2012

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The Death of Copy Writing

Tomorrow People

Is copywriting really dying? After all, it plays a central role in creating a company’s brand and credibility. It helps to shape public perception of a business and what it has to offer. A strong, clear written message forms the core of marketing content for many businesses, from the big budget adverts - to the growth of business websites and SEO copywriting.

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Lead Generation: 81% of marketers use email marketing

markempa

Tweet We surveyed 1,915 marketers for the 2012 MarketingSherpa Lead Generation Benchmark Report , and asked them about their most widely used lead gen practices. Here is what the data says…. Q. Which of the following lead generation tactics does your organization currently use? Click to enlarge. To help you improve your own lead generation efforts, here are some insights and tips from our audience….

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What Is Marketing?

Marketing Insider Group

Let’s face it, to the average business person, marketing equals promotion. Marketing is what you say and how you say it when you want to explain how awesome your product is and why people should buy it. Marketing is an ad. Marketing is a brochure. Marketing is a press release. And more recently, Marketing is a Facebook page or a Twitter account.

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10 Reasons Brands Fail to Convert Facebook Fans into Paying Customers

Buzz Marketing for Technology

Posted in Commerce Facebook Interactive Marketing Sales Social Media Social Networking Strategy. According to HubSpot, ninety three percent of adults on the Internet are on Facebook, yet only 1% of a brand’s Facebook fans will ever make their way to the company’s main website. Many blame their low conversion rates on Facebook: “Facebook ads don’t work.

Facebook 219
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The Top 3 Tips for Writing Successful White Papers

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

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24 of the Best Google+ Guides, Tips, Rants and Raves of 2012

Webbiquity

Will Google+ be a “Facebook killer” or just Google’s next failed social network? It’s certainly gaining traction, with over 500 million users now on board, already half of Facebook’s total. Then again, the average Facebook user spends nearly seven hours per month on the site—compared to just three minutes for the average Google+user.

Google 217

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Social media is a physical extension of your brain

Biznology

Photo credit: Intersection Consulting). We’ve evolved well past the limitations of our own brains into the brains of our closest friends — not metaphorically, but literally. We utilize the people we know and engage with deeply as active extensions — prostheses — of our thinking, reasoning, and creating brain. Science tells us that brainstorming is far more essential to our ability to think greater than ourselves than we could ever have imagined.

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3 Ways to Fight Facebook’s Algorithm and Customize Your Feed

Convince & Convert

Image from BigStockPhoto.com. My wife asked me today if something had changed at Facebook. “I used to see a lot more posts from my friends about where they are, and what they are doing, and the basic comings and goings. I like that stuff, because I can easily keep up to speed with them. But I’m not seeing it as much lately.” I’ve noticed it as well.

Facebook 168
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Must-Attend Marketing Events in 2013 – An Interactive Infographic

Adobe Experience Cloud Blog

by Jason Miller As marketers plan for 2013 it’s important that they stay abreast of the most relevant marketing conferences. Whether attending, sponsoring, or simply looking for inspiration around your own events, now is the time to start your planning. Events and conferences are essential tools for the modern day marketer and can be vital to achieving your overall business goals in the New Year.

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10 Things That Can Destroy an Email Marketing Program

Online Marketing Institute

); //. Marketing News & Expert Advice. ClickZ Awards. ClickZ.asia. ClickZ Academy. Search Engine Watch. SES Events. Topics Stats & Tools Training & Education Jobs White Papers. Subscribe to Newsletters. iPhone App. Marketing. Strategies Data-Driven Marketing Marketing Automation Marketing to Latinos Conference Call Local Retail Sports & Entertainment Politics & Advocacy Automotive CPG Financial Services Healthcare & Pharma Agency Spotlight.

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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How to Set SMART Marketing Goals for 2013 [TEMPLATE]

Hubspot

It's the most wonderful time of the year! A time for baking cookies, strategically choosing which gift to select in your office Yankee Swap, and, hopefully, letting some of that strategy pour over into your 2013 planning and goal setting. But wait! What about those naughty marketers out there that don't have goals? Don't worry -- HubSpot's elves have put together a goal-setting template to make sure you're on the nice list next year ( read: the list with all of the leads and bonuses and promotio

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Universal Lead Definition: Why 61% of B2B marketers are wasting resources and how they can stop

markempa

Tweet Confession: I wish I could flash this across every marketer’s computer screen the moment it powered up: A universal lead definition (ULD) clarifies what a lead is to everyone in your organization. It also: Fits the profile of your ideal customer. Has been qualified as sales-ready. Spells out the responsibilities and accountabilities of Sales and Marketing.

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The Top 9 Social Networks For Businesses

Marketing Insider Group

Are you always wondering which social network is hot and which is not? Which one should be a priority for your personal branding efforts and which one should be a focus for your business? And how many social networks can your business really continue to pay attention to? Well here you will see the search growth rates of the 9 major social networks that I think are most important to businesses and our social media marketing efforts.

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Retargeting; A Internet Marketing Tactic to Increase Conversions Rates & Leads

NuSpark Consulting

Let’s talk retargeting. For lead generation, conversion optimization, and lead nurturing strategies, retargeting may be the overlooked child, but there’s no question it can be very effective and an efficient tactic to bring prospects back to your website or content. For the most part, a typical landing pages averages between 2-5% conversion; the submission of an email address in exchange for purchase, quote, demo, trial, webinar, or content.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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Being Honest About Digital Marketing

Biznology

Photo credit: Wikipedia. Over the course of my day I speak to quite a few people about Internet / digital marketing in one capacity or another. The discussions range from local to organic search to paid search to social media to display advertising to analytics and all stops in between or beyond. To say the least the online marketing landscape is vast and it can be one that creates problems for those trying to optimize their business opportunity using it.

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Reddit is the 800-pound Gorilla in the room

Biznology

Image via CrunchBase. reddit is the 800 pound Gorilla in the room and has been for years. No one talks about the powerful and direct influence that this quirky, impenetrable, and oddly still-underground this social sharing site is. While people are writing post-after-post about Pinterest , So.cl, Google +, Facebook, Instamatic , and Twitter, reddit’s eating everyone’s lunch – at least when it comes to authentic bottoms-up self-organization.

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A good reputation online is an essential marketing strategy

Biznology

When speaking about what Reputation.com does, people often think of Online Reputation Management (ORM) as a defensive strategy. And for some, it is. However, Google is often the first impression anyone gets when they’re introduced to your brand online. While SEO is an excellent way of getting your company to the top of search, there are nine other results that come up during these searches as well.

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Vulnerability is essential to your social media marketing success

Biznology

In order to succeed in social media, be it as a tool to build your own personal brand or as part of a marketing strategy for your own interest or for your employer, you will need to get over yourself and deal with some very primal fears you may have that feel a lot like your fear of public speaking. In order to make the first step, you’re going to have to trust yourself as a professional, as a communicator, and maybe even as the person who was chosen by your company as the best person to r

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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Building and spending social media equity

Biznology

While I don’t believe that the richness of the online world can be reduced to a real estate analogy, that’s what I’m going with in order to explain both the way humans work, especially in concert and in community — and then I will mix my metaphors, add in some analogies about friendship and public broadcasting pledge drives — it’ll be a long journey — so, spoiler alert, I am going to give away the farm right now.

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Your keywords suck and are outdated

Biznology

You probably built your website years ago by now. You’ve probably never updated your CV, just added your latest jobs and clients to the top. Your corporate bio, what you do, your products and services were probably written back either when your company opened, when you ported your brochures to the web, or the last time you did a major revision.

Keywords 173
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Your online reputation should be a culmination of you

Biznology

Everybody indeed wants a shortcut. I just wrote something about this in relation to building online social media communities over on the Huffington Post and so I thought I would extend the idea to online reputation management (ORM) as it’s practiced both in your own life (as the resulting splatter painting of your life online, over time, unintentionally) and as it’s managed by my company, Reputation.com.

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Business tweeting is a life-sentence

Biznology

Before you decide on a whim to register, activate, populate, respond, and promote your business or brand via Twitter , take a second to think this through. My first question is: why have you waited until now? My second is: why now? And finally: are you prepared to commit to actively tweeting in good times and in bad, from this day forward, for better, for worse, for richer, for poorer, in sickness and in health, until death do you part?

Business 172
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ABM Evolution: How Top Marketers Are Using Account-Based Strategies

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

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What We Can Learn From Me Getting Kicked Out of a BBQ Contest

Convince & Convert

If you wanted a group of 50 people to return to a location at a specific time, would you instruct them to “be back here in 10 minutes, at 11:40″ or would you say, “Be here at 20 after. Wait, I mean 20 before which I guess is 20 plus 20.” I was told the latter, which is how I came to be very publicly fired from my first-ever gig as a certified BBQ judge.

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Why Reputation Management Should Be Your Top Marketing Priority

Convince & Convert

Image via BigStockPhoto.com. You’ve spent years building your business. You’ve invested time, sweat, and tears. You’ve missed dance recitals and soccer games as you’ve toiled to create it. You finally feel as though you can relax… until the day when the phone calls stop, the new customers vanish, and you can’t understand why. You’re still providing excellent service and your existing customers love you, but your business is struggling.

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42 Percent of Consumers Complaining in Social Media Expect 60 Minute Response Time

Convince & Convert

In just a couple of weeks, I’ll be launching (along with Jason Falls , Mark Schaefer , Tom Webster , and our partners at Edison Research ) the newest edition of The Social Habit. Landmark, legitimate research into how social media is used, and by whom. I’ve seen the raw data, and it’s a mind-blower. There’s still time to subscribe to this edition (which also gets you exclusive access to our grand unveiling Webinar on October 11 ), so if you haven’t parted with yo

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Is Social Media Strategy Required or Redundant?

Convince & Convert

I don’t have a problem with Guy Kawasaki. I enjoy his books. His track record in business is substantial. We have friends in common. But on the subject of social media strategy, we disagree in every possible way. Last month, Guy was interviewed (that happens a lot) in Inc. Magazine about social media, as was asked whether entrepreneurs should hire a consultant and develop a social media strategy.

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1st, 2nd, and 3rd Party Intent Data: Which Is Right for You?

How do 1st, 2nd, and 3rd party intent data compare? 1st, 2nd, and 3rd party data each have specific advantages and disadvantages. It comes down to four factors: accuracy, cost, control and quantity. This infographic explains the pros and cons of each and helps you understand which one is best for meeting your business objectives. Intent data can be a great way to fill your pipeline and close more deals.

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How to Fight For More Social Media Resources In Your Company

Convince & Convert

Paradox: in an age of technology advances being gobbled like Pez, marketing and customer service are somehow getting more labor-intensive, not less. Social media and the rise of self-serve content requires that we actually attempt to fulfill the decades-old promise of 1:1 marketing – winning hearts and minds a few at a time with unprecedented relevancy and transparency and humanization and speed.

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4 Rules for a Video to Go Viral

Convince & Convert

Not too long ago, I was approached by a company who explained to me that they were looking to have a viral video produced. It didn’t take long to realize that the ideas the company had for the video were far from being the roots to a successful video. As he sat there and explained his ideas (which consisted of text and logos plastered throughout), I quickly realized one thing; he didn’t want a viral video at all, he wanted a promotional video.

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Is Social Media Strategy Required or Redundant?

Convince & Convert

I don’t have a problem with Guy Kawasaki. I enjoy his books. His track record in business is substantial. We have friends in common. But on the subject of social media strategy, we disagree in every possible way. Last month, Guy was interviewed (that happens a lot) in Inc. Magazine about social media, as was asked whether entrepreneurs should hire a consultant and develop a social media strategy.