioned on that platform. Or Microsoft.

Social Media 165

Social Media Media Webinar Metrics Marketing & Strategy 165

Biznology

MARCH 26, 2013

My advice for blogging and social media marketing alike is as follows: 20-minutes-a-day with an hour once-a-week. My flight was grounded en route to SXSW, I tweeted complaint, and AA got back to me on Twitter by the time I deplaned — you probably don’t need to offer that much service, do you? There, I said it.

Social Media 80

Social Media Media Work Management Class 80

Heinz Marketing

SEPTEMBER 24, 2018

By Matt Heinz, President of Heinz Marketing. It’s just 30 minutes long, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. ” Listen in to hear Dave’s thoughts on how to build the relationship, to create those conditions and needs. This has been a lot of fun.

Top of Funnel 55

Top of Funnel Terms and Conditions Paid Search Agency Enterprise Management 55

Convince & Convert

AUGUST 3, 2010

Make it useful and at least moderately pleasing to the eye. A digital marketing success story. Build a website. Keep it updated. Make your content at least semi-friendly for search engines. Do You “Like&# Me in Attack Mode? Facebook is waging a three-pronged war on websites. The first front is the battle of expectations.

Social Media 167

Social Media Facebook Paid Content Marketing Websites 167

Convince & Convert

AUGUST 3, 2010

Make it useful and at least moderately pleasing to the eye. A digital marketing success story. Build a website. Keep it updated. Make your content at least semi-friendly for search engines. Do You “Like&# Me in Attack Mode? Facebook is waging a three-pronged war on websites. The first front is the battle of expectations.

Facebook 167

Facebook Marketing Websites Paid Content Social Media 167

Kapost

OCTOBER 17, 2016

But the effects of misalignment go beyond company walls—they create confusion for customers and prospective customers, too. If sales, marketing, customer service, and product teams have conflicting understandings of your company’s mission, they cannot deliver a consistent vision to prospects and customers. Think about it.

Enterprise Management 48

Enterprise Management Peer-to-peer Content Multi-Channel 48

Online Marketing Institute

OCTOBER 31, 2010

I do this only occasionally, however, as my friends/followers on each site don’t have much overlap. It doesn’t have the advanced functionality of Tweetdeck (such as cross-posting to Facebook), but it’s so easy-to-use that it’s my favorite Twitter app. It’s a good choice for agencies, too.

Social Media 40

Social Media Paid Content Tools Media 40

Buzz Marketing for Technology

JUNE 27, 2008

I met a few celebrity bloggers like Mark Cuban, John Chow and Matt Mullenweg (founding developer of Wordpress) and attended many great sessions about blogging, podcasting, videocasting, SEO and social networking, etc. I especially like this one session with Denise Wakeman, Rich Brooks and John T Unger on the topic of Blog Design Basic.

Blogger 100

Blogger Effectiveness Comparison Pricing 100

Convince & Convert

APRIL 7, 2010

The last time I heard that line of reasoning en mass was when legions were objecting to a new thing called Twitter. &# The last time I heard that line of reasoning en mass was when legions were objecting to a new thing called Twitter. I’ve personally discovered several restaurants that way).

Analysis 152

Analysis Social Media Work Management Mobile Marketing 152

Convince & Convert

SEPTEMBER 21, 2010

Even with more and more sessions being staged outside the convention center in adjacent hotels, SXSW cannot get much bigger without serious impact to the attendee experience. SXSW needs a much better vetting process if it’s going to retain even a modicum of educational value.

Social Media 127

Social Media Media Paid Content Conference 127

Convince & Convert

SEPTEMBER 20, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Is Twitter for Business Even Worth the Trouble?

Twitter 147

Twitter CRM Business Paid Search Agency 147

Online Marketing Institute

MARCH 30, 2011

ABOUT ARCHIVES CONTACT SUBSCRIBE TWITTER Tweet late, email early, and don’t forget about Saturday: Using data to develop a social media strategy By Andrew Phelps Tweet Tweet more, and embrace the weekends. News organization should pay attention, too. Late in the week is most retweetable, too. and on Saturdays.

Social Media 40

Social Media De-duping Webinar Metrics Clickthrough 40

Convince & Convert

JUNE 16, 2010

And exceptional businesses are realizing tangible, meaningful outcomes using social media & mobile marketing. Here’s how they’re doing it — in two words: Build utility. Here’s how they’re doing it — in two words: Build utility. Example: How many customers love iPhone applications?

Social Media 120

Social Media Paid Content Media Webinar Metrics 120

Convince & Convert

SEPTEMBER 20, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Are You Slow Enough to Succeed in Social Media?

Social Media 160

Social Media Media Webinar Metrics Marketing & Strategy 160

Biznology

NOVEMBER 25, 2014

While there may well be 3,015,231,472 Internet users worldwide and over 150,000,000 blogs, almost 300,000,000 active Twitter users, and 1,230,000,000 active Facebook users, most of them are lurkers. Back in 2006, everyone was blogging. And another word for lurker is “reader,” is “follower,” is “fan.”

Personalization 80

Personalization Wikipedia Youtube Television marketing 80

Biznology

APRIL 23, 2013

” After collecting between 2,000-4,000 blogs that are topically-, geographically-, or demographically-appropriate, preparing a content-laden microsite and penning a very short-and-sweet email message pitch, then I send out those 2K-4K emails, each and every one a speed-date, and wait, real-time, at the Inbox. .”

Blogger 80

Blogger Outreach Social Media PR 80