BenchmarkONE

JUNE 17, 2021

Customer nurturing campaigns are designed to attach to that interest and help it grow into the desire to become a customer and partner. In 2021, a high-quality lead nurturing campaign may just be what’s required for you to overcome an increasing number of barriers to sales. What’s a Nurture Campaign?

Campaigns 65

Campaigns Paid Search Agency eCommerce Ad Exchange 65

Unbounce

SEPTEMBER 16, 2021

There are two ad formats to choose from once you and your team set your campaign goals: display and search. As you may have heard, Pay-Per-Click (PPC) is a competitive game. This means that when a user types in words related to your business, your customized ad will be the first result they see— sometimes. Hop straight to it here :).

Landing Pages 145

Landing Pages PPC Paid Content Optimization 145

Optinmonster

APRIL 11, 2024

Do you want to get more email leads from your social media platforms? But unless you get those followers onto your email list, you risk losing them all if your account is suspended or deleted. In this post, I’ll share 9 ways that you can use social media to grow your email list. On the other hand, email is an owned media.

Social Media 85

Social Media Media Ideal Customer Profiles Lock-In 85

Optinmonster

APRIL 22, 2020

And if there’s one area of your business that could benefit from this Jobs-like scrutiny, it would be transactional emails. Transactional emails are often overlooked as unimportant or boring messages that shouldn’t take more than a few seconds of your consideration. How are they different from marketing emails?

Examples 88

Examples CAN-SPAM Trigger Marketing Work Management 88

Biznology

NOVEMBER 20, 2014

Some marketers, who like to think of themselves as fact based, support their views by pointing to the latest LinkedIn poll, their Twitter feed, articles their Facebook friends post or some list of “top tens” that has gone viral. Sign up for our emails here. Marketers can be overly swayed by hype and the latest “shiny new object.”

Lock-In 80

Lock-In Paid Search Agency Facebook Viral Marketing 80

Ontraport

APRIL 14, 2021

At the Interest sub-stage, your focus is on driving opt-ins to your gated content — also known as free value offers — so that you can get your new leads’ contact information and begin to market to them via email. Business owners and marketers come to us from a wide range of industries and with a diverse set of business skills.

Paid Content 105

Paid Content Branding Brand Identity Lead Scoring 105

Terminus

APRIL 26, 2022

We’ve brainstormed, tested, and executed four amazing multi-channel campaigns built for teams who have enough ABM experience in their arsenal to make the magic happen, but are ready for some fresh inspiration. In this blog post, we’ll break down a few campaigns highlighted in our Crawl, Walk, Run Multi-Channel ABM Playbook.

Account Based Marketing 26

Account Based Marketing ABM Ideal Customer Profiles Demand Generation 26

Hinge Marketing

MARCH 17, 2016

The marketing department’s main function is to understand the wants and needs of your company’s target market through research and analytics. Business development relies on research and marketing to understand the firm’s audience. You get the idea. They are different, but they are inextricably linked.

Planning 48

Planning Work Management Business Marketing Management 48

Ontraport

APRIL 14, 2021

At the Interest sub-stage, your focus is on driving opt-ins to your gated content — also known as free value offers — so that you can get your new leads’ contact information and begin to market to them via email. Business owners and marketers come to us from a wide range of industries and with a diverse set of business skills.

Paid Content 72

Paid Content Branding Brand Identity Lead Scoring 72

Marketing Insider Group

JUNE 18, 2010

So if you have just been asked to drive more leads now, here are the tactics that can produce the highest return: Email Many B2B marketers are still seeing the highest return on marketing efforts with effective email techniques. Create a compelling offer to lock-in your current customers for a longer term.

Tactics 100

Tactics Paid Search Agency Demand Generation Agencies Leads 100

Hinge Marketing

MAY 15, 2015

Ever wonder why your competitors seem to attract and lock in the best prospects? A recent Gleanster Research report shows that even with a good marketing strategy, 50% of leads are qualified but not yet ready to buy. Check industry and social media forums like LinkedIn Groups to see what prospects are talking about.

Sales Qualified Leads 48

Sales Qualified Leads Lead Ranking Lead Scoring Auto Responder 48

Heinz Marketing

OCTOBER 5, 2020

This week’s show is called “ Multichannel Marketing Best Practices and Success Stories ” and our guest is Nick Runyon , CMO at PFL. Ryan and I are talking about tactile marketing, talking about building relationships and the value of still leaning in on a non-digital world when we can. This and a lot more! Thanks for having me.

Top of Funnel 125

Top of Funnel CMO Multi-Channel Work Management 125

Optinmonster

FEBRUARY 12, 2024

A consumer research experiment showed that people are more likely to perform less important tasks over more important tasks if the former have an illusion of urgency. Using scarcity in your marketing not only helps you skyrocket your conversion rate. It’s just the way we’re wired.

Urgency Marketing 73

Urgency Marketing Conversion Lock-In Conversion Rate 73

Optinmonster

APRIL 4, 2024

The more accurately you describe your buyer persona, the more likely that you’ll create high-quality campaigns that resonate with your target audience. This will help you finetune your marketing campaigns and maximize your return on investment (ROI). Emailing prospects a few times a week can be a great way to keep leads coming in.

eCommerce 69

eCommerce Lead Generation Sales Qualified Leads Top of Funnel 69

Optinmonster

NOVEMBER 10, 2022

Are you wondering how to get more email subscribers but not sure where to start? Growing your email list can be tough. How do you make your email list stand apart from the rest in a world where everyone is competing for everyone else’s attention online? How To Get More Email Subscribers. Table of Contents.

Paid Content 136

Paid Content Lock-In Landing Pages Intent 136

SalesIntel

APRIL 2, 2024

If you’re seeking an answer to this question, you’ve certainly come far in your research. A sales intelligence tool that primarily offers email lists and contact data is not truly a ZoomInfo alternative. What Are Sales Intelligence Tools? What Are Some of the Best Sales Intelligence Tools In the Market?

Zoominfo 52

Zoominfo Top of Funnel Enterprise Management Marketing Automation Services 52

OutboundView

FEBRUARY 28, 2019

Marketing campaigns were more expensive to launch and harder to track. Account-Level Research. This research starts at the account level, where you need to identify insights about the companies that buy from you and start building a list of target accounts. This is just a starting point, not where your research should end.

Inbound Marketing 28

Inbound Marketing Sales Management Ideal Customer Profiles Work Management 28

The Effective Marketer

MARCH 12, 2009

Make your calendar available to your direct reports and your peers : companies differ on their network policies and who has access to what, so you may not need to do this but just in case your company locks down access to other people’s calendar you should proactively let your direct reports (those who work for you) and your peers see your schedule.

Marketing Budget 100

Marketing Budget Work Management Marketing Management Allocation 100

Optinmonster

SEPTEMBER 5, 2022

Optins and freebies are a great way to grow your email list. As your email list grows, so will your conversion rates and revenue! An optin is something you offer website visitors who subscribe to your email list. They’re called optins because they are incentives for people to opt into your email list. Floating bars.

Work Management 86

Work Management Lock-In Top of Funnel Marketing Management 86

Convince & Convert

JANUARY 16, 2017

They’re not in the buying cycle— research from Vorsight suggests that only three percent of your market is actively buying at any given moment—and marketers must use data to prioritize the leads they send to sales in order to avoid wasting effort and losing potential revenue. The problem is, most leads in our marketing databases are cold.

Top of Funnel 154

Top of Funnel Sales Qualified Leads High Quality Lead Social Media 154

WebMarketCentral

APRIL 15, 2008

Note: the following is a guest post from expert researcher and freelance writer Heather Johnson on how businesses can effectively use social media as a component of PR efforts, and efficiently focus their efforts on the most productive sites. With so many sites to choose from, however, one can easily become overwhelmed.

Small Business Marketing 20

Small Business Marketing Social Media Wiki Wikipedia 20

Optinmonster

MARCH 30, 2020

Don’t worry, most of us are. In fact, the tone of most social media posts lately feels like this: But before going all Jack Nicholson from The Shining on everyone, why not take this time to learn how to start a side business from home? In fact, if you give us just 10 minutes of your time, that’s exactly what we’ll show you how to do today.

Business 94

Business Paid Search Agency Budget Programs Social Media 94

Single Grain

MAY 11, 2023

Approximately 81% of consumers rely on researching brands online, be it through reviews or through the brand’s website directly. A strategically targeted ad campaign will direct high-value traffic to your website, allowing you to convert potential customers and drive sales. That’s right.

Paid Content 52

Paid Content Cost Per Click Advertisements Advertising 52

Unbound B2B

JANUARY 17, 2023

It locks users into a specific service for one year. This business model works for all digital businesses. But, for software-based businesses, subscription services are the best revenue generation source. According to Gartner , 80% of all new entrants in the SaaS industry offer subscription solutions to their customers.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Budget Programs 40

Content Marketing Institute

NOVEMBER 1, 2018

Consider this: CMI’s 2019 B2B research found that 67% of the most successful content marketers rated their organization’s content tech proficiency as expert or advanced. There’s no substitute for a well-planned tech strategy and thorough research to determine what best fits your team and tech needs. Need convincing? Click to enlarge.

Marketing Automation Services 111

Marketing Automation Services Marketing Analytics Tools Resource Management Digital Asset Management 111

KoMarketing Associates

FEBRUARY 26, 2019

Free Content Research Tools. Most people have heard of Answer The Public , but that’s because it works in offers valuable insights that often aren’t available with many other free research tools without a barrage of ads and pop-ups. You can narrow down the results by when it was published (e.g.

Budget Programs 123

Budget Programs Tools Content B2B 123

Outreach

APRIL 3, 2018

Sales people in larger companies have tech overload: they must move between their email, CRM, and a huge stack of tech tools to find, cross-reference, and confirm the information they need -- and this is before they can even reach out to their prospects! No wonder sales operations often has edit access locked down! Bad data is scary.

Outreach 49

Outreach Lock-In Cross-Selling Barriers 49

Optinmonster

FEBRUARY 9, 2024

Ready to jumpstart your own blog subscribers email list? To discover topics that your readers really care about, you’ve got to take the time to do content research. There are lots of ways to discover new blog post ideas , but one of our favorite content research tools is Answer the Public. Let’s get started.

Tips 93

Tips Landing Pages Lock-In Lead Scoring 93

Adobe Experience Cloud Blog

NOVEMBER 16, 2015

Today, the average consumer does research on products, solutions, and companies before making a purchase. Digital advertising simply makes sense if you want to get your message, campaign, or promotion in front of your audience. Cisco’s new campaign is a great example of how to capitalize on multiple platforms.

Advertising Agencies 48

Advertising Agencies Advertisements Advertising Mobile Advertising 48

Adobe Experience Cloud Blog

NOVEMBER 16, 2015

Today, the average consumer does research on products, solutions, and companies before making a purchase. Digital advertising simply makes sense if you want to get your message, campaign, or promotion in front of your audience. Cisco’s new campaign is a great example of how to capitalize on multiple platforms.

Advertising Agencies 48

Advertising Agencies Advertisements Advertising Mobile Advertising 48

KEO Marketing

JANUARY 27, 2015

Mobile and local go hand in hand, as people who conduct research on their mobile devices want to then take action right away by interacting with a business in their area. Mobile/Local Growth Continues to Dominate. Mobile’s rapid explosion will continue this year, and this will in turn fuel significant focus on local. SEO: Alive and Well.

Paid Content 48

Paid Content Inbound Marketing B2B Marketing Work Management 48

Marketing Insider Group

DECEMBER 8, 2020

The study further revealed that 47% of B2B buyers rely on content for research and making purchasing decisions. Case in point: Finance and trade website Trading Strategy Guides added almost 11,000 targeted subscribers to their email list in just one month by using a content locking script. The Top B2B Lead Generation Strategies.

Lead Ranking 355

Lead Ranking Lead Generation Paid Content Lead Scoring 355

Directive Agency

JUNE 18, 2019

Blake Emal : Welcome to the Yours in Marketing podcast. On this episode, we interview Joel Klettke, who is the founder of Business Casual Copywriting and Case Study Buddy. He has a simple, yet really elegant, way of connecting with people on a human level that comes through, even on website copy. That’s why we hired him.

Copywriting 40

Copywriting Paid Search Agency Planning Advertising Agencies 40

Directive Agency

JUNE 18, 2019

Blake Emal : Welcome to the Yours in Marketing podcast. On this episode, we interview Joel Klettke, who is the founder of Business Casual Copywriting and Case Study Buddy. He has a simple, yet really elegant, way of connecting with people on a human level that comes through, even on website copy. That’s why we hired him.

Copywriting 40

Copywriting Paid Search Agency Planning Advertising Agencies 40

Heinz Marketing

JULY 16, 2018

It’s just 30 minutes long, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. This episode will air for the first time on 8/2/18 but you can listen in and read the transcript now! We’ve featured some great guests! Definitely check out : Hyper Growth Marketing Sales Conferences.

Top of Funnel 40

Top of Funnel Conference B2B Sales Copywriting 40

Adobe Experience Cloud Blog

APRIL 23, 2012

And don’t assume that every potential buyer has the same challenges, or the same reasons for researching a new product or service. Don’t be afraid to ask prospective customers directly what they’re looking for in a product – social media has made informal market research like this a breeze. Read Part 1: Lead Generation and Nurture.).

Top of Funnel 48

Top of Funnel Sales Management Planning Content 48

Optinmonster

AUGUST 27, 2023

Content marketing campaigns can also bring you online authority, web traffic, leads, and sales. A starting point is getting demographic data via Google Analytics , as well as analytics from social media and email. Are you using content marketing effectively to reach your customers and grow your business? There’s just one problem.

Paid Content 93

Paid Content Content Marketing Top of Funnel Planning 93