Customer Experience Matrix

NOVEMBER 16, 2010

Summary: Eloqua10 provides much-needed update to Eloqua's user interface and a new reporting infrastructure for “revenue performance management”. Eloqua is slated to officially release its long-promised Eloqua10 system on November 21. Previous versions of Eloqua were very powerful but notoriously difficult to learn and use.

Eloqua 120

Eloqua Allocation Enterprise Management Lead Scoring 120

Webbiquity

AUGUST 4, 2020

Presenting results of original research is often a strong draw. as users reported issues with the UI, video quality, and customer support. Customers reported a range of issues with performance, ease of use, and support. Is your information unique? Image credit: Karolina Grabowska from Pexels. Pricing: $499/$699/$999 per year.

Webcast 363

Webcast Webinar Metrics Marketing Automation Services Enterprise Management 363

SnapApp

OCTOBER 29, 2013

Three days at Eloqua Experience 2013 demonstrated the importance of asking questions, the need for content marketing, and Eloqua’s expanding app cloud. Eloqua Experience 2013 in San Fran was a blast! Eloqua’s ownership may have changed with its acquisition by Oracle , but this much is clear: their culture of passion remains.

Eloqua 48

Eloqua Allocation Top of Funnel Advertising Funnels 48

B2B Memes

DECEMBER 15, 2011

These questions came to mind yesterday when I read about the one-year anniversary of the hiring of journalist Jesse Noyes by Eloqua, a marketing automation company. Eloqua is clearly not a traditional outlet for journalism. Reporters (or journalists) know how to do this, and that’s why Eloqua came to me.

Brand Identity 100

Brand Identity Branding Eloqua Custom Publishing 100

Anything Goes Marketing

NOVEMBER 15, 2009

Earlier this month I left my newborn and poor wife at home for an unforgettable week at Eloqua Experience in San Francisco. While there were a few keynote speakers, the conference focused on having the Eloqua community share their experiences so we could all learn from each other. They are some of the best and brightest out there.

Eloqua 100

Eloqua Twitter Sales Management Lead Ranking 100

KoMarketing Associates

JANUARY 25, 2013

Last October, KoMarketing Associates announced the launch of research consultancy Software Advice’s B2B Demand Generation Benchmark Survey. More in the B2B Demand Generation Benchmark Report. Eloqua and CMO.com helped coordinate survey information. The charts above only represent a portion of information provided.

Demand Generation 120

Demand Generation Advertising Benchmark Customer Surveys Demand 120

Vidyard

NOVEMBER 2, 2017

Video is Becoming More Integrated with Business Systems : 45 percent of marketers report integrating video data within their marketing automation or customer relationship platforms, up more than 30 percent from the previous year. This year, 90 percent of study participants reported having the same or a growing video budget.

Video Marketing 50

Video Marketing Marketing Automation Services Research Account Based Marketing 50

Webbiquity

AUGUST 18, 2020

Functionality includes attendee registration pages and management, email reminders and follow up, sponsor spaces, trivia and puzzle games, social media integration, presentation tracks, surveys, branding, real-time analytics, and integration with Eloqua, Marketo, Salesforce, Pardot, and HubSpot. Pricing: starts at $25,000.

Enterprise Management 363

Enterprise Management Work Management Marketing Management Webinar Metrics 363

Vidyard

MARCH 30, 2015

KITCHENER, Ontario – March 31, 2015 – The world’s leading modern marketers are realizing the power of video to engage their online audiences, and they are increasingly converting those viewers into customers by integrating video engagement data with their Eloqua marketing automation platform.

Eloqua 50

Eloqua Marketing Automation Services Marketing Management Software 50

Vidyard

MARCH 30, 2015

KITCHENER, Ontario – March 31, 2015 – The world’s leading modern marketers are realizing the power of video to engage their online audiences, and they are increasingly converting those viewers into customers by integrating video engagement data with their Eloqua marketing automation platform.

Eloqua 50

Eloqua Marketing Automation Services Marketing Management Software 50

Vidyard

MARCH 30, 2015

KITCHENER, Ontario – March 31, 2015 – The world’s leading modern marketers are realizing the power of video to engage their online audiences, and they are increasingly converting those viewers into customers by integrating video engagement data with their Eloqua marketing automation platform.

Eloqua 50

Eloqua Marketing Automation Services Marketing Management Software 50

LeanData

JULY 19, 2022

When you send an email from a marketing automation platform (MAP) like Marketo, Hubspot, Eloqua, or Pardot, it sends a simple pixel on the email that is used to track opens and clicks. Research what the market looks like and the tools we might be going up against. A little background. 3 ways to better use email data. Don’t give up.

Email Marketing 97

Email Marketing Demand Ad Building Marketing Automation Services 97

Customer Experience Matrix

APRIL 2, 2013

Revenue for 2012 is reported at $58.4 By comparison, Eloqua lost just 7% of revenue in the year before its IPO, and even Salesforce.com, the benchmark for all Software as a Service (Saas) start-ups, lost just 20% of revenue in its final year as a private company. The S-1 also reports the company had 339 employees as of December 2012.

Marketo 120

Marketo Salesforce.com Eloqua Marketing Automation Services 120

Only B2B

OCTOBER 20, 2020

According to the Eloqua research, the lead scoring system increases the deal close rate by 30%, company revenue surges by 18% and the revenue per deal goes up by 17%. Final Words: Many B2B researches revealed that market is having the quench for ‘quality leads’ around 70% of the companies demand for quality leads over quantity.

Sales Qualified Leads 118

Sales Qualified Leads Lead Scoring Lead Ranking Leads 118

Customer Experience Matrix

APRIL 15, 2012

The difference between the medians and averages is also something to bear in mind when looking at the other surveys, which only report averages. data from the Silverpop report. Epsilon Email Trends and Benchmarks Q42011 Epsilon is another industry stalwart, publishing regular quarterly reports. Here is the U.S.

Advertising Benchmark 120

Advertising Benchmark Eloqua B2B Click Rate 120

Atomic Reach

FEBRUARY 7, 2019

David Doughty from Marsden Marketing shares, "the time and research it takes to create quality content is a constant challenge.". In 2014, Top Rank Blog reported that 64% of B2B marketers outsource their writing, a time consuming portion of the content creation process. Today, this statement holds true.

Paid Search Agency 102

Paid Search Agency Advertising Agencies Content Marketing Eloqua 102

Cintell

APRIL 7, 2016

Our friends at NetProspex (a D&B company) have published the 2016 Marketing Data Benchmark Report, a tradition that lives on from when both Apparao and myself worked at the organization in the past. Today, many companies are using their existing contact database to formulate personas. Download the persona optimization framework.

Buyer Personas 100

Buyer Personas Paid Search Agency Planning Eloqua 100

TrustRadius Marketing

DECEMBER 16, 2019

They allow you to send out beautiful emails, coordinate social media campaigns, track customer behavior across all marketing channels, play nice with your CRM and give you all the reporting you need. . Reporting on a few key metrics of campaigns could have been more intuitive and straightforward.”. Reporting capabilities are limited.

Marketing Automation Services 59

Marketing Automation Services Work Management Marketing Management Marketing AI 59

Customer Experience Matrix

JANUARY 20, 2016

That's possible but I haven’t done the research to confirm it. Finally, InsightBASE runs a report showing how many of the target companies visited pages with the specified keywords over the past thirty days, and whether their activity increased, decreased, or remained the same compared with previous periods.

Intent Data 120

Intent Data Intent Lead Ranking Marketing Automation Services 120

Smarte

DECEMBER 9, 2021

Reports suggest that every time your sales rep calls an incorrect contact, it costs you about $11. We offer native integrations with Salesforce, Marketo, Eloqua, and many other platforms. You’ll always have complete and detailed contact and company intelligence saving your sales and marketing reps hours of research time.

B2B 98

B2B API Eloqua B2B Sales 98

Cintell

FEBRUARY 3, 2016

This included: Integrations into Marketo, Eloqua, and Salesforce to quickly segment contact records by persona. An interview guide to help store and manage persona research. We also introduced the first industry benchmark report on how B2B organizations understand their buyers. Password protection for published personas.

Eloqua 100

Eloqua Buyer Personas Marketing Automation Services Marketo 100

Belkins

JANUARY 24, 2021

According to Aberdeen Research, qualification rates among businesses that succeed in sales lead scoring are 192% higher than those neglecting it. As an Eloqua study suggests, such an approach helped ten B2B companies enhance their close rates by 30% and have an 18% increase in revenue.

Lead Scoring 97

Lead Scoring Lead Ranking Sales Leads Top of Funnel 97

Webbiquity

JULY 12, 2016

Recent research shows that 63% of B2B companies that are growing faster than their competitors use marketing automation. There’s a reporting function, and facilities to create email templates.” Marketing automation tool combining email marketing, lead management, and reporting with sales alignment. 7) Oracle Eloqua.

Marketing Automation Services 100

Marketing Automation Services Enterprise Management Marketing Automation Marketing Management 100

The ROI Guy

AUGUST 27, 2018

The tool dynamically uses customer intelligence in each analysis and report including collected business goal, key challenge and risk information to deliver personalized insight. Let us show you how to leverage Customer Intelligence and Data Mining Reports from your tools and the Alinean ValueStory™ Cloud platform: info@alinean.com.

Marketing Automation Services 55

Marketing Automation Services Ideal Customer Profiles Tools Peer-to-peer 55

KoMarketing Associates

JANUARY 23, 2014

Earlier this week a colleague forwarded along Bizo’s latest infographic in partnership with Eloqua , highlighting the B2B buyer’s journey from discovery through sales completion. Given the wealth of information, research, and reviews out there with which buyers can educate themselves, this statistic isn’t too surprising.

Tactics 120

Tactics B2B Marketing Marketing & Strategy Marketing Strategy 120

Markempa

SEPTEMBER 13, 2017

For example, in 2016, IDC research found that only 10% B2B companies surveyed had a customer advocacy program in place. This year, “The Role of Marketing in Customer Advocacy” report found that has increased to 67%, which is a 570% increase. One of them, before I started Eloqua in 2000, was as a research scientist.

Eloqua 40

Eloqua Work Management Organization Marketing Management 40

Marketing Insider Group

JANUARY 24, 2013

Forrester – Forrester Research, Inc – An independent research company that provides pragmatic advice to global leaders in business and technology. Marketing automation, social campaigns, inbound marketing, sales apps, ROI reporting – all in one place. Cambridege, MA – [link]. Cambridge, MA – [link].

Twitter 100

Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100

Valasys

JULY 1, 2021

According to research by Spotler, 64% of B2B e-commerce marketers accede that B2B marketing automation solutions contribute to more sales. They can also track and report on deliveries, opens, and clicks. b) Multi-touch Reporting. Grand View Research, 2020). b) Optimum Email Deliverability. is anticipated till 2027.

Enterprise Management 52

Enterprise Management Marketing Management Marketing Automation Services Marketing Automation 52

PathFactory

MAY 2, 2022

A large percentage of the buyer journey is spent on self-education and research from marketing-generated content and managed channels,” said Dev Ganesan, CEO of PathFactory. Coupled with rich reporting and analytics, revenue teams can capture granular content intent signals that identify sales-ready buyers.

Enterprise Management 52

Enterprise Management Marketing Management Marketing Qualified Leads Buy 52

Convince & Convert

APRIL 29, 2012

buy expensive ads in trade publications, sponsor conferences, and publish regular research to get on executive radar screens. ” (note: in fact, this was one of the questions I was asked on a very interesting 25 Content Marketing Challenges Webinar I did last week with Joe Chernov from Eloqua and Chris Baggott from Compendium.

Social Media 167

Social Media Paid Search Agency Resources Budget Programs 167

NuSpark Consulting

JUNE 13, 2014

Let’s take a look at some recent research: Lattice Engines and CSO Insights report that sixty-eight percent of business are not getting enough quality leads through their lead generation efforts and blame their marketing people for it. But strategic PR efforts take this competitive research a step further.

Public Relations 100

Public Relations Lead Generation Sales Qualified Leads B2B Thought Leadership 100

ClearVoice

JUNE 17, 2019

people who can do immersive research and become superficial experts in anything for a two-week assignment period) in need of another income stream. According to a 2017 study generated by Kapost and Eloqua , content marketing produces three times more leads than traditional marketing. Click To Tweet. The ROI speaks for itself.

Paid Content 92

Paid Content CMS Development Paid Search Agency Advertising Agencies 92

ViewPoint

MARCH 31, 2011

A new eBook reports on sales rep perceptions of marketing-generated leads, and the findings run from surprising to shocking to downright scary. This chart is accompanied by the following observation: “On average, Sales Reps report that only 31% of all leads generated fit their Ideal Customer Profile (ICP).

Marketing Qualified Leads 120

Marketing Qualified Leads Ideal Customer Profiles Lead Ranking Lead Scoring 120

Content Marketing Institute

OCTOBER 22, 2017

However, a recent study by Kapost (in collaboration with Eloqua) proves the opposite. More than 615 million devices now have ad-blocking software, according to PageFair 2017 Global Adblock Report. 615 million devices now use #adblock via new @PageFair report. Two more words: Ad blockers. Read more >> Click To Tweet.

Paid Content 111

Paid Content Stats Paid Search Agency Content Marketing 111

Webbiquity

SEPTEMBER 1, 2010

Quoting a recent study from Cision and George Washington University, Todd Defren reports that “an overwhelming majority of reporters and editors now depend on social media sources when researching their stories. How to Reach Out to Bloggers by Chris Brogan. Share it on StumbleUpon. Share this on Technorati. Tweet This!

PR 100

PR Marketing Automation Services Blogger Eloqua 100

Customer Experience Matrix

JULY 10, 2013

Both the agencies and their clients have been mostly small businesses – in the survey for our soon-to-be-published VEST report , Optify reports that 60% of its clients have under $5 million revenue. Reporting is a particular strength. Its primary clients were then, and still remain, digital marketing agencies.

Demand Generation Agencies 120

Demand Generation Agencies Marketing Automation Services Paid Search Agency Small Business Marketing 120

KoMarketing Associates

NOVEMBER 13, 2013

According to a study sponsored by Eloqua, the biggest challenge for B2B marketers is generating enough high quality leads. Research from Conversion Sciences actually puts the number higher. LogMyCalls call tracking can pull lead source reports, showing you which marketing efforts generated which calls. Calls are valuable.

B2B 120

B2B Landing Pages Leads Lead 120