50 Facts about online consumer behavior not to ignore


State of Procurement Study ). eMarketer ). Aspect Consumer Experience Survey ). Digital Marketing Internet Marketing 2012 Global Customer Service Barometer ad agencies American Express archaic user interfaces Aspect Consumer Experience Survey B2B buyers Bain & Co. 81% of consumers research online before buying. ( GE Capitol ).

8 SEO Recommendations for Maximizing B2B Case Studies & Collateral

KoMarketing Associates

A recent survey of US agency executives from RSW/US , as covered by eMarketer , revealed that client case studies and content marketing were the top two self-promotional tactics used to generate leads, as indicated by 62% of respondents. Case studies can be difficult to obtain. Speaking in our industry in particular, many of our clients are concerned with how a case study might give away a competitive advantage.


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Perspective on the B2B Demand Generation Benchmark Survey Report

KoMarketing Associates

Last October, KoMarketing Associates announced the launch of research consultancy Software Advice’s B2B Demand Generation Benchmark Survey. Software Advice’s Managing Editor Ashley Verrill shared some of the charts and information highlighting results of the survey. This post looks a bit deeper at some of the supporting charts and information realized based on survey responses. Eloqua and CMO.com helped coordinate survey information.

What CJR’s Study on Trust Tells Us About Content in 2016


According to a 2015 AP study , only 12 percent of Facebook news consumers have “a lot of trust” for “the news they see there.” ” That’s pretty alarming, considering that a recent eMarketer report found that 50 percent of the U.S. The Columbia Journalism Review (CJR) recently set out to answer those questions by surveying previous studies and conducting an experiment. Brands Media CJR study

Need to Drive Leads? Try These Traditional Tactics Now

Marketing Insider Group

Try These Traditional Tactics Now Share In a recent article from eMarketer, “ Is Social a Source for B2B Leads? ”, a survey from Leadforce1 is highlighted showing that social media is not producing the kind of engagement that drives leads. Nurture your email list with an invitation to visit a resource center that provides thought leadership from well-known experts, webcast and podcast replays, short videos and product demos, customer testimonials and case studies.

9 Recent Studies to Expand Your Content Marketing Horizons (Freelancers, Take Note)


We have collected some of the best marketing studies from the past few weeks into one location, so you can have direct and easy access to the information you need to know. A recent study of 912 million blog posts (yeah, really) sponsored by Backlinko and BuzzSumo found that people are more likely to share long blog posts than short blog posts on social media. eMarketer forecasts that digital ad spend will top traditional in 2019.

Less Than Half of Baby Boomers Like Seeing Diversity in Ads


However, a new study suggests that the younger you are, the more receptive you’ll be to diversity in ads. According to a September 2016 survey by Barkley and Futurecast, more than two-thirds of U.S. We’re seeing a more diverse and open society, especially among millennials,” Quim Gil , head brand planner at ad agency Richards/Lerma, said in an interview with eMarketer. “We Media Baby boomers diversity eMarketer Gen X Gen Z Millennials

Survey Looks for Hostility to Behavioral Targeting, and Finds It

Customer Experience Matrix

Summary: a new survey found that most Americans oppose behavior-based Web targeting. A recent survey conducted by professors by UC/Berkeley and University of Pennsylvania concluded (to quote its full title) that “Contrary to what marketers say, Americans Reject Tailored Advertising and Three Activities That Enable It.” The headlined finding of the survey was that 66% of respondents said they did not want Web sites to show ads tailored to their interests.

The Rise of Account-Based Marketing, in 7 Charts


As eMarketer points out , the concept of ABM has actually been around for more than a decade. In the past year, 59 percent of B2B marketers surveyed by EverString and Domo have implemented ABM. According to a study from Uberflip, Heinz, ReachForce, Radius, and Bizible, most practitioners believe their ABM efforts are only moderately effective. Incredibly, 50 percent of marketers surveyed did not measure how implementing account-based marketing affected ROI.

Seven Studies on How Diversity and Inclusion Make for Better Marketing


There’s no doubt that Nike’s “Just Do It” campaign featuring Colin Kaepernick will be the marketing case study of the year for diversity and inclusion. Let’s take a dabble into that Nike case study, shall we, and see what we can learn? To help you navigate this space, we examine six more studies, surveys and reports, and highlight key points for how diversity and inclusion make for better marketing.

87 More Vital Social Media Marketing Facts and Stats for 2012

Webbiquity SMM

eMarketer ). eMarketer ). Another study found that while 60% of businesses have a blog, only 35% of those (i.e., eMarketer ). In a July 2012 survey, 26% of respondents said they were interested in the iPhone5, while 74% said they were “over it”–just not that intrigued by another new Apple device. eMarketer ). Though social media marketing is now used in about 90% of companies, techniques, platforms and best practices continue to evolve.

Study: Two-Thirds of Marketers Integrate Social Media and Email Marketing


As reported by eMarketer today, in an April 2010 survey by email marketing agency, eROI, two-thirds of US marketers are now integrating social media into their email marketing campaigns. Other Key Research Findings: 71% of business executives surveyed worldwide indicated they were promoting their Twitter , Facebook or other social media presence in their email marketing messages (Source: StrongMail research).

Your B2B Marketing Budget Playbook for 2021 Success [Research]

Marketing Insider Group

It’s important to mention here that we have several studies and surveys on B2B marketing budgets to consider, so let’s examine them all and look for some general themes. Research from eMarketer released in August projected B2B ad spending to grow by 22.6% eMarketer.

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Think Beyond Mobile-First and Consider Mobile Experiences Like These Brands


Fast forward to the present, and mobile is the alpha dog of the pack: Two-thirds of marketing emails are opened on mobile devices ( eMarketer ). 60% of Google’s ad revenue comes from the mobile web ( eMarketer ). Rich Push Case Study: L’Oreal L’Oreal used Digital Experiences to engage mobile app-users and increase eCommerce conversions for its Carol’s Daughter brand by 4.5x.

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Customer Experience Email Marketing Tips


Source: eMarketer In order to remain important and at the front of the minds of your customers, you should deliver an experience that engages them with your brand way after the sale. Business leaders everywhere recognize that consumer experience is such an essential metric.

Part 1: Smart Money Is on Data-driven B2B Marketing


That said, the 10Fold study found that KPIs on marketing spend had held steady for about 60 percent of surveyed sellers. A similar study by Deloitte notes that in 2020, B2B marketing budgets actually rose to the highest overall percentage of budget since it’s been doing such surveys.

B2B Content Consumers’ Habits are Evolving, and It Doesn’t Look Good for Some


Last week I stumbled upon an interesting study by our friends over at NetLine Corporation entitled, “2019 State of B2B Content Consumption and Demand.” The results are from comparing surveys YoY with B2B professionals across over 300 industries, various company sizes, and titles. According to the study, this is impacting the time it takes for a content consumer to move between content touches.

The new Myspace? Which social channels are here to stay


Facebook is struggling to attract younger users, according to a study from eMarketer. In a 2014 survey of high schoolers’ use of social networks, 51% reported using Instagram every day, while 55% used YouTube and 61% Facebook daily – second only to texting. Social networkers are using an increasingly diverse mix of social networks, websites and apps to interact, but how many are here to stay?

You May Be Surprised At The Biggest B2B Marketing Responsibility Of 2016

Marketing Insider Group

In a recent survey conducted by ITSMA , business-to-business (B2B) marketers worldwide expect that understanding buyers will be their # 1 responsibility in two years (85%). Of course, with a staggering amount of technology available to marketers ( 1,876 vendors as of Scott Brinker’s latest count ,) and Gartner’s predictions that the CMO will spend more on IT than the CIO by 2017, it comes as no surprise that managing this technology took it’s place as a major responsibility in the survey.

How to Get Started With Account-Based Marketing in 8 Steps

KoMarketing Associates

It’s widely acknowledged as being an effective strategy, and there have been dozens of studies documenting its success. A July 2020 study of marketers revealed that only 22% said their “ABM strategy is in place and measurable.” eMarketer reports that “US B2Bs will spend $8.14

Use Content Marketing to Manage Industrial Sales Funnels

Industrial Marketing Today

Several studies have shown that these lead generation challenges hold true across the board in B2B marketing. According to the recent MarketingSherpa’s B2B Marketing Benchmark Survey (June 2011) of more than 1,700 B2B marketers: 52% of the companies reported, “Converting qualified leads into paying customers” (MoFU) as their biggest challenge.

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3 Ways to Optimize Customer Experience Via Email


Nearly half (44%) of responds to a 2015 survey about email marketing influence cite that “marketing and advertising emails remind me to shop,” according to eMarketer. Marketers can empower customers to optimize their use of a brand’s products and services by offering targeted applied use case information, or case study stories of similar customers.

How to Make Money on TikTok: 4 Easy Strategies


A study on influencer marketing found that in December 2019, 16% of U.S. Source: eMarketer. According to this study by Tomoson, every dollar spent on influencer marketing yielded an average of $6.50 for the business, with the top 13% surveyed reporting a return of $20.

6 Stats B2B Marketers Must Pay Attention To in 2014

KoMarketing Associates

We are a month into the new year and there have already been some great studies released (be sure to check out our industry news section for the latest). As eMarketer notes however, “Curation is not as easy as simply finding and sharing content. Industry statistics and studies are also available to help you better understand the market. Here are a few places worth checking out: eMarketer. According to the study, 56% of search results have nine or more paid ads.

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How Digital Marketing Can Transform Your Dealership

V12 Data

Numerous studies have been conducted that prove that email marketing is at the top of the list in terms of customer acquisition and retention and new revenue generation: 81% of businesses say that email drives customer acquisition, and 80% for retention. According to Emarketer, 90.4%

2020 Content Marketing Trends – Content for the Buyer Journey

Marketing Insider Group

Source: eMarketer. In a survey of decision-makers about the content they receive , there were complaints about relevance. Think case studies and explainer videos. Understanding the needs of your customers is a vital element in the definition of the content marketing.

45 Emerging Technology Stats to Know in 2020


In fact, a Deloitte study found that a growing number of private companies are more heavily prioritizing emerging technology and hiring talent in their annual budgets. In fact, a Deloitte study notes that many marketing firms are ramping up their information technology processes because of it.

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Customer-Focused Companies are 60% More Profitable. How Do Your Strategies Line Up?

V12 Data

To better understand and develop consumer insights, brands stated that social, search, and survey analysis tools were important. A study by Forbes showed that 64% of executives “strongly agree” that data-driven marketing provides a competitive edge in deciding on how to compete with other companies in the same field. eMarketer reports that 90.7% eMarketer also reports that 92.3% Similar results were found in a study by Evergage.

3 Reasons Mobile Optimization Should Be in Your B2B Marketing Mix

KoMarketing Associates

According to eMarketer , global smartphone use is increasing 25% just in 2014, which will surpass 50% total smartphone penetration around the world. By 2018, eMarketer projects that almost 37% of the entire world population will own a smartphone- that’s almost 3 billion people. According to HubSpot , a survey from Google’s Think Insights reports that 61% of users stated they would leave a website if they don’t immediately see what they are looking for.

Top 6 Demand Generation Strategies Which Work!

Only B2B

A Case studies are winners too! According to eMarketer 62.6 agency executives generated targeted leads using client case studies posted on the company’s website. Researches and surveys.

Lead Generation vs. Demand Generation: Top 6 Strategies Which Work!

Only B2B

A Case studies are winners too! According to eMarketer 62.6 agency executives generated targeted leads using client case studies posted on the company’s website. Researches and surveys.

First, second and third-party data: what are the advantages of a data strategy


This management approach consists of the collection, study, and use of data in marketing decision-making. It is generated through marketing campaigns, website and social media monitoring tools , surveys, and others. Source: eMarketer.

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199 Digital Marketing Stats to Drive Your Marketing Strategy

Marketing Insider Group

One of our favorite content marketing ROI case studies comes from Tiger Fitness. Wyzowl conducted a survey for marketers who had hosted or taken part in a webinar. According to a Databox survey, SEO was considered better than PPC for driving sales by 70% of respondents.

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Top Twitter Demographics That Matter to Social Media Marketers


41% of Twitter users surveyed earn a household income about $75,000 (vs. The Pew Research study breakdown is as follows: Percentage of U.S. According to eMarketer, there are 10 million more US Hispanics on WhatsApp than Instagram, and almost three times more than?Twitter.

Best Social Media Stats and Market Research of 2010 (So Far)

Webbiquity SMM

Study: Spending On Email, Social And Search Rising by MediaPost Online Media Daily. Despite the fact that more than half of marketers responding to an ExactTarget survey planned to to either reduce their overall marketing budget for 2010 or keep it flat, 54% planned to increase spending on email marketing and 66% planned to increase expenditures for social media “even though about 80% of those acknowledged the difficulty in tracking ROI in the medium.&#.

Social Media Marketing for Lead Generation

V12 Data

According to recent research by Emarketer, 90.4% According to a study by Social Media Today and SharpSpring , 45% of respondents are either somewhat (38%) or extremely (7%) satisfied with the lead volume that they receive from using social media for lead generation.

The Ultimate Guide of Digital Marketing Statistics Every Marketer Should Know

V12 Data

eMarketer). Email marketing is the most common channel for personalization, however according to Ascend2’s survey, while personalized messages are highly effective, they also rank as the most difficult type of email to deploy. Nearly half (47%) of survey respondents stated that personalization is also the most difficult type of email to execute. eMarketer). IAB 2018 Video Ad Spend Study). eMarketer projects that by 2019, 83.6 eMarketer).