KoMarketing Associates

OCTOBER 20, 2020

Although the COVID-19 pandemic has changed the way marketers do business, new research shows that they are falling back on some of their favorite tactics, such as social media marketing, to maintain a certain level of success. Email is the most popular channel, with 90% of respondents stating that they utilize it in their strategy.

Social Media 256

Social Media Tactics Customer Surveys Social Marketing 256

Porch Group Media

JANUARY 14, 2023

Email personalization refers to the process of sending hyper-targeted emails to your audience using the insights you have about your customers or prospects. Emails can be personalized using first name, last name, location, purchase activity, shopping cart items, and much more. Consumers want to be treated as individuals.

Email Campaigns 98

Email Campaigns Personalization Campaigns Marketing & Strategy 98

The Lead Agency

MARCH 17, 2024

No one wants more emails and phone calls. Marketing automation allows you to segment your leads, score them, and set them up for personalised follow-up campaigns based on the extra information you’ve learned about them. The post B2B Lead Generation Form Tactics for High-Quality Leads appeared first on The Lead Agency.

High Quality Lead 127

High Quality Lead Lead Generation Lead Scoring Lead Ranking 127

Martech

FEBRUARY 22, 2024

Understanding this specific demographic’s unique challenges, preferences and behaviors can guide you to tailor campaigns that truly resonate. Create referral programs and word-of-mouth campaigns Encourage satisfied customers within the niche to refer others with exclusive offers or discount codes. Get MarTech! In your inbox.

Advertising Agencies 114

Advertising Agencies Advertisements Advertising Tactics 114

SmartBug Media

APRIL 18, 2023

If you’re running an e-commerce business , chances are you're already using some form of email marketing to communicate with your customers. But how do you know if your email drip campaigns are performing as well as they could be? Why Are Drip Emails Essential for E-Commerce Email Marketing? Let's dive in!

Campaigns 98

Campaigns Advertising Benchmark Click Rate Open Rate 98

Webbiquity

MARCH 14, 2019

Email marketing is one of the most cost-effective marketing tactics, if done correctly. One of the best ways to keep your messages out of the automated spam folders of web-based emails is to keep customers engaging with your emails. Email Marketing To Protect Against Spam. Email Automation.

Email Campaigns 223

Email Campaigns Cost Ideal Customer Profiles Campaigns 223

Zoominfo

OCTOBER 23, 2018

In the B2B world, email marketing continues to be a reliable, revenue-driving channel. But, as buyer preferences change and technology evolves, creating the perfect B2B marketing email isn’t so simple. If you’re focused on email marketing campaign optimization you’ve come to the right place. Let’s get into it!

Email Marketing 183

Email Marketing Optimization Campaigns Tips 183

Fount Media

DECEMBER 15, 2022

FountMedia is a leading email marketing platform that can help you reach the right people at the right time. But how do you know which emails to send, which ads to run, and what content to produce? Here we’ll provide tips and tactics on. That’s where our guide comes in.

Tactics 52

Tactics Email Marketing Marketing Strategy Marketing & Strategy 52

Walker Sands

JULY 17, 2023

On average, marketers can expect an ROI of $42 for every dollar spent on email marketing. But ensuring your email campaign pays off is easier said than done. There are many factors that can affect the success of your email campaign, including the copy and design of your emails.

Email Campaigns 52

Email Campaigns Email Marketing Campaigns Tips 52

ClearVoice

DECEMBER 18, 2023

Fact: To run successful ABM campaigns, there are certain challenges you need to deal with, such as personalization, engagement, and conversion issues. B2B companies have greatly succeeded in enhancing the effectiveness of their ABM campaigns through careful content planning, creation, and distribution.

Account Based Marketing 95

Account Based Marketing ABM Tactics Top of Funnel 95

Martech

APRIL 5, 2023

We also know businesses that keep investing in email marketing are better off when the economy improves. Besides my own recommendations, I also asked five other email experts for their best advice for recession-proof email marketing. Test one campaign-level approach against another, such as emotion versus urgency or value.

Tactics 127

Tactics Email Marketing Planning Marketing Budget 127

SendX

MAY 30, 2019

You don’t need existing email lists to launch blockbuster email campaigns that generate word of mouth. Whether you have a list or not, you’ll discover exactly how to use email to drive word of mouth marketing success for your brand leveraging email. What you need is a carefully crafted email sequence.

Word of Mouth 158

Word of Mouth Email Campaigns Campaigns Generation 158

Zoominfo

MARCH 2, 2021

This post will highlight the ways that big data influences email marketing. This data can be structured ( email lists and databases) or unstructured (duration of web page views) and exists in a wide range of formats, from numerical to text, email, video content, audio or others. But how does it actually affect email marketing?

Email Marketing 100

Email Marketing Campaigns Marketing Budget Paid Search Agency 100

Only B2B

JANUARY 18, 2024

The reason why marketers look for account based marketing tactics is the fact that they have risked losing some valuable clients in the rush to connect with everyone. ABM outperforms all other marketing tactics when it comes to ROI when you do ABM well. Account Based Marketing Tactics For Better ROI 1. Try not to waste that.

Account Based Marketing 62

Account Based Marketing ABM Tactics Sales Qualified Leads 62

ClickZ

FEBRUARY 7, 2024

Email remains a powerful tool for reaching and engaging with customers. However, the effectiveness of email marketing can be compromised by the presence of email bots. These automated programs can skew campaign data, distorting critical metrics like open and click-through rates.

Marketo 52

Marketo Campaigns Marketing & Strategy Click Rate 52

Navigate the Channel

NOVEMBER 8, 2023

However, there are still many marketing tactics that work in any market, regardless of the technology spurring disruptive change. Inside sales reps today excel in email, automation, and data analysis. Inside sales reps now handle email, automation, data analysis, and follow-up more efficiently due to technology advancements.

Tactics 65

Tactics Trade Show B2B Marketing B2B 65

Launch Marketing

JUNE 29, 2022

As the fintech industry evolves, grows and introduces new technologies, it is important to ensure that fintech companies are capitalizing on the most effective marketing tactics to reach the right audience with the right content at the right time. Ultimately, content is the key driver of all digital fintech marketing tactics.

Demand Generation Agencies 118

Demand Generation Agencies Paid Search Agency Paid Content Advertising Agencies 118

SmartBug Media

AUGUST 30, 2021

To be successful, a cold email has to be short, powerful, and attention grabbing. Creating a successful introduction email is even more important when you are cold email prospecting through a list acquired through sites such as ZoomInfo. What Makes a Successful Cold Prospecting Email? Email subject lines feature 43.85

Top of Funnel 98

Top of Funnel Campaigns Zoominfo Open Rate 98

Martech

AUGUST 22, 2023

Up to that point, we had a balance between tactics and strategy — and that was important. It’s time to go back to strategy and let it lead tactics. As I look around the marketplace, I see companies stuck in tactical mode. Strategy, as I’ve written before, is the “why” of using email to achieve your goals.

Planning 98

Planning Tactics Marketing Plans Marketing & Strategy 98

SmartBug Media

JULY 28, 2023

In today's competitive business environment, it's crucial to find effective tactics that speed up lead-to-opportunity conversion in the deal pipeline. We've compiled a list of five key tactics that are proven to boost conversion rates and accelerate the sales process.

Conversion Rate 98

Conversion Rate Lead Ranking Tactics Ideal Customer Profiles 98

Marketing Insider Group

OCTOBER 23, 2019

Learn about the goals of ABM and how to execute an effective strategy through digital and traditional tactics. Account-based marketing, otherwise known as key account marketing, is a B2B tactic that targets specific companies and decision-makers, versus casting a wide net across a full market or contact list. ABM is not a new tactic.

Account Based Marketing 209

Account Based Marketing Tactics Paid Search Agency ABM 209

Anteriad

MAY 31, 2023

Whether you’re launching a program for the first time of reevaluating your current campaigns, there are core account-based marketing tactics to set yourself up for success. Tactic 1: Start with strategic ABM alignment This account-based marketing tactic focuses on strategic ABM alignment.

Account Based Marketing 88

Account Based Marketing Ideal Customer Profiles Tactics Planning 88

Tiecas

MARCH 21, 2024

Let’s get specific—in the next section, we’ll dive into the strategies and tactics that translate this understanding into results. Proven Industrial Marketing Strategies & Tactics Learned From the Trenches The order of the words “strategy” and “tactics” isn’t accidental! I am just sending emails to some of the red-hot leads.

Tactics 75

Tactics B2B Marketing Webinar Metrics Marketing Strategy 75

Only B2B

JUNE 5, 2023

In today’s competitive B2B landscape, businesses are increasingly adopting account-based marketing (ABM) tactics to drive personalized and targeted campaigns. In this blog, we will explore the best account-based marketing tactics that can help businesses dominate B2B marketing in 2023.

Account Based Marketing 78

Account Based Marketing Tactics B2B Marketing Multi-Channel 78

KoMarketing Associates

DECEMBER 4, 2019

Although attribution is critical to understanding which marketing tactics are paying off, new research suggests that marketers are still behind in implementing these capabilities. About 76% have attribution capabilities set up for online form submissions, while 71% have them in place for email.

Marketing Report 156

Marketing Report Tactics Effectiveness Statistics 156

KoMarketing Associates

FEBRUARY 27, 2017

As marketers turn to email to reach their target audiences, new data suggests that email segmenting can yield more positive results. MailChimp recently published statistics on how email marketing campaigns perform when marketers use list segmentation tools. Marketers Shift Their Focus to Email Marketing.

Segmentation 120

Segmentation Positioning Email Marketing Intent Signal 120

Stevens & Tate

AUGUST 31, 2021

Two tactics that are often confused are drip email marketing and lead nurturing campaign. However, they are two distinct tactics that serve different purposes. Let’s learn a bit about each tactic and when they should be used. Email Drip Marketing. Emails are a huge part of modern marketing.

Lead Nurturing 69

Lead Nurturing Email Marketing Campaigns Marketing Automation Services 69

SalesGrape

DECEMBER 3, 2023

ABM tactics focus on targeting specific accounts or companies rather than casting a wide net and hoping for leads. This article will delve into the world of strategic lead generation through ABM tactics, with a particular emphasis on the role of telemarketing.

Account Based Marketing 52

Account Based Marketing Lead Generation Telemarketing Tactics 52

The Lead Agency

MARCH 17, 2024

No one wants more emails and phone calls. Marketing automation allows you to segment your leads, score them, and set them up for personalised follow-up campaigns based on the extra information you’ve learned about them. Offer Value: Give Them a Reason to Give B2B professionals aren’t like B2C consumers.

High Quality Lead 62

High Quality Lead Lead Generation Lead Scoring Lead Ranking 62

Webbiquity

DECEMBER 4, 2018

Here are five tactics your B2B marketing team needs to master to empower sales people to close deals faster. Consider running drip campaigns featuring training resources to better understand and equip your sales force to improve on performance. Determine Product Messaging. Conclusion. Sales enablement is not a done and dusted thing.

Sales Management 220

Sales Management Top of Funnel B2B Sales Tactics 220

Webbiquity

OCTOBER 31, 2023

Email marketing has for years provided the highest ROI of any digital marketing tactic. Today, ecommerce vendors are increasing combining email with SMS (text) marketing; marketers sent a whopping 62% more SMS marketing messages last year than in the previous year. What’s driving the growth of SMS campaigns?

SMS 299

SMS Advertising Benchmark Email Marketing eCommerce 299

Rev

MAY 10, 2023

All you have to do is create a campaign that targets a specific account or set of accounts, track the results and adjust your strategy as needed. What ABM tactics should you use? And how do you use them in a way that stands out from all of your competitors using the same tactics? But where do you start?

Account Based Marketing 78

Account Based Marketing Ideal Customer Profiles ABM Tactics 78

Biznology

JULY 10, 2018

Take a look at these three digital marketing tactics that will enrich your upcoming marketing campaigns and boost your conversion rate at the same time. These marketing tactics must be the foundation of your understanding as you strive to build a successful marketing strategy. Sign up for our emails here. Like this post?

Tactics 166

Tactics Conversion Mobile Advertising Television marketing 166

Webbiquity

APRIL 23, 2024

Image credit: Pixabay on Pexels You’ve probably seen studies and statistics on the enormous ROI (return on investment) that email marketing for B2B delivers compared to other tactics. This post delves into ways to make sure your email campaigns bring the best results. What’s the Scoop on ROI for Email Marketing?

ROI 172

ROI Email Marketing B2B Marketing Marketing Automation Services 172

Salesforce Marketing Cloud

JUNE 30, 2022

Good lead-generation tactics can help. They come from organic channels, such as Google search, and paid channels, such as advertising campaigns. Here are three tips to help you improve your lead generation tactics, using examples from how we do things here at Salesforce. Develop lead generation tactics that drive business.

Lead Generation 96

Lead Generation Tactics Work Management Generation 96

The Point

SEPTEMBER 23, 2016

In B2B email marketing , does short copy always win over long? You won’t see or find many shorter B2B emails than the one below from BounceX , a New York-based developer of “behavioral automation tools for digital marketers.” To me, this is a campaign that works. The email really is a masterpiece of brevity.

Email Campaigns 100

Email Campaigns Campaigns B2B Advertising Agencies 100

The Lead Agency

JUNE 7, 2023

As such, it’s important to have a well-developed lead nurturing strategy in place that fosters relationship building alongside your lead generation campaigns. Let’s explore the top tactics you need to know to improve the effectiveness of your lead nurturing strategy. Almost 80% of marketing leads don’t actually convert into sales.

Sales Management 62

Sales Management Lead Nurturing Lead Ranking Sales Qualified Leads 62