KoMarketing Associates

MARCH 7, 2013

It’s no secret that social media is an important channel of digital marketing. For B2B marketers, there are endless opportunities for leveraging social media platforms and strategies. Twitter in particular proved to be the strongest performing platform for generating leads through social media.

Social Media 120

Social Media Ideal Customer Profiles Twitter Profiling 120

ClearVoice

SEPTEMBER 4, 2020

Content marketing statistics for SEO. eMarketer ). SEO leads to 20 times more traffic opportunities than pay-per-click on desktop and mobile devices. ( eMarketer ). Content marketing statistics for social media. billion people worldwide now use social media. eMarketer ). eMarketer ).

Statistics 111

Statistics Emarketing Content Marketing Paid Search Agency 111

KoMarketing Associates

JANUARY 2, 2018

A while back I wrote a post on how to integrate social media into everyday B2B marketing strategy. One of the recommendations was to set 15 minutes a day to social media activity, making this activity a priority and not just a task. Social Media: LinkedIn Marketing Solutions (shortcuts here ), Twitter.

Training 185

Training Work Management Marketing Management Paid Search Agency 185

Webbiquity

DECEMBER 16, 2010

In Defy Gravity: Propel Your Business to High-Velocity Growth , Rebel Brown shows business owners and executives how to shed the weight of legacy baggage, filter out the noise and focus on those opportunities which provide the best potential for profitable growth… Social Media Marketing by Liana “Li&# Evans.

Social Media 100

Social Media Social Marketing Emarketing Media 100

KoMarketing Associates

SEPTEMBER 18, 2013

A recent survey of US agency executives from RSW/US , as covered by eMarketer , revealed that client case studies and content marketing were the top two self-promotional tactics used to generate leads, as indicated by 62% of respondents. Here are a series of SEO recommendations B2B marketers should consider in case study integration.

Case Study 120

Case Study Case Studies Studies Peer-to-peer 120

Marketing Insider Group

JUNE 11, 2010

The post is called B2B Social Media Strategy – 5 Steps to Gain Executive Buy-in and will show you how to develop your company’s B2B social media strategy. That Is A Lot Of Time Spent Online Using Social Media The 7 Burning B2B Social Media Questions Why Do You Tweet?

Social Media 100

Social Media Buy Media Marketing & Strategy 100

Marketing Insider Group

JULY 6, 2010

While integrated marketing approaches are nothing new, email and social media are especially complimentary marketing tactics. While integrated marketing approaches are nothing new, email and social media are especially complimentary marketing tactics. Social media can produce the same effect.

Social Media 100

Social Media Media Burn Rate Web 2.0 100

DAGMAR Marketing

APRIL 5, 2022

Increases website traffic Better control over your budget and ad campaign Insightful data that can improve your SEO strategy. These ads can appear on social media platforms, applications and even on a website you visit. Social Ads. What are social ads? Facebook ads are the most popular form of social ads.

PPC 59

PPC Cost Per Click Statistics Paid Search Agency 59

Valasys

MAY 15, 2020

Keeping up with the increase in the consumption of video Google has been adding interactive videos all over the search engine result pages (SERPs) and it can do wonders for your organic SEO, particularly at a time when gaining organic visibility is more important than just ranking for the organic results.

Organization 52

Organization SEO Video Marketing Lead Scoring 52

NuSpark Consulting

JULY 24, 2011

Other websites or emarketing channels. When your site is listed in a directory that allows a click through, or via advertising, or via a social media channel. So there are two elements here: The website content itself, and content that leads to a site visit (SEO mostly). Social Media. Nurturing email.

Landing Pages 100

Landing Pages Planning Lead Generation Marketing Strategy 100

KoMarketing Associates

DECEMBER 30, 2013

32+ Influential B2B Social Media Profiles (People) to Follow on Twitter. 7 LinkedIn Marketing Tactics Designed To Boost B2B SEO Performance. 5 Critical Components of Successful B2B SEO Content Marketing Execution. 4 SEO Recommendations For Dealing With B2B Lengthening Sales Cycles. You’re Not eBay.

Paid Content 120

Paid Content Mobile Advertising Paid Search Agency Content Marketing 120

ClearVoice

JUNE 11, 2019

Similarly, eMarketer estimates that for the first time ever, digital ad spend will account for more than half of the global ad market in 2019. When you are determining your next search engine optimization-related project, SEO expert Rand Fiskin recommends ensuring you know what the organization’s business needs are right now.

ROI 81

ROI Content Marketing Marketing Budget Budget Programs 81

KoMarketing Associates

JANUARY 25, 2013

In a poll of 155 primarily C-level marketing experts, social media received the largest percentage of votes for demand generation channels that marketers will spend more on in 2013. B2B SEO and social media efforts should at least focus a percentage of efforts toward building the list for that channel.

Demand Generation 120

Demand Generation Advertising Benchmark Customer Surveys Demand 120

NuSpark Consulting

JULY 24, 2011

Other websites or emarketing channels. When your site is listed in a directory that allows a click through, or via advertising, or via a social media channel. So there are two elements here: The website content itself, and content that leads to a site visit (SEO mostly). Social Media. Nurturing email.

Landing Pages 100

Landing Pages Lead Generation Planning Lead Scoring 100

seo.co

JANUARY 10, 2022

As per MarketingCharts , social media accounted for up to 13% of the advertising budgets for 2020. Tangentially, and detrimentally for many marketers is the fact that link building for SEO will continue to diminish as AI becomes more prominently weighted in search algorithms as well. Video Marketing. User-Generated Content.

Marketing AI 98

Marketing AI Trends Work Management Marketing Management 98

KoMarketing Associates

AUGUST 19, 2013

Building a network in Google+ could be the next critical tactic when it relates to B2B search engine optimization and broader social media initiatives. SEO impact aside, recent statistics indicate Google Plus is on pace to overtake Facebook (the current leader) in social shares by 2016.

Demand Generation Agencies 120

Demand Generation Agencies B2B Marketing Google Work Management 120

markempa

JUNE 14, 2007

« The Physics of Trigger Events for Lead Generation | Main | Online Lead Generation and Management Strategies that Get Results » Social Media Pundits Disconnect from B2B Marketing As someone in B2B, do you feel left out of the social media buzz? Well, this may be true, but social.

Social Media 120

Social Media Lead Generation B2B Marketing Social Marketing 120

Hubspot

JANUARY 7, 2014

What these marketing pros may not realize, though, is they can easily access the latest marketing news and insights from well-known names in the field -- and even join in on interesting marketing conversations -- through LinkedIn groups. 3) eMarketing Association Network. Social Media. 10) Social Media Marketing.

Linkedin 28

Linkedin B2B Thought Leadership Planning Demand Generation Agencies 28

seo.co

FEBRUARY 16, 2021

As per MarketingCharts , social media accounted for up to 13% of the advertising budgets for 2020. Tangentially, and detrimentally for many marketers is the fact that link building as a means of driving SEO will continue to diminish as AI becomes more prominently weighted in search algorithms as well. Video Marketing.

Marketing AI 116

Marketing AI Trends Work Management Marketing Management 116

Marketing Insider Group

JUNE 18, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy June 18, 2010 3 Subscribe Need to Drive Leads? But social media has opened up a channel.

Tactics 100

Tactics Paid Search Agency Demand Generation Agencies Leads 100

Webbiquity

JUNE 16, 2015

More than 70% of B2B marketers use the “big four” social media sites (LinkedIn, Twitter, Facebook and YouTube) to distribute content. The other 72% is shared through “Dark Social,” the private sharing that happens behind closed private communications such as emails, chats, and mobile apps. eMarketer ).

Stats 100

Stats Content Marketing Enterprise Management Paid Search Agency 100

distribion

NOVEMBER 9, 2016

Just above word-of-mouth/customer referrals (45.8%), SEO (41.5%), social media (32.2%), digital marketing (27.1%), native (9.3%) and mobile (4.2%). The top three most effective marketing channels according to marketing professionals worldwide are email marketing, company website and social media. – eMarketer.

Stats 79

Stats Email Marketing Trends Work Management 79

Marketing Insider Group

JANUARY 24, 2013

BtoBsocialmedia – BtoBSocialMedia (b2b) offers daily tips on using Twitter, Facebook and other social media to increase brand awareness and social influence. Ardath421 – Ardath Albee – B2B Marketer, Content Strategist, Writer, Storyteller and Author of eMarketing Strategies for the Complex Sale.

Twitter 100

Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100

Martech Advisor

DECEMBER 17, 2019

An eMarketer report found that Amazon is stealing Google’s share in search traffic (at least in the US) with its search business growing by 30% this year. Email and social media are central to this goal. Tell us all about your experience on LinkedIn , Facebook , or Twitter ! Happy selling! If so, how did it go?

Amazon 84

Amazon Work Management Marketing Management Marketing & Strategy 84

chiefmartech

JUNE 28, 2016

So I fired up LinkedIn, and looked at the profiles of 100 professionals whose current title includes the term “marketing technologist.” Social Marketing Manager. Organic SEO Manager. eMarketing Specialist. eMarketing Manager – CRM. Social Media and Brand Manager. Social Media Manager.

Marketing Management 55

Marketing Management Paid Search Agency Sample Emarketing 55

Industrial Marketing Today

OCTOBER 26, 2010

With the cloud of economic uncertainty still hanging over many industries, it is not surprising that B2B marketers are shifting their 2011 budgets more towards lower-cost inbound eMarketing tactics. Social media marketing. Search engine optimization (SEO). B2B Email marketing.

Marketing Budget Creation 60

Marketing Budget Creation Marketing Budget Inbound Marketing Tactics 60

Marketing Insider Group

NOVEMBER 11, 2010

To review, Blogwell is an event sponsored by the Social Media Business Council , a &# community for social business leaders at large companies.&# The event titled “How Big Brands Use Social Media&# highlights 8 real-life social media case studies. “Disclosure is the law.&#

Web 2.0 100

Web 2.0 Paid Search Agency Customer Satisfaction Telemarketing 100

Webbiquity

MAY 3, 2011

Few phenomena have ever spread as far and grown as rapidly as social media; obviously, this has tapped into something essential to our nature. That is what has driven social media adoption. Whatever your role in social media, we hope you find this list valuable in expanding your knowledge and your network.

Twitter 100

Twitter B2B Thought Leadership Enterprise Management Work Management 100

Webbiquity

FEBRUARY 28, 2011

It’s an outstanding list, categorized by industry including Automotive, Chemicals, Electronics, Telecommunications, and a dozen other sectors, but all of the names were linked to the individuals’ LinkedIn profiles—no Twitter links! Serious disconnect there.).

Enterprise Management 100

Enterprise Management Twitter Marketing Management Salesforce.com 100

Adobe Experience Cloud Blog

AUGUST 19, 2016

SEO for B2B: 3 Reasons Why You Can’t Avoid It Anymore. SEO for B2B: 3 Reasons Why You Can’t Avoid It Anymore. Are you leveraging SEO to its greatest potential? But the hesitation that some B2B marketers face when it comes to SEO is the very reason that the brands that do use it have a strategic advantage (vs.

Lead Ranking 48

Lead Ranking B2B Marketing Account Based Marketing B2B Thought Leadership 48

Ambal's Amusings

FEBRUARY 18, 2010

Ardath’s book, eMarketing Strategies for the Complex Sale is now shipping! Create a buyer synopsis as I outline in my book, eMarketing Strategies for the Complex Sale. Ardath Albee's book eMarketing Strategies for the Complex Sale. Search Engine Optimization (SEO). Social Media (blogs, Twitter, Facebook, LinkedIn).

Demand Generation Agencies 100

Demand Generation Agencies Paid Search Agency Emarketing Inbound Marketing 100

Webbiquity

APRIL 14, 2014

So before it gets replaced by the next trendy buzzwordy term, here’s some marketing-related big data for you: 83 valuable facts, stats, and research findings covering strategy, social media, SEO, online advertising, email marketing, content, blogging, social networking, video and more. Social Media Today ).

Paid Content 100

Paid Content Statistics Social Media Social Marketing 100

Industrial Marketing Today

APRIL 30, 2010

She applies over 20 years of business management and marketing experience to help companies with complex sales use eMarketing strategies to generate more and better sales opportunities. Ardath is the author of eMarketing Strategies for the Complex Sale.

Planning 60

Planning B2B Marketing Emarketing B2B 60

Marketing Insider Group

FEBRUARY 5, 2024

DemandSage) Image Source: Bloggers Passion 88% of marketers plan to increase or maintain their investment in SEO. Hubspot) 75% of marketers recognize SEO as their most effective content strategy. Startups Magazine) Over 90% of brands utilize social media for marketing. WARC) 94% of B2B marketers implement ABM strategies.

Paid Content 207

Paid Content Stats Marketing Budget Webinar Metrics 207

Webbiquity

OCTOBER 16, 2012

Though social media marketing is now used in about 90% of companies, techniques, platforms and best practices continue to evolve. What will likely be the hot trends in social media over the next couple of years? Social Media Stats and Demographics. eMarketer ). Increase use of video marketing?

Paid Content 100

Paid Content Social Media Stats Social Marketing 100

markempa

JUNE 8, 2007

« 10 Lead Generation (Prospecting) Tips for Sales People | Main | The Physics of Trigger Events for Lead Generation » Podcast: The New Rules of Marketing & PR Interview with David Meerman Scott Before the Internet and social media tools, companies could only communicate through the filter of advertising or media ink placed by a PR firm.

PR 120

PR Rules Lead Generation B2B Thought Leadership 120

Ambal's Amusings

DECEMBER 17, 2009

in Social Media Measurement – Anna O’Brien (Random Acts of Data blog). Ardath’s book, eMarketing Strategies for the Complex Sale is now shipping! LinkedIn Groups and Answers can give you a quick read on viewpoints. in Social Media Measurement – Anna O’Brien (Random Acts of Data blog).

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management B2B Thought Leadership 100