Litmus

MARCH 2, 2023

You know what’s what in digital marketing, so you’ve already heard the big, BIG news about the universal analytics sunset, and the rise of our new overlord Google Analytics 4 (GA4). You’ve seen the compare and contrast pieces, pored over the GA4 vs Universal Analytics thinkpieces… and then avoided switching as long as possible.

Analytics 81

Analytics Email Marketing Marketing Analytics Tools Eye-Tracking 81

Martech Advisor

APRIL 6, 2020

Michael Ethan, Manager of Blue Mail Media says, predictive analytics is powerful than any other email marketing technique in terms of creating a long-term relationship with the audience. Predictive analytics is one of the modern trends used by email marketers today. Understanding the Basics of Predictive Analytics.

Analytics 112

Analytics Marketing AI Email Marketing Planning 112

Benchmark Email

NOVEMBER 8, 2021

This update changed email marketing. If you didn’t do much to prepare for this rollout, then you may be dealing with some unfortunate repercussions with… The post How to Use Google Analytics to Track the Success of Your Email Campaigns appeared first on Benchmark Email.

Marketing Analytics Tools 141

Marketing Analytics Tools Email Campaigns Analytics Google 141

Optinmonster

MARCH 2, 2021

Are you interested in learning how email marketing analytics can be used to improve your bottom line? Email marketing can be one of your best sources of revenue. And yet, many marketers leave tons of sales on the table by not optimizing their email marketing strategy. Using Analytics to Boost Email Signups.

Analytics 92

Analytics Email Marketing Webinar Metrics ROI 92

Litmus

JULY 16, 2021

Consumer privacy protection is a huge trend imparting marketing as a whole—and email marketing specifically in the coming months. With Apple Mail Privacy Protection rolling out in September, how we “do email” is changing. We need to prepare for a season of flying blind and identify new ways to measure email performance.

Webinar Metrics 103

Webinar Metrics Privacy Protection Analytics Privacy 103

KoMarketing Associates

OCTOBER 24, 2019

Data and analytics continue to be beneficial to marketers who are looking to personalize the customer experience, according to new research. Furthermore, email remains a critical channel for marketers attempting to reach out to prospects and customers. Reaping the Benefits of Data and Analytics.

Multi-Touch Attribution 121

Multi-Touch Attribution Analytics Email Marketing Personalization 121

Litmus

JANUARY 14, 2021

Everyone wants to be data-driven, but when it comes down to it, email marketers are often left with only clicks and opens to make important decisions that impact the entire business. One for every email? For others, like A/B testing, you’ll want to know the results of that specific email to truly determine a winner.

Webinar Metrics 58

Webinar Metrics Analytics Domain Work Management 58

Litmus

OCTOBER 15, 2019

Do you wish you could view all of your email campaigns at once—to identify which ones performed the best, which ones you could maybe improve, or even just get a snapshot of how much engagement your email program had within a period of time? Introducing: Aggregated Reporting in Litmus Email Analytics. Look no further.

Aggregators 44

Aggregators Analytics Email Campaigns Trigger Marketing 44

Litmus

NOVEMBER 7, 2018

Brands use analytics to listen to what their subscribers and inbox providers are telling them. Without analytics, brands are deaf to both their cheers of happiness and their shouts of frustration. Email prints, email read time, and revenue per subscriber are the metrics that are most dependent on the use of third-party analytics.

Analytics 56

Analytics Peer-to-peer Deliverability Brand Identity 56

Litmus

DECEMBER 8, 2020

In this episode of Delivering, host Jason Rodriguez interviews Oracle’s Wade Hobbs about what we can—and should—measure in email, how that informs strategy, and what the future holds for email marketers. Over 600,000 marketing professionals use Litmus’s tools to build, test and analyze better email campaigns faster.

Multi-Touch Attribution 82

Multi-Touch Attribution Analytics Marketing & Strategy Budget Programs 82

Litmus

APRIL 17, 2019

While many email service providers supply good data on the performance of your emails, they don’t let marketers see the whole picture. That’s why a growing majority of brands use third-party analytics to supplement their ESP’s dashboards. Brands that use third-party analytics use 1.6 Here’s what we found.

Analytics 52

Analytics Tools Marketing Analytics Tools Email Marketing 52

Webbiquity

MAY 16, 2023

end of Google’s Universal Analytics (UGA) rapidly approaching, digital marketing professionals are frantically seeking alternatives. Although Google Analytics is incredibly popular, used on 55% of all websites , it’s technically illegal in some European countries. With the long-awaited (dreaded?)

Marketing Analytics Tools 340

Marketing Analytics Tools Analytics Google Work Management 340

SendX

FEBRUARY 12, 2024

Email campaigns are a cornerstone of successful outreach in the ever-changing world of online marketing. These strategies hinge on a company’s ability to understand and use analytics to their advantage. Accurate open rate figures give marketing teams insight into how their target audience receives email campaigns.

Open Rate 195

Open Rate Advertising Benchmark Email Marketing Planning 195

Martech

MARCH 18, 2024

Google Analytics: Google Analytics is a free web analytics tool that provides valuable insights into website traffic, user behavior, and conversion rates. Email Marketing Software with Analytics: Email marketing software with built-in analytics allows you to track the performance of your email campaigns.

Budget Programs 105

Budget Programs Marketing Automation Services Marketing Analytics Tools Cost 105

Marketing Insider Group

OCTOBER 16, 2023

Performance analytics. Traffic analytics. Constant Contact Image Source: Constant Contact Constant Contact is well-known in the marketing world as an email marketing platform that provides businesses with tools to create, send, and manage email campaigns. Growing and managing an email list can be a chore.

Paid Content 258

Paid Content Budget Programs Research Marketing Analytics Tools 258

Martech

APRIL 23, 2024

Predictive analytics is the use of data and modeling to predict the likelihood of future outcomes based on the historical record. Predictive analytics can be used in almost any field, from climate change to sports. The predictive analytics solutions market has grown steadily over the past 10 years. Classification models.

Analytics 98

Analytics Marketing AI Lead Ranking Forecasting 98

Webbiquity

APRIL 23, 2024

Image credit: Pixabay on Pexels You’ve probably seen studies and statistics on the enormous ROI (return on investment) that email marketing for B2B delivers compared to other tactics. This post delves into ways to make sure your email campaigns bring the best results. What’s the Scoop on ROI for Email Marketing?

ROI 170

ROI Email Marketing B2B Marketing Marketing Automation Services 170

Vision Edge Marketing

MARCH 26, 2024

Are your email boxes overflowing with information extolling the benefits of, and promoting, AI tools? Let’s briefly examine two key facets of technology that are significantly impacting customer experience: the dynamic responsiveness of chatbots and the invaluable insights derived from data analytics. Mine sure is!

B2B 242

B2B Customer Satisfaction Interactive Marketing Loyalty 242

Marketing Insider Group

JANUARY 8, 2024

The Vast Influence of AI on B2B Marketing The influence of AI is visible in every facet of B2B marketing, from lead generation and customer engagement to data analytics and decision-making processes. Automation of Tasks Some tasks are time-consuming, forcing marketers to focus on minutiae rather than where they’re needed most: strategy.

Marketing AI 258

Marketing AI B2B Marketing Planning Allocation 258

Act-On

OCTOBER 4, 2023

That’s where marketing analytics software comes in. Most of the major marketing automation platforms have some form of analytics built into the user experience. email send reports, landing page visitor reports). Let’s go through some use cases for marketing analytics software. Every audience is unique.

Marketing Automation Services 149

Marketing Automation Services Analytics Software Deliverability 149

Martech

APRIL 16, 2024

It’s important to start monitoring consent management as part of your digital analytics strategy. Without a robust consent mechanism allowing people to accept analytics cookies, you risk losing valuable insights into user behavior. Make sure it integrates with your analytics solution. The repercussions?

Analytics 122

Analytics Marketing Analytics Tools Work Management Planning 122

Martech

APRIL 17, 2024

It’s been just over a year since Google Analytics 4 (GA4) replaced Universal Analytics (UA). Even so, because it’s part of the Google-verse and its price point (free) can’t be beat, it is still the dominant digital analytics platform. Email: Business email address Sign up now Processing.

Marketing Analytics Tools 110

Marketing Analytics Tools Analytics Google Pricing 110

Martech

APRIL 18, 2024

Understanding key events in GA4 On March 21, I got an email from a former student who said he’d logged into Google Analytics 4 (GA4) that morning and saw, “Analytics conversions have been renamed key events.” Key events are created and reported like previous conversions in Google Analytics.”

Merchandising 108

Merchandising Marketing Analytics Tools Conversion Lead Ranking 108

Martech

APRIL 5, 2024

Google issued a reminder that it will be discontinuing all Universal Analytics (UA) services and APIs on July 1. With Google Analytics 4 (GA4) properties fully replacing UA, access to UA properties through the Google Analytics front-end and APIs will no longer be available starting in July. What is changing? Get MarTech!

API 104

API Analytics Google Marketing Analytics Tools 104

Litmus

MARCH 27, 2024

Ready to lift your email reporting to the next level? Here are four metrics you should add to learn more about your audience and how to get more thorough insights on them using your email campaign performance. Sentiment trackers are a unique kind of live poll that allows your subscribers to share their feedback directly, in the email.

Ideal Customer Profiles 92

Ideal Customer Profiles Click Rate Copywriting Newsletter 92

Martech

SEPTEMBER 1, 2023

Email marketing The email marketing experts to follow to stay on top of all the best practices and latest developments. Google Analytics 4 Whether you love Google Analytics 4 or hate it, GA4 is the replacement for Universal Analytics and these folks know it the best. Business email address Subscribe Processing.

Marketing Analytics Tools 111

Marketing Analytics Tools Marketing AI Account Based Marketing ABM 111

Anyword

APRIL 15, 2024

Our new analytics feature empowers you to do just that, by providing a centralized platform to analyze and optimize your marketing copy across all channels. Seamless Integration for Real-Time Data Our analytics tool is designed to sync automatically with your live data, ensuring that all insights are up-to-date and immediately actionable.

Analytics 85

Analytics Paid Search Agency Aggregators Efficiency 85

Martech

APRIL 19, 2024

Apply data and predictive analytics Data and predictive analytics are indispensable tools for successfully reaching local target markets. Price optimization : By analyzing consumer demand, competitor pricing and market conditions, data analytics enables you to set prices that attract customers while ensuring profitability.

Advertisements 109

Advertisements Advertising Allocation Planning 109

Litmus

OCTOBER 4, 2023

To make it easier for you, we’ve created an email reporting template that you can use to collect your thoughts and impress your stakeholders. What is an email reporting template? An email reporting template provides an outline and place to share your email marketing status, recent wins, and lessons.

Template 100

Template Budget Programs Click Rate Lead Scoring 100

ClearVoice

MARCH 14, 2024

You can’t overlook the value of email marketing when it comes to content distribution. That is why most marketing leaders look to email marketing to bolster their content distribution efforts — it has proven effective. We will explore the ins and outs of integrating email marketing into your content distribution strategy.

Distribution 98

Distribution Marketing AI Email Marketing Marketing Strategy 98

Martech

FEBRUARY 27, 2024

This comprehensive suite is geared toward that end, allowing marketers to input campaign goals into the genAI used to create emails and forms. It also provides predictive analytics forecasts based on data across all of Klaviyo’s customers. We started with predictive analytics, to help anticipate consumer needs. Get MarTech!

SMS 105

SMS Marketing Automation Services Forecasting User-Generated Content 105

Martech

APRIL 23, 2024

It helps enterprise retailers like IKEA and Chico’s make customers’ shipping and delivery experiences transparent by tracking data from 350 carriers and using AI-powered analytics to estimate delivery times and anticipate delays. For instance, a customer might prefer emails to texts. and the in-order rate is up 22.5%.

Enterprise Management 95

Enterprise Management Purchase Work Management Marketing Management 95

Optinmonster

JANUARY 29, 2024

Before we get started, you’ll need to have Google Analytics set up on your site. If you’re using WordPress, you’ll definitely want to check out one of these awesome Google Analytics plugins for WordPress. Track views using Google Analytics 4 (GA4). What Are Content Marketing Metrics?

Paid Content 107

Paid Content ROI Content Marketing Marketing Analytics Tools 107

Martech

APRIL 11, 2024

With Perplexity the cited sources remained the same each time the question was posed, but some results were more detailed, listing categories like email marketing and giving examples of providers like Klayviyo. Business email address Sign up now Processing. ChatGPT had some variation in its search results as well.

Marketing Automation Services 114

Marketing Automation Services Bundling Marketing Management Public Relations 114

Martech

MARCH 11, 2024

Now, administrators can: Upgrade or downgrade properties between standard and Analytics 360. Link Google Analytics accounts to organizations. Google Marketing Platform combines the advertising services of DoubleClick with Google’s own advertising and analytics tools in one place. Business email address Subscribe Processing.

API 98

API Doubleclick Google Marketing Analytics Tools 98

Martech

NOVEMBER 15, 2023

Google Analytics 4 properties can now be connected to Salesforce Marketing Cloud using the Sales Marketing Cloud interface. Integration is available to both GA4 standard and 360 properties for the first time to anyone who was previously using the same setup with Universal Analytics 360. Business email address Subscribe Processing.

Marketing Analytics Tools 106

Marketing Analytics Tools Analytics Google SMS 106