Only B2B

JUNE 21, 2023

In this blog, we will explore the power of different types of Account-based marketing and delve into their benefits, examples, and case studies. According to a survey conducted by Evergage, an astonishing 98% of marketers believe that personalization enhances customer relationships.

Account Based Marketing 71

Account Based Marketing ROI Effectiveness ABM 71

Contently

JULY 6, 2016

According to a 2015 AP study , only 12 percent of Facebook news consumers have “a lot of trust” for “the news they see there.” ” That’s pretty alarming, considering that a recent eMarketer report found that 50 percent of the U.S. People don’t judge quality content the way media experts do.

Studies 111

Studies Content Emarketing Internet Marketing 111

Customer Experience Matrix

MAY 20, 2010

Not to beat a dead horse, but Wednesday’s eMarketer reported on yet another survey that touched on the question of why marketers don’t measure. Although the Omniture 2010 Online Analytics Survey is obviously limited to Web analytics, the answers probably apply to other types of measurement as well. Perhaps I’m peerless.

Lead Scoring 120

Lead Scoring Lead Ranking Analytics Peer-to-peer 120

SendX

JANUARY 18, 2021

Source: eMarketer In order to remain important and at the front of the minds of your customers, you should deliver an experience that engages them with your brand way after the sale. Instead of establishing a transaction-oriented partnership, you need to establish a continuous relationship. uplift for every buyer.

Email Marketing 221

Email Marketing Tips Clickthrough Work Management 221

Customer Experience Matrix

OCTOBER 9, 2009

Summary: a new survey found that most Americans oppose behavior-based Web targeting. A recent survey conducted by professors by UC/Berkeley and University of Pennsylvania concluded (to quote its full title) that “Contrary to what marketers say, Americans Reject Tailored Advertising and Three Activities That Enable It.” Get over it”.

Customer Surveys 120

Customer Surveys Privacy Paid Search Agency Emarketing 120

Porch Group Media

NOVEMBER 4, 2022

According to a survey by Forbes , about 70% of TV watching time occurs through streaming services. Another study by eMarketer shows cord-cutters are all set to reach 55.1 million by the end of 2022 A similar study by eMarketer tells us that Connected TV users will rise to 204 million, representing about 60% of the population.

First-Mover Advantage 52

First-Mover Advantage Emarketing Cable Amazon 52

Sword and the Script | B2B

JULY 18, 2023

There’s been no shortage of surveys and stats in B2B marketing; here’s a look at some of the more interesting ones from the first six months of 2023 Apart from this blog, I produce a separate monthly email newsletter that curates articles and blog posts across marketing communications. ” Read more on eMarketer 5.

Planning 52

Planning Statistics B2B Marketing Top of Funnel 52

Go Beyond SEO

JUNE 14, 2022

Companies are moving toward client case stories: letting their case study be expressed as a case story. 84% of people say they have been convinced to buy a product or service by watching a brand’s video ( Wyzowl survey). According to eMarketer, 75% of all videos are played on mobile devices. What’s more? It’s all on video.

Video Marketing 78

Video Marketing Planning Paid Search Agency Emarketing 78

B2B Marketing Directions

JULY 24, 2022

For the past few years, marketers have been inundated by research studies purporting to prove that consumers and business buyers now place great importance on the social responsibility track record of the companies they do business with. The following table shows how survey responses varied across four generational cohorts.

Research 52

Research Emarketing Customer Surveys Paid Search Agency 52

illumin

MARCH 5, 2024

In fact, a study by Kortx suggested that Safari is a default mobile browser for the majority of iOS users and therefore, already functioning as a cookieless mobile browser. Customers are already shifting to mobile-first and cookieless in 2024.

Mobile Advertising 98

Mobile Advertising Advertisements Advertising Privacy 98

Hubspot

JANUARY 27, 2020

In fact, a Deloitte study found that a growing number of private companies are more heavily prioritizing emerging technology and hiring talent in their annual budgets. In fact, a Deloitte study notes that many marketing firms are ramping up their information technology processes because of it. eMarketer ). eMarketer ).

Marketing AI 101

Marketing AI Stats Enterprise Management Emarketing 101

Porch Group Media

NOVEMBER 12, 2020

Numerous studies have been conducted that prove that email marketing is at the top of the list in terms of customer acquisition and retention and new revenue generation: 81% of businesses say that email drives customer acquisition, and 80% for retention. According to Emarketer, 90.4% of Millennials, 77.5% of Generation X, and 48.2%

Paid Content 59

Paid Content Planning Emarketing Marketing Management 59

Only B2B

DECEMBER 23, 2019

A Case studies are winners too! According to eMarketer 62.6 agency executives generated targeted leads using client case studies posted on the company’s website. Researches and surveys. While conducting extensive market surveys and researches is an expensive affair, the fruits of it are undeniably good.

Demand Generation Agencies 62

Demand Generation Agencies Demand Generation Demand Webinar Metrics 62

Only B2B

JANUARY 18, 2018

Content upgrades can be in the form of video courses, ebook, researches, surveys, whitepapers, slideshow or just a PDF download. Case studies are winners too! According to eMarketer 62.6 agency executives generated targeted leads using client case studies posted on the company’s website. Researches and surveys.

Demand Generation Agencies 101

Demand Generation Agencies Demand Generation Webinar Metrics Sales Qualified Leads 101

KoMarketing Associates

SEPTEMBER 16, 2014

According to eMarketer , global smartphone use is increasing 25% just in 2014, which will surpass 50% total smartphone penetration around the world. By 2018, eMarketer projects that almost 37% of the entire world population will own a smartphone- that’s almost 3 billion people. So what are you waiting for?

Mobile Marketing 120

Mobile Marketing Marketing Mix B2B Marketing Optimization 120

Porch Group Media

FEBRUARY 26, 2020

According to recent research by Emarketer, 90.4% According to a study by Social Media Today and SharpSpring , 45% of respondents are either somewhat (38%) or extremely (7%) satisfied with the lead volume that they receive from using social media for lead generation. Who Uses Social Media? of Millennials, 77.5%

Lead Generation 82

Lead Generation Social Media Lead Scoring Lead Ranking 82

Only B2B

DECEMBER 23, 2019

A Case studies are winners too! According to eMarketer 62.6 agency executives generated targeted leads using client case studies posted on the company’s website. Researches and surveys. While conducting extensive market surveys and researches is an expensive affair, the fruits of it are undeniably good.

Demand Generation Agencies 62

Demand Generation Agencies Demand Generation Lead Generation Demand 62

KoMarketing Associates

JANUARY 27, 2014

We are a month into the new year and there have already been some great studies released (be sure to check out our industry news section for the latest). As eMarketer notes however, “Curation is not as easy as simply finding and sharing content. Here are a few places worth checking out: eMarketer. MarketingProfs.

B2B Marketing 120

B2B Marketing Stats Planning Curation 120

Marketing Insider Group

AUGUST 11, 2015

In a recent survey conducted by ITSMA , business-to-business (B2B) marketers worldwide expect that understanding buyers will be their # 1 responsibility in two years (85%). As indicated in this ITSMA survey, B2B marketers will be increasingly looked to as the resident experts on the customer. Why Customers? Why Customers?

B2B Marketing 100

B2B Marketing Marketing Management B2B Paid Search Agency 100

Marketing Insider Group

JUNE 22, 2020

Source: eMarketer. In a survey of decision-makers about the content they receive , there were complaints about relevance. Think case studies and explainer videos. You may assume B2B companies are all in with content marketing. It is a top tactic. And, adoption rates of digital content marketing are high.

Top of Funnel 287

Top of Funnel Buyer's Journey Trends Lead Scoring 287

Porch Group Media

MAY 21, 2019

eMarketer). Email marketing is the most common channel for personalization, however according to Ascend2’s survey, while personalized messages are highly effective, they also rank as the most difficult type of email to deploy. eMarketer). IAB 2018 Video Ad Spend Study). eMarketer projects that by 2019, 83.6

Statistics 45

Statistics Mobile Advertising Emarketing Mobile Marketing 45

Contently

FEBRUARY 28, 2017

However, a new study suggests that the younger you are, the more receptive you’ll be to diversity in ads. According to a September 2016 survey by Barkley and Futurecast, more than two-thirds of U.S. internet users like ads that show “real people,” not just gender stereotypes from the past. “We’re

Paid Search Agency 60

Paid Search Agency Ads Emarketing Advertising Agencies 60

Porch Group Media

NOVEMBER 10, 2022

A survey from eMarketer reveals that email marketing drives 25% of the overall revenues from those companies surveyed. Also according to an eMarketer study, the median email marketing ROI is 122%. In one survey, 88% of respondents said they look more favorably on emails that feel personally written for them.

Statistics 52

Statistics Marketing Budget Marketing & Strategy Stats 52

Hubspot

NOVEMBER 2, 2018

We dug a little deeper into the numbers, looking at a recent report and running our own surveys to see how people search for different types of information. As we previously mentioned, studies show that over half of all product searches take place on Amazon. In 2017, for instance, eMarketer found that 70.6%

Amazon 78

Amazon Traffic Google Emarketing 78

Biznology

SEPTEMBER 22, 2016

State of Procurement Study ). eMarketer ). Aspect Consumer Experience Survey ). FINDING YOUR AUDIENCE. 97% of consumers turn to a search engine when they are buying a product vs. 15% who turn to social media. Conductor ). 96% of consumers have searched for product information from their mobile device. Social Media Examiner ).

Buzz 80

Buzz Paid Search Agency Forrester Multi-Channel 80

Porch Group Media

OCTOBER 24, 2019

eMarketer ). eMarketer ). IAB 2018 Video Ad Spend Study ). According to a Facebook user survey, the ads seem to be very successful. Native ads receive 53 percent more views than traditional display ads. Sharethrough ). Native advertising increases purchase intent by 18 percent. billion in 2019. billion in 2019.

Advertisements 56

Advertisements Advertising Trends Mobile Advertising 56

Vision Edge Marketing

MAY 4, 2012

EMarketer estimates that four out of five U.S. Unfortunately, a recent study by Alterian found that 80% of the 1,500 marketers who completed the survey do not have a good understanding of how online conversations are impacting their business. Are you investing more in social marketing this year?

ROI 100

ROI Social Marketing Planning Paid Search Agency 100

Navigate the Channel

JULY 12, 2023

Email can also help build value, differentiation, and trust among prospects and clients alike,” according to market research company Insider Intelligence, formerly eMarketer. Improvements to email strategies can yield better engagement and ROI. Eighty-three percent of B2B marketers use email engagement to track content performance.

Advertising Benchmark 65

Advertising Benchmark Email Marketing Privacy Protection Ad Building 65

Martech Advisor

MARCH 26, 2020

A report from eMarketer found that in 2019, US consumers spent more time with their mobile devices than they did watching TV. It’ll be interesting to study how these numbers evolve as cities begin mandating remote work, closing down places of work, and encouraging social distancing. A study from McGraw-Hill Research around U.S.

Advertisements 55

Advertisements Advertising Mobile Advertising Terms and Conditions 55

Porch Group Media

APRIL 22, 2021

According to recent research by Emarketer, 90.4% According to a study by Social Media Today and SharpSpring , 45% of respondents are either somewhat (38%) or extremely (7%) satisfied with the lead volume that they receive from using social media for lead generation. 80% of social media B2B leads come from LinkedIn.

Social Media 52

Social Media Lead Generation Social Marketing Lead Scoring 52

ClearVoice

JANUARY 9, 2019

If we told you that more than half of people surveyed have not used visual search, but are somewhat interested or very interested in utilizing it, our guess would be you may have one of two potential responses. In fact, according to an eMarketer survey , only about 10 percent of people have ever used visual search.

Emarketing 40

Emarketing Amazon Customer Surveys Search Marketing 40

Porch Group Media

OCTOBER 1, 2020

In research by Seventh Sense, almost half of survey participants said they plan to send more emails to communicate with customers and prospects as a result of the Covid crisis. eMarketer) Relevant emails drive 18x more revenue than broadcast emails. More than 55% of marketers have reported receiving the best ROI from email campaigns.

Stats 71

Stats Email Marketing Trends Planning 71

Porch Group Media

NOVEMBER 12, 2019

According to the study, the top three responses were: Using more data to create customized content that serves the customer journey (51%). Hiring people with the necessary digital skills was cited as the top challenge for 55% of survey respondents. eMarketer ). during 2018, reaching $7.85 Sharethrough ). Wordstream ).

Mobile Advertising 45

Mobile Advertising Trends Paid Search Agency Emarketing 45

Adobe Experience Cloud Blog

OCTOBER 17, 2017

Yet according to Marketo’s recently released The State of Engagement report, nearly half of the marketers surveyed (48%) said that finding the appropriate tools to enable them to engage with customers is the biggest challenge they face today. Why is this critical?

Marketing AI 134

Marketing AI Marketo Advertising Agencies B2B Thought Leadership 134

NuSpark Consulting

AUGUST 6, 2018

in 2018, according to eMarketer. A 2017 study showed companies that met and exceeded their revenue goals used personalization tactics 83% of the time. Data-driven advertising campaigns often include customer satisfaction surveys, which help companies gain an understanding of improvements required to achieve customer satisfaction.

Paid Content 100

Paid Content Advertisements Advertising Effectiveness 100

readwrite

SEPTEMBER 25, 2019

Image Source: eMarketer. These potential customers can take the form of surveys or focus groups , depending on the size of your ambitions. There’s no chance of being fooled by the visits of bots when studying your highest value referrals. Consider the fact that businesses spent $283 billion in 2018 on digital ads alone.

Budget Programs 91

Budget Programs Advertisements Advertising Landing Pages 91

Contently

DECEMBER 12, 2016

As eMarketer points out , the concept of ABM has actually been around for more than a decade. In the past year, 59 percent of B2B marketers surveyed by EverString and Domo have implemented ABM. Incredibly, 50 percent of marketers surveyed did not measure how implementing account-based marketing affected ROI.

Account Based Marketing 60

Account Based Marketing Top of Funnel Work Management Marketing Automation Services 60