KoMarketing Associates

SEPTEMBER 27, 2012

But a lifetime of reading and studying the English language, as well as an 8-year career in copy editing/content marketing, has taught me a thing or two about proper grammar—when to use it and how to avoid abusing it. It’s not just that Content Is King. Content also requires a so-called “Queen” (e.g.,

Effectiveness 120

Effectiveness Eye-Tracking Content Marketing & Strategy 120

Convince & Convert

SEPTEMBER 21, 2010

You have to create content, be part of many communities, and proceed incrementally. Social Media is “Viral Marketing&# False, in the same way that a square is also a rectangle, but a rectangle isn’t a square. You’re engaged in an advertising and marketing campaign that uses the Web as its distribution platform.

Social Media 149

Social Media Media Webinar Metrics Paid Search Agency 149

KEO Marketing

MAY 15, 2017

Marketing is constantly changing. There are always new methods for reaching customers utilizing different means of technology to pursue and speed up the marketing process while cutting back on resources, time, and energy. Content marketing is on the rise. Account-based marketing is emerging as a strong viable strategy.

Marketing Strategy 48

Marketing Strategy Marketing & Strategy B2B Marketing Account Based Marketing 48

Hinge Marketing

APRIL 15, 2015

The professional services industry is a big, wide world and the marketing and branding firms that serve it run the gamut. While not ideal, it’s possible since there isn’t a carload of folks en route to your office. Website, blog, social media—it’s all fair game. Anything stand out (good or bad)?

Work Management 48

Work Management Advertising Agencies Marketing Management Service 48

Content4Demand

JANUARY 17, 2023

Some of the smartest marketers we know have put their energy into creating microsites or content hubs where prospects can find what they’re looking for quickly. You work hard to get great content in the right buyers’ hands at the right moment. Develop a content hub where users and search engines can access that content.

Top of Funnel 92

Top of Funnel Microsite Lead Ranking Work Management 92

Convince & Convert

NOVEMBER 1, 2011

was that Engage was more of a reference guide than a book. This one, even though I’d like to think it’s also a reference guide, it tells a story. The answer is you can’t stop creating the content in the way that people you’re trying to reach consume it. You have to keep up your blog.

Relevance 121

Relevance Work Management Marketing Management Disintermediation 121

Convince & Convert

JUNE 15, 2010

If you have a contact us form, an online lead generation form, an email newsletter sign-up, or a shopping cart, why are you still only asking for name, address, and email address? Have you added the ability for email recipients to share content on Twitter, Facebook, Digg and elsewhere?

Social Media 153

Social Media Ideal Customer Profiles Paid Content Media 153

Scoop.it

JUNE 23, 2022

Content marketing’s an important component of any business marketing strategy. Content includes blogs, white papers, videos, and infographics. It’s a great way to reach customers online, so it’s no surprise 82% of marketers used content marketing in 2021.

Buyer Personas 94

Buyer Personas Marketing & Strategy Content Multi-Channel 94

Online Marketing Institute

DECEMBER 23, 2010

Advertise Network Blippr iPhone App Mashable France MashDeck Twitter App Mobile Site Social Media Events Twitter Guide Book Facebook Guide Book Partners App Development WordPress Experts MaxCDN Content Delivery Dynect Managed DNS Rackspace Hosting Intridea About Us Submit a Tip!

Facebook 40

Facebook B2B Marketing Tips Advertising Agencies 40

PathFactory

AUGUST 28, 2022

How to build a marketing content library. If your prospects and customers aren’t reading your sales or marketing content, how will that affect your content marketing ROI and your ability to educate and inform buyers? You might need a marketing content library. Photo via ].

Top of Funnel 52

Top of Funnel Ad Building Digital Marketing Funnels Enterprise Management 52

Convince & Convert

SEPTEMBER 21, 2010

It takes up a lot less screen real estate that Tweetdeck, and I always use Tweetie when conducting my live, Twitter 20 interviews. Objective Marketer This power-user Twitter app is the preferred vehicle for Guy Kawasaki. Disclosure: Objective Marketer gave me a free account) Note: There are thousands of Twitter apps (literally).

Social Media 167

Social Media Media Paid Content Webinar Metrics 167

Convince & Convert

JULY 22, 2010

She is deeply curious, loves all things marketing and blogs less frequently than she would like at Stickystimuli.com. The Elite Program is a way for the Yelp to reward its most passionate users for making their site “funny, useful and cool&# by providing them with exclusive offers and members only events.

Social Media 128

Social Media Media Paid Search Agency Webinar Metrics 128

Content4Demand

APRIL 14, 2021

As marketers, it’s our job to guide B2B buyers along a seamless journey with unique insights, perspectives and best practices that help them make a confident purchase decision. These insights will serve as the foundation for your marketing storyline. Refine Those Insights. Apply Your Messaging.

Top of Funnel 74

Top of Funnel B2B Thought Leadership Ideal Customer Profiles Buyer Personas 74

Single Grain

AUGUST 4, 2023

If you’re a marketer or business leader that likes to post regular content, you know how tedious it can be to block off time in your week to produce material you can post. It becomes even harder when you try to juggle multiple different types of content. That’s why batch content is practically a necessity.

Product 52

Product Content Bundling Efficiency 52

Engagio

MAY 19, 2020

(Source: SiriusDecisions 2019 State of Account-Based Marketing Study). As a sales leader, you may be thinking that the ideas behind Account-Based Marketing isn’t new, and you’re right. Marketing has joined the hunt for target accounts under the name Account-Based Marketing, and Sales is reaping great rewards.

Sales Management 62

Sales Management Account Based Marketing ABM Top of Funnel 62

Online Marketing Institute

MARCH 24, 2011

Mashable | The Social Media Guide Viral Topics Twitter YouTube Facebook iPhone Google Video About Mashable Company About Us Advertise Submit News Contact Us Announcements Resources Guidebooks Lists How To Trending Mashable Awards Subscriptions Partners W3 EDGE Rackspace Concentric Sky Dynect DNS Intridea Welcome to Mashable!

Paid Search Agency 40

Paid Search Agency Companies Mobile Advertising Advertising Agencies 40

Heinz Marketing

FEBRUARY 8, 2021

By Matt Heinz , President of Heinz Marketing. Pacific you can find the transcription and recording here on the blog every Monday morning. The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. It’s got a hold on the market team.

Account Based Marketing 94

Account Based Marketing DemandBase Marketing Automation Services Top of Funnel 94

Hinge Marketing

MARCH 11, 2016

In today’s online marketplace, content is everything. According to Forbes , 88% of B2B marketers currently incorporate content in their overall strategy. With 85% saying they will focus on content for its lead generation potential in 2016. Protect Your Content. But one thing is certain. It happens.

DMCA 48

DMCA Copyright Top of Funnel Content 48

Hinge Marketing

MARCH 11, 2016

In today’s online marketplace, content is everything. According to Forbes , 88% of B2B marketers currently incorporate content in their overall strategy. With 85% saying they will focus on content for its lead generation potential in 2016. Protect Your Content. But one thing is certain. It happens.

DMCA 48

DMCA Marketing & Strategy Marketing Strategy Top of Funnel 48

Convince & Convert

AUGUST 3, 2010

Make it useful and at least moderately pleasing to the eye. Make your content at least semi-friendly for search engines. A digital marketing success story. Now, the move is toward “social objects&# which are invariably smaller, more directed pieces of content. Build a website. Keep it updated.

Social Media 167

Social Media Facebook Paid Content Marketing Websites 167

Convince & Convert

AUGUST 3, 2010

Make it useful and at least moderately pleasing to the eye. Make your content at least semi-friendly for search engines. A digital marketing success story. Now, the move is toward “social objects&# which are invariably smaller, more directed pieces of content. Build a website. Keep it updated.

Facebook 167

Facebook Marketing Websites Paid Content Social Media 167

Online Marketing Institute

OCTOBER 31, 2010

It takes up a lot less screen real estate that Tweetdeck, and I always use Tweetie when conducting my live, Twitter 20 interviews. Objective Marketer This power-user Twitter app is the preferred vehicle for Guy Kawasaki. Disclosure: Objective Marketer gave me a free account) Note: There are thousands of Twitter apps (literally).

Social Media 40

Social Media Paid Content Tools Media 40

Kevin Indig

APRIL 19, 2023

AWT shows which keywords your pages rank for, how Google sees your content, and what changes can boost your traffic. Fast forward to today, the impact of backlinks on SEO has made space for content and user experience, but it’s still one of the most important factors in some verticals. The value of backlinks was undisputable!

Link Building 122

Link Building Budget Programs Ad Building Lead Scoring 122

Hubspot

NOVEMBER 9, 2023

Despite dating all the way back to the MySpace era , marketing on X (formerly called Twitter) is still untouched for many businesses. Behind its mysterious gestalt lies an enormous sea of opportunity for brands who learn to use X for marketing and sales. Use a proper headshot for your X profile. The tempo is fast.

Twitter 69

Twitter Ideal Customer Profiles Ad Exchange Curation 69

Directive Agency

MAY 19, 2017

B2B marketing timelines and sales cycles can be confusing. You should be creating content that educates and nurtures your audience about your service. Demand Generation : the focus of targeted marketing programs to drive awareness and interest in a company’s products and/or services. Think of it this way.

Top of Funnel 49

Top of Funnel Sales Cycle B2B Sales Demand Generation Agencies 49

seo.co

OCTOBER 28, 2021

Viral content is a Holy Grail in the world of content marketing. It all started with a single piece of viral content. Viral content creates massive traffic. And while there’s no perfect formula for ensuring the creation of a piece of viral content, there are some key strategies you can implement that can help.

Viral Marketing 98

Viral Marketing SEO Content Paid Search Agency 98

BuzzSumo

MAY 4, 2016

How shareable is your B2B content? Our friends at Uberflip set us the challenge of analyzing 100 of the most popular B2B Marketing and Technology sites and blogs (listed at the end of this post) to identify the content that works. The median shares for the other 95 popular B2B blogs and sites is 106.

B2B 40

B2B Sample Viral Marketing Content 40

Convince & Convert

SEPTEMBER 21, 2010

But, I absorbed many smaller lessons that will help guide my thinking about the conference, technology, and social business in the coming months. But now, even the best content is beyond the official SXSW boundaries. SXSW needs a much better vetting process if it’s going to retain even a modicum of educational value.

Social Media 126

Social Media Media Paid Content Conference 126