QuanticMind

MAY 31, 2023

Basis’ Senior Vice President of Paid Search and Social, Amy Rumpler, compiles all the latest news, trends, and resources each month for easy access. Highlights from YouTube Brandcast: 2023 [:04] During this year’s upfronts, YouTube shared a slew of new stats related to the rise of their app on home TV sets. AI AI AI caramba!

Paid Content 77

Paid Content Marketing AI Paid Search Agency Amazon 77

Porch Group Media

FEBRUARY 16, 2021

eMarketer ) Shoppers spend 138% more when marketed to through email, as compared to those who do not receive email offers. Check out these stats on the effectiveness of email marketing automation: Automated emails get 119% higher click rates than broadcast emails. eMarketer) Relevant emails drive 18x more revenue than broadcast emails.

Email Marketing 72

Email Marketing Optimization Marketing Strategy Marketing & Strategy 72

KoMarketing Associates

DECEMBER 9, 2014

60% of marketers create at least one piece of content each week ( eMarketer ). The above stats, in combination with the more than 150,000,000 blogs currently in existence confirm one thing: In the content marketing world, competition is pretty darn steep. The blank page must be conquered.”.

Marketing Budget Creation 120

Marketing Budget Creation Curation Budget Programs Content 120

Huptech Web

MAY 12, 2023

Ecommerce Return Stats Should I Offer Free Returns? Ecommerce Return Stats You Should Know eCommerce Returns Account for 20-30% The average eCommerce return rate, according to eMarketer, is between 20-30%. eCommerce returns can be costly for retailers in terms of time and resources.

eCommerce 52

eCommerce Practices Terms and Conditions Tips 52

Content Standard

JUNE 19, 2015

These findings reiterate the need for brands to shift gears and invest resources in digital (and specifically mobile) marketing. As eMarketer reports , spending on mobile video advertising is expected to grow more than 70 percent to hit $2.62 Mobile video content marketing is one arena plagued with this discrepancy. billion in 2015.

Mobile Marketing 40

Mobile Marketing Marketing & Strategy Marketing Strategy Emarketing 40

KoMarketing Associates

MARCH 7, 2013

Ardeth Albee (@ardath421) : “B2B Marketer, Content Strategist, Writer, Storyteller and Author of eMarketing Strategies for the Complex Sale” Follow Ardeth at https://twitter.com/ardath421. BtoB Online (@btobmagazine) : “The resource for #marketing strategists” Follow BtoB Online at https://twitter.com/btobmagazine.

Social Media 120

Social Media Ideal Customer Profiles Twitter Profiling 120

SnapApp

DECEMBER 20, 2018

Bundled nurturing content within a resource hub (rather than multiple emails) produced a 3X increase in lead to pipeline ratio. You might have even heard the stat that 70 percent of B2B marketers claim that videos are more effective than other content when it comes to converting users to qualified leads. Do More Video.

Top of Funnel 85

Top of Funnel Sales Qualified Leads Webinar Metrics B2B 85

Adobe Experience Cloud Blog

AUGUST 19, 2016

ABM is a strategic approach to lead generation in which your time and resources go into targeting a key group of specific accounts. Because of this, it’s time to evaluate the status quo and determine whether your time, budget, and resources should go into quality or quantity. This all comes down to the math and two key stats.

Lead Ranking 48

Lead Ranking B2B Marketing Account Based Marketing B2B Thought Leadership 48

SnapApp

AUGUST 3, 2016

In this post, we’ll examine some stats that indicate how interactive content is effective for the ever-shrinking attention span, as well as what aspects make it so engaging for users. Data from eMarketer shows that Internet users find interactive content more interesting and prefer this content format (compared to non-interactive formats).

Emarketing 48

Emarketing Storytelling Class Interactive Marketing 48

Hubspot

NOVEMBER 11, 2011

Ever needed a compelling, reliable stat to help make a point, round out a blog post, or make your ebook even more data-driven? Think Insights with Google , Google's new information and resource hub for marketers, has got you covered! We've found some pretty awesome marketing stats you can use, for starters. Pretty handy, huh?

Paid Content 28

Paid Content Google Emarketing Paid Search Agency 28

Marketing Insider Group

FEBRUARY 17, 2021

As of 2021, eMarketer estimates worldwide digital ad spending sits at $389.29 Goggle admits it right away (although I’m not sure who’s behind this embedded instant stat): Search Engine Journal tells us each brand should expect “fraudulent” clicks to consume 20% of all paid ad clicks—in other words, bots. billion by 2024.

Paid Content 362

Paid Content Paid Search Agency Ads Banner Ads 362

Webbiquity

DECEMBER 1, 2015

Find these and more actionable takeaways in this collection of three dozen social media marketing stats and facts. Stats and Facts About Social Media Strategy and Tactics. eMarketer ). Stats and Facts About Social Metrics and Measurement. eMarketer ). eMarketer ). eMarketer ). eMarketer ).

Social Media 100

Social Media Stats Media Emarketing 100

Webbiquity

FEBRUARY 2, 2011

Jeff Bullas shares several interesting content marketing stats from recent research, such as: content now accounts for 33% of marketing budgets on average, up from 11% just a couple of years ago. 2011 Trends: Content Marketing Is Critical by eMarketer. Social Media Leads Content Marketing: New Survey Reveals by Jeff Bullas.

Marketing Budget 100

Marketing Budget Tactics Tips Content Marketing 100

Vidyard

MARCH 23, 2021

We know it can be hard to justify spending resources on a new content type without the data, especially for data-driven businesses. So if you—or your boss—are looking to understand the power of video and want the stats to back it up, then look no further. Stats Around Video Engagement 2.5 Video for Sales Statistics 1.1

Stats 65

Stats Video Marketing Enterprise Management Planning 65

markempa

SEPTEMBER 30, 2006

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Brian leads the call with the stat - "80% of leads sent from marketing to the sales organization are lost, ignored, or discarded." We again have Jill Konrath and Brian Carroll talking about the topic.

Lead Generation 120

Lead Generation B2B Sales B2B Marketing B2B Thought Leadership 120

Webbiquity

OCTOBER 16, 2012

Marketers have questions, this post has answers: 87 vital social media and online marketing statistics covering everything from how executives and large companies are using social media for marketing, customer service and recruiting to fresh stats on the leading social media platforms to search, email, content and mobile marketing trends.

Paid Content 100

Paid Content Social Media Stats Social Marketing 100

Ambal's Amusings

OCTOBER 15, 2009

We also ask for their suggestions on recommended reading resources to keep abreast with latest trends in their industry. Recommended Resources from B2B Marketing Experts. Ardath’s book, eMarketing Strategies for the Complex Sale is now shipping! But I have a secret: I get a kick out of traffic stats.

ROI 100

ROI B2B Marketing Paid Search Agency Planning 100

SnapApp

DECEMBER 4, 2017

That’s why we’ve gathered 54 content marketing stats all in one place – so you can start thinking about how this data will inform your plans for 2018. . Let’s dive in and explore these stats to get a firm grasp on what’s new within this realm. . . Content Marketing Stats for 2018 (Broken Down By Category).

Paid Content 122

Paid Content Top of Funnel Stats Marketing Budget 122

Marketing Insider Group

JUNE 14, 2012

I’ve also created a twitter list of these resources and other influential bloggers that you can also subscribe to… The New York Times (@ NYTimes ) – “All the news that’s fit to print.” Hubspot (@ Hubspot ) – another one of the top resource for marketers.

Curation 100

Curation Resources Emarketing RSS 100

Contently

FEBRUARY 9, 2017

We all know the value of a good stat. I don’t believe deception was the original intention, but I do think this type of stat speaks to the way marketers hunt for any information that makes them look good without properly vetting it first. You should also turn to my go-to site for reliable marketing analysis: eMarketer.

Stats 60

Stats Video Marketing Paid Search Agency Forrester 60

EveryoneSocial

MARCH 12, 2019

We’ll cover some general social media stats, data about specific social platforms, and statistics related to employees on social media. Additionally, there are hundreds, if not thousands of stats related to social media. Linkedin Stats. eMarketer ). Facebook Stats. eMarketer ). Twitter Stats.

Statistics 102

Statistics Social Media Paid Search Agency Enterprise Management 102

Adobe Experience Cloud Blog

AUGUST 4, 2017

It can be easy to think you need to be everywhere in order to build a social community, but the truth is, valuable time and resources are lost when you aren’t thoughtful and strategic about when and where you’ll maintain a social presence. Here are some stats to consider as you vet social media channels for your organization/brand: Facebook.

Social Networks 134

Social Networks Stats Brand Identity Branding 134

Vidyard

DECEMBER 17, 2020

We know it can be hard to justify spending resources on a new content type without the data, especially for data-driven businesses. So if you—or your boss—are looking to understand the power of video and want the stats to back it up, then look no further. of internet users ( eMarketer, 2019 ). There are 235.1

Statistics 157

Statistics Video Marketing Planning Business 157

Marketing Insider Group

JUNE 8, 2015

I listed my top two resources (CMI and MarketingProfs) in order, but I ask that you don’t read too much into the order after that. If you pick one resource, this is the one. Hubspot (@ Hubspot ) – The top resource for inbound marketers. So if I missed someone you read EVERY DAY, please let me know in the comments below?

Content Marketing 100

Content Marketing Paid Search Agency Planning Emarketing 100

Webbiquity

JANUARY 17, 2011

Discover the answers to all of these questions and more here in more than 40 of the best resources for social media and marketing stats, facts and research of the past year. Social Media Facts and Stats. by eMarketer. Social Media Is Greater Marketing Priority for Small Businesses by eMarketer. Yes—sort of.

Paid Content 100

Paid Content Stats Social Media Marketing Budget 100

Porch Group Media

JANUARY 19, 2021

However, other top challenges included: Staffing/resource constraints (40%) Email deliverability (37%) Lack of tools to personalize or optimize email (31%) Poor email performance (24%). Check out these stats on the effectiveness of email marketing automation: Automated emails get 119% higher click rates than broadcast emails.

Tactics 69

Tactics Email Marketing Paid Search Agency Deliverability 69

KoMarketing Associates

SEPTEMBER 7, 2017

According to a study done by eMarketer and referenced in the above Hootsuite article, 39 percent of B2B professionals found that social selling reduced contact research time, 33 percent found that it increased the number of incoming leads, and 31 percent found that it leads to deeper relationships with clients.

Social Marketing 151

Social Marketing B2B Marketing B2B Skype 151

Porch Group Media

DECEMBER 9, 2019

However, other top challenges included: Staffing/resource constraints (40%). Check out these stats on the effectiveness of email marketing automation: Automated emails get 119% higher click rates than broadcast emails. eMarketer). One-third of study participants have no formal subject-line optimization process. WordStream).

Email Marketing 59

Email Marketing Paid Search Agency Deliverability Click Rate 59

RebelMouse

OCTOBER 23, 2018

report from eMarketer shows Facebook and Instagram's video ad revenue will make up around twice that of YouTube's, at $6.81 Chart from eMarketer. With such impressive stats — 55 minutes per day using one app! Still, recent data indicates that video ad revenue now accounts for 25% of all digital advertising in the United States.

CMS Development 56

CMS Development Enterprise Management Emarketing Content 56

SnapApp

DECEMBER 5, 2016

That’s why we’ve gathered 25 content marketing stats all in one place – so you can start thinking about how this data will inform your plans for 2017. Let’s dive in and explore these stats to get a firm grasp on what’s new within this realm. Content Marketing Stats for 2017. Content Marketing Institute. . Enter 2017 Prepared.

Paid Content 48

Paid Content Stats Marketing Budget Marketing Strategy 48

Convince & Convert

MARCH 8, 2013

Social Media Stat of the Week: Brand Instagram Use Jumps from 54% to 59%. via eMarketer. ” This adds value for followers (and employees), like any good content would, but it also gives them more of an emotional connection with the brand because it has allowed them to add value to their friends, family, and colleagues in turn.

Curation 128

Curation Lead Ranking Content Emarketing 128

Webbiquity

JULY 26, 2010

Great B2B Marketing Stats (in a GREAT format!) , June 13, 2010. Marketing Finger ( Resources Studies Social Media Consulting ). Mi6Agency Marketing ( Emarketing CMO Demographics Case Study Audience Twitter Aging ). Here are my top 10 posts and topics: Best Social Media Stats and Market Research of 2009 , March 31, 2010.

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

Adobe Experience Cloud Blog

MAY 27, 2016

Most likely not, according to these stats: 61% of B2B decision-makers start the decision making process with a web search. What attracts the attention of a department manager trying to impress his boss will likely not be the deep resource that the CMO is looking for as she plans for the following year. But can you afford to skip SEO?

SEO 91

SEO B2B Thought Leadership B2B Lead Scoring 91

Outbrain

DECEMBER 30, 2019

Stats like those indicate marketers must be exceptionally careful to create video ads the audience perceives as genuinely valuable and relevant. A report from eMarketer shows that’s also the case for native video ads. The amount you invest in video advertising will vary based on your goals and financial resources.

Paid Content 60

Paid Content Advertisements Advertising Video Marketing 60

Hubspot

MARCH 2, 2017

Bookmark this blog post to have ideas handy for where to go when you need a stat to support your claim, or if you’re looking for great sources to learn about forthcoming trends in the marketing world. 10) eMarketer. It publishes research data from markets around the world, so it’s a highly comprehensive resource to cite.

Paid Content 28

Paid Content Research Paid Search Agency Advertising Agencies 28

B2B Marketing Zone Posts

APRIL 5, 2010

B2B Online Marketers Focus on Lead Gen - eMarketer , March 4, 2010 Lead generation for B2B Marketing. 12 Mobile Marketing Stats You Need to Know - Junta 42 , March 31, 2010 Some interesting mobile marketing stats. 12 Mobile Marketing Stats You Need to Know , March 31, 2010. Best of B2B Marketing. March 2010. Hot Topics.

B2B Marketing 40

B2B Marketing B2B Thought Leadership Planning B2B 40

Hubspot

AUGUST 7, 2013

And even if you''re not known for your number-crunching abilities, but let''s look at that stat another way: it also means that 48% of marketers have not sourced a lead from Facebook in 2013. That will give your Facebook Fans a ton of resources to learn from -- and give you more opportunities to convert them into leads.

Facebook 28

Facebook Generation Landing Pages Leads 28