Marketing Insider Group
JANUARY 8, 2024
A seismic shift is underway, brought on by one powerful acronym: AI. Artificial intelligence has evolved from a buzzword to a remarkable force, reshaping how B2B businesses connect with their audience, analyze data, and craft strategies. With the success of today’s marketers hinging on adaptability, integrating AI isn’t just an option—it’s a strategic necessity for growth.
Martech
JANUARY 8, 2024
Years ago, I was working with an ecommerce team that would hire and fire based on what they saw in their Google Analytics dashboard. It’s hard to see anything like that happening in today’s world, where marketers are increasingly doubting the accuracy and veracity of their analytics data. The reason for this is one word: privacy. And it’s causing a big rethink on the viability of web-based analytics — a category caught in the crossfire between government regulators, Big Tech and our own mo
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Navigate the Channel
JANUARY 8, 2024
The last time you took an objective look at your company’s business marketing strategy, what was your takeaway? What’s working? What are the reliable tactics that deliver? If using micro-moments, storytelling and video aren’t part of your plan, let’s re-visit these digital marketing trends and their importance in every business strategy now. Micro-moments Micro-moments are a prevailing trend in digital marketing, redefining the way brands and consumers engage in a zipper-paced, mobile-centric
Launch Marketing
JANUARY 11, 2024
When you get excited to launch your product or company, it can be easy to get weighed down by the amount of planning it takes to put a launch together. At the same time, there is a lot of pressure riding on the launch to make it successful. With so much on the line, you must get marketing right. But where do you start? How deep do you dive? Focusing on four essential marketing fundamentals will go a long way toward building a solid foundation for the success of your B2B business.
Advertisement
What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.
Confessions of a B2B Marketer
JANUARY 10, 2024
Zero Calorie Marketing on LinkedIn Zero Calorie Marketing's website Check out bCast Check out Abney Check out our awesome sponsor, Fame , they start and grow the world's most profitable B2B podcasts Confessions of a B2B Marketer is handcrafted by our friends over at: fame.so Previous guests include: Jared Robin of RevGenius, Mike Kamo of NP Digital, Arvid Kahl of FeedbackPanda, David Heinemeier Hansson of 37signals, Chris Walker of Refine Labs, Tim Soulo of Ahrefs, Justin Jackson of Transistor,
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Content Marketing Institute
JANUARY 10, 2024
Working with generative AI tools can help, but they aren’t the only tools to get more efficient. Here are human-created tips, templates, and cheat sheets for content strategy, management, creation, and optimization.
Square 2 Marketing
JANUARY 9, 2024
What does that headline mean? It means generating leads for any business is not getting easier, it’s getting harder. It means generating leads takes very specific skills, expertise and tools. It means what you did last year probably isn’t what you should be doing this year. It means the playing field is changing, and what you do has to change too. It means that you need a well-designed go-to-market strategy that positions your company to be remarkable in your industry, so your prospects notice y
Martech
JANUARY 9, 2024
Like much marketing technology, many marketing automation platforms (MAPs) are being enhanced with new AI-powered features. One reason for this is the need to improve personalization and drive it to all parts of marketing. A recent survey shows 73% of respondents — both consumers and business buyers — expect companies to “understand my unique needs and expectations,” while 62% expect companies to anticipate their needs, and 56% expect offers to always be personalized, according to the Salesforc
Navigate the Channel
JANUARY 10, 2024
Whether you’re a business or company with an online presence (read: a website), the content you create defines you. But how do you measure what defines you? This is where content key performance indicators (KPIs) come out to play. Content KPIs are the metrics and measurements that help you assess the effectiveness of your content strategy. Let’s review what content KPIs are, why they matter and how they can empower your online efforts.
Advertisement
The rise of AI and the fall of the cookie are profoundly changing programmatic advertising. With Chrome’s third-party cookie deprecation looming, the industry must adapt. With an overwhelming array of new and old technologies, many advertisers feel uncertain about how to proceed. Dstillery CEO, Michael Beebe, outlines a straightforward 4-step approach to streamline and enhance your post-cookie targeting strategy: Leverage first-party data.
Marketing Insider Group
JANUARY 8, 2024
Let’s face it, relying solely on AI to produce great content for humans is a bit like expecting a robot to write a bestselling novel – it may be possible eventually, but we’re definitely not there yet. However, ChatGPT can serve up some pretty good starting points. At Marketing Insider Group, we know the importance of adding extra flair to our content, and ChatGPT has proven to be a fantastic sous-chef in the content kitchen.
Webbiquity
JANUARY 9, 2024
Guest post by Ann Smarty. Everyone wants their content to bring them hundreds of visitors quickly. Unfortunately, few types of content do. However… Image credit: Fikret tozak on Unsplash After writing hundreds of posts, I’ve identified three types of content that consistently bring in hundreds of visitors within a week of it getting published (no waiting until Google ranks it #1—you’ll know right away).
Vision Edge Marketing
JANUARY 9, 2024
There are many top and bottom-line benefits of a customer-centric strategy and selecting the right measures. The published research has compared customer-centricity laggards to their counterparts. The data has found a higher customer-centricity maturity level is proven to deliver: 7 times higher, and 17% versus 3% faster, growth Increased profitability, 60% more Higher brand and customer equity and shareholder value Yet, some misconceptions have slipped into the conversation.
The Point
JANUARY 11, 2024
Like many B2B marketing agencies, even though we’re a professional services business and don’t sell or re-sell technology, our firm gets marketed to regularly by companies looking to recruit us as a channel partner. Most of these pitches inevitably revolve around the functionality of the product or solution in question and the benefits to be gained by our clients.
Advertisement
Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
Marketing Insider Group
JANUARY 9, 2024
Value is imperative in today’s B2B marketplace. Your product needs to address customers’ immediate—as well as their long-term needs. Current marketing practices take customer needs into consideration when producing content for lead generation programs. This same practice needs to be considered for B2B lead generation strategies. Finding success with B2B lead nurturing in today’s market means profiling customers to identify the decision-maker.
The Forward Observer
JANUARY 12, 2024
Standout Startup: The Founder’s Guide to Irresistible Marketing That Fuels Growth by Allyson Letteri About the Book Discover the powerful process that top VC-backed startups use to create an effective marketing strategy with Standout Startup. This book is your ultimate marketing accelerator, giving you the tools to create strong messaging, fuel user growth, and accelerate revenue.
CMSWire
JANUARY 10, 2024
A robust data management strategy that is as unique as your business is critical. Continue reading.
Salesforce Marketing Cloud
JANUARY 11, 2024
With any email campaign, your goal is to reach your customer’s inbox with great content that resonates. But first you have to make sure your emails are actually reaching all those customers — and email authentication is a key step to make that happen. Soon, major email service providers (ESPs) Gmail and Yahoo are strengthening their domain authentication requirements.
Advertisement
In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
Sprout Social
JANUARY 9, 2024
When you walk into a brick-and-mortar store, you expect a sales associate to greet you and ask how they can help. They’re always available, ready to swoop in and save the day when you want a recommendation, can’t find what you’re looking for, or need help with a return or past order. Consumers expect that same level of service online. According to The Sprout Social Index™ , consumers across age groups agree the most memorable thing a brand can do on social media is respond to customers.
Ahrefs
JANUARY 12, 2024
Long story short: They aren’t. The experiment Here’s what I did: A total of 15 people took the poll. Here are the results: The premium prompts only convincingly “beat” the simple prompt for two tasks.
CMSWire
JANUARY 8, 2024
The reason that CX audits exist is due to the difficulty in determining the effectiveness of a customer experience campaign. Continue reading.
Martech
JANUARY 9, 2024
The $100 billion creator economy is changing how brands collaborate with influencers across social media and niche communities. Today’s brands recognize the value of authenticity and targeted reach for online consumers. They’re embracing the demand for relatable content, the power of niche audiences and the unignorable effectiveness of influencer partnerships.
Advertisement
Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten
Zoominfo
JANUARY 12, 2024
Since its founding in 2005, Smartsheet has become a trusted partner for growing businesses and enterprise brands alike, including over 80% of the Fortune 500. After achieving impressive growth through both strategic acquisitions and product-led strategies, Smartsheet set its sights on becoming the recognized leader in modern project and portfolio management (PPM), marketing and creative management, and strategic transformation initiatives.
Oktopost
JANUARY 8, 2024
If you’ve ever been overwhelmed by all the data coming from social media, Oktopost’s latest update is about to change everything. Introducing our new and improved Oktopost Homepage – A fully customizable dashboard empowering data-driven teams to measure the impact of social immediately upon logging into Oktopost. Filled with the social metrics that matter most to your organization, the new Homepage experience consolidates all your reporting in one spot, ensuring a continuous pulse-check on you
CMSWire
JANUARY 9, 2024
In 2024 there are several trends that major companies should be tracking. Continue reading.
Martech
JANUARY 12, 2024
As we slide into 2024, B2B marketing leaders face new challenges: deals are harder to close, budgets are shrinking, and expectations are rising. It’s a challenge beyond being more efficient with limited resources. We must rethink what it means to be effective in marketing. Traditionally, aiming for something like a 20% improvement in activity or efficiency in marketing, especially during budget constraints, has been normal.
Advertisement
Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
Zoominfo
JANUARY 8, 2024
The era of relentless expansion has passed. Today’s market calls for efficient, strategic growth and data-driven strategies that prioritize the bottom line. Join us for 2024 Go-to-Market Predictions , an exclusive webinar series where industry experts dive into the trends and forces reshaping business. See what’s ahead and get insights from top go-to-market leaders.
Sprout Social
JANUARY 9, 2024
Regardless of size, most companies face the same challenges—tough competitors, and evolving customer and market demands. Add to these, workflow inefficiencies, data silos and rising costs, and there’s a growing need for tools that can help give you an edge. Enter AI analytics. According to The 2023 State of Social Media Report , 96% of business leaders agree that AI and machine learning (ML) can help companies significantly improve decision-making.
CMSWire
JANUARY 8, 2024
What held organizations back in delivering exceptional customer experience in 2023 and what is most critical to start in 2024. Continue reading.
Expert insights. Personalized for you.
312 
Let's personalize your content