Marketing Insider Group

JULY 14, 2021

Buyers are savvy, and they don’t want to dole out their contact information without getting something tangible in return, even if they like your brand and your content. Checklists, product demos, webinars, e-books, and whitepapers are some of the most popular types of B2B lead magnets. In short: you’re not as irresistible as you think.

Sales Qualified Leads 358

Sales Qualified Leads Lead Scoring Lead Ranking Leads 358

ConvertKit

JULY 15, 2020

3 types of polls you can use in Instagram Stories. 6 creative ways to use Instagram polls. How to do a poll on Instagram. Start growing your audience with Instagram Polls. But even for me, it's hard to swipe past an Instagram Story poll without responding. 3 types of polls you can use in Instagram Stories.

Webinar Metrics 78

Webinar Metrics Creativity Business Landing Pages 78

KoMarketing Associates

SEPTEMBER 13, 2018

Require an email address or contact information for big pieces of content, like ebooks and white papers. That way you are collecting leads and email subscribers with their permission, and they are in turn getting a high-quality piece of content. Ebooks & White Papers.

Sales Qualified Leads 152

Sales Qualified Leads Top of Funnel Webinar Metrics Lead Scoring 152

Convince & Convert

MAY 12, 2016

My last two posts covered my most important lessons for attracting your webinar audience and engaging your webinar audience. Let’s now complete the arc with how to convert your webinar audience into customers and future advocates. Coach your speakers to connect with and inspire your audience.

Webinar Metrics 103

Webinar Metrics Tips Marketing Automation Services Thought Leadership 103

NetLine

DECEMBER 20, 2022

We love webinars. But while we love webinars, we need to acknowledge something about the format. If you’re expecting your webinars (specifically Live Webinars) to be your volume workhorse, you’re setting yourself up for failure. Webinars Are Bottom of Funnel Content Format. They’re not a lead volume driver.

Webinar Metrics 52

Webinar Metrics Top of Funnel Peer-to-peer Intent Data 52

Content Standard

JULY 11, 2019

Recently, though, I was asked to work on a campaign for a large social media platform, during which I learned firsthand how to host a webinar. So it’s easy to see why the Content Marketing Institute (CMI) calls webinars one of the top five types of content that can draw people to your brand. The reaction it generated was huge.

Webinar Metrics 64

Webinar Metrics Paid Content Brand Identity Branding 64

Launch Marketing

JULY 6, 2022

That is why organizations need an effective go-to-market strategy. From defining the target market to outlining marketing and sales tactics to reach the audience and more, a go-to-market strategy has it all. Here are four tactics for developing an effective SaaS go-to-market strategy. Identify The Target Audience.

Tactics 115

Tactics Marketing Strategy Marketing & Strategy Webinar Metrics 115

The Point

APRIL 22, 2020

Content syndication CAN generate qualified leads – much of it has to do with the type of content (see below) – but it’s more likely that the majority of leads will need more education and nurture before they’re ready to engage with sales. A Nurture Strategy for Content Syndication Leads Click To Tweet. Quality content = quality leads.

Lead Scoring 162

Lead Scoring Lead Ranking CPL Cost per Lead 162

BOP Design

JANUARY 4, 2022

As an experienced B2B marketing agency , we thrive on innovative ideas and are always on the lookout for new trends, strategies, and approaches to help our clients better connect with their target audience. However, the main goal of content marketing is educating the end-user (aka. Sponsored White Papers Without Substance.

Tactics 105

Tactics B2B Thought Leadership Content Marketing Webinar Metrics 105

Martech

MARCH 22, 2023

This can help you find gaps and other weaknesses in your messaging strategy. Get background information and details in this earlier MarTech column: 10 questions to ask when auditing your email program.) Besides these thought leadership sources, you can call on your email communities for advice and ideas. Get MarTech!

Enterprise Management 90

Enterprise Management Marketing & Strategy Marketing Strategy RFP 90

Hinge Marketing

MARCH 26, 2020

While that may sound like a trick question, recent research has produced tangible, practical answers that can help firms make smarter marketing decisions. And a notable theme of these findings is that every professional services firm needs a digital content strategy to address the way modern buyers look for professional advice and services.

Marketing Budget 122

Marketing Budget Work Management Marketing Management Webinar Metrics 122

The Point

MAY 17, 2021

That’s not simply because prospective customers will engage more readily with content that better aligns with whether they’re researching best practices, actively evaluating potential vendors, or somewhere in between. The Risks of Over-Reliance on Late-Stage Content Click To Tweet.

Marketing Management 207

Marketing Management Paid Search Agency Buying Cycle Demand Generation Agencies 207

Madison Logic

MAY 15, 2024

With so many opportunities within your customer base, no wonder B2B marketers are starting to emphasize building out a stronger retention strategy. Your account-based expansion strategy is stronger when you view it within the larger scope of your retention strategy.

Top of Funnel 52

Top of Funnel Cross-Selling Webinar Metrics Account Based Marketing 52

Biznology

JUNE 23, 2021

Nevertheless, marketers are upbeat — 80% agreed that their virtual and hybrid events could eventually achieve the same or greater success as in-person events with the right strategy and software solutions, according to a study conducted by analyst firm Forrester , sponsored by BlueJeans. Where to start.

Forrester 171

Forrester Personalization Trade Show Webinar Metrics 171

Martech

MARCH 7, 2023

Such attention benefits your go-to-market strategy across sales, marketing, brand, digital, product and more. It’s also a great time to demonstrate how our audience’s content consumption evolves. Self-guided learning via audio and visual educational content. Business email address Subscribe Processing.

Marketing Analytics Tools 103

Marketing Analytics Tools Ideal Customer Profiles Webinar Metrics Marketing & Strategy 103

Trade Press Services Newsletter

JANUARY 4, 2024

From new artificial intelligence tools to shifting digital marketing strategies, the year will be filled with opportunity. Leverage analytics platforms to dive into audience data and segmentation, and use the information to fuel personalized, meaningful experiences that will set your company apart in the eyes of your buyers.

Marketing AI 130

Marketing AI Course B2B Thought Leadership Planning 130

ClearVoice

OCTOBER 26, 2022

Creating high-quality content is only the first step in creating a powerful demand generation strategy. Regardless of how good your content is, it’s only effective if it reaches your target audience. Business-to-business (B2B) demand generation is a critical part of any successful content marketing strategy.

Demand Generation Agencies 59

Demand Generation Agencies Demand Generation Demand Webinar Metrics 59

Madison Logic

JUNE 5, 2024

For B2B platforms, you need to continuously capture customer base interest by offering opportunities to further their education and awareness of the success they can have with your company. Offering webinars that align with a product release is one way to add more in-depth insights to your new product. Courtesy of Madison Logic.

Cross-Selling 52

Cross-Selling Advertising Channels Activities Campaigns 52

Golden Spiral

APRIL 18, 2019

With the right data, you can then form a comprehensive strategy to address your audience’s top needs. Understanding those needs requires significant initial and ongoing research to get the most valuable insights for your business. We’ve pulled together our list of the best resources to support your B2B tech product strategy.

Work Management 102

Work Management Marketing Management Research Organization 102

Marketing Insider Group

MAY 31, 2023

This allows you to identify gaps in the customer experience and opportunities for improvement, as well as develop targeted marketing strategies that resonate with your audience. In fact, more than 50% of marketers adapt their strategies according to customer data. So, how do you map the customer journey? Consideration.

Enterprise Management 246

Enterprise Management B2B Marketing Tools Marketing Management 246

Only B2B

MARCH 20, 2024

They’ve downloaded content, attended webinars, or visited product pages, indicating potential customer status. MQL qualification criteria vary by industry and target audience, but common factors include: Downloading white papers or ebooks. Attending webinars or events. Signing up for your email list.

High Quality Lead 62

High Quality Lead Lead Ranking Marketing Qualified Leads MQL 62

Hinge Marketing

JUNE 14, 2021

High quality premium content is arguably one of the most important elements of a successful content marketing strategy. For example, buyers today are much more likely to research potential solutions to a business problem online than rely on a sales person to guide them. . Figure 1: Example of Research Report Cover.

Paid Content 146

Paid Content Top of Funnel B2B Thought Leadership Thought Leadership 146

Trade Press Services

MAY 6, 2024

Attending industry trade shows and events is a valuable strategy for organizational growth. While digital programs can bring together global experts and peers, 95 percent of marketers say in-person events are vital to fostering real-life connections with target audiences. Reach target audiences.

Trade Show 102

Trade Show Marketing Management Planning B2B Thought Leadership 102

Optinmonster

FEBRUARY 21, 2024

In this guide, we’ll share 25 proven strategies (with 7 case studies) to teach you how to increase blog traffic by 1064%. Case Study #1: How We Grew OptinMonster Blog to 600k+ Monthly Visits The blog traffic strategy we are about to share with you is simple. This 5-step strategy has grown the OptinMonster blog very quickly.

Paid Content 74

Paid Content Traffic Webinar Metrics Marketing & Strategy 74

ATAK Interactive

JULY 21, 2020

Sales enablement is a strategic process of equipping your sales team with the tools, content, and information they need to efficiently convert leads and close more deals. So why do B2B companies need a sales enablement strategy? A sales playbook arms your sales reps with all the content and strategies they need to close a deal.

B2B Sales 148

B2B Sales Work Management B2B Thought Leadership Marketing Management 148

Tiecas

MAY 17, 2024

Does it resonate with your target audience’s pain points and challenges? Is your website a static brochure or a dynamic tool that educates, engages, and drives action? This forms the basis of your website’s messaging and content strategy. Make sure each group can easily find the information most relevant to them.

Paid Content 52

Paid Content Design Marketing Websites Lead Ranking 52

ClearVoice

JANUARY 26, 2024

They want to be informed and educated about brands, products, and services. Quality content engages readers by providing valuable information, establishing your brand as a trusted resource. They want to discover solutions and make purchase decisions without being marketed or advertised. Not sure what that is? Read more here.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

Contently

DECEMBER 3, 2019

The most common types are whitepapers, reports, and webinars. Presumably, if they are interested enough to fill out a form with their personal information, they may want to buy something from you. You have to make it explicitly clear what you’re going to do with their contact information. Webinars are a virtual event.

Top of Funnel 175

Top of Funnel Content Webinar Metrics Landing Pages 175

ATAK Interactive

JULY 21, 2020

Sales enablement is a strategic process of equipping your sales team with the tools, content, and information they need to efficiently convert leads and close more deals. So why do B2B companies need a sales enablement strategy? A sales playbook arms your sales reps with all the content and strategies they need to close a deal.

B2B Sales 128

B2B Sales Work Management B2B Thought Leadership Marketing Management 128

Marketing Craftmanship

MAY 13, 2020

Many companies have abused email to such a great extent — bombarding clients, prospects and referral sources with email blasts, self-serving newsletters and other useless information — that it’s now extremely difficult to get noticed or gain meaningful traction. factor in your webinar content.

Blast Campaigns 130

Blast Campaigns Webinar Metrics Lead Scoring Lead Ranking 130

The Marketing Blender

FEBRUARY 13, 2024

Maximize online success with a comprehensive marketing strategy that boosts your online presence, increases visibility, and drives targeted traffic to your website. This helps build trust and credibility and attracts potential customers seeking reliable information. Accountability: Implementing processes and accountability measures.

Planning 52

Planning Template Marketing Plans Marketing Automation Services 52

ClearVoice

DECEMBER 18, 2023

Overview of ABM and Common Challenges Account-based marketing, or ABM, is a marketing strategy that B2B companies use to attract a select group of high-value customers. Content Strategies for Sales Alignment Customer-oriented content can help prepare prospects for more aggressive sales techniques and offers.

Account Based Marketing 95

Account Based Marketing ABM Tactics Top of Funnel 95

Webbiquity

JANUARY 19, 2023

Business-to-business (B2B) and business-to-consumer (B2C) marketing are two distinct types of marketing strategies with different focuses. For any marketing professionals to maximize the impact of their efforts, they must understand the differences between these two marketing strategies, and when to apply practices from each.

Work Management 218

Work Management Marketing Management B2B Marketing B2B 218

Porch Group Media

MAY 27, 2021

Other reasons include: 47% – To stay up-to-date on company news 40% – To learn about promotions or discounts 40% – To be entertained 34% – To be educated. The most convenient way to research, this success kit contains topic focused blogs, webinars, white papers, case studies and more – all with one download.

Social Media 80

Social Media Social Marketing Webinar Metrics Optimization 80

SmartBug Media

JUNE 5, 2020

On the flip side, a solid B2B customer retention strategy can lead to the growth you need to power ahead. Wondering what strategies are working out best for SaaS companies? Read on for 10 of the best strategies for B2B customer retention. But first: Why Do SaaS Businesses Need a B2B Customer Retention Strategy?

Marketing Strategy 95

Marketing Strategy Marketing & Strategy B2B Marketing Webinar Metrics 95

The Point

NOVEMBER 12, 2019

Engaging earlier in the buying cycle also puts you in a position to build brand credibility, inform buying criteria, and educate the buyer before he/she even decides to start looking for solutions. OR … I could choose to focus exclusively on those marketers shown to be researching marketing agencies. No, they won’t.

Intent Data 149

Intent Data Demand Generation Agencies Intent Paid Social Agency 149

The Point

SEPTEMBER 11, 2017

I don’t know the results (if someone from Salesforce reads this, please comment) but my educated guess is that it performs well. Here, the Salesforce folks have accomplished a design that is both unique enough to catch the eye as you scroll by, but also informative enough to engage the reader.

Paid Search Agency 187

Paid Search Agency Linkedin Demand Generation Agencies Ads 187